If you are thinking of building one for your business, here are 5 must-have features for every eCommerce website.
1) FAQ Sections
FAQ stands for Frequently Asked Questions and consists of common questions repeatedly asked by the online customers. So, a FAQ page is a dedicated page or section within your eCommerce store where you document all of the commonly asked questions about your business, products/services, policies, and processes. Addressing & answering them keeps the customers informed about your product and services.
How does an eCommerce website benefit from the FAQ section?
Get Fewer customer calls: When customers get the answers of their questions on the website, they won't contact the customer care team to make an inquiry. It frees up your customer care team's time to devote greater attention to genuine client problems and concerns.
Faster buying decision: When queries of online buyers are addressed at the right moment, it helps potential buyers make a quicker buying decision and boost sales.
Boost organic search results: The Frequently Asked Questions (FAQs) have traffic boosting organic keywords that can attract quality organic traffic on your eCommerce website.
2) Use a Blog post
As of 2021, there are more than 570 million blogs on the internet on 1.86 billion websites.
So, what is a blog, and why is every company blogging?
A blog is an article in text format that makes your eCommerce website more searchable on the internet and accurately answers the questions faced by online users. Companies use blogs to solve customers’ search for specific solutions related to the latest news, happenings, events, brands, a product with Unique Selling Point (USP), its benefits, advantages, disadvantages, know competition strategy, customer reviews, and what not!
Benefits of using blog posts in an eCommerce site:
- It helps drive traffic to your website
- It helps convert qualified traffic into leads
- It is an easy way to promote your products
- It’s a powerful way to engage your customers
- It’s a perfect place to make announcements & launches
3) Search Bar
Nearly 30% of visitors use the site search bar to navigate the eCommerce website. The internal search bar is usually positioned at the top of the webpage. An eCommerce website without a search bar is like running an SUV without fuel. Your customers can find it challenging to search and find products on the website without a search bar.
Here are some of the greatest benefits of a search bar in an eCommerce website:
Let users find things faster: A well-developed eCommerce website with hundreds of pages could make it difficult for users to find what they are looking for just by clicking around. The search bar helps users find what they are looking for quickly.
Makes customers stay on your site: If people cannot quickly locate what they are looking for, they will seek it elsewhere. A search bar allows users to see and browse as much of your website.
Mobile users love search: Mobile users are used to typing and browsing the website using the search function. You are missing a lot of mobile traffic if there is no search function on the website.
4) Display related products
Walmart does it. Amazon does it, and even BestBuy does it. Getting related products in front of your customers is a powerful tool to nudge them to browse just a little bit longer and check similar products that can help customers buy more.
Benefits of displaying related products on an eCommerce website:
- You introduce products to customers they don’t know but can use
- You are establishing a sales-boosting strategy, similar to how upsells work in a traditional retail environment.
- Increased page views and time spent on your website indicate that your search rankings may improve.
- You streamline the shopping experience for customers by eliminating their need to look for relevant items.
5) UpToDate Security measures
There is a high risk of a data breach due to the higher number of data exchanges and critical financial transactions in an eCommerce website. That’s the reason it needs security measures to avoid cyber-attacks and other frauds.
Here are some critical security measures for an eCommerce website.
SSL certificate: SSL certificates make it easy for eCommerce websites to protect sensitive user data like login info, password, credit card info, and other sensitive user information.
Firewall: A firewall acts as a network between your website and other networks on World Wide Web (WWW), which lets secure connections pass through and blocks harmful threats and traffic.
HTTPS: When a website uses an HTTPS connection, it alerts the online users using a secure connection. It directs them in the right direction and encourages them to continue surfing the secured site.
When it comes to e-commerce websites, the discussed features are non-negotiable. With these features, you will feel secure knowing that your e-commerce website is up to par with your competitors and will be able to drive more traffic, increase sales and convert more customers.