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Best E-Commerce Platforms In India (Top Sites of 2024)

Best E-Commerce Platforms In India (Top Sites of 2024)

Maximize Festive Season Sales With Fynd Platform

Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

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If you are seeking the most suitable E-commerce platform to establish your online business in India, we are pleased to present a curated list of top-tier options. E-commerce refers to the electronic transaction of goods and services primarily conducted over the Internet. Projections from the India Brand Equity Foundation (IBEF) anticipate India surpassing the United States to secure the position of the world's second-largest E-commerce market by 2034. This burgeoning industry has profoundly transformed the business landscape in India.

The E-commerce sector in India has witnessed rapid growth owing to the escalating adoption of internet connectivity and smartphone usage. Notably, the prevalence of E-commerce adoption is striking, as nearly 100% of pin codes across India have embraced this digital platform. Further substantiating this trend, close to 97% of postal codes in India placed at least one online order during the financial year 2020, illustrating the extensive demand for E-commerce services.

E-commerce platforms in India offer a multitude of advantages, including cost-effectiveness, flexibility, expedited transaction processing, and robust data analytics capabilities. These platforms have become instrumental in reshaping the business landscape, providing businesses with an efficient and adaptable means of connecting with an expansive consumer base while facilitating seamless transactions.

What Are The Different Types Of E-Commerce Platforms?

Selecting the most appropriate platform to construct your website is a crucial undertaking that requires careful consideration. An integral aspect of establishing an online presence is securing a reliable hosting solution. Hosting enables the storage of website information on a server, allowing internet users to access and view the content.

It is worth noting that certain E-commerce platforms offer built-in hosting features, while others allow for self-hosting or open-source hosting alternatives. Hosted websites are constructed using website builders or creators, which offer a comprehensive website solution encompassing both hosting and software components. However, customisation options may be limited, as modifying templates and tools according to specific requirements might be restricted.

The choice between self-building a website or opting for a hosted solution depends on your objectives and the nature of your business. If time permits or if you have access to professional assistance, constructing a website from scratch can be a viable option. Alternatively, a hosted website can be advantageous if you prefer a streamlined and user-friendly approach. Notably, several popular options are available for hosted websites, including Fynd Platform, Magento, Wix, Shopify, and BigCommerce, offering a range of features and functionalities to suit diverse business needs.

What Are The Different Types Of E-Commerce?

In the Indian E-commerce landscape, four distinct types of transactions are observed: Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Business (C2B), and Consumer-to-Consumer (C2C).

Business to Business is a type of electronic commerce which conducts trade between businesses. It is conducted between two businesses, such as wholesalers and online retailers.

B2Crefers to selling the product directly between a business and consumers. Mall shopping, eating out at a restaurant and watching movies in a cinema hall are examples of business to consumers.

Due to the growth of internet usage, a new business channel has been created in the form of E-commerce. It sells directly to consumers, cutting the mediators and lowering prices.

Consumer to business refers to providing services or products to the organisation from the consumers or end-users. It is a business model in which the consumers share valuable data with the marketing company while the consumer gets free or discounted products and services.

This business model is considered a value-added to the organisation and helps to create customer-centric solutions. Sharing as an influencer, participation in focus groups, and customer reviews are examples of consumer-to-business models.

Consumer to consumer business model refers to a process where two consumers can trade with each other. This model has become famous with the growth of internet usage. Auctions and classified advertisements are two examples of Consumer to consumer businesses.

Best Self Hosted E-Commerce Platform for Store Creation

A web hosting website serves as a Software as a Service (SaaS) solution, providing storage and infrastructure for websites. Specifically, E-commerce web hosting caters to the needs of small or medium-sized platforms that are at the early stages of their journey in the industry. It offers an ideal solution for these businesses, as it enables them to establish their online presence and efficiently manage their E-commerce operations.

By leveraging E-commerce web hosting services, these aspiring ventures can access the necessary infrastructure and support to effectively showcase their products or services, ensuring a seamless online experience for their customers. Here are a few top-notch E-commerce platforms worth considering:-

1. Fynd Platform

Fynd Platfrom

Fynd Platform stands as one of India's premier choices for establishing an online store. This platform is dedicated to empowering young entrepreneurs, enabling them to turn their aspirations into reality by facilitating the launch of their online businesses or assisting existing ones in transitioning to the digital realm. Fynd Platform is thoughtfully designed to address the challenges faced by entrepreneurs, providing them with a comprehensive and tailored solution. 

It serves as a one-stop destination, allowing entrepreneurs to effortlessly launch their online stores, effectively promote their products, efficiently manage orders, and seamlessly communicate marketing campaigns to their target audiences. Notably, Fynd Platform provides a user-friendly interface that allows users to create a brand website in a remarkably short span of fewer than 30 minutes, streamlining the process of establishing an online presence.

To create a robust online platform, adhere to the following key steps:

For the successful development of a professional online website on the Fynd platform, it is crucial to carefully follow these essential steps:

1. Define objectives: Clearly define the goals and purpose of your website, identify your target audience, and determine the desired user experience.

2. Plan website structure: Create a logical and intuitive website structure with well-defined categories and subcategories for easy navigation.

3. Design user interface: Develop a visually appealing and user-friendly interface that aligns with your brand identity.

4. Develop responsive web pages: Ensure your website is optimised for different devices and screen sizes.

5. Implement backend functionality: Leverage the capabilities of the Fynd platform to integrate essential features such as product listings, shopping cart functionality, user authentication, and secure payment gateways.

6. Optimise for search engines: Apply SEO techniques to improve your website's visibility and organic ranking on search engines.

7. Test and optimise performance: Thoroughly test your website for speed, responsiveness, and efficiency.

8. Implement security measures: Prioritize website security by implementing SSL certificates, encryption protocols, and regular security audits.

9. Launch and promote: Launch your website on the Fynd platform and create a marketing strategy to drive traffic and increase user engagement.

10. Monitor and update: Continuously monitor website performance, user feedback, and analytics data. Regularly update content and address any issues or concerns.

By following these steps, you can construct a professional online website on the Fynd platform that effectively meets your business objectives and provides a seamless user experience.

Features of Fynd Platform:

The Fynd Platform offers a range of notable features designed to support your E-commerce business:

1. Create Brand Website: Craft a professional and visually captivating website that effectively showcases your brand, products, and services, leaving a lasting impression on visitors.

2. Premium Themes: Choose from a selection of high-quality and aesthetically pleasing website themes, ensuring a polished and attractive online presence.

3. Insights & Analytics: Gain valuable insights into your website's performance, user behaviour, and traffic sources through comprehensive analytics and reporting tools. This data-driven approach empowers you to make informed business decisions.

4. Inventory Management: Seamlessly manage your product inventory, track stock levels, and handle orders efficiently using Fynd's robust inventory management system. This streamlines your operations and ensures accurate stock control.

5. Payment Gateway: Integrate popular and trusted payment gateways, enabling secure and hassle-free transactions on your website. This ensures a seamless shopping experience for your customers, instilling confidence in their purchase decisions.

6. Free Training: Access a wealth of training resources, tutorials, and guides to effectively navigate and optimise the Fynd platform. This empowers you to leverage its full potential and maximise your website's performance.

7. Logistics Support: Benefit from logistics support, including order fulfilment, tracking, and delivery management. Fynd Platform assists you in streamlining your logistics processes, ensuring timely and reliable product delivery to your customers.

8. Marketing & SEO Tools: Leverage the built-in marketing and SEO tools provided by Fynd Platform to enhance your website's visibility and attract organic traffic from search engines. These tools enable you to optimise your online presence and effectively reach your target audience. The Fynd Platform offers a comprehensive suite of features to help you build and grow a successful E-commerce business, providing the necessary tools and support for a seamless online experience.

2. BigCommerce


BigCommerce is a trusted and established platform that serves as the foundation for more than 55,000 online stores worldwide. As a BigCommerce user, you will have access to a range of powerful third-party integrations, including Visual Website Optimizer and MailChimp, which enhance the functionality and capabilities of your website. To ensure you make an informed decision, you can take advantage of their 15-day trial period to experience the platform firsthand. 

BigCommerce offers seamless integration with prominent sales channels such as Google Shopping, Facebook, Amazon, eBay, and Etsy, enabling you to reach a broader audience and expand your online presence. Their pricing structure is transparent and competitive, with plans starting at $29 per month, providing you with 3 GB of storage and a nominal 1% transaction fee. With BigCommerce, you can confidently establish and grow your online business, leveraging their robust platform and comprehensive features.

3. Shopify


Shopify is a highly regarded E-commerce platform specifically designed to facilitate the establishment and management of online stores. It caters to businesses of all sizes, offering a comprehensive range of features and functionalities. One noteworthy capability is the ability to run a Point of Sale (POS) system directly from your mobile device, providing a seamless and integrated retail experience. 

Shopify boasts a user-friendly interface that empowers business owners to efficiently manage their inventory and customise their website according to their unique brand identity. To assess its suitability for your business, Shopify offers a 14-day trial period, allowing you to explore its features and benefits firsthand. Pricing options are flexible, with a basic plan starting at ₹1,994 per month, granting you 1 GB of storage and a transaction fee of 2.0%. By leveraging Shopify's robust platform, businesses can establish a compelling online presence and effectively manage their E-commerce operations.

4. Wix


Wix stands as a leading E-commerce platform in India, widely recognised for its affordability and versatility. With a strong presence in the market, Wix currently hosts over 2000 stores across the country. The platform offers exceptional customisation options, allowing you to create personalised pages that align with your unique brand identity. Furthermore, Wix prioritises the security of your website, ensuring a safe online environment for your business and customers. With a vast collection of more than 5000 aesthetically pleasing templates, you have the freedom to select a design that best represents your business.

Additionally, Wix enables you to customise your URL, further enhancing your brand's online presence. One notable aspect of Wix's approach is its commitment to user feedback and enhancement. By actively soliciting and considering user votes, the platform continuously evolves, allowing you to suggest and potentially incorporate new features that cater to your specific business needs. With its comprehensive features and user-centric approach, Wix proves to be a reliable and adaptable choice for E-commerce businesses in India.

5. Magento


Magento is widely recognised as a leading platform for building online stores, commanding a substantial market share of approximately 20% in the Indian E-commerce landscape. Renowned for its open-source nature, Magento empowers users with unparalleled control over their websites. This flexible and customisable platform has garnered significant trust and adoption, with over 270,000 retailers opting for Magento's open-source solution.

With Magento, businesses can tailor their online stores to meet their unique requirements and deliver exceptional customer experiences. Moreover, Magento boasts a thriving marketplace that offers a wide range of extensions and integrations, further augmenting the platform's functionality and enhancing business capabilities. By leveraging Magento's robust and adaptable platform, businesses can effectively establish and manage their online presence, driving growth and success in the competitive E-commerce industry.

6. Big Cartel

Big Cartel

Big Cartel stands as a prominent E-commerce platform that empowers retailers to effectively sell their products online. With a range of plans such as Gold, Platinum, and Diamond, Big Cartel offers flexible options tailored to meet varying business needs. Positioned as a 'light E-commerce' platform, Big Cartel strikes a balance by providing a comprehensive set of features encompassing promotional tools, search engine optimisation, and inventory management.

The platform's user-friendly interface ensures a seamless experience, allowing retailers to launch their online stores within minutes. Big Cartel's intuitive design and straightforward functionalities make it an accessible choice for businesses seeking a hassle-free E-commerce solution. By leveraging the power of Big Cartel, retailers can establish a robust online presence, effectively market their products, and efficiently manage inventory, enabling them to thrive in the dynamic digital marketplace.

7. Instamojo


Instamojo is widely recognised as one of the most trusted E-commerce platforms in India, with a staggering number of over 2 million retailers placing their confidence in its services. The platform offers the convenience of creating a free online store, providing a user-friendly and accessible solution for businesses. Notably, Instamojo stands out with its integrated payment system, offering a flat pricing structure that simplifies transactions for both merchants and customers.

Setting up an online store on Instamojo is remarkably straightforward, and the platform offers an impressive selection of visually appealing themes designed to captivate and engage customers effectively. With its built-in payment gateway, Instamojo facilitates seamless transactions, while also supporting cash-on-delivery options to cater to diverse customer preferences. For businesses leveraging premium Instamojo features, unique capabilities such as SMS and email campaigns unlock opportunities to expand customer reach and engagement. 

By employing these tools, businesses can effectively promote their offerings and foster stronger connections with their target audience. Instamojo prioritises the security of customer payments by complying with stringent payment card data security standards, ensuring that all transactions are safeguarded and instilling confidence in both buyers and sellers. With its trustworthy reputation, user-friendly interface, diverse feature set, and unwavering commitment to security, Instamojo proves to be an excellent choice for businesses seeking a reliable E-commerce platform to drive growth and success in the Indian market.

12 Best E-Commerce Platform In India

Here is a list of the top 12 E-commerce platforms in India, carefully selected based on their monthly traffic and the quality of services they offer. These platforms have established themselves as industry leaders and provide reliable solutions for businesses operating in the E-commerce space.


Fynd .com is an innovative and customer-centric online shopping platform that excels in meeting diverse fashion requirements while maintaining highly competitive pricing. With a comprehensive product range spanning footwear, clothing, accessories, beauty, and lifestyle products, has emerged as a go-to destination for fashion enthusiasts. Notably, the platform stands out by curating collections from a wide array of brands, ensuring access to the latest trends and styles. takes pride in its user-friendly interface, facilitating seamless navigation and intuitive browsing for shoppers. By prioritising reliability in delivery and providing responsive customer service, the platform has successfully transformed the online shopping experience.'s commitment to accessibility and affordability has made fashion more attainable for a broader audience, setting it apart as a trusted choice in the E-commerce landscape.

Key Features of 

Diverse Product Range: offers a wide selection of fashion items from various renowned brands, encompassing footwear, clothing, accessories, beauty products, and lifestyle goods.

User-Friendly Interface: The platform features an intuitive and easily navigable interface, ensuring a seamless browsing and purchasing experience for customers.

Search and Filter Functionality: Advanced search options are available to assist users in finding their desired items, with filters for price range, brand, size, colour, and more, enabling precise product discovery.

Secure Payments: ensures secure and flexible payment methods, including credit/debit cards and net banking, ensuring the safety of customer transactions.

Efficient Delivery: Timely and dependable delivery services are in place to ensure prompt product arrival, guaranteeing customer satisfaction.

Customer Service Excellence: A responsive customer service team is available to address queries, handle complaints, and assist with returns or exchanges, prioritising customer needs.

Product Ratings and Reviews: Users have the ability to provide ratings and reviews for products, enabling informed decision-making for fellow shoppers.

Personalised Recommendations: Leveraging advanced algorithms, the platform offers personalised product recommendations based on users' browsing and purchasing history, enhancing the shopping experience.

Discounts and Promotions: regularly presents sales, discounts, and promotional offers, delivering added value to its customers. 

Mobile App: A dedicated mobile application allows users to conveniently shop on the go, ensuring a seamless and accessible shopping experience.

2. Amazon

Amazon home page

The E-commerce industry has experienced significant expansion in recent years, prompting numerous brands to establish their online presence in order to cater to their customer base. Among these brands, Amazon has emerged as a dominant force, holding the distinction of being the world's largest retailer and E-commerce platform. Initially founded in 1994 as a bookseller, Amazon has since diversified its offerings, encompassing a wide range of consumer goods, electronic devices, and Kindle ebooks.

As reported by Fashion Network, Amazon achieved a remarkable 49% growth in total revenue during FY2021 compared to the previous year. With a revenue of $524.897 billion for the twelve-month period ending on March 31, 2024, Amazon demonstrated a year-over-year increase of 9.87%. This impressive financial performance has solidified Amazon's position as the largest internet retailer worldwide in terms of revenue and market capitalisation. Additionally, Amazon distinguishes itself by providing a highly user-friendly interface, further reinforcing its status as the leading E-commerce platform in India.

Consider the following features offered by Amazon when establishing a business:

Nowadays, most customers browse with their mobile phones, so it is necessary to make the application mobile-friendly. Amazon has made its website user-friendly and mobile-friendly, making it convenient for customers to access from any device.

Amazon has made the payment process hassle-free. Customers always require a different payment method to check out their products, so Amazon offers all. Debit cards, Credit cards, UPI, Net Banking, wallets and Cash on delivery are the payment methods used on Amazon.

Being on top will attract customers and benefit you. Amazon provides for both paid and organic searches. You can go for both, which will make you outstanding among others. Follow all the digital marketing strategies to reach the top of search engine pages.

Smooth and uncluttered user interface is the first impression of any website. Amazon has a very smooth user interface with self-explanatory icons, and the general usability is very easy, thus making it the best E-commerce platform in India.

Amazon is good at providing good customer service. This helps to improve brand loyalty, reach out to more customers and positively promote your customers. The presence of your product on Amazon will provide it with a brand, and you can continuously be in touch with your customers to increase your retention rate.

3. Myntra

myntra home page

Are you seeking a premier online platform to sell fashionable clothing and accessories? Look no further than Myntra, renowned as one of India's largest E-commerce platforms in this domain. Myntra has demonstrated impressive growth, with a 45% increase in revenue during FY2021 compared to the previous year's earnings. Notably, in 2022, Myntra's operating revenue amounted to INR 35.01 billion.

Since its acquisition by Flipkart in 2014, Myntra has consistently achieved substantial revenue growth. In addition to local brands, Myntra offers a diverse range of global brands, further broadening its appeal. The website is thoughtfully designed to provide customers with a seamless browsing experience, allowing them to effortlessly explore and engage with the latest trends.

Myntra's homepage prominently displays ongoing discounts and sales, eliminating the need for customers to search extensively for available offers. Moreover, each brand is allotted a dedicated page, ensuring that when customers visit your brand page, they exclusively encounter your offerings. The inclusion of a search bar further aids customers in quickly locating specific brands or products of interest.

Myntra offers a range of notable features, including:

The Customer Service of Myntra is very friendly and answers your queries in no time. You can contact customer service through chat, email and call; all you can do is contact them according to your choice. Customers can also track their orders and see their delivery times.

This is the process which ensures if the sales are going to happen, you need to give a variety of options to your customers. They can choose the payment method which suits them and pay according to their convenience.

Credit cards, Debit cards, Net banking, UPI and Cash on delivery are the methods through which customers can pay to place their orders. With the collaboration of Flipkart, customers also use pay later, which they can pay later in the next month before the 10th.

The Interface of Myntra is very easy to use and has all the discount and sale offers on the homepage, so the customers can scroll to find the best offer for themselves on the homepage itself. Every brand has its page, so the customers can specifically visit your page.

4. Flipkart

flipkart home page

Flipkart, A Leading E-commerce Platform in India, originally established as an online bookstore, has transformed into a comprehensive E-commerce platform offering a diverse array of products including books, apparel, accessories, electronic devices, and beauty items. Since its inception, Flipkart has remained committed to enhancing the customer experience, solidifying its position as one of the top E-commerce platforms in India.

In FY2021, Flipkart reported a notable 25% increase in revenue compared to the previous fiscal year, underscoring its sustained growth and financial performance. Flipkart India specifically witnessed significant revenue growth, achieving a remarkable 34.5% increase to reach Rs 50,992 crore during the 2022 financial year. The platform boasts an impressive customer retention rate, with 70% of customers being repeat purchasers.

Flipkart's website is designed to provide a user-friendly and hassle-free experience for customers. Equipped with all the necessary features for seamless website navigation and operation, Flipkart ensures a smooth and efficient user interface. The platform is renowned for its highly anticipated Big Billion Days, during which it offers incredible discounts and deals to customers. This annual event attracts millions of orders, further highlighting Flipkart's popularity and success in the market.

Flipkart stands out as a premier online platform for several compelling reasons:

Flipkart offers an amazing interface so you can sell your products easily. The website is easy to handle, and it takes just 15 minutes to register on the website. It is free of cost.

Flipkart is an online marketplace that allows you to do your business at a cheaper rate. You can start your business with very little investment.

The sellers will receive training sessions and workshops. This will help you to transform sales.

Flipkart has a fantastic support team. You will get all the facilities, like a third party for packaging your product or the E-kart team for the logistics service.

5. Indiamart

India mart home page

Indiamart: Empowering Business Connections in the B2B Marketplace

Established in 1999 by two enterprising cousins in the Delhi NCR region, Indiamart has evolved into a leading online B2B marketplace that facilitates seamless connections between buyers and suppliers. With a mission to "make doing business easy," Indiamart serves as a trusted platform catering to small, medium, and large enterprises across various industries. In fact, it currently commands an impressive 60% market share in India's B2B online sector.

Manufacturers, exporters, and suppliers are invited to register their businesses on the Indiamart platform, enabling them to showcase their offerings. Interested customers can conveniently connect with suppliers by accessing their provided contact details such as email addresses or phone numbers. Indiamart has further enhanced the user experience with the introduction of a smart search feature, allowing customers to refine their searches based on location and specific requirements. By leveraging this feature, customers can swiftly identify companies that can fulfill their needs.

Recognising the importance of digital marketing, Indiamart offers sellers the option to avail themselves of its digital marketing services. This enables sellers to effectively reach and engage with their target customers. Furthermore, Indiamart emphasises a hassle-free experience by enabling sellers to provide easy payment options, fostering smoother transactions and customer satisfaction. Indiamart's commitment to facilitating efficient business connections and providing value-added services solidifies its position as a trusted partner for businesses seeking growth and success in the B2B marketplace.

6. Nykaa

nykaa home page

Nykaa is a leading Player in the Cosmetics Market. In 2012, under the leadership of Falguni Nayar, an online E-commerce business specialising in beauty, health, and wellness products was established. Over the years, Nykaa has emerged as a prominent force in the cosmetic industry, offering a wide range of beauty products alongside valuable content such as product reviews, beauty-how-to-videos, e-beauty magazines, and expert-written articles. Nykaa's impressive financial performance reflects its market presence and customer demand.

In the fiscal year 2022, Nykaa reported a substantial revenue of 22 billion rupees, marking a significant increase from just over five billion Indian rupees recorded in 2018. Notably, Nykaa's Beauty and personal care Gross Merchandise Value (GMV) experienced a remarkable 26% Year-over-Year growth, reaching Rs 1,901.4 crore in the third quarter of FY23. With a widespread delivery network, Nykaa caters to customers across India and even in Nepal. 

The company sources products directly from manufacturers, ensuring authenticity and quality for its customers. Nykaa's business foundation is built on three core mission ideals: information, curation, and personalisation. This approach, coupled with a robust inventory model, has contributed to Nykaa's immense success as a leading startup in India. Continually expanding its business portfolio, Nykaa recently launched a dedicated website, Nykaa Man, catering to men's grooming products. 

In addition, Nykaa has ventured into the physical retail space, opening its first offline store in Delhi and expanding to a total of 68 stores across 20 cities in India. Setting itself apart from conventional marketplaces, Nykaa adopts a selective approach, carefully curating and approving sellers to ensure the highest standards of product offerings. Nykaa's unwavering commitment to quality, customer satisfaction, and strategic expansion has solidified its position as a key player in the cosmetics market, driving its remarkable growth and market recognition.

Two-Phase Selection Process for Selling on Nykaa

The selection process for selling on Nykaa involves two distinct phases. In the initial phase, brand owners are subject to a non-refundable fee of INR 10,000. The process is as follows:

  • You must be a brand owner, distributor or wholesaler.
  • Should have legal metrology certificate.
  • Shall have trademark certificate for brand owners and brand authorisation letter for distributors.
  • Powerful SEO tools.

  • Procedure:Visit the website Sell on Nykaa and fill out the form.

    Once you have filled out the form, the Nykaa team will review your application and get back to you. The following is the document required at the time of application:

    For Indian Brand:

  • FDA License (will not be required in case of tools and appliances).
  • FSSAI (for consumable products).
  • For Imported Brand:

  • IEC
  • Form 43 (will not be required in case of appliances and tools).
  • FSSAI (for consumable products)

  • 7. Snapdeal

    Snapdeal home page

    Snapdeal is a leading Online Marketplace in India; established in 2010 by Kunal Bahi, Snapdeal has emerged as one of the top four E-commerce platforms in India. With over 500,000 sellers offering a diverse range of merchandise, Snapdeal attracts buyers from more than 3,700 cities across the country. The platform showcases an extensive selection of products, including apparel, electronic devices, beauty items, and home decor, catering to the varied needs of its customers. 

    At Snapdeal, the purchasing process is straightforward. Customers can easily add their desired products to the cart, proceed to place the order by providing necessary details, and await the seamless doorstep delivery. To enhance user convenience, Snapdeal has developed dedicated applications for both Android and iOS users. 

    These apps not only provide a user-friendly interface but also offer timely notifications about ongoing sales and attractive discounts. Snapdeal's commitment to providing a seamless online shopping experience, coupled with its extensive seller base and vast product offerings, has positioned it as a trusted and prominent player in the Indian E-commerce landscape.

    Whenever you open an offline store, you must rent land and spend thousands of money on maintenance. In Snapdeal, you can open your shop at zero set-up cost because it has no listing or registration fee.

    Since the customers can access the website from anywhere in India and the products are delivered across 3000 cities, it has a wide geographical reach.

    You can access your online business through the Snapdeal seller panel and seller zone mobile App. You can easily access your online shop through your smartphone and laptop. With the help of Snapdeal, you can manage your inventory and keep track of your orders.

    You can expand your business by offering your customers a diverse range of products. The wider range of products you will offer, the more customers you can attract.

    It will be responsible for Snapdeal to promote its product through online and offline marketing campaigns. It will reduce your marketing cost and give you ample time to focus on product diversification.

    8. First Cry


    First Cry is India's Premier Baby and Kids E-commerce Platform, founded in Pune. First Cry is a leading E-commerce platform dedicated to offering a wide range of baby products. With an extensive presence in India, encompassing nearly 380 stores, the company has successfully expanded its market to include products for babies, kids, and moms. With a diverse product inventory comprising approximately 1,200 renowned international and Indian brands, First Cry ensures a comprehensive selection for customers.

    For aspiring sellers seeking to join the First Cry platform, the company offers a franchise opportunity for a five-year term, with the option to renew the agreement upon its completion. By partnering with First Cry, sellers gain access to a well-established brand and a robust customer base, leveraging the platform's strong reputation in the market. First Cry's commitment to quality, variety, and customer satisfaction has solidified its position as a trusted destination for parents and caregivers seeking premium baby, kids, and mom's products.

    Becoming a First Cry Seller: Step-by-Step Process:

    1. Visit the official First Cry website and navigate to the supplier registration section.

    2. Carefully review and fulfil all the specified requirements outlined on the registration page.

    3. Complete the registration process by providing accurate and detailed information about yourself and your business credentials.

    4. As part of the verification process, be prepared to submit supporting documents such as your PAN card, relevant account details, and cancelled checks.

    By diligently following these steps, you will be on your way to joining the esteemed network of sellers on First Cry, where you can showcase your products to a vast audience of discerning customers.

    9. Pharmeasy


    PharmEasy Simplifying Access to Medicines and Healthcare, has revolutionised the way we acquire medicines by leveraging the power of digitalisation. As a leading online pharmacy, it has seamlessly organised the medical industry, providing convenient delivery of medicines and essential medical equipment directly to your doorstep. Founded in 2015 by Mr Dharmil Sheth, the company has witnessed remarkable success, reporting a revenue of INR 2,360 crore in FY 2021. Continuing its impressive trajectory, PharmEasy achieved a net revenue run rate of INR 7,200 crore in April. 

    With a focused approach, the company aims to achieve cash-positive operations by September 2024. Notably, in the same period last year, they recorded an EBITDA of approximately -INR 80 crore. PharmEasy's popularity stems from its commitment to providing genuine, high-quality medicines at discounted prices. By combining technological advancements with the healthcare sector, PharmEasy has significantly improved accessibility to medicines and transformed the way individuals obtain their necessary medical supplies.

    Benefits of Selling Medicines and Pharmaceutical Products:

    1. Increased Revenue: Selling medicines and pharmaceutical products can lead to an increase in your revenue as you attract more customers and encourage repeat purchases.

    2. Sales Support: Pharmeasy provides additional assistance to help you boost your sales. Their team offers guidance and support to optimise your selling strategies.

    3. Growth Insights: By partnering with Pharmeasy, you gain access to regular insights and updates from the company. This information can aid in identifying growth opportunities and improving your business performance.

    4. Performance Auditing: Pharmeasy conducts ongoing audits of its outlets to ensure optimal performance. This monitoring helps in identifying areas for improvement and maintaining high standards.

    If you are interested in becoming a partner with Pharmeasy, you can register by visiting their website. The team will review your request and if shortlisted, you will be contacted via email or phone.

    10. Shopclues


    Shopclues Empowering Small and Regional Sellers, owned by Clues Network Pvt Ltd, stands as one of India's premier E-commerce platforms. Offering a diverse range of products across categories such as home and kitchen, fashion, electronics, and daily utility items, it provides a comprehensive marketplace for buyers and sellers alike. Shopclues particularly focuses on empowering small and regional sellers from Tier 1 and Tier 2 cities, fostering entrepreneurship and economic growth. If you are an aspiring entrepreneur from a small city, Shopclues offers you an excellent platform to establish and grow your online business.

    To start selling on Shopclues, follow these simple steps:

    1. Register as a seller: Visit the official Shopclues website and click on the 'Sell with us' option. A registration form will appear, requiring you to provide necessary details. Make sure to have all the required documents ready beforehand. 

    Here's a list of documents you'll need for registration:

    • Email ID
    • Phone Number
    • Cancelled Cheque
    • Address Proof
    • Authorisation Letter
    • Trademark Certificate
    • GSTIN Number

    2. Submit the required business documents: Complete the registration process by submitting all the necessary business documents as specified by Shopclues.

    3. Upload your products: Once your documents are verified and your seller account is approved, you can proceed to upload your products to the platform. Ensure that you provide accurate product information and high-quality images to attract potential buyers.

    4. Start selling: Congratulations! You can now start selling your products on Shopclues. Make sure to adhere to the platform's guidelines and policies to provide a seamless buying experience for customers.

    Please note that Shopclues charges a nominal fee for selling products on their website. The exact charges may vary depending on the successful sale of your products.

    11. Ajio

    Ajio, The Rising Star in E-commerce. In a bold announcement during Lakme's fashion week in 2016, Mukesh Ambani introduced to the world. At a time when established players like Amazon, Flipkart, and Myntra were dominating the market, AJIO managed to not only survive but also rapidly grow its presence. Recent developments have positioned AJIO as a formidable competitor, even surpassing some of its counterparts. AJIO sets itself apart by offering unique facilities such as 'Drop at the store with cash refund' and 'Pick at store', providing customers with convenient options for returns and pickups. 

    With an extensive product range exceeding 250,000 items, AJIO showcases over 1,400 national and international brands on its platform. This diverse selection caters to the discerning tastes of its growing customer base. Despite entering a highly competitive landscape, AJIO's ability to carve its own path and deliver a compelling online shopping experience has propelled it to new heights. With a relentless focus on innovation and customer satisfaction, AJIO continues to make waves in the ever-evolving world of E-commerce.

    To become a seller on Ajio, please follow these steps:

    1. Register as a seller on the Reliance Retail website.

    2. Submit all the necessary documents required for seller verification.

    3. Once your documents have been reviewed and approved, you will be onboarded as an Ajio seller.

    4. After completing the registration process, you will gain access to the Ajio Central platform, where you can manage your products and orders effectively.

    12. 1mg


    1mg is an established online pharmacy that aims to enhance accessibility and affordability of healthcare for customers. It serves as a comprehensive platform for purchasing medicines and obtaining detailed information about prescribed medications. Founded in 2015, 1mg has expanded its services to include online consultations, lab tests, and a wide range of medical information resources. Additionally, the platform offers a diverse array of products encompassing fitness and nutrition, personal care, Ayurveda, and homeopathy medicines.

    Since its inception as an online pharmacy, 1mg has experienced consistent growth and success. In FY2021, the company reported a remarkable 72% increase in sales compared to the previous year. Furthermore, in the financial year '22, 1mg achieved a total income of ₹246.25 crores, reflecting a significant growth rate of 44.19% compared to ₹170.78 crores in the preceding year. If you are interested in becoming a Health partner on 1mg, the process can be completed in less than seven days, enabling swift collaboration.

    To become a Health partner of 1mg, kindly adhere to the following steps:

    1. Click on the designated link to access the sign-up page.

    2. If your application meets the criteria, a representative from 1mg will contact you for further proceedings.

    3. Complete the submission of all necessary documents, including PAN, GST, and valid address proof, as required.

    4. Proceed with the payment of a non-refundable onboarding fee of Rs. 10,000, inclusive of GST.

    5. Engage in the comprehensive training sessions organised by the dedicated onboarding team at 1mg.

    6. Once the onboarding process is successfully completed, you can commence selling your products on the 1mg platform.

    By diligently following these steps, you can establish a rewarding partnership as a Health partner on 1mg.

    Factors to be considered while choosing an e-commerce platform:

    When embarking on the journey of establishing an online store, one of the primary challenges is identifying the most suitable E-commerce platform. Each platform possesses distinct features, making it essential to carefully evaluate the platform that aligns with the nature of your products.

    Considerations for product selection and hosting on an E-commerce platform:

    Product selection:

    When choosing an E-commerce platform, it is important to consider the nature of the products you intend to sell. Different platforms cater to physical goods and digital products differently. Assess the features and capabilities of each platform to ensure they align with your product offerings. Opt for a flexible platform that allows you to modify and enrich your content as needed.

    Hosting options:

    Decide whether you prefer self-hosting or utilising hosting services provided by the E-commerce platforms. Both options come with their advantages and drawbacks. Self-hosting grants you greater flexibility and control, while platform hosting frees you from maintenance and security concerns.

    Platform-hosted solutions typically offer a wider array of features but may come at a higher cost. Ensure that your website is designed to handle anticipated traffic volumes effectively.

    Considerations for a seamless shopping experience on your E-commerce platform:

    Website capacity:

    Evaluate the capability of the E-commerce platform to handle a high volume of visitors and process a significant number of orders within a specified timeframe. Look for a platform that can support the expected traffic to ensure smooth website performance.

    Design customization:

    Opt for E-commerce platforms that offer flexibility in customising the theme and appearance of your website. While many platforms provide attractive pre-designed templates, having the ability to customise the design according to your brand's identity can be crucial. Keep in mind that custom-built designs may involve higher costs. Assess the availability of both free and paid design options to suit your budget.

    Payment options:

    Select an E-commerce platform that offers secure and reliable payment gateways to build trust and credibility with your customers. The platform should support compatible payment gateway options that ensure safe transfer of funds from customers' accounts to yours. Consider the compatibility and availability of popular payment methods used by your target audience.

    Store security:

    The success of your store hinges on secure monetary transactions. Ensure that your chosen platform adheres to the 12 guidelines outlined by the PCI Security Standard. Obtaining an SSL certificate is mandatory to facilitate the secure processing of online transactions, instilling confidence in customers while safeguarding their sensitive information.


    The aforementioned E-commerce platforms represent the top contenders in the Indian market. Select the platform that aligns with your specific product selling requirements. Each platform offers unique and cutting-edge features that can enhance website traffic and contribute to the growth of your online business. By carefully considering the features and capabilities of these platforms, you can make an informed decision to establish a thriving online presence.

    Maximize Festive Season Sales With Fynd Platform

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    What are the best E-commerce platforms in India?

    Some of the best E-commerce platforms in India include Amazon, Flipkart, Myntra,  Snapdeal, and Shopclues.

    Which E-commerce platform is best for small businesses?

    Shopify and WooCommerce are popular choices for small businesses as they offer user-friendly interfaces, customisable designs, and integrated payment gateways.

    What factors should I consider when choosing an E-commerce platform?

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    Factors to consider include the type of products you plan to sell, the platform's features and flexibility, hosting options, design customisation, payment options, store security, and scalability.

    What support and resources are available for E-commerce platform users?

    E-commerce platforms typically offer customer support channels such as email, live chat, or phone, along with documentation, tutorials, and community forums to assist users in setting up and managing their online stores.

    Can I migrate my existing store to a different E-commerce platform?

    Yes, it is possible to migrate your store from one E-commerce platform to another. However, the process can be complex, and it's recommended to seek professional assistance to ensure a smooth transition.

    Do E-commerce platforms provide marketing and SEO tools?

    Many E-commerce platforms offer built-in marketing and SEO tools or provide integrations with popular marketing services. These tools can help you promote your products and improve your website's visibility in search engine results.

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