Top Shopify Competitors & Alternatives 2023 (Analysis)


Shopify is one of the leading eCommerce site offerings, but that does not guarantee that it will be the best choice for every customer - but worry not, our guide to the top Shopify competitors is here to help you out!
We live in a quickly changing digital environment where businesses frequently shift to meet the needs of their clients. Even though Shopify's legacy, ease of use, and simplicity will undoubtedly appeal to many people, other businesses will require a different solution.
As per this report, a common problem that businesses face with Shopify is that once your Shopify account is set up, you will need to connect it to each of your other channels. Due to the potential for issues and failures in Shopify's operating system, this can be time-consuming and inefficient technologically.
To avoid unnecessary hassles, it is imperative that you are aware of all of your channels, including how they work, who uses them, and the policies in place to manage them. Integrating Shopify will be a lot easier once you are aware of all of these.
Fortunately, Shopify is not your only choice for an online store. In 2018, there were 1.8 billion internet shoppers worldwide. Numerous software vendors have entered the market, offering cutting-edge features, open-source technologies, and more as the landscape for digital selling keeps expanding.
So keep reading our article to find out the top alternatives to Shopify, and which one is the perfect choice for your business!
What Is Shopify?

Since its founding in 2006, Shopify has accomplished some genuinely amazing things. Shopify is a more advanced eCommerce platform that makes it simpler to improve your e-commerce solutions, track the effectiveness of your digital efforts, and generate more discussions.
As per this report, In 2020, Shopify generated more than $2.9 billion. One of the most astounding Shopify figures is that in 2020, the company generated more than $2.9 billion in revenue. Since 2015, this amount has climbed by more than $2 billion, demonstrating the platform's consistent expansion.
It has caught the attention of innumerable business owners as one of the fastest-growing SaaS solutions for online retailers. Shopify is one of the most widely used e-commerce platform choices available. But that does not mean that it is the only single option available in the market.
There are several different e-commerce systems to take into account if you are looking for Shopify alternatives. We looked into platforms with comparable capabilities and characteristics, as well as noteworthy standouts.
A platform with drag-and-drop functionality or one without a monthly price might be more appealing to you. The top Shopify alternatives are simple to use, reasonably priced, and feature-rich, regardless of the characteristics you desire.
If you are looking for a solid Shopify substitute, we suggest the Fynd platform, Wix or Squarespace. The Fynd platform offers essential features designed specifically for small enterprises, while Squarespace enables you to sell an unlimited number of products while flaunting amazing designs.
The Top Alternatives To Shopify

Here is a list of some of the most significant Shopify rivals for 2023. The top e-commerce rivals of Shopify include:
- The Fynd platform
- Square Online
- BigCommerce
- Volusion
- Wix
- Squarespace
- WooCommerce
As per this report, Subscription-based revenue accounts for 28% of Shopify's total revenue, which is quite a lot. Only the second quarter of 2023 had an increase in subscription revenue of 10% over 2021, totalling $366.4 million.
Even if Shopify is among the top e-commerce website builders available, that does not necessarily make it the right platform for you. Let us look at Shopify's rivals to see if there are any other options you should think about.
For small businesses seeking more creative freedom, The Fynd platform is the best option. In our analysis, Wix receives a score of 5 out of 5 for its website functionalities, while Shopify receives a score of 4.
According to our research, Squarespace receives a perfect score of 4 out of 5 for design, placing Shopify in the second position with a score of 3.9 out of 5.
Square Online receives a rating of 4.5 out of 5 in our research, making it the top value builder we have evaluated, while Shopify only receives a score of 3 out of 5 for value for money.
Now that you are aware of what you are up against, let us go on to discuss the distinctions between each platform, what those differences mean to you, and which one you ought to try out.
Competitors Of Shopify: A Comparison Chart
Use the helpful table below to compare the top Shopify rivals across all the important criteria. The Fynd Platform: A website created especially for retailers and merchants. Businesses may handle orders, communicate with customers, and receive finance with The Fynd Platform.
It is a well-known retailer that also provides a marketplace online for companies to sell their goods. Product listings, order management, and delivery choices are some of its best features.
How To Select Alternatives To Shopify - Methodology
Competitors to Shopify come in a wide range of forms, from huge eCommerce systems with built-in shopping cart technology and payment gateways to free platforms designed expressly to serve small enterprises. The market's diversity makes it challenging to select the best eCommerce solution for your store.
There is not a one-size-fits-all method for choosing the best software, but there are a few characteristics you may look for in well-known eCommerce platforms. For example -
- Size - Is your e-commerce software intended for people who have larger IT teams and specialists on board to help them launch their web store, or is it geared to support small businesses or startups?
- Type - Ecommerce systems like Shopify can be of a range of types, from hosted solutions to open-source software that you can customise yourself.
- Pricing - A number of factors, including the number of features you require, will affect the cost of your platform. Some businesses even provide new customers with a free plan.
- Support -Whether purchasing eCommerce software from a website development agency or a web hosting company, customer care is essential. Ensure that you can reach the business whenever necessary.
- Simplicity - How simple is it to launch your platform? Is it possible to create your website using a practical drag-and-drop interface? Are there videos and instructions to assist you to get started with the website builder?
- Processing of payments - Does the service accept credit cards, PayPal, and all other necessary payment methods? Are there any processing costs to take into account?
- Plugins and extras - Can you extend the capabilities of the online shopping experience as your company grows? Is it possible to use marketing and inventory management applications, for example? Can your service assist with social media and search engine optimization?
Make a list of the aspects, from budget to back-end functioning, that are most important to you. After completing that, you will be prepared to start looking into some of the top Shopify options available.
Our Methodology: How Did We Conduct Our Research?
Any online business must use the best e-commerce platform. Cost, the convenience of use, features, and customer support are just a few of the things to think about. We have compared the top choices based on the following criteria to help you find the best Shopify alternative for your company.
- Usability: We compared the learning curves for each platform and gave them a grade based on how simple it is to set up and create a simple store.
- Cost and fees: We took into account both the upfront costs associated with establishing your store and any ongoing charges, such as transaction fees or recurring monthly subscription fees.
- Features: We took a close look at the features that each platform provides, such as inventory management, shipping choices, payment processing, and marketing tools.
- Customer service: We looked at the effectiveness and accessibility of customer support, as well as how simple it is to receive assistance when you need it.
The List Of Top Shopify Competitors
For smaller shops that demand e-commerce technologies that are simpler to use. Here are some suggestions if you do not want a very sophisticated or adaptable platform like Shopify and would rather utilise something more basic, user-friendly, less expensive, and provides round-the-clock assistance.
1. The Fynd Platform

Price Range:
Starting at INR 599 Anyone may start a new online business or grow an existing one using the omnichannel e-commerce platform known as The Fynd Platform. The Platform effectively assists business owners in overcoming the challenges they face while beginning their online operations.
Anyone may grow an existing one using the omnichannel e-commerce platform known as The Fynd Platform. The Platform effectively assists business owners in overcoming the challenges they face while growing their online operations.
It acts as a comprehensive eCommerce website solution, helping businesses create beautiful online stores fast and affordably. Businesses may easily launch an online store, handle orders, and conduct marketing and PR campaigns for their intended audience.
What Makes Fynd Platform unique?
Let us look more closely at some of the main benefits of using the Fynd Platform.
1. Branding A Business
With the Fynd platform, businesses may create a website in around 30 minutes by following these easy steps:
- 1st step: Put the product catalogue online as a first step.
- 2nd step: Pick a theme.
- 3rd Step: Add your personal domain there.
- 4th step: Create the company website in step 4 of the process.
2. The Order Management System Controls Orders (OMS) Through a Number of Channels
At Fynd Platform, you will have access to a blended OMS for all of your different channels. It has the following benefits:
- To avoid unnecessary hassles, it's imperative that you are aware of all of your platforms, along with how they work, who utilizes them, and the policies in place to oversee them.
- Real-time reporting An app can be used by brands to track their products from the moment of sale through order shipment and delivery.
- Every outlet is supported, including physical stores, online stores, and marketplaces.
What Makes Fynd Platform Great?
Let us look more closely at some of the points that make Fynd Platform great.
1. Analytics And Tracking Can Be Used To Gather Insightful Data
Ask yourself first - Do you think it is hard to keep a track of your business’s expenses and expansion? Do not be concerned; the Fynd Platform offers analytical capabilities to efficiently track the actions of your firm.
Information and data from the shopping cart, order, and payment are presented in graphs and tables. They are available to you in a number of formats, including PDF and CSV. For application analytics, brands can use application tokens from Firebase, MoEngage, Segment, and GTM.
2. Special QR Qualities
If clients are apprehensive about viewing your products on a shared tablet. The purchaser can then browse the item immediately from their mobile device using the QR code feature of the Fynd Store app.
The store owner can print out the QR code and place it wherever it is most practical inside their business. This simple contactless function essentially doubles the size of your store because clients may inspect the goods not only there but also at any of the brand's locations across the country.
2. Wix

Price Range:
$17 to $35 monthly since Wix is a 100% drag-and-drop website builder, you can virtually put any material on your website wherever. It is also turning into one of our preferred e-commerce sites.
Wix eCommerce is very user-friendly (no coding or technical knowledge is required at all), has a great dedicated support team (phone or email), and has a team of developers to manage all the technical details for you, so you do not have to worry about anything other than setting up and managing your ecommerce store.
In terms of features, Wix excels. According to our research, it receives the highest score of any website: 4.4 out of 5.
Wix Corvid and Wix SEO Wiz feature, for example, can even help you build your online store quickly through the construction of dynamic pages (imagine separate pages for each product you sell, all generated with just a few clicks) and by assisting potential buyers finding it via search engines.
You can quickly construct a professional online store using the Wix website builder. Wix excels as an eCommerce platform because it makes things simple.
What Makes Wix Great?
Wix's user-friendly editor makes it simple to modify pre-made, expertly designed eCommerce templates into a stunning, fully functional online store for your company, saving you a tonne of time and work.
Compared to purely e-commerce website builders (like Shopify), Wix's array of e-commerce capabilities is not quite as sophisticated or extensive, but it is not far behind. Shopify receives a score of 4.5 out of 5 for its sales tools, whereas Wix receives a score of 4.4.
Wix is simple to use and provides all the fundamentals required to create a working store where you can sell goods. The company is increasingly focusing on these consumers and routinely providing new capabilities as the number of eCommerce stores on Wix rises.
This is demonstrated by the results of our study, which rated Wix 4.4 for its outstanding sales features. It can only be good news that Wix is putting more of an emphasis on the e-commerce side of things given its stellar record for innovation!
What Makes Wix Unique?
Wix is a great alternative for you to test out if you are a small business owner and want to create an online store without having to fiddle with technical things.
Wix has a strong reputation for being user-friendly, which accounts for why it frequently appears on lists of the best Shopify rivals. Its drag-and-drop website builder enables you to quickly design eye-catching, personalised stores.
Through the Wix dashboard, you can manage many elements of your website, including order monitoring and generating shipping labels, by selecting from more than 100 e-commerce templates.
Additionally, Wix has a sizable App Market where you may find solutions to improve your store's functionality. There are several helpful features on the show, including flexible payment options and loyalty schemes.
Wix does have some drawbacks, though. You cannot, for example, add more than 100 pages to your website. Additionally, there is no support for more recent sales platforms like TikTok, thus opening a Wix store may result in losing out on potential revenue. As a result, you might find these Wix options appealing.
3. Squarespace

Price Range:
$18 to $40 monthly. Making your store appear stylish and trendy is the main goal of Squarespace. More than 100 online store designs are available through this website builder, the majority of which feature a simple and attractive design that is responsive to mobile devices.
The site builder Squarespace supports strong eCommerce features. To create an incredible store using Squarespace, you do not need to know how to code or have a degree in web design.
In our analysis, it has had the most pronounced improvement in usability, rising a whole point to 4.2 out of 5! Squarespace offers beautiful designer layouts for showcasing your goods. The success of your online store is aided by top-notch website features and a reliable inventory management system.
This builder is streamlined and elegant. No need to worry about executing your own upgrades or finding your own hosting. It is quick and simple to start selling because everything is taken care of for you. Although Squarespace's online store designs are of the highest quality, custom code is not required.
It should come as no surprise that Squarespace receives a 4 out of 5 for design versatility given that you may swap between templates whenever you choose and even work on multiple designs at once.
What Makes Squarespace Great?
Squarespace is more than just a nice face. Given that it is primarily a website builder with eCommerce capabilities, it has some excellent sales features. Visitors can trust your site since SSL security is built in.
Customers' accounts and abandoned cart recovery make for a quick and simple shopping experience in your store. If we are being completely honest, Squarespace's inventory system is merely alright.
It has some depth, allowing you to add products individually or in bulk and monitor your stock levels via email alerts. It did not quite measure up to its rivals Wix and Shopify in our analysis of sales tools, where we awarded it a score of 3.4 out of 5.
Ecommerce plans from Squarespace cost between $23 and $49 per month (billed annually). It received an amazing 4.4 out of 5 in our research, making it one of the sites we reviewed that offers the best value for money on the higher end.
An outstanding selection of eCommerce capabilities is available on Squarespace. Unlimited physical and digital product sales, automatic tax calculations, shipping zones, abandoned cart recovery emails, and much more are all possible.
You should have no trouble setting up your online store because their website builder is so user-friendly. The inability to provide customers with a variety of payment alternatives is one drawback of Squarespace.
Only Stripe, PayPal, and Squarespace are available for accepting payments. This might have a negative impact on how your customers feel about you if you want to sell globally.
What Makes Squarespace Unique?
Are you considering Squarespace? This builder comes in a package that has never been simpler for beginners to use, and it delivers reliable eCommerce features and amazing template designs.
4. Big Cartel

Price Range:
0 to $19.99 per month. Big Cartel claims that it is "designed to stay tiny," and that anyone looking for the most fundamental sales tools should use its platform. Big Cartel sellers have access to a number of common eCommerce tools, such as coupon codes and a Facebook selling option.
What Makes Big Cartel Great?
Big Cartel makes the process of setting up an online business really straightforward, with prompts and reminders to help you along the way. The drawback of using this Shopify rival is that you will need to learn how to handle some elements using code.
What Makes Big Cartel Unique?
You can add your own photographs to your online store using Big Cartel, for instance. However, only code can be used to edit images. Additionally, customers on subscription plans are the only ones who can alter HTML/CSS. Make sure you can live without customization in the near future before starting on the free plan.
5. Square Online

Price Range:
$0 to $72 per month. Excellent sales features are available through Square Online on a simple platform. Square Online, is practical, simple to use, and packed with sales features, making it simple to launch an online store.
You may sell an infinite amount of goods, make gift cards, send emails to customers who abandoned their carts, and more. The integration of offline and online sales is where Square Online excels.
You can sync your inventory and customer information with your online store if you run a physical retail store. For businesses starting out in online sales, Square Online even offers a free version.
What Makes Square Online Great?
In 2018, the e-commerce platform Square Online was created as a result of the payment processing company Square's purchase of Weebly. Weebly and Square Online are two sides of the same coin; Weebly provides eCommerce functionality, and we will not pretend otherwise.
Square Online entered this list because it outperforms Weebly in terms of sales features, which is not surprising given the company's early concentration on finance. Square Online is the finest value for your money because of its great sales features and simplicity.
You may set up your store with only a few clicks using Square Online's user interface and website builder. Additionally, it is nearly difficult to make a design error when putting up your store because the available layouts are too basic for that and effectively highlight your products without distraction (those products are, by the way, quite simple to add through Square Online's item catalogue).
The dashboard for Square Online combines information about product sales, customer journeys, and abandoned cart recoveries. Easy inventory management, delivery options, automatic tax calculation, and email marketing tools are further outstanding sales features.
However, it is important to keep in mind that Square Online is not as strong as Wix or Shopify - according to our analysis, it receives a 3.5/5 for its sales tools.
Due to its ease and simplicity, Square Online restricts your design options more than other builders do. But it excels at serving as a platform for businesses with physical locations already.
Square Online is a leader in this market, whether it is a restaurant, pet store, or retail boutique. Because of its accessibility, sales features, and cost, Square Online is recognised as offering the finest value for money.
It receives the greatest value rating of all the eCommerce sites we studied, 4.5 out of 5, according to our research. Square Online offers a free plan that allows you to sell things, or you can switch to a paid plan for just $12 a month.
What Makes Square Online Uniqe?
Searching For A Cheap Builder? You may start selling right now with Square Online without going over your spending limit! Unfortunately, personalization suffers as a result of all that cross-channel simplicity.
For instance, there are only five style selections and 15 colour palettes available, and you are not given access to a template library. Square Online keeps things quick and easy, but it also restricts your ability to express yourself creatively.
Competitors of Shopify for Online Stores with More Than 10 Products
Here are a few alternatives for you to think about if you require an eCommerce platform that is a little more sophisticated, has lots of capabilities and is flexible (just like Shopify).
These are perfect for you if you wish to create larger stores (approximately, more than 10 products), if your company generates a lot of sales, or if you require the freedom and flexibility to design your e-commerce store.
6. BigCommerce

Price Range:
$29.95 to $269.96 per month. BigCommerce is the best website builder for fostering the expansion of your online store. It provides more integrated sales tools than Shopify and scored an astounding 4.6 out of 5 in our analysis, the highest rating of any of its rivals on our list.
BigCommerce also does not restrict your alternatives for payment processing, but Shopify charges an additional fee of 0.5 to 2% for transactions that aren't completed through Shopify Payments. In addition, despite its scalability, BigCommerce still does not require any coding expertise (although you are welcome to learn it!).
Bigcommerce is one of the biggest competitors of Shopify. The greatest e-commerce platform for big, expanding enterprises is BigCommerce.
BigCommerce, unlike Shopify, won't force you to install additional third-party apps in order to add sophisticated features to your website. As a result, you won't have to worry about paying additional fees for features in the future because the price you pay up front covers all of those expenses.
What Makes Bigcommerce Great?
Abandoned cart recovery is the sole functionality that Shopify offers on its most affordable plan that BigCommerce does not. The BigCommerce platform includes features for social media integration and checkout personalization.
Even getting started with product fulfilment and other shipping requirements will be made easier by it. And BigCommerce's app marketplace has over 1,100 apps if you ever need to expand the functionality of your website.
Remember that BigCommerce gives you a lot more options right out of the gate, such as being the only platform that permits you to send transactional emails, even though they may not be as numerous as Shopify's 1,500+ apps. Since you won't use ALL 1,100+ apps, having a selection is essential for creating the ideal website. (If you use all 1,100, please let us know.)
What Makes Bigcommerce Unique?
Through partnerships, BigCommerce may even help you grow your consumer base. For example, users in the US can now sell products directly on Walmart Marketplace, giving them access to the site's 120 million+ monthly visitors.
To get BigCommerce merchants up and running on the marketplace as quickly as possible, an expedited application evaluation is provided.
The downside of BigCommerce is that it is not as user-friendly as Shopify, especially when it comes to altering your design, which can be a very frustrating process. BigCommerce is really powerful and fantastic for expansion, but there is a downside.
However, if you do not mind a slight learning curve and some fancy language, you should be OK - especially because BigCommerce's dedicated support team is available around-the-clock via phone, live talk, as well as email in case you require aid.
7. Volusion

Price Range:
$26.10 to $269.10 each month. A hosted e-commerce platform called Volusion is intended to aid in the launch of your store. Although it is not as powerful or user-friendly as BigCommerce, the proper firm can benefit greatly from it!
Popular platform Volusion provides an all-in-one answer for your online store. It includes excellent data analytics tools that can help you manage and expand your organisation.
Volusion is a specialist eCommerce platform, much like BigCommerce and Shopify. It is hosted for you and contains the resources you need to start selling products online successfully.
The platform's total rating of 3.2 out of 5 should, however, make clear just how limited it is in comparison to alternatives like BigCommerce and Shopify. It definitely stumbles in terms of features.
But there is some good news as well. These features include the ability to personalise invoices, packing slips, and POS receipts, as well as abandoned cart recovery. This is an excellent illustration of how Volusion wants its clients to be successful and stand out from the competition.
Volusion's strong analytics and data reporting features are its greatest strength. You may track conversions, record revenue and total orders, keep an eye on stock levels and evaluate client behaviour.
Due to the fact that Volusion collects all of your sales in one place, it is simple to keep track of and analyse all of your data. This is especially helpful if you sell through many platforms, such as Facebook.
What Makes Volusion Great?
In essence, Volusion's big data solutions make it simple to organise and analyse your business. Volusion has something for everyone with four price plans to pick from that give a variety of features and support options.
It becomes very difficult to promote, though, when it offers the same costs as Shopify yet offers significantly less. Shopify allows you infinite products to sell for the same $26 beginning plan as Volusions only 100... In our analysis, we scored Volusion a dismal 2.5 out of 5 for its financial value.
If you are searching for a builder that is simpler to use than Volusion, you are better off using Wix, Squarespace, or Square Online. But Volusion is a good option to look into if you are eager to get your hands dirty and track the progress of your company.
What Makes Volusion Unique?
Considering Volusion?
Even though this builder is not for everyone, its analytics tools definitely set it apart from the competition.
8. Zyro

Price Range:
$9.90 to $14.90 per month. Although Zyro may not be as well-known as other of Shopify's rivals, it is nevertheless an option to take into account. The more expensive versions of this Lithuanian website builder include a lot of eCommerce capabilities like bilingual setup and abandoned cart recovery.
You can use one of the online store templates to build an online store with Zyro. Only a few specifically designed eCommerce themes are offered by Zyro, but those that are are extremely up-to-date and stylish.
What Makes Zyro Great?
Applying the themes is so straightforward that you will have a working store in no time. To assist you increase your sales channels, Zyro can integrate with Facebook, Instagram, and Amazon shops. What about the flaws with Zyro? One drawback is that after you have chosen a template, you can't change it.
What Makes Zyro Unique?
You will need to start from scratch when creating a new website in order to use a different design if you begin tweaking a template and decide it is not for you. The drag-and-drop elements in Zyro also allow five different types of content: text, image, button, map, and video. none other than that.
9. Adobe Commerce

Price Range:
Individualized annual pricing based on sales volume. Businesses can take advantage of flexible, open-source website construction options from Adobe Commerce (previously Magento).
For a great user experience, its eCommerce platform, which is now a part of Adobe Commerce Cloud, enables limitless product uploads, high-level security, and incredibly quick loading times.
Managing your store is easy with Adobe Commerce for larger businesses that require scalability. While order management and inventory tracking help you stay on top of your daily to-do list, detailed business intelligence tools help you find your best-selling products.
What Makes Adobe Commerce Great?
Adobe Commerce is not made for those just learning how to develop online stores, despite the fact that it is packed with features and flexibility for growing brands.
To customise open-source systems to the highest degree, some coding experience is necessary. Without being on the Enterprise package, you won't have access to a support team to assist you either.
What Makes Adobe Commerce Unique?
It is an open-source e-commerce platform that is adaptable and customizable to your needs. The tool offers an easy-to-use administrator dashboard for quick access to sales metrics.
Additionally, you may increase those sales by adding as many items as you like to your store and connecting your website to other sales channels like social media and eBay.
10. OpenCart

Price Range:
0 per month + the cost of web hosting
What Makes Opencart Great?
OpenCart is the best platform for selling internationally because it offers a variety of languages and currencies. To fulfil purchases from abroad, you can collaborate with a variety of shipping firms.
What Makes Opencart Unique?
With OpenCart, you can provide practical features like guest checkouts and membership accounts to keep your consumers coming back for more. It is not necessarily the most user-friendly platform for running an online store, though.
This is due to the fact that OpenCart lacks support for several essential features. It is not particularly convenient to have to search the OpenCart marketplace for the appropriate plug-in to perform tasks like managing orders and fulfilment.
11. WordPress.org and WooCommerce

Price Range:
$0 per month (plus hosting fees). WooCommerce is exclusively compatible with WordPress; other CMSs, such as Magento, are not supported. Use WooCommerce to sell with WordPress for a potent Shopify alternative.
The WordPress plugin WooCommerce, which presently powers 29% of all online retailers worldwide, gives WordPress sites eCommerce functionality.
Since WordPress.org is an open-source platform, you will either need some coding experience to design the dream e-commerce site or the money to pay a web developer to do it for you. But do not give up hope!
What Makes Wordpress with WooCommerce Great?
The help and support provided by WooCommerce are the finest we have tested, receiving a perfect 5 out of 5! Your website needs to be created on the WordPress platform in order to install WooCommerce. When installing WordPress with WooCommerce, you will also need to set up your own security, domain, and web hosting.
What Makes Wordpress with WooCommerce Unique?
We can confidently advise using Bluehost to host your WordPress website based on our thorough study. For server uptime, value for money, and customer service, it received the highest ratings in research.
It is not surprising that Bluehost is also recommended by WordPress as it even offers price plans tailored just for WordPress users. Sounds stunning, huh
What is the price of WooCommerce? You can download the fundamental WooCommerce framework for free, and it also comes with a tonne of free plugins.
However, you may also buy premium extensions if you require more sophisticated functionality. All of the affordable applications and add-ons help WooCommerce earn an amazing 4.4/5 in our value-for-money study.
In the end, WooCommerce allows you to create a very sophisticated and capable e-commerce store, but you will need to dedicate yourself to maintaining your store's technical features. Want to be very flexible? The techier crowd, who prefer creative freedom and robust apps, will benefit most from WooCommerce.
12. Shift4Shop

Shift4Shop is a useful Shopify rival that was created with the intention of appealing to small businesses that wish to have access to add-ons and supplemental services, such as affiliate marketing and dropshipping support.
One of Shift4Shop's main points for owners of small businesses is its capacity to offer a range of distinctive services at a price that is very similar to Shopify.
What Makes Shift4Shop Great?
Shift4Shop is a fully-hosted e-commerce service, similar to Volusion. This implies that you won't need to spend as much time figuring out the back-end because all of the challenging issues will be taken care of for you.
Additionally, even though Shift4Shop offers a variety of packages to suit different consumers, each one of them includes access to infinite product capacity, a huge selection of payment options, and outstanding customer care. Another advantage of Shift4Shop is that it makes it simple to integrate your storefront with your advertising and marketing plans.
What Makes Shift4Shop Unique?
For email marketing, Amazon, Google Analytics, and Facebook, for example, you can integrate your store with these services. This implies that coming up with fresh ideas for boosting conversions is significantly simpler.
13. Ecwid

Ecwid is an easy-to-use, feature-rich, and excellent beginner's solution for online product sales of all kinds. Ecwid stands out from some of the Shopify rivals on the market since it integrates with your current CMS. This implies that if you currently have a website, you do not need to create a new one from scratch.
As an alternative, you may add sales skills to start selling right away.With a variety of features, including the ability to update the transaction process and customise your checkout pages, Ecwid is adaptable and versatile.
What Makes Magento Unique?
You may offer your clients an unlimited number of product possibilities, and the user-friendly backend integrates with the CMS you already use, so you do not need to learn any new software from scratch.
What Makes Ecwid Unique?
Ecwid is straightforward and efficient; it may not have as many cutting-edge features as some of the top store solutions available, but you will nonetheless get all the assistance you need for a thrilling shopping experience.
To avoid scaring away customers with restricted options, you can also accept a variety of credit cards and payment methods.
14. Magento

Another piece of software vying to be the greatest Shopify rival is Magento. In fact, Magento was the best platform for creating a successful online store before BigCommerce and Shopify.
What Makes Magento Great?
In the history of online commerce, this open-source platform stands out as one of the most reliable SaaS choices. Businesses have the opportunity to design amazing shopping experiences thanks to Magento's eCommerce platform, which offers limitless product uploads, sensational security, and rich performance.
You can be sure that you are getting all the advantages of a worldwide ecosystem of partners, developers, and merchants because Magento Commerce is a component of the Adobe Commerce cloud experience and is ready to support the expansion of your business.
What Makes Magento Unique?
When it comes to things like order administration, business intelligence, and marketplace support, Magento is especially helpful for large organisations.
One of the biggest in the industry, the Magento marketplace provides access to everything from top ERP systems to CRM platforms like WordPress. Unfortunately, it is important to remember that Magento is currently one of the more expensive alternatives to Shopify.
15. Pestashop

For today's smaller businesses, Pestashop is a superb open-source platform and an excellent Shopify substitute. Prestashop contains everything you need to enter the world of eCommerce and was created to allow anyone to start their own online store in minutes.
What Makes Prestashop Great?
With a variety of themes, you may personalise your store, use customer relationship management tools to expand your business, and keep tabs on your sales figures.
What Makes Prestashop Unique?
Prestashop gains from a vibrant and dedicated developer community, much like WooCommerce. To use Prestashop, though, you do not absolutely need to use WordPress. Any CMS system can access this service.
Unlimited access to the internal code of Prestashop is included. You will have to establish your own security, hosting, and compliance standards, though.
Although the service is free to use, there are other costs to take into account when starting your store. You must confirm that you possess the abilities necessary to utilise an open-source platform successfully.
How Do You Pick an Alternative to Shopify?
Since there are many choices available, making one can easily become overwhelming. But the easiest way to choose a Shopify substitute is to pinpoint what it is about Shopify that you really dislike. Once you have that flaw identified, it is simple to select a platform that excels in that particular area.
Consider how annoying it is to always have to download new programmes in order to expand the functionality of your website. In this situation, you may find Shopify's dependency on third-party apps to be a headache, therefore you should look for a Shopify alternative that has as many features pre-built as is practical.
The Fynd platform would be your best option as a Shopify substitute in this situation. Five main criteria emerged from our user interviews as the most crucial determining variables for a user.
A quick summary of the most effective platforms in each category is provided below:
- The best overall website feature: The Fynd platform.
- Utilization: Squarespace.
- Cost-effectiveness: Square Online.
- Features for sales: BigCommerce.
- WooCommerce with Bluehost offers customer assistance.
You should be able to make decisions more quickly after reading this list. One other thing to keep in mind: Your level of tech expertise will also play a role in your decision regarding the best Shopify substitute. If you are a coding expert, you should use an open source platform like the Fynd platform because it allows you to customise your online store infinitely.
However, website builders like Wix, Squarespace, Square Online, and even BigCommerce are for non-technical people and provide all the tools you need to set up an online business.
How Important Is The Price And What Are The Other Factors?

Price should be the primary factor taken into account when selecting a Shopify substitute. There are free plans available on several of the platforms we have studied, but all of them also have paid plans with different price points.
You might want to start with a free plan if you are just getting started with your online business so you can see how the platform works for you. However, if you are committed to expanding your company, you will eventually need to switch to a premium plan.
The cost is another factor. Does the platform impose a monthly fee in addition to transaction or processing fees for each purchase?
Is a separate payment gateway required, or can you make use of the platform's integrated payment processing? These are crucial inquiries to make while analysing pricing.
1. Hosting
Hosting is yet another crucial factor. Some websites, like Shopify and Wix, charge a monthly subscription price that includes hosting. While WooCommerce and Ecwid do not include hosting, they make it simple to set up your store on a hosting platform like WordPress.
If you are unsure which choice is best for you, consider how much control you desire over the hosting of your store. A hosted solution like Shopify or Squarespace can be the best option if you want the platform to manage everything.
However, a self-hosted solution like WooCommerce can be a better choice if you feel confident setting up your own server.
2. Options for Themes and Design
You want your online store to appear branded and professional when you set it up. To do that, pick a platform that offers a variety of themes and design possibilities.
Numerous platforms, including Shopify and Wix, provide a huge selection of themes. Others, like Ecwid and Squarespace, have a smaller number of themes but give you more freedom to modify the look of your business.
Consider how crucial design is to your company. A customisable platform can be the best option if you want a large variety of themes to pick from.
Additionally, a platform with open source or API can be your best choice if you enjoy working with programming and want more control over your store's design. With these platforms, you may frequently find themes that the platform offers, hire a web designer, or even purchase a ready-made theme from a marketplace like Etsy.
3. Easy to Use
The simplicity of use is a crucial factor. If you are new to e-commerce, you want a platform that is simple to set up and utilise. Consider whether there is a migration service even if you are not new to e-commerce and are merely wanting to migrate to a new platform.
A platform that requires weeks or months to understand is the last thing you need. Utilize the free trials and demos that various platforms offer to judge the simplicity of usage. A simple store setup time, ease of adding products and categories, and the platform's user interface should all be taken into account.
4. Security
Security is always your first priority when operating an online store. You want to be sure that the information about your consumers is secure and that hackers can't access your store.
Look for a platform that includes features like SSL encryption and PCI compliance while evaluating security. While PCI compliance guarantees that your store is secure from hackers, SSL encryption is crucial for safeguarding the data of your consumers.
Additionally, search for a platform that receives frequent updates with the most recent security fixes. This makes it possible to safeguard your store from the most recent dangers at all times.
5. Options for Payment Processing
Payment gateways were mentioned in our price and fees section, but they merit a second mention. Make sure the platform you select provides a variety of choices for processing payments. Credit and debit cards are included in this, along with well-known payment processors like PayPal, Stripe, and Apple Pay.
The platform's other features, such as the capability to set up subscription-based payments or recurring purchases, should also be taken into account. For companies that offer goods or services repeatedly, these features can be highly beneficial.
6. SEO Options
Make sure potential customers can see your store if you want it to be successful. That entails making your website search engine-friendly, particularly for Google.
Look for features like a built-in blog, customised URLs, meta tags, and social sharing buttons when evaluating a platform's SEO capabilities. You can use these capabilities to increase traffic to your store and search engine optimise your website.
Also take into account whether the platform has any extra tools for SEO, including the capacity to design unique pages or incorporate structured data. These features can help you increase the visibility of your website in search results and drive more customers to your online shop.
7. Customer Service
The last thing you should take into account when selecting an e-commerce platform is customer service. Every now and then, something will go wrong, and you will need to be able to count on the customer care staff of your platform to assist you in fixing any problems.
Look for services like round-the-clock assistance, live chat, a community support group, email help, and a knowledge base when evaluating customer service. With the use of these features, you will be able to seek assistance when you need it.
The calibre of the customer service staff is another important factor. To learn more about other users' experiences, read their reviews. Are their marketing claims true to the hype?
How Does Shopify Compare To Its Rivals?
.webp)
In the end, there is no one-size-fits-all approach to selecting the top eCommerce service online. There are many additional solutions available, even if Shopify may stand out as one of the most popular software options for those in the eCommerce business.
Which investment you make will rely on the exact capabilities your eCommerce solution has to offer. For instance, Wix can be the best Shopify substitute for you if you want to sell fewer than 50 products.
However, if your company is large and requires extensive customization and specialised capabilities, you might choose the adaptability of a solution like BigCommerce. The ability to provide a one-stop shop for online sales has been the cornerstone of the BigCommerce brand.
Which Shopify Competitor Should You Choose?

For Overall great internet store creation, you should use the Fynd platform, which starts at $7.52 /m (INR 599). It is not surprising that it received a score of 4.7 out of 5 overall, the highest of any of the platforms we reviewed.
It has excellent cost-efficiency and beginner-friendliness, and its e-commerce capabilities meet all the requirements of a small store. You may need to do a lot of research before choosing the best e-commerce solution.
Before you invest, you can try the drag-and-drop capability and back-end performance of many of the eCommerce solutions mentioned above using the free trials that are offered. Making a more confident decision can be aided by trying out tools before purchasing them.
At the same time, you must be certain that you have a strategy in place for how you will limit your possibilities. Do you, for instance, require hosting so you won't have to worry about security or hosting companies? Or do you prefer the adaptability an open-source service offers?
Do you require an e-commerce solution that will provide you with a variety of payment and delivery alternatives, or would a straightforward website builder with a few customization options suffice?
The more information you have about your company and the type of sales you want to make, the simpler it will be to choose a Shopify substitute that is right for your company.
Successful Case Studies of Fynd Sellers
Ruosh increased their omnichannel sales by 300 per cent with the help of Fynd. A well-known name in high-end footwear, Ruosh is situated in Bangalore, India. With 35 company-owned stores spread across 13 cities and more than 300 points of sale, including all significant Indian e-commerce platforms, Ruosh has quickly expanded its presence across important account channels.
Since the initial epidemic wave, the company, which is dedicated to innovation, comfort, and craftsmanship, has witnessed a 300 per cent growth in multichannel sales (July 2020 to July 2021).
What did the Fynd platform accomplish?
In June 2018, Ruosh and Fynd joined forces. Since then, Fynd has provided ground-breaking technological solutions and helped Ruosh overcome a number of challenges in order to assist the company to grow and stabilise.
Multi-stock point links on their corporate website and third-party markets boosted Roush's omnichannel strategy. The impact of omnichannel business has significantly changed over the past three years, thanks in large part to Fynd -
Each brand is given a Growth Manager by Fynd who is responsible for assisting them in growing through tasks including regular business review calls, stock health sanity checks, discount planning insights, and daily shop operations checks.
All of this, along with other special deals, have greatly impacted Ruosh. These steps helped Ruosh address the difficult problems listed below and make a milestone transaction of Rs. 1 crore in November 2020.
Spykar
How Spykar's Switch to Omnichannel Produced a 200 percent Increase in Sales. With a love for creative innovation and a desire to keep up with the dynamic, ever-changing global fashion industry for today's "Young & Restless" generation, Spykar, a significant denim brand in India, was launched in 1992.
Spykar employs franchisees, however, unlike large retailers, they collaborate with independent, smaller businesses to cater to a younger clientele. The business also conducts online sales through affiliate companies like Myntra, Amazon, Flipkart, Tata CLiQ, Nykaa, Ajio, and others that store inventory in warehouses.
The discussions led to the realisation that their omnichannel selling strategy required systemic changes. This involved changing how they interacted and collaborated with franchisees and markets, getting rid of middlemen to enhance inventory management, and taking complete control.
After discussing ideas with Spykar, Fynd's team began to plan their omnichannel transformation. This phase was split into two parts: setting clear goals for what we want to accomplish and gradually introducing the necessary changes into the model so as not to affect ongoing sales.
Using The Fynd Platform, How Can I Make A Website?
How to set up your online store using the Fynd Platform is shown in this example. Starting an e-commerce business can initially seem challenging and complex. However, if you follow these basic instructions, it will be a simple game-like activity for you.
1. Select a Business Idea -
Choosing the products or services you will provide to customers is the first step in setting up an online business.
2. Market research and competitive analysis -
Identify your target market and determine the most effective ways to sell to them. Find out everything you can about your rivals so you can determine how you can differentiate your business from them.
3. Establish your brand and company -
After identifying your target audience and competitors, it is critical to choose a memorable brand name and a catchy logo.
4. When building your website, choose the best e-commerce platform -
Among the various options for e-commerce platforms available on the market, pick the finest one to construct your website on. Others may have distinctive qualities, while some may have reasonable prices. The greatest omnichannel retail business solution, Fynd Platform, provides the perfect amalgamation of these.
You may create an e-commerce website with it for a fair price and with a wide range of features, such as the ability to create marketplace catalogues, assistance with shipping, payment gateway integration, user and API documentation, data insights with tracking and analytics, etc.
5. Omnichannel Customer Experience -
Once your online store is operational, it is time to think about the various ways you might reach your target audience. To improve the shopping experience and promote brand recognition, develop an omnichannel customer experience strategy.
6. Branding your business -
Make a marketing strategy that works for your brand and execute it. Learn about SEO and SEM to attract people to your website. If you have chosen to build your website using the Fynd Platform, you may start email and SMS marketing campaigns, leverage SEO, receive customer feedback, etc.
You are now ready to create and expand your online business. Give your customers the freedom to purchase wherever they are, whenever they want.
Top Free Shopify Competitors

The top free Shopify alternatives are Square Online and WooComerce because they are both free to use. However, you must keep in mind that WooCommerce is a self-hosted e-commerce platform, which means you are responsible for hosting costs.
This can cost $5 to $15 per month. You must also connect your personal domain name, which costs about $10 per year. You could also need to employ a developer to assist you if you lack technical knowledge or experience problems establishing your store. This can get rather pricey.
Plans for Square Online's hosted drag-and-drop website builder range from $0 to $72 per month. This makes it a fantastic option for non-technical people seeking a very cheap alternative.
Top Shopify Competitors For Large Businesses

The fynd platform is the ideal Shopify substitute if you are a non-technical person and plan to sell more than 50 things online. It is a platform for building online shops that is "all-in-one."
It is followed by BigCommerce in the second position. Consider either Magento or WooCommerce if you are searching for a more sophisticated and technically difficult platform.
Some Additional Online Retail Choices

There are additional online shopping solutions than Shopify. These consist of:
1. Amazon

The biggest online retailer in the world, Amazon provides a platform for companies to sell their goods. A marketplace, logistics services, and marketing tools are just a few of the many options that Amazon offers.
2. eBay

Another well-known online store that provides a venue for companies to market their goods is eBay. It contains a variety of features, such as listings in the form of auctions, buyer protection, and payment choices.
3. Etsy

Etsy is a well-liked online marketplace for companies that market handmade or antique goods. Customize your store, control orders and listings, and use marketing tools to advertise it using Etsy.
4. Faire

A website created especially for retailers of wholesale goods. Businesses may handle orders, communicate with customers, and receive finance with Faire.
5. Walmart

Walmart is a well-known retailer that also provides a marketplace online for companies to sell their goods. Product listings, order management, and delivery choices are features.
Summary: Top Shopify Competitors To Consider In 2023

- For Overall great internet store creation, you should use the Fynd platform, which starts at $7.52 /m (INR 599). It is not surprising that it received a score of 4.7 out of 5 overall, the highest of any of the platforms we reviewed.
- It has excellent cost-efficiency and beginner-friendliness, and its e-commerce capabilities meet all the requirements of a small store.
- Best for beautiful storefront designs is Squarespace, which starts at $23/m.
- Square Online offers the best deal starting at $0/m.
- BigCommerce is the most adaptable e-commerce website builder and is perfect for expanding enterprises.
- For tracking your store's data, Volusion offers the best analytics options starting at $29/m.
- WooCommerce powered by Bluehost is a user-friendly and economical platform, starting at $0/m plus hosting costs.
- For shops with fewer than ten items for sale, Wix is the best option.
Conclusion: Shopify Rivals & Alternatives
There are a few additional Shopify alternatives for you to take into account if you have tested Shopify and found it to be a poor fit for you or if you are still conducting your initial investigation.
If you are opening a new store or want to move an existing one, the Fynd platform is fantastic. It is capable of doing anything! BigCommerce is a great Shopify substitute for online stores that sell more than ten items. It comes with a tonne of simple built-in sales and marketing tools.
As a result, you can concentrate on expanding your website without having to worry about too many third-party programmes.
With its excellent sales functionality and scalability, BigCommerce is a worthy rival to Shopify. With the exception of WooCommerce, every platform on our list offers a free trial, allowing you to decide which is ideal for you without taking any risks. We strongly advise signing up for a free trial (or two) to determine which Shopify rival is ideal for you.
What Shopify substitute is the simplest to use?
We advise anyone wishing to quickly and easily start an online store to use the Fynd platform. Your online store may be up and operating in a matter of hours thanks to its user-friendly editor. It will provide you with the best of both worlds if you wish to combine Squarespace's simplicity of use with some more sophisticated selling features!
What is the least expensive Shopify substitute?
The least expensive Shopify alternatives are Square Online and WooComerce because they are both free to use. However, you must keep in mind that WooCommerce is a self-hosted e-commerce platform, which means you are responsible for hosting costs.
This can cost $5 to $15 per month. You must also connect your personal domain name, which costs about $10 per year. You could also need to employ a developer to assist you if you lack technical knowledge or experience problems establishing your store. This can get rather pricey.
Plans for Square Online's hosted drag-and-drop website builder range from $0 to $72 per month. This makes it a fantastic option for non-technical people seeking a very cheap alternative.
However, there is a distinction between the lowest option and the best value. The latter is provided by Square Online. Square Online stands out even more for its reasonable $12 starting fee and excellent sales tools, despite the fact that it also offers a free plan on which you can sell. Although Square Online is not the platform with the most features, it does offer the most value for your money.
Which alternative to Shopify has the greatest templates?
The designs on the Fynd platform are of the highest calibre of any market builder. Without understanding a single line of code, you can use any of these to build an absolutely amazing store. You can choose from more than 70 Squarespace themes, all of which offer e-commerce capability.
Check out Wix if you want more options without compromising on quality. With little to no effort on your part, Wix's wide selection of gorgeous templates can make your store look polished and professional. And Wix offers you an incredible selection with over 800 templates to pick from!
Which Shopify substitute is the most effective for small businesses?
The Fynd platform is the greatest Shopify substitute for online companies that will only sell less than 50 products. You can quickly construct a reputable and effective online store with the Fynd platform’s e-commerce features.
Which Shopify substitute is the most effective for big businesses?
The fynd platform is the ideal Shopify substitute if you are a non-technical person and plan to sell more than 50 things online. It is a platform for building online shops that is "all-in-one." It is followed by BigCommerce in the second position. Consider either Magento or WooCommerce if you are searching for a more sophisticated and technically difficult platform.
Should I use Shopify or WooCommerce?
It depends on how tech-savvy you are. Due to the fact that WooCommerce is an open-source platform, you must write everything yourself and arrange for web hosting and security.
On the other hand, Shopify is a website builder, which means all the resources required to set up an online store are available in one location, making it incredibly simple for anyone to do so.