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How to Sell Branded Products on Amazon in 2023 (Step by Step Guide)

How to Sell Branded Products on Amazon in 2023 (Step by Step Guide)

Maximize Festive Season Sales With Fynd Platform

Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

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Starting your business and making money on Amazon is a terrific idea. It offers third-party sellers an opportunity to make a career without the requirement for physical stores because it is the largest e-commerce platform in the world. Even though Amazon is one of the most popular eCommerce sites, its regulations for selling branded goods on the marketplace have only recently been stricter.

We look at what you need to do before you start selling branded goods on Amazon, what the Amazon Brand Registry is, and what problems you might encounter if you do. Everyone who considers starting their own business intends to do something unique to establish a distinctive brand in the marketplace. If you want to establish your website, you can have a consulting session with Fynd Platform.

You can create your website to sell your products or services as well as they help you sell your products on various marketplaces like Amazon, Flipkart, Myntra, AJIO and many more. However, there are already millions of vendors in India who are making money by selling millions of things. Particularly in the internet sector, where, for instance, 6 lakh sellers operate their companies on Amazon India.

Therefore, choosing the one product that will differentiate itself from the competition and rule the market is necessary to launch a new business online. Due to all of its benefits, starting a new business online or existing offline business in online mode is the preferred course of action. This is especially true for an online store like Amazon, where you receive assistance at every stage, from the moment you have the idea for a business to the moment it becomes a household name.

Choosing what to sell on Amazon is the first step in starting your online selling business. Research is required before filtering and reducing the options to the final product category. So here is a step-by-step guide to help you choose the best product.

Register with the Amazon Brand Registry

You must sign up for Amazon's brand registry if you intend to sell branded goods there. To prevent other sellers from listing identical items on their sites, they will offer you Amazon Standard Identification Numbers (ASINS) for your products when you apply for them. You will need a trademark identification number, a picture of your brand's logo, and a list of the nations where the goods were distributed and produced to register your brand.

While some brands are wary of their items being sold on various online platforms, others only allow specific suppliers to resell their products. Additionally, to utilize the images of their items, you must have the brand's owner's consent. Amazon will issue you a copyright infringement complaint if you don't have evidence of the copyright holder's consent.

With the Fulfillment by Amazon (FBA) service, you may send Amazon all of your products, and when they sell, Amazon will ship them on your behalf. It has been demonstrated over time by numerous digital marketing and Amazon selling statistics that selling with FBA may boost sales by up to five times. Although FBA costs are more expensive than merchant fulfilment, your products will probably sell more quickly and generate a bigger profit.

Additionally, it might help you save a lot of time and effort compared to shipping and individually wrapping your shipments. Unlike eBay, Amazon has a lot of rules and regulations, and unlike eBay, they don't frequently update them. Make sure you comprehend all of Amazon's guidelines before beginning to sell branded products there. Make sure to abide by the relevant policies, which can be found on Seller Central. You may avoid any problems or complaints from Amazon in this way.

To prevent confusion among your prospects, provide accurate and thorough information when listing your products. Customers are less likely to purchase from you if they are uncertain if you are offering the precise goods they require. They will therefore be able to tell that these are the precise goods and brands they are looking for if your descriptions are clear.

If you don't answer a customer's message regarding a particular item within the allotted 24-hour period, Amazon will penalize your account. To ensure you don't miss any questions from customers, periodically check your Seller Central. If you receive one, respond as soon as you can. By doing this, you may cultivate and promote client loyalty.

Amazon Brand Name Policy

The brand attribute on your ASINs should be used by the Amazon Brand Name Policy. A listing's brand attribute should correspond to the name of the company that made the goods. According to Amazon, a brand is a moniker that stands for a product or group of things. When compared to similar products that do not belong to the same brand, products from the same brand can be identified by a common name, logo, or another distinguishing symbol that appears on the item or its packaging.

How to Sell Your Own Branded Products on Amazon

Sell Your Own Branded Products on Amazon

There is no need to look further if you decide to launch your online business. Fynd Platform is a great way to speed up your online business. Future business owners can develop their brand stores using the Fynd Platform and provide their clients with fantastic value.

You will receive all the resources needed to sell and manage your goods from the comfort of your own home. By signing up for Amazon's Brand Registry, you may guarantee that you are the only seller on the site if you have your own, branded products to offer and are the only source or seller of them.

If you manufacture your items, make branded, customized, and hand-made goods, operate a private-label brand or are the only distributor of a product on Amazon, the Amazon Brand Registry may be right for you. Once you have applied to the brand registry and been accepted, no other sellers will be allowed to list the identical things from your detail pages.

You will then be awarded specific Amazon Standard Identification Numbers (ASINs) for your products. The text, images, and other elements on your product detail pages will be entirely in your complete control. Additionally, you will always have the Buy Box for them since you are the sole seller of that product.

How to Sell Unbranded Products on Amazon

Sell Unbranded Products on Amazon

When creating your Amazon product listing, you can add "generic" or "generic brand" in the Brand Name section to sell unbranded goods there (ASIN). So that you don't require a UPC to list your unbranded product on Amazon, you may even file for a GTIN exemption there.

When requesting your GTIN exemption, choose the category for the unbranded product, put "generic" in the Brand/Publisher form, and then click the "Check for eligibility" button. It can take up to 48 hours for Amazon to respond, or you might be authorized for a GTIN exemption right away.

Once your application has been accepted, you can establish a listing without a UPC for your unbranded product. You can submit a request in your Amazon Seller Central account and seek permission to alter the brand from generic to your brand name if you later wish to add your brand name to the goods or their packaging.

Selling products with your brand name and logo on the item or its packaging is strongly advised compared to doing so when selling unbranded items. Other sellers won't be able to purchase your precise goods if you sell them under your private label or brand name because they are exclusive to you.

How to Resell Branded Products on Amazon

 Resell Branded Products on Amazon

Make sure you have the authorization to resell branded goods on Amazon if you're selling them there and you're not the legalized owner. Some companies are reluctant to have their goods sold on online stores like Amazon and may outright forbid it, while others will only permit specific distributors to sell their goods.

You must ensure that the products are genuine, even if you have a licence to resell these branded goods on Amazon. The supplier may not have the necessary copyright for branded products, so just because you buy your stock from them doesn't guarantee you have the right to sell it on Amazon.

Make sure you have permission to use any product photographs you obtain or are provided with if you're constructing a product detail page for Amazon. Copyright violations are one of the most frequent reasons for Amazon account bans.

Copyright owners can use this form to report any listings that infringe on their rights. Amazon will notify you and suspend your listings or your selling rights as soon as they get a complaint. The other risk associated with selling branded goods is being accused of selling fake goods.

This could indicate that the product is not the real deal or that you have posted it on the incorrect product information page. When your goods come, make sure to check all of your suppliers and every item to make sure they are real.

Additionally, you must sell your goods on Amazon using the same product information page to avoid customers expecting a surprise when their order is delivered. You must retain all invoices related to your merchandise so that you can show your supply chain and use them as proof if you run into any problems.

How to Sell Branded Products on the Amazon Application

Sell Branded Products on the Amazon Application

Millions of sellers in India now effectively manage their companies on the move with the use of mobile devices thanks to the Amazon Seller App. The app has special features that facilitate easy communication between buyers and sellers and provide purchase data, order fulfilment notifications, and shipping confirmation for items that were dispatched by the seller. Additionally, it enables listing things online for sale by merchants to be simpler, more convenient, and time-saving than ever before.

A study found that sellers who use the Amazon Seller App respond to consumer inquiries 30% more quickly. The methods listed below can help you quickly list your products on Amazon if you have an item and want to sell it there before any competition arises. To access these features, you can also download the Amazon Seller App for iOS and Android.

  • Utilize the phone's camera to scan the goods as they are in their package. Amazon will identify the item from its current inventory and present you with pertinent listings. Simply scan it and upload it with the pertinent information describing your goods.
  • You can add pertinent facts to the product listing by using the phone's camera to scan the product barcode.
  • The Seller App will display FBA fees and the possible profit of the product after automatically loading results from Amazon.

How to Sell Branded Products on Amazon Affiliate

Sell Branded Products on Amazon Affiliate

You can market and advertise any product sold on Amazon using the free-to-use Amazon Associates program, and Amazon will pay you a fee of 1–10% on each sale you make. With the help of the Amazon affiliate programme, you can promote things you adore to your audience while earning money.

The Amazon affiliate programme enables bloggers, publishers, and content producers to monetise their audience and generate side cash. Simply said, each time a customer uses your affiliate link to make a purchase, Amazon will pay you a referral fee.

As long as the reader arrives at Amazon via your special link, you will still get paid even if they buy something different from the one you recommended (and provided they buy something within 24 hours). You will need to have an audience if you want to drive traffic to Amazon. These include blogs, specialized websites (like review sites), YouTube, Instagram, and other social media platforms.

Low competition and moderate interest combine to form the ideal niche. There is nothing wrong, though, with a few existing niche websites in the field you are thinking about, as this typically verifies the existence of a market. If you are unfamiliar with digital marketing, learn more about it. You are, after all, building a website that depends on visitors from search engines and other sources to send customers to Amazon and earn you money.

You depend on Amazon's robust marketplace to generate sales and profits when you introduce physical products there. Even though you don't need to build your website, you still need to understand digital marketing in terms of Amazon SEO and Amazon pay-per-click commercials.

You can sign up for the Amazon Associate Program. When your account is ready, you should make an affiliate link. This is a crucial step because you won't be compensated if a consumer decides to buy if they don't utilize this particular affiliate link.

How to Sell Branded Products on Amazon Step by Step

Sell Branded Products on Amazon Step by Step

The most popular online platform for purchasing in India is, which is relied upon by more people than ever. has emerged as the go-to website for small and medium-sized businesses online. When you begin selling on Amazon, you join a community of sellers of all stripes and become a part of a retail destination.

Register Yourself

If you haven’t registered yourself, register now to Amazon Seller Central. Your GST Number or GST ID must be provided after registration. If your product is exempt from taxes, you must give PAN information that is pertinent to your company.

GST is not required for all products to be sold on Several commodities are free from GST, including books, some handicrafts, some edibles, etc.

Register through Brand Registry.

If a seller has their brand, they can register it with the brand registration to prevent trademark infringement. You can directly list your goods if you are selling something that Amazon already sells.

With our match feature, the majority of product information, including the special product code, will be filled out automatically (UPC). If you are selling a novel or brand-new item, you can list it with your UPC. Apply for UPC exemption if UPC is not available.

Add Your Product

On Amazon, cataloguing your products can be a fairly simple process. You can select whichever listing strategy best suits your needs. Depending on your preference, you can create listings individually or in bulk using the PC or the Seller App. If you require expert assistance, you can get it from Amazon's service provider network (SPN).

Choose Your Delivery Method.

Select the shipping option that best matches your needs. You have a choice of shipping options, including:

FBA: When a customer places an order, Amazon will store your product in our warehouse, pack it, and ship it to the customer.

Easy Ship: When you receive an order, have the goods wrapped and ready. Amazon will pick it up from your house and deliver it to the customer.

Self-ship: In this case, after receiving an order, you, the seller, would take care of every aspect of storage, packing, and delivery to the consumer on your own.

Your Product Specifications

Enter the product information such as images and the price you ask for the product (don't forget to include shipping, delivery, and packaging costs). You can save and finish. Now, you can start selling your products on the Amazon platform. Happy Selling!

Learn How to Sell Branded Products on Amazon for Free.

There are several costs involved with selling on Amazon. charges a referral fee that is calculated as a percentage of all sales made from the sale of any item. For many categories, it differs. A closing fee based on the cost of your goods is added on top of the referral fee.

Every time your product sells on Amazon, a closing fee is assessed based on the product's price range. The price varies according to the fulfilment channel you choose. The consumer will get your products from Amazon if you utilize Easy Ship or Fulfillment by Amazon (FBA), and you will be charged a fee.

If you want to self-ship, you will be responsible for paying for the shipment and arranging delivery through a third-party courier service or your delivery personnel. Fees vary depending on the distance. When the pickup and delivery occur within the same city, or intra-city pickup and delivery, the local fee will apply.

There are four regions in a regional zone. If the shipment moves within the same region and the service are not inside the same city, the regional rate will apply. If a cargo crosses regional boundaries, the national rate will be applied.

You can be charged more for the services offered when you enroll in programmes like Amazon Launchpad or Amazon Business Advisory, in addition to the prices mentioned above. To know more about the cost, see Amazon Seller Fee & Pricing.

How to Sell Branded Products on Amazon Home Delivery

Sell Branded Products on Amazon Home Delivery

If you want the ease of selling your products from home, opting for FBA or Easy Ship from Amazon is what you need. Amazon provides you with various convenient options, like registering from home as a seller. Fulfilment is the process of storing, packing, and delivering goods.

You have the choice of using a single fulfilment option for every product or a variety of fulfilment options for various products. Depending on their product line and category, most merchants combine several different fulfilment alternatives.

Fulfilment by Amazon (FBA)

You submit your products to the Amazon Fulfillment Center when you join FBA, and Amazon handles the rest. After receiving an order, we will package your goods, transport them to the consumer, and handle any inquiries they may have.

The following are benefits of using Fulfillment by Amazon:

  • Every FBA product earns you a premium badge.
  • It increases your chances of winning the offer display by having your offers appear prominently on the product page.
  • Your products become more competitive and have access to millions of our devoted Prime customers once they bear the Prime Badge.
  • You gain more exposure when shoppers look for the goods they wish to purchase.
  • Sales of Prime products can grow by up to three times more than those of non-Prime products.
  • Amazon takes care of everything after a customer places an order, including packaging and shipping your merchandise.
  • For all Prime users, Amazon guarantees free and quick delivery to 99.9% of India's serviceable pin codes.
  • Amazon oversees customer service and returns.

Easy Ship (ES)

Amazon For merchants on, Easy Ship offers end-to-end delivery services. An Amazon Logistics Delivery Associate picks up the packaged item from the seller's location and delivers it to the buyer's location on behalf of Amazon.

The following are some advantages of using Easy Ship:

  • 99.9% of Indian pin codes have access to delivery services powered by Amazon.
  • It enables clients to "Pay on Delivery" (with cash or a credit card).
  • Customers can access order tracking with a guaranteed delivery date.
  • Amazon has the choice to manage client refunds.

How to Build Your Website

You are planning to build your website, just like every other business. Fynd Platform is here to help! The Fynd Platform helps you to build your online profile and website and helps you to take your offline business online.

It's high time all businesses, from small to medium, needed to be online to reach more customers. You can book a free demo to get started. You can also have the leverage to build your application based on Android and iOS with the Fynd Platform.

Maximize Festive Season Sales With Fynd Platform

Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

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Can sellers sell branded products on Amazon?

If you have a registered trademark for your brand but your products or packaging are not labelled, you can register with Brand Registry to list ASINs with your brand name as the brand value. On their ASINs, sellers are not allowed to mislead an already-existing brand.

You can establish your brand and market the goods under that name, but you must first register it with Amazon. There are requirements for registering a brand with Amazon, such as having your brand website and displaying images of your product packaging bearing your brand name or emblem.

How do I get permission to sell brands on Amazon?

If the brand is gated, you may sell its items as long as you obtain the required brand authorization. If not, you should have purchase invoices and you must obtain individual approval for each brand.

Amazon is committed to giving customers the world's largest assortment of products and to delivering outstanding customer service. Listings that breach the intellectual property rights of brands or other rights holders are not permitted on Amazon.

Additionally, to utilize the images of their items, you must have the brand's owner's consent. Amazon will issue you a copyright infringement complaint if you don't have evidence of the copyright holder's consent.

Can I resell branded products?

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Yes, purchasing a thing in a physical store and reselling it online is entirely legal. You do not need to hold a license or be an authorized reseller. An item is yours once you purchase it, and you are free to sell it again if you so choose.

You must sign up for Amazon's brand registry if you intend to sell branded goods there. To prevent other sellers from listing identical items on their sites, they will offer you Amazon Standard Identification Numbers (ASINS) for your products when you apply for them.

How much is brand registration?

There are currently no fees associated with the Amazon Brand Registry. To be eligible for a brand registry application, you must have a registered trademark, though. The typical range of registered trademark fees is $225 to $400. Nevertheless, these costs may differ based on the type of insurance you intend to get.

One mark may be submitted per application. You must apply each mark you have if you have more than one. The Amazon Brand Registry is a service that assists brand owners in protecting their intellectual property and product content on Amazon. The program's direct impact on manufacturers' detail pages is its most significant benefit.

How do I become a restricted brand on Amazon?

Selling in a restricted category on Amazon necessitates becoming "ungated," which is effectively requesting special authorization to sell in an area where sellers aren't allowed to simply sign up and begin selling.

You'll need a professional seller account rather than an individual one to become unrestricted in the majority of categories. Make sure the address on your wholesale account, which you create, corresponds to the address on your normal account. One thing to keep in mind is to include both your LLC name and Amazon name if they differ.

To get unlocked, you must buy roughly 10 items across three separate categories. Make copies of the invoices as soon as you receive them, and store the originals somewhere safe. Amazon will provide a link where you can apply for unrestricted selling privileges in any category.

How long does Amazon brand approval take?

After the application is properly submitted, Amazon verifies all of the data. The process takes 2 to 10 days to complete and activate the brand register. Amazon now sends the registered trademark office a code.

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