Tested Marketing Tips For Growing Your E-Commerce Business

How to stand out in the crowd?  You need to do several things to get people to notice your store as there are so many businesses out there, all competing for the same customers. One of the best ways to differentiate yourself in the market is to run an effective marketing campaign. Here are some tried and tested marketing tips to grow your eCommerce business. 

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1) Optimizing eCommerce product pages for quick conversions

Take a look at some of the best ways to optimize an eCommerce product page for excellent conversions: You want to provide an outstanding shopping experience to your customers, but before that, you have to check a few crucial things about eCommerce pages:

• Does it load faster?

• Does it provide a good user experience?

• Does the product page tell customers about your brand?

• Is there sufficient information for customers to help them buy the product?

• Does it have high-quality product images that help customers check the product – size, colour, and fit?

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If any of these are not right about the product page, you need to consider page optimization by:

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A) Using impressive product photos

Use well-lit, high-quality product images on the eCommerce product pages as 75% of online shoppers rely on product photos when deciding on a potential purchase. Images help users fully understand the product information and reconcile what they read with what they see.

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B) Optimize eCommerce product page for smartphones

Mobile commerce sales will reach $3.56 trillion in 2021—22.3% more than the $2.91 trillion it registered in 2021. If eCommerce product pages are not mobile-friendly, you may lose traffic, sales, and revenue.

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Ways to optimize an eCommerce store for mobile

• Always use a top navigation menu positioned left/right

• Use high quality and low size images for mobile

• Take the mobile-friendly test to check the mobile compatibility of the eCommerce website 

• Position the CTA buttons on the right of the page to receive more clicks than the left side

• Make your site searchable by offering site search options

• Test the page using Google PageSpeed Insights as 47% of customers expect a webpage to load in 2 seconds or less

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C) Provide detailed product content

Do you know that 88% of shoppers characterize detailed product content as being extremely important? Here is what users are looking for on a product page:

• Brand information

• Product title

• Product Description – About product, USP, size, and quantity

• Ingredients of the product

• Usage instructions

• Customer testimonials

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D) eCommerce product page must have a clear Call to Action (CTA)

Call to Action should be used so that it entices the customers to purchase the product. The CTA button on the product page acts as a virtual salesperson, prompting you to buy the product immediately without delay. The clearer the CTA more quickly would be the sale.

Few examples of highly effective CTAs used in eCommerce marketing:

• Buy Now

• Shop Now

• Add to Cart

• Add to Basket

• Sign up

• Subscribe

• Try for Free

• Checkout

• Join Us

• Get Started

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E) Use social proof like customer reviews & ratings to increase trust

About 95% of customers read reviews before making a purchase. Another research says that when a product gets five reviews, its likelihood of purchase increases by 270%.

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If you want to hear about the experiences and views of other customers using the product, customer reviews will help you purchase an eCommerce product. Check out some of the most effective ways to get customer reviews for your eCommerce website.

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How to use Fynd Platform to develop conversion-optimized product pages?

Creating pages is a breeze using the Fynd Platform. You don't need prior design experience. You can easily construct a page using drag and drop capabilities by replacing/adding items in pre-designed and fully configurable themes. . These themes are device-friendly and load quickly across a wide range of devices.

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2) Apply SEO to grow in-store organic traffic

In simple terms, Search Engine Optimization (SEO) means learning the language of search engines to interact with online users using keywords that drive organic traffic to a website effectively. 

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How to use SEO for growing your eCommerce website?

Step 1: Open a Google Ads account and click Google Keyword Planner

Step 2: Click Discover new keywords and copy-paste a random eCommerce website URL like Van Huesen in the Start with a Website option.

Step 3: Click the Get Results button

Step 4: Download keyword stats in excel sheet

Step 5: Sort keyword search volume from high to low

Step 6: You get keywords with highest to lowest search volume in the below format

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Step 7: Use keywords with good search volume to create content around them. Focus on solving the user’s problem and plan a blog/article around them like

• How to purchase a formal dress for men?

• How do you find the best suits for men?

• Which women formals are best for office wear?

• How to wear blazers for men?

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Please note online users start searching for answers to their queries using How, Why, Which, What, etc.

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Step 8: Use an internal linking strategy for linking all blogs/articles of the website and then use external links to point to the external domains.

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Step 9: Use these keywords in the SEO title, product description, meta description, or image of the eCommerce website.

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The purpose of researching and using these keywords in the eCommerce website is to discover them to search engines. These are the top keywords/search queries used by online users to solve their problems. 

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3) Introduce loyalty discounts & coupons to attract customers

Juniper Research says that digital coupon redemption would surpass $90 billion by 2023. Coupon codes have long been a marketing staple and are one of the most effective ways to drive new and repeat purchases on an eCommerce website.

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Look at some of the most critical researches around discount coupon codes:

• More than 90% of shoppers search for and use coupon codes while shopping online

• 38% of consumers bought more than they would have because of a coupon or discount

• 69% feel like a smarter shopper when they use coupons/discount codes 

• 80% of shoppers lose trust in the brand after hearing it was allowing customers to redeem exclusive offers they didn’t qualify for

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It shows customers' faith in coupon codes and how they drive them to shop more and more. Check out this blog to boost sales using digital coupons on Fynd Platform. Here is an excellent example of a live Fynd discount code that customers can use for shopping.

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Fynd Platform helps retailers in numerous ways:

• It helps manage reward points for the customers in case of new user signup, referral, and much more

• Retailers can create coupons for their customers that entitle them to a discount on one or more products

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4) Start email marketing for consistent sales

Email marketing is a valuable part of digital marketing strategy. Its ROI is 4200%, as a typical email marketing campaign generates $42 for every dollar invested. Check these tried and tested email campaigns to keep customer engagement high and boost sales:

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A) Abandoned Cart emails:

Do you know that users abandon a staggering average of 69% of online carts? The average eCommerce email open rate is around 15%. Abandoned cart emails laugh in the face of that number boasting a nearly 45% open rate. Setting up an automated cart abandonment email is a great way to lower the cart abandonment rates and increase sales.

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B) Upsell and Cross-sell emails:

‍Customers who have purchased an item receive emails with up-sell and cross-sell offers. The goal is to increase their AOV by selling them additional products. According to McKinsey, cross-selling can increase sales by 20% and profits by 30%.

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There are multiple ways to upsell and cross-sell using emails:

Any product follow-up: Send a follow-up email after a customer purchases any product from the store. These emails frequently include similar products or items frequently purchased in connection with the product the customer purchased.

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Category follow-up: Promote related products using email after a product purchase from a specified category. These emails are sent when a customer purchases products as a result of a marketing campaign.

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Receipt follow-up: More than 70% of customers will open these emails. You can use these emails to include offers and discounts for recommending friends.

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C) Promotional Offer emails

eCommerce businesses can use promotional emails in several ways to communicate with different customers.

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The conversion rates of the various email types included in this category vary considerably. 

1) Price reduction is the most successful, with a conversion rate of 1.04% and a click-to-conversion rate of 9.68%. 

2) Low inventory comes in second place, eliciting the psychological drive of scarcity, with a conversion rate of 0.55% and a click-to-conversion rate of 7.37%. 

3) Emails about new products have a high click-to-conversion rate (8.23%) but a lower conversion rate of 0.39%

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Top email marketing tools for eCommerce business

Drip - Best for new eCommerce business

Constant Contact – Best drag and drop builder

Omnisend – Best omnichannel email marketing platform

GetResponse – Best for automated lead generation

HubSpot – Best for automated email marketing

Sendinblue - Best for growing your list

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5) Invest in live chat

With a satisfaction rate of 92%, live chat is the preferred choice above more traditional channels such as phone or email. A study reveals that live chat can be effectively used throughout the customer journey for

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• Marketing: Awareness—29% 

• Marketing: Conversion to create sales suspects---39% 

• Sales: Early-stage direct engagement: 32% 

• Sales: Mid-Stage direct Engagement: 24% 

• Sales: Closing the deal: 18% 

• Post-sales customer support, education, engagement: 39%

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CrazyEgg says that 38% of consumers are more likely to buy from a company if they offer live chat support.  Plus, chat is a great way to bring visitors back to your website, as Emarketer discovered that 63% of customers were more likely to return to a website that offers live chat.

Still confused about incorporating live chat into your eCommerce website? Check these more details

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• Customers love live chat because it is real-time and add a human touch 

• Customer service response time is 2 minutes (the shortest!) compared to social media and email

• 82% of customers are satisfied with their live chat experience compared to 61% for email users

• Get a 10% increase in AOV from customers who engage in live chat

• There is a 48% increase in revenue per chat hour and a 40% conversion rate for customers who chat before buying

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Here are the five best live chat software for eCommerce stores:

• LiveChat

• Tidio Chat

• ProProfs

• Olark

• Freashteam

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6) Offer incentives

Consumers have access to a plethora of e-commerce sites at any given time, enabling them to browse around for the best bargain possible. So, when a customer lands on your eCommerce website, businesses have to immediately tell them what they offer and how their site is superior to the competition. Incentives can help you stand out from the competition and persuade clients to purchase from you.

Here are the different types of incentives for growing an eCommerce business:

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• Gift with purchase

• Free setup or installation

• Money-back guarantee

• Customization

• Bulk discounts

• Discounts on next purchase

• Appreciation gift card

• Sneak peeks of upcoming products

• Gift wrapping

• Charitable donation

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Benefits of giving customer incentives:

Improve brand reputation: Fifty-six percent of shoppers said a personalized incentive would improve consideration of the brand

Attract new customers: Offering an incentive is critical for convincing new prospects to choose your brand. Four out of five customers say they are enticed to make their first purchase with a new brand when they encounter an offer or discount.

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Improve customer experience: The incentive remains crucial to a "feel-good" consumer connection. Eighty-one percent of shoppers say they keep an eye out for a good deal or discount "through the entire purchase journey.

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Build customer loyalty: Research shows eCommerce customers who have had one positive shopping experience with a company are over three times more likely to buy again.

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7) Use voice search

Voice search is a fast and accurate way to find what you are looking for. It allows users to find information or perform operations by speaking into their devices.

These statistics reveal that voice search is the next revolution in eCommerce.

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• Juniper Research forecasts that voice commerce will be over USD 80 billion by 2023

• The global smart speaker market revenue is expected to grow from USD 11.9 billion in 2019 to around USD 35.5 billion by 2025

• Another voice commerce statistics reports that 50% of all online searches will be voice-activated by 2020

• 60% of people owning a voice assistant have used it to buy something through voice

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What can voice commerce achieve for eCommerce business?

Increase incremental spending: It helps capture "accidental" or "distressed" purchases and offers inspiration, such as recipes that encourage additional spending.

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Offers personalized shopping experiences: Marketers see an average increase of 20% in sales when using personalized experiences. Voice search personalizes shopping experiences with the use of recommendations based on individual preferences.

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Satisfied customers: Increase overall consumer satisfaction by making information easily accessible in real-time with no more waiting period

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Time-efficient: Voice search enables rapid communication and results in retrieval, which is an appealing feature for most users. While the average individual types at a rate of about 30 to 35 words per minute, a voice search may process about 100 words per minute.

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Cost savings: Offers cost savings on customer assistance and market research/surveys.

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We are all aware of the importance of marketing an eCommerce business. It's often one of the things that people put off instead of focusing on the "more important" aspects of their business.

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As you can see, there are so many different things you can do to market your business. The most important thing is to find the marketing strategies that work for you and your business, so you can enjoy the growth you are working so hard for. Do you have any other questions or comments? We would love to hear from you. 

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Starting a business online just got easier than ever before. Now you can set up your online store and start selling in minutes! For any questions, please get in touch with us anytime.