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Product Creation Overview

How to access on Fynd Platform

A product is the heart of any e-commerce business, and without it, there's no business. You can create any type of products on Fynd Platform by simply filling its details.


Figure 1: Product Creation Page

As shown in fig. 1, the product details are classified into multiple sections. Each section has mandatory as well as optional fields. We recommend you to enter as much detail as possible. Moreover, your customers will know more about the product if you fill the optional fields too.



Figure 2: Product Details

  • Type

    Standard - For creating one product.

    Set - For creating a set of products (e.g. pack of 4 shoes).

    Composite - For creating a product whose inventory and shipment are handled in parts. After delivery, the parts are assembled to make the finished product, e.g. a bicycle frame, saddle, pedal, tyres, chain and handlebar are used together to assemble a bicycle.

    Digital - Abstract or non-physical products or services like warranty, eye checkup, etc.

  • Departments

    Choose the department to which your product belongs, e.g. Men's Fashion, Women's Fashion, Electronics, etc.

  • Category

    Choose the category to which your product belongs, e.g. Backpacks, Handbags, Suitcase, etc.

  • Name

    Enter the name of the product, e.g. Mayweather Blue Backpack.

  • Slug

    This is automatically generated while entering the product name. You can edit this slug as you would like to show in the product link.

  • Brand

    Choose the brand of this product from the drop-down. Note that you will be able to choose only from those brands that have been added by the company. Click here to know more about enrolling a brand on Fynd Platform.

  • Item Code

    Item code is a unique number that you assign to a product. You will not be able to create another product having the same item code.

  • Badge

    Customers shopping on your website or mobile app will see this badge while browsing the products on the listing page. E.g. you can put a 'Brand Assured' badge to show that the product meets higher quality standards and quick fulfilment assurance.

  • No. of boxes

    Specify the number of packaging boxes that will be used for shipping this product.



Read the Image View Guide before uploading any media

You can add images, videos, YouTube links and 3D Model to your product! These will help your customers visually judge the product before purchasing.


Figure 3: Uploading Media Files

If you're adding 3D image, make sure that its file format is **.glb**


Figure 4: Attaching 3D Model


A product description helps the user to understand the features of the product. You get a fully-featured Markdown editor to write a description of your product. Within the description, you have the flexibility to format text, add links, tables, add list and much more.


Figure 5: Adding Product Description



Figure 6: Adding Product Size

  • Multi-size

    Disable this option if your product is only available in one size, e.g. handbags. Enable this option if you have multiple sizes of product, e.g. T-shirt in S/M/L/XL size.

  • Inventory Tracked

    Enable this option if you want your inventory to be adjusted after receiving an order. Disable this option, if you don't want any changes in your inventory even after customers place an order. This is called 'infinite inventory'.

  • Identifiers

    Product identifiers are a series of numerical or alphanumerical digits used to identify a specific product. It helps sellers in tracking their inventory and also plays a key role in helping customers locate products online. EAN, SKU, UPC and ALU are some of the well known product identifiers. Additionally, you can include more than one identifier by using the + button.

    If you add multiple product identifiers, you'll have to set one of them as PRIMARY. A primary identifier is one which is used by the seller to receive an inventory. Example: Let's say your inventory uses EAN number to identify products; therefore, you must set EAN as your product identifier on Fynd Platform (irrespective of whether you've SKU, UPC or ALU number of your products).


If you add only one product identifier, that will become the default primary identifier. Read more about Product Identifiers

  • Price

    • Maximum Retail Price - This price is determined by the manufacturer and it is the highest price that can be charged for a product.

    • Selling Price - It is the price at which a product or service is sold to the buyer, and should ideally be less than or equal to MRP.

  • Packing Measurements

    Enter the length, width, and height (in centimetres) of the packaging material used for the product along with the actual weight (i.e., dead weight) of the product (in grams).

  • Enter the dimensions of the packaging material used for shipping the product and not of the product.
  • Upon adding dimensions, system will auto-calculate the Volumetric Weight which is equal to: (length × width × height) in centimetres / 5
  • Product Dead Weight is the actual weight of the product in grams.
  • Upon adding product dead weight, system will auto-calculate the Applicable Weight which is equal to: Max(Volumetric Weight, Product Dead Weight). Based on the applicable weight, the shipment charges will be derived.


You can display the vivid features of your product in the form of highlights.


Figure 7: USP Of Product


Figure 8: Sample Highlights Of A Smartphone


Attributes are characteristics of the product that are essential for your customers to gain additional information about the product, e.g. Material Type, Colour, Age-Group, etc.


Figure 9: Product Attributes


Attributes may vary depending on the department and category you choose, e.g. attributes for smartphone category will be distinct from those of clothing category.


Here, you can add all the variants of your product, e.g. a backpack that is available in 3 colours: blue, red and brown, is said to have 3 colour variants. Similarly, a smartphone that is available as 64 GB and 128 GB models, is said to have 2 storage variants.


Figure 10: Product Variants


You can only view existing products in the list of variants. If not, create those product variants first.

Product Availability

  • Available

    This product will appear on your sales channels only if you enable this toggle button. If disabled, your product won't appear in the product listing page of your website.

  • Publish Date

    You can choose a specific date and time when you want to make this product LIVE on your sales channel.


Figure 11: Availability Date And Time Of Product

Customs Information

  • Country of Origin

    From the drop-down, choose the country of your product's manufacturer.

  • HS/HSN Code

    HSN code is an international code that is used to calculate tax rates. To know how to add HSN code to your product, click here.

Dependable Product

Enable it to not sell as an individual product - Turn on this option if your product is a dependent product (see Product Bundle) that is supposed to sell with another product, but not separately. For e.g. warranty, pouch, lens, frame etc.


Figure 12: Product Dependent Or Independent


Write a tag for the product which can be used later to filter products according to their tag, e.g. 'sensitive item'. You can add more than one tag to your product.


Figure 14: Including Tags

Made to Order

Manufactured on Demand - Enable this option if you intend to manufacture this product only after you receive an order. You can specify the manufacturing time. This will show customers that the product is manufactured on-demand.


Figure 15: Product Manufacturing Time

Return Configuration

Enable to allow product to be returned - Select this option to allow customers to return the product in case of any damage or dissatisfaction. You can also specify the time (in hours or days) within which a customer can return the product. If you don't select this option, the product will become non-returnable and your customers won't get a return option.


Figure 16: Configuring Product Return



Figure 17: Adding Trader Details

  • Type

    • Manufacturer - A person or company that makes goods for sale.
    • Importer - A person or company that brings goods or services from another location or a different country.
    • Packer - A person or company that puts products into containers so that they can be sold or transferred.
    • Marketer - A person or company that advertises or promotes the goods to increase the sales.
  • Name

    Enter the full name of the trader.

  • Address

    Enter the location address of the trader.

  • Add Another Address

    Enter a second address of the trader.

Product Bundle

A product bundle consists of additional products or a set of products that can be clubbed with a product as an accessory. The bundle can be a physical product or an abstract product or service.

For example:

  1. Refrigerator with a warranty, where warranty is the bundle that is added to the main product, i.e. refrigerator
  2. Tablet with pouch
  3. Frame with lens

From the drop-down list, you can attach a bundle to your product. If you're yet to create a product bundle on Fynd Platform, click here.


Figure 18: Attaching Product Bundle


You get only existing bundles in the drop-down list, so ensure that you have created a product bundle for attaching it to the product.

Size Guide

A size guide is vital because customers use it to judge the size of a product before purchasing the product. From the drop-down list, you can attach a size guide to your product. If you're yet to create a size guide on Fynd Platform, click here.


Figure 19: Attaching Size Guide

Preview and Save

You can also preview your product before saving it. Click Preview on the top-right corner as shown below.


Figure 20: Save Product

If there are no further modifications, click Save.


Make sure you have filled out every field marked with '*'. If you click on Preview or Save without filling these, you will get an error message saying 'Form validation failed, please correct the form according to the error messages displayed in red'

Edit Inventory

  1. Once you add a product, go to the Products page.

  2. Search your product and click Edit Inventory.

  3. Select a size.

  4. Click on Add Selling Locations.

  5. Choose a selling location from the dropdown whose inventory you wish to add for the selected size.

  6. Add the quantity in 'Inventory'.

  7. You may keep the same MRP and selling price as mentioned in products, or you may set a different MRP and selling price for the location.

  8. Save the details.

If your company has multiple selling locations (stores), add the inventory for each selling location.


If your product is available in multiple sizes, ensure that you add the inventory for each size.



Figure 21: Edit Inventory


Figure 22: Adding Selling Locations


Figure 23: Adding Inventory Details


Figure 24: Adding Inventory Of Other Selling Locations


Figure 25: Adding Inventory Of Other Sizes


Figure 26: Inventory Added Successfully

Also Check

Creating Expirable Products and its Inventory