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Why Should Every Business Have An E-Commerce Website?

Why Should Every Business Have An E-Commerce Website?

Maximize Festive Season Sales With Fynd Platform

Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

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Ecommerce websites are a great way to reach out to millions of customers with just a click of a button. There are currently 7.9 million online retailers globally, and in 2021 an estimated 2.14 billion people worldwide are expected to purchase goods online.

It makes online shopping an important part of our daily lives. You need to have an eCommerce website to make it easier for your customers to recognize your brand and buy from you.

Strong reasons why every business should have an eCommerce website

1. Gain freedom from physical business restrictions

A retail business needs to be aware of the restrictions of operating a physical store. The main restriction is that you must be open to customers during your regular hours of operation. In addition, if you are selling goods or services, you have to accept payment in-store. The most important one, you have to wait for the customers to visit your store and sell the products.

A retail business operating an eCommerce website is free from such restrictions:

  • Open 24X7: An eCommerce store is open 24 hours, 365 days a year, giving the ultimate flexibility in reaching out to the customers, regardless of their location.
  • Accept all payments: Online stores are open to accepting all types of payments like Buy Now Pay Later (BNPL), Credit Card, Debit Card, eWallets, Gift cards, bank transfer, UPI, PayPal ,and more.
  • Sell Globally: An eCommerce business can help sell your products globally irrespective of geographical boundaries.
  • Operate your business from anywhere: You only need a laptop, internet and email to operate your eCommerce business from anywhere. 

2) Make money online

Sometimes revenue from physical business becomes saturated, and it becomes tough to grow it even after implementing the best marketing strategy. In this crucial situation, it makes sense to grow the number of sales channels as the greater the number of channels you have for your business. The more are the chances of making higher sales and growing overall revenue. An eCommerce business serves as a valuable channel for making more money online.

Creating an eCommerce store provides a whole new opportunity for revenue generation. Not only will it help you grow the sales generated by your physical business, but it will also help you get incremental revenue from the new eCommerce website.

So, who are the people who shop online? A critical study shows

  • Millennials & members of Generation X: This generation spends 50% more time shopping online (six hours) per week than the older generation (four hours).
  • Men: Men spent 28% more money online than women did last year.
  • Every other person: 56% of Gen X prefer to search and purchase online rather than in-store; 41% of baby boomers and even 28% of seniors prefer to shop online.

With this type of data, it is clear that businesses can benefit from online presence and make money online.

3) Complete Order Management from pickup to delivery

The process of managing orders has become easier with the advent of eCommerce websites which helps in end-to-end order management. It provides a comprehensive system for order processing, payments, customer support, inventory control, and order delivery. Now every customer can buy, track and return orders online, bringing much-needed transparency to the business process. 

If you are a business owner interested in starting an online store but lack experience in managing day-to-day business operations. In that case, the eCommerce website will help you overcome everyday hurdles like handling sales effectively, processing orders in time, managing inventory properly, and making payments for services.

4) Get new customers every day

An eCommerce website can get you new customers every day if the website is live and has an attractive lineup of products and services in much demand. Effective ways to get new customers every day for your eCommerce website:

  • Give free samples: The best way for a customer to experience your products for free and raise product curiosity.
  • Write targeted blog content: Writing authoritative, targeted & interesting content will help bring new customers organically and encourage existing visitors to share more content & connect deserving customers.
  • Use social media effectively: Social media plays a big role in building a reputable brand that is open to interacting, listening and communicating effectively with every customer. It helps grow a loyal base of followers that are genuinely interested in your brand and the product offerings.

5) Reach customers directly by building an email list

An email list can help you reach the target customers that share similar interests in your products and services. Like a physical business, you don't have to wait for customers to visit your store. A good email list based on accurately predicted customer avatar can propel them to visit, interact and engage with your eCommerce website. 

Some of the effective ways to build an email list for your eCommerce website:

  • Offer an incentive: One of the best ways to build an email list is to offer an incentive like a discount coupon.
  • Create giveaways & promos: You can offer a sample of your product or give away a gift for free.
  • Create exit-intent pop-ups: Exit-intent pop-ups will appear only as visitors approach the point of departure from your website. With this pop-up, you can offer them a discount or an offer in exchange for their email addresses.

6) Lower costs of an eCommerce store

Physical stores have a greater overhead than eCommerce stores. It includes employee wages, benefits, payroll taxes, rent, maintaining inventory, business license, insurance, maintenance, necessary hardware, and POS technologies.

While the cost associated with an eCommerce store includes web domains, payment processing services, third-party order fulfillment, web hosting, maintenance, technical support, and online advertising to complete orders.

The mentioned costs of an online store are directly tied to the website, delivery, and payment processing. You have to purchase a domain name, hire an expert or learn yourself to develop your website and the e-commerce platform, which can be costly but significantly less expensive than opening a retail storefront.

eCommerce is not something new. Ever since the inception of the Internet, it has been gaining momentum until it has become the biggest online industry worldwide. Starting an online eCommerce store may seem like a daunting task, but in reality, it's inexpensive and easier than you think.

With the right strategies, you can create an online presence for your business that millions of customers can access easily. Fynd Platform makes it easy for every business to have an online website at the lowest cost in merely 30 minutes. It's true! Book a demo right now.

Maximize Festive Season Sales With Fynd Platform

Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

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What are the benefits of having an e-commerce website for businesses?

1. Increased reach and accessibility to customers

2. 24/7 availability for customers to shop

3. Ability to collect valuable customer data

4. Lower overhead costs compared to traditional brick-and-mortar stores

5. Increased brand visibility and credibility

6. Ability to sell globally

7. Improved sales and revenue

8. Easy scalability

9. Automated processes for efficient operation

10. Better opportunity for targeted marketing and advertising.

How does an e-commerce website increase sales and revenue for businesses?

1. Expands customer base through online accessibility

2. Offers convenience and improved shopping experience

3. Allows for targeted marketing and advertising

4. Facilitates upselling and cross-selling opportunities

5. Enables sales 24/7

6. Provides valuable customer data for informed decision-making

7. Allows for easy product and inventory management

8. Offers opportunities for cost savings through automation

9. Increases brand credibility and trust through online security measures

10. Facilitates sales through multiple channels (mobile, social media, etc.).

Can small businesses afford to have an e-commerce website?

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Yes, small businesses can afford to have an e-commerce website. With various cost-effective solutions available, such as website builders, open-source platforms and hosting services, creating an e-commerce website has become more affordable and accessible for small businesses.

Additionally, investing in an e-commerce website can help small businesses increase their sales and revenue in the long term, making it a smart investment.

Fynd Platform; is an affordable e-commerce platform that helps small businesses in setting up their online store with no-code website development. With features such as customizable templates, integrated payment systems, and a user-friendly interface, Fynd helps small businesses set up and manage their e-commerce website with ease.

How does an e-commerce website help businesses reach a wider audience?

1. Online Presence: An e-commerce website provides businesses with an online platform to showcase their products and services to a global audience.

2. Convenience: Online shopping is more convenient for customers compared to physically visiting a store.

3. Increased Visibility: A well-designed e-commerce website with search engine optimization techniques can increase the visibility of a business to potential customers.

4. Targeted Marketing: E-commerce websites provide businesses with tools to target specific demographics through online advertising and email marketing.

5. 24/7 Operation: An e-commerce website operates 24/7, allowing businesses to reach potential customers at any time, increasing the likelihood of a sale.

How can businesses ensure the security of transactions on their e-commerce website?

1. SSL Certificates: Implementing secure socket layer (SSL) certificates encrypts sensitive information such as credit card details and personal information.

2. Strong Passwords: Encourage customers to use strong passwords and implement password policies for business accounts.

3. Regular Updates: Keep the website and payment gateway software up to date to address any security vulnerabilities.

4. Payment Gateway Security: Use secure payment gateways and ensure they are PCI DSS compliant.

5. Monitor and Logging: Regularly monitor website activity and implement logging to detect and respond to any security incidents.

How does an e-commerce website improve customer service and experience?

Easy Navigation: A well-designed e-commerce website with clear navigation helps customers quickly find what they are looking for. Product Information: Providing detailed product information and high-quality images can improve the customer’s decision-making process.

Live Chat: Implementing a live chat option allows customers to quickly receive answers to any questions or concerns. Personalization: Personalizing the shopping experience, such as product recommendations and previous purchase history, can improve customer satisfaction.

Mobile Optimization: Optimizing the website for mobile devices improves the customer experience by making it easier to shop on the go.

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