Anyone may start selling on the internet. From anywhere in the globe, one may simply go to Shopify and create a business. Shopify, on the other hand, is not for everyone. Here are some of the greatest Shopify alternatives for you to consider when starting your online company.
Do you have time to read an article in its entirety? Take a peek at some of our short suggestions.
It is indeed thrilling to start an online business. In India, you get to pick your company name, design your logo as well as branding, and develop your eCommerce website.
While it is simple to think about your demands right now, it is equally crucial to contemplate where your business is going and what other instruments you will need to create one of India's top ten eCommerce websites.
One can no longer be satisfied with selecting the best online shop builder. Entrepreneurs that want total control over every area of their business and the capacity to scale as their firm develops search for the finest eCommerce platforms to give them an array of tools that flawlessly interact with the customers.
What sets eCommerce and an eCommerce platform apart?
Before you can grasp an eCommerce platform, you must first understand what eCommerce is. E-commerce, in basic terms, is the business of selling and purchasing items through the internet, and because the internet has no geographical limits, businesses are using it to sell to people all over the world.
An eCommerce platform is a technique to construct and build an online presence that allows you to sell and fulfill orders regardless of where your consumers are or where they choose to buy.
While the majority of people believe that an eCommerce platform is simply a tool that allows them to list items and receive payments online, a genuine eCommerce platform is much more.
The greatest eCommerce platform should function as a full-fledged business command center, allowing you to manage everything from inventory to marketing.
It should not only enable you to accept payments but also provide you with better accessibility to all of the resources you will need to sell online, like (but not confined to!) your own web store. It should assist you in ranking among India's top ten eCommerce websites.
What are the various sorts of top Indian eCommerce websites?
You will need a hosting option to make your internet store visible to the general public. Your information is stored on a server, allowing internet visitors to access your website as well as see all of the material.
Each eCommerce website in India as well as throughout the world is hosted, which means it has its own dedicated server space. Some of the greatest eCommerce systems provide hosting capabilities, while others need self-hosting or open-source hosting.
What exactly is Shopify?
The most popular eCommerce platform is Shopify. It is used by over 1.7 million merchants across the world to sell their items online.
You may develop your store from scratch or from templates with Shopify. It may also be used to keep track of product inventories, delivery, and payments, among other things.
In the virtual economy, Shopify has set the tone. However, internet retailers' demands appear to have changed, and many are seeking alternatives.
The search traffic for Shopify has fallen over time, according to Google Trends.
Why are people dissatisfied with Shopify?
We have come across much negative feedback from online retailers who were dissatisfied with the site. A lot of people have felt Shopify is quite difficult to use and it also seems to have a steep learning arc.
Many people have also faced difficulties paying for its services in the long run. Many say that they no longer provide the help they used to provide.
Other explanations exist, but we focused on the top three.
Reasons to seek Shopify alternatives -
1. Shopify is not as simple as it appears - The essential functions that you may expect to be offered frequently need the use of third-party programs, a basic understanding of coding, and time to set up. If you do not really know how to code, you will probably only be able to use the free templates.
2. Over time, Shopify might get costly - The Shopify start-up charge is reasonable and similar to other eCommerce platforms. It does, however, become costly over time.
You will be urged to pay more as your company expands. Additional functionality and connections, such as foreign pricing, check out statistics, and sales channels, will be required (i.e., Amazon).
3. In certain countries, Shopify Payments is not available - Most major payment methods are accepted by Shopify, which includes credit cards, Apple Pay, and Google Pay. Sellers in some countries, however, are unable to utilize Shopify Payments.
If you reside in a country, you will have to figure out a way around this. Although Shopify is among the most famous eCommerce systems, it is not the ideal option for Indian businesses.
We will go through the greatest Shopify alternative options in India in this post. Many businesses in India are eager to get online at the moment, and owing to a lack of understanding about the available possibilities, they go for Shopify.
However, Shopify was not designed with the Indian market or Indian sellers in mind — everything from pricing to plans, seller assistance, and even the underlying technology is better suited to US-based firms.
This is certainly a concern for Indian merchants. However, there are now eCommerce platforms designed specifically for Indian businesses, and I will show the best alternative platforms in this post.
Why should you consider alternatives to Shopify?
Despite being a heritage platform with a large user base, Shopify cannot be the ideal eCommerce platform for all businesses.
In reality, when it comes to Indian businesses, Shopify falls short on a number of basic requirements. If you have used Shopify before, you already know this, but here are some more reasons to choose an alternative -
It necessitates advanced coding and design abilities.
With the passage of time, it gets more costly.
The learning curve is rather steep.
How can I pick the best alternative for Shopify?
There are many possibilities on the market, and you may be unsure which one to select. Consider the following factors before committing to any platform -
• Money well spent
• Support for the seller
• Advantages and features
You should bear in mind that your company's demands may differ from those on this list, so make sure the platform can meet them.
Tip - Try out a few different possibilities before settling on one.
1. Fynd Platform
Fynd Platform is currently the biggest omni channel platform in India, which immensely aids retailers to develop quickly. For a consistent and seamless experience, our technical solutions combine integrated stock visibility and personalized logistics across demand channels.
Fynd Platform refocuses attention on consumers and encourages interactions throughout the brand's omnichannel environment, resulting in increased sales and engagement. It began as Shopsense Retail Technologies Ltd in 2012 and changed its name to Fynd in October 2015.
They presently employ over 500 people and are based in Mumbai, with a regional office in Noida. They consider their mission to Enable Enjoyable Shopping Experiences For Everyone, Everywhere.
They currently have 620+ Brands Under Management 1000+ Brands Under Management, more than 10 thousand Served CIties, and more than 500 crores Managed Stores, 15 per cent to 18 per cent processed by GMV.
Why Should I Use Fynd Platform-
Fynd Platform makes it simple for entrepreneurs to create digital storefronts and sell online utilizing social media (like WhatsApp and Instagram). During the epidemic, they saved tens of thousands of companies from going bankrupt.
Fynd Platform allows you to create an online store in less than a minute. You may start selling after listing the items by sharing links with buyers via WhatsApp/social media.
Unlike other platforms, Fynd's platform is straightforward and easy to use. Fynd Platform is in the "business of developing entrepreneurs" who pursue their goals, not only helping clients construct internet businesses.
Fynd Platform is ideal for business owners that need to have their website up and running quickly. It is perfect for conventional businesses looking to expand their consumer base by establishing an online presence.
Aside from being simple to set up and operate, it is beneficial to businesses since Fynd Platform does not charge a commission on orders.
Pricing of Fynd Platform-
Most Commonly Asked Questions
Q. Is it possible to use the Fynd Platform for free? Do you provide a free trial period?
Ans. Yes, you may try Fynd Platform for free for 30 days. Go to Fynd Platform --> Billing --> Subscription --> Platform Services to see what services you may use.
Q. What happens at the conclusion of the trial period?
Ans. The services you have used will be terminated immediately when the trial time has ended. The platform will halt the creation of any resources. Furthermore, you will be encouraged to subscribe to a plan in order to avoid our services being discontinued.
Q. What is the price structure of Fynd Platform?
Ans. Fynd Platform uses metered billing, which means we keep track of how much you use our services and charge you at the conclusion of your subscription period. Finally, the final invoice will contain the cost of your fixed plan as well as any additional services you have purchased.
Q. What types of payment do you accept? What method is used to make the payment?
Ans. They accept all major national and international credit cards (Mastercard, Discover, American Express, JCB, and Visa). They will check and validate your card, and if all goes well, you will be set up to receive monthly recurring payments.
Q. Is there an invoice for the payment?
Ans. Yes, they will mail an invoice for the payment. Fynd Platform --> Billing --> Invoices is where you may find it. You will be sent an email that has all the information.
Q. Is it possible to get a refund? What is your policy on refunds?
Ans. Because Fynd Platform uses a metered billing system, each service you use is billed. They do provide a free trial, but we do not offer refunds for your Fynd Platform membership after that.
Q. Will you make a cash withdrawal from my card without my permission?
Ans. They do not charge you without your permission since we do not save your credit card information. They believe in complete transparency, so you will only be charged for the subscription and any additional services you utilize.
Q. How can I update my package now that my needs have changed?
Ans. By heading to Fynd Platform --> Billing --> Subscription --> Update, you can quickly upgrade your subscription.
BigCommerce is an open-source software-as-a-service platform that enables merchants to rapidly grow their online businesses.
It comes with a set of sophisticated tools that businesses may utilize to swiftly change their business operations. As a result, business requirements are satisfied as they occur.
You may receive a comprehensive solution experience with in-depth assistance. The staff can assist with account administration, data migration, and setup.
Pricing for BigCommerce
Sell online with your own beautiful online store
Grow your online business with marketing tools proven to increase conversion
Scale your growing business with a comprehensive set of features
You may begin selling online for as little as $29.95 per month. It costs $79.95 per month if you want to grow with marketing capabilities like automatic cart recovery.
Dynamic filters, for example, elevate the buying experience to a whole new level. If you wish to invest, be prepared to pay at least $299.95 every month.
The cost of using a third-party payment gateway starts at 2.9 percent and $0.3 per payment and goes up from there.
BigCommerce is ideal for
BigCommerce is ideal for businesses that are rapidly expanding. This is the ideal solution when you require an incredibly adaptable environment to swiftly satisfy demanding business needs.
If your business has outgrown its existing platform, you may transfer to BigCommerce to continue growing without the hassle.
Easiness of usage
Because of its basic and intuitive features, BigCommerce is a platform that novices can rely on. It also has a drag-and-drop page builder, which Shopify lacks.
Its Q&A-based solutions also assist entrepreneurs in swiftly bringing their businesses online.
It is also created for expanding enterprises, thus it's geared toward tech-savvy consumers (and perhaps even engineers). The website may be further personalized by modifying the stores' HTML and CSS.
Shopify, on the other hand, is a simple solution to construct an online store if you do not have the time or ability to do so yourself. Using Shopify's prebuilt themes, users can develop, set up, and operate their own eCommerce website.
A two-week trial period is available on each platform (15 days for BigCommerce and 14 days for Shopify). There is not much of a difference between the two in terms of monthly plans.
Shopify also offers savings for pre-paid memberships of one to two years. BigCommerce also gives a 10% discount to subscribers who pay on a yearly basis.
When you make a one-time payment, both platforms help you save money.
Verdict - In terms of pricing, it doesn't matter which one you select; they are both comparable.
Comparison of scalability
Scalability refers to the capacity of your eCommerce platform to grow with your company.
BigCommerce has the advantage of being "extremely scalable and versatile," whereas Shopify is primarily geared toward small enterprises.
Verdict - BigCommerce is the obvious victor when it comes to scalability possibilities. Its Catalog API makes it simple to expand your catalog, and it can handle 24,000 product changes in under a minute.
Which is better, BigCommerce or Shopify?
You might not like this point, but there is no competition between BigCommerce and Shopify.
Depending on where you are in your business right now, both are excellent choices. When you are first starting off, Shopify is the greatest option. However, if you believe your business will develop quickly, BigCommerce is the way to go.
There is no need to rely on random solutions overheard from random individuals now that the list of advantages and disadvantages of these platforms has already been put out for you.
Actually, if you are still seeking a more basic approach to designing an eCommerce website, there is no need to listen in. Shopify is the winner. Payments are incorporated into Shopify.
However, if you want something even more simple, check out Fynd! What is the significance of Fynd?
Fynd is the simplest and most straightforward online store platform you will ever use or encounter.
In three simple steps, you can create your store in under a minute:
Step 1: Give your shop a name.
Step 2: Fill in the blanks with your merchandise.
Step 3: Begin Selling!
Fynd is for you if you are a business owner who wants to take their firm online but is not computer savvy. It is a simple-to-use programmed with a simple-to-understand UI.
You will not need to pay any outside agencies or contractors to keep your Fynd store running smoothly. And at a very convenient fee, it is not going to break the bank.
You may try them all out for yourself after you create your online business on Fynd.
Highlights include -
There are only three steps to opening a business, and they can all be completed in under a minute.
Made especially for company owners who are not tech-savvy yet need a quick method to connect with their target consumers online.
Provides consumers with access to premium features for a low cost.
WooCommerce is a free WordPress plug-in that allows you to establish an online store that you may customize.
It allows you to quickly set up a new business, accept secure payments, and customize delivery choices. It's a cost-effective strategy to expand your present reach and increase sales. It also doesn't require any coding skills, thus it can be set up by a non-technical person.
They do, however, leave security to you, so you'll have to do a few things to keep your business safe.
Pricing for WooCommerce
WooCommerce is the finest option for -
Because WooCommerce integrates seamlessly with WordPress, it's the greatest option for running your store on this platform.
WooCommerce is the practical solution if you currently have a WordPress site and want to start selling things to your visitors.
Easiness Of Usage
If you want to utilize WooCommerce, you will need your own WordPress website, as previously stated. However, you won't be able to start selling until you have put up your website.
But do not worry, it will just take a few months to a few weeks.
It is simple to utilize WooCommerce after your website is up and running. You will be able to use a wide range of plugins to get your online store up and operating.
A two-week trial period is available on each platform (15 days for WooCommerce and 14 days for Shopify). There is not much of a difference between the two in terms of monthly plans.
Shopify also offers savings for pre-paid memberships of one to two years. WooCommerce also gives a 10% discount to subscribers who pay on a yearly basis. When you make a one-time payment, both platforms help you save money.
Verdict - In terms of pricing, it does not matter which one you select; they are both comparable.
Methods of payment
The payment gateway you use is determined by the sort of eCommerce business you have. Select the gateways that best meet your requirements.
WooCommerce offers over 65 different payment options to its consumers, including Paypal, Stripe, After Pay, Bolt, Apple Pay, Visa Checkout, and more.
Different payment gateways are accessible for different regions and currencies, making it simple for buyers from all over the world to shop at WooCommerce businesses.
Meanwhile, Shopify Payments, which is linked with the platform, boosts conversion rates by allowing consumers to pay with their preferred method and in their own currency.
With hundreds of payment options, Shopify Payments provides a frictionless checkout experience for consumers, reducing the probability of cart abandonment.
Verdict - Shopify is the winner. When it comes to payment alternatives, Shopify's integrated Payment is a huge benefit. It eliminates the need for time-consuming third-party activations.
Wix is a drag-and-drop website builder that may be used to make websites for photography, education, design, and other purposes. It contains over 1000 templates that give a basic framework that may be changed aesthetically.
Although it is majorly a website, it also comes with several online shop designs, which you can utilize to change your shop into an eCommerce platform.
Pricing on Wix
The most basic eCommerce service is $17 per month and includes unlimited bandwidth, 20GB of storage, and everything else you'll need to sell online (i.e., domain, secure payments, customer accounts, and more).
If you want to sell on social media or provide memberships, you'll need the Business Unlimited Package, which costs $25 per month.
The Business VIP Plan, which costs $35 a month, is suggested for serious businesses who wish to receive customized reports, sell more than 250 goods, or reward loyal customers.
Wix is ideal for -
Wix is ideal for individuals searching for a simple platform to run their online shops. It comes with attractive designs, marketing features, and eCommerce capabilities to help you get started selling online.
Customization, on the other hand, is restricted. You simply cannot add a tracking pixel, integrate complex user flows, or relocate your online shop (or content) to another platform in the future.
Easiness Of Usage
What is the significance of this? You want to be able to start selling as quickly as possible, as we have already stated. And the more user-friendly the platform, the better.
Shopify may tout itself as the greatest platform for building and managing online stores. However, Shopify websites are more difficult to change than Wix websites, despite the fact that it is typically easier to use.
Which is easier to use: Wix or Shopify? Editing Shopify websites is more difficult.
Of course, this is due to the fact that it focuses on the items and how your store is displayed. So, if you want to make any changes, you'll need to learn how to edit HTML.
Verdict - This one goes to Wix's drag-and-drop functionality.
You do not want to spend more money than you make from your shop, do you? You would want anything inside your price range.
As previously said, Wix has a free plan, however, upgrading gives you access to more features:
Shopify's is a little more costly:
You may also save money by paying for Shopify or Wix yearly rather than monthly.
Verdict - In this area, we would choose Wix because its fees are cheaper than Shopify's.
Size of the inventory
It is not enough to have a platform. You will need one that allows you to upload as many things as you like, especially if you want to sell a large range of them.
So, if you are aiming to sell thousands of things, Shopify comes out on top since you can upload a limitless number of items. Wix, on the other hand, only allows you to add 5,000 items.
Verdict - You can continue with Wix if you have a small business and want to keep it small. However, if you want to extend your shop to exceed 5,000 goods or offers, Shopify is the way to go.
What should you select between Wix and Shopify?
We agree with the conclusion that Wix is a superior alternative for creating websites with a store because of the history of each app. Shopify, on the other hand, is still the preferable option if you want a simple selling website.
Fynd is the most convenient way to sell online. Of course, if you want a no-hassle solution to launch your business and sell online, Fynd is the way to go.
What is the significance of Fynd?
You can accomplish the following with Fynd -
• Create your own store and personalize it.
• Make a list of your items so that they may be purchased right away.
• Orders are accepted and tracked.
• Accept online payments that are promptly credited to your bank account.
• Fynd is always evolving and adding new features for its customers, so there is a lot more to come.
• While it is technologically complex, it is also incredibly straightforward and easy to use. You will have no trouble navigating this app if you've used WhatsApp or Gmail.
• Fynd allows you to sell anything you want, anytime and wherever you want, whether it is tutorial services or actual commodities.
A website that comes with an all-in-one builder, Squarespace sets your shop apart from the group of online merchants.
How? With its top-of-the-line, fashionable, and expressive designs. You can show off your items (or services) to their full potential using Squarespace.
Squarespace allows you to market your services as well.
Squares pace includes a booking feature, so whether you are a restaurant looking for a reservation system, an online magazine looking to sell memberships or an artist who wants to show off your latest work, Squares pace can help.
Pricing for Squarespace
The Business Package, which is the most popular, costs $18 per month. It already has a fully integrated eCommerce store that manages orders, inventories, and catalogs.
Choose the Basic Commerce Plan for $26 per month to avoid the 3% transaction fees and gain access to essential marketing services such as POS, customer accounts, checkouts, and the like.
Do you need subscriptions, abandoned cart recovery, and anything else related to eCommerce? At $49 per month, the Advance Commerce plan includes unlimited access.
Squarespace is the greatest option for -
Squarespace is ideal for creative enterprises that place high importance on aesthetics. It is a "type and go" web design tool that is ideal for companies looking to make a strong first impression on their consumers.
The award-winning online shop templates are to thank.
When you are just starting with eCommerce, Volusion claims to give you all you need. So far, it has performed admirably.
It offers a user-friendly shop builder, as well as an eCommerce solution and a marketing platform. You do not need to acquire pricey add-ons with its all-in-one eCommerce solution.
Without breaking the money, you can quickly build, maintain, and develop your business. The interface has easy access to SEO, integrations, and eCommerce tools.
Volusion's customer service is also excellent, so if you want additional assistance when installing plugins, go with Volusion.
Pricing for Volusion
The personal plan starts at $29 a month and includes restricted features, 100 goods, and a 1-man team (team members cannot be added).
In addition, if you want access to online and phone assistance as well as other extra services, you will have to spend $79 every month. It costs $299 per month to sell limitless items and add up to 15 team members.
Volusion is ideal for -
Volusion is an excellent tool for newcomers to the eCommerce world. It can assist you in getting started without breaking the bank.
You will not need to buy (or install) add-ons because the functionality is embedded within the dashboard. As a result, it is a cost-effective and easy-to-implement option.
With Weebly, you are given the option to design your own online store and grow your e-commerce business as much as you want. Weebly also asserts that not all platforms will cater to startups and help them the way they do.
Your site is guaranteed to load fast even though it has 100 pages. You may also add more features by using Weebly's own apps or third-party tools.
Pricing on Weebly
It will cost you $12 per month for a simple store with your own domain. The Business Plan is $25 and includes inventory management, promo codes, and other sophisticated eCommerce tools like shipping calculators.
For $38 each month, Power Sellers can get abandoned cart emails and real-time shipment.
Weebly is ideal for -
Weebly is ideal for businesses that want to create and manage their online store from a single location. Start with Weebly if you want to prevent future store migration headaches.
Because it is a one-stop shop for small enterprises, you will be able to receive whatever you require on the site. It'll be difficult to switch to another platform in the future, so bear that in mind.
8. Big Cartel
Big Cartel focuses on providing an internet forum for artists to promote and sell their work.
It includes features like simple shopping cart software, shipping tracking, discounts and promotions, sales tax automation, and more—all of which make selling a snap.
There are no hidden costs or odd data-sharing methods since Big Cartel promotes developing artists. Plus, if you simply have up to 5 things to offer, you may use the platform for free.
Pricing by the Big Cartel
Big Cartel offers free plans, however, they are limited to just displaying 5 goods. Still a wonderful place to start for artists who want to build a brand — no there is a need to pay a listing fee!
Upgrade to the next plan, which costs $9.99 per month, for bulk editing, shipping tracking, and sales tax automation.
Pricing for Big Cartel -
The Big Cartel is ideal for -
Big Cartel is ideal for artists, crafters, and creatives who are just beginning to market their work. Big Cartel is the way to go if you want to focus on your artistic side rather than letting internet selling sap your creative energy.
You may give away up to 5 items for free, as well as provide discounts and promo coupons to your customers.
The purpose of Squareup is to help businesses of all measures in growing and thriving. They started by giving small companies a method to accept credit card payments, but they have since added more capabilities.
Hundreds of third-party technologies are also heavily intertwined (including the online stores mentioned here like Woo and Wix).
So, if you are searching for a solution to streamline your whole business process, save time, and keep using the tools you already know and love, Square is the way to go.
Run your business the way you want it to be run using the tools you currently have, not the other way around.
Pricing for Squareup -
Square Online is ideal for -
Square Online is best suited for existing firms looking to expand their consumer base through new channels. It is most renowned for its third-party connectors, which allow you to connect with your current systems with ease.
This way, you may manage your business the way you want with the resources you currently have. Plus, Square Internet offers free services until your first sale, which is beneficial if you are just getting started with online marketing.
10. Nexcess StoreBuilder
Nexcess released StoreBuilder in February 2021 as a new product. This tool is designed to assist users with limited or no technical knowledge in setting up an internet business.
It integrates with WooCommerce on WordPress to help you rapidly set up your online store. StoreBuilder creates a visually beautiful storefront that is appropriate to your business using a clever AI-powered technology.
When you first start using StoreBuilder, it will ask you a few basic questions about your items, industry, assets, and whether or not you have any content ready for your online shop.
It builds a storefront that is most relevant to your business using the information you submit and some industry insights. You may quickly alter the storefront depending on your preferences if you want to tweak a few design components based on colors, texts, fonts, etc.
Pricing for Nexcess StoreBuilder -
Nexcess StoreBuilder excels at -
StoreBuilder is a particularly good choice for non-technical company owners who wish to create a professional-looking online shop using WooCommerce.
If you are familiar with WooCommerce, you are aware that it requires some coding knowledge and technical experience to use. StoreBuilder might be the platform for you if you are looking for something simple.
You may set up your webshop on StoreBuilder and then forget about site maintenance and administration, such as updating, backing up, and so on.
If you do not have any technical knowledge and don't have the means to hire a techie, StoreBuilder is the solution for you.
Magento is an open source ecommerce platform that was first launched in 2007. Magento was acquired by Adobe in 2018 and now offers Magento Commerce and Magento Open Source for small companies.
If you're a huge admirer of Adobe's other products and have a lot of technical abilities, Magento could be a better fit for you than Shopify.
PinnacleCart is a shopping cart solution for small to mid-sized enterprises with a heavy focus on marketing that was founded in 2003.
If you're searching for a Shopify alternative with greater control over your shop and SEO tools, it's a wonderful solution.
Shift4Shop has been providing ecommerce software with an emphasis on SEO since 1997.
If you're an SEO nerd who relies significantly on organic search, Shift4Shop may be a better fit for you than Shopify.
Case Study of Stores That Have Successfully Shifted To Fynd
1. Superdry store in Amritsar
Let us consider the case of the Superdry store in Amritsar - With the help of Fynd Store, Superdry Amritsar increased their in-store walk-in sales conversions from 13% to 19%.
In Amritsar, it is a chilly winter morning. A consumer enters the Superdry store in search of coats. Karan, the fashion consultant of the Superdry Mall of Amritsar shop, serves him right away. Soon after, the consumer picks one or two items, but he still wants more — he is not content.
Karan promptly opens his iPad, searches the Fynd Store app for 'Jackets,' arranges them by 'latest goods,' and hands them over to the customer. The shopper is blown away. He selects a few more possibilities and decides to purchase them.
Karan then launches the Fynd Store app, places these two coats in the basket, and asks the consumer to pay. The shopper is apprehensive about making an online payment. Karan then suggests using UPI to make a payment.
The shopper uses his Paytm app, scans the QR code on the Fynd Store app, and pays via UPI, and voila, Karan has just punched a sale of jackets that are not present in his store!
The Superdry store at the Mall of Amritsar is a perfect example of how to use in-store omnichannel to boost sales.
The owner shares their experience with Superdry and Fynd -
For the last year, I have been a member of the Superdry family. Because of the exposure I have had here, it's been a fantastic learning experience.
I expected to raise retail sales from the moment I started. Given the pandemic position we were all in, walk-ins were always a problem for us.
On weekdays, I got about 20 - 25 walk-ins and 50 - 60 on weekends. I had no choice but to follow the following steps if I wanted to sell more -
Increase my sales from walk-ins.
I can sell outside of my shop.
I discovered that Fynd can help me increase walk-in conversions and boost upselling. My Fashion Consultants and I were registered on the Fynd Store application by Siddharth, Customer Success Manager at Fynd for Superdry, and our journey began from there.
How did Fynd assist you in increasing your store's sales?
I recognised I needed to boost our conversion rates. As a tier - 2 city business, I had limited options for what I could sell. When there aren't enough alternatives, conversion rates plummet.
Customers desired more alternatives, but a lack of these possibilities made it difficult for me to persuade them to buy more. With Fynd, I discovered that the size of my store is not constrained by its square footage. I may sell the inventory across India.
My team created a standard operating procedure to pitch pan-India choices via Fynd to every consumer, regardless of whether they had made a purchase in the shop. We saw a significant increase in conversions because of our basic yet successful strategy.
In a short period of time, our walk-in to sales conversions increased from about 12 - 13 per cent to 18-19 per cent!
2. Raymond Group: ColorPlus, Park Avenue, Parx, Ethnix
The growth metrics -
5 - 7 percent increase in revenue.
200+ active shops for 6 different brands.
87 percent + sales that were delivered
₹65k monthly average shop sales
Raymond Group is a well-known Indian branded fabric and apparel retailer with more than 10 brands and 700 stores across the country. Raymond is already a household name in India, with brands like Park Avenue, ColorPlus, Raymond RTW, Parx, Ethnix, and others in its portfolio.
With the tides shifting, the group needed a tech partner who could not only work closely with all of the partner companies to identify holes in the sales process, but also provide a better consumer experience. Initiated limited cooperation with 20 Raymond RTW and ColorPlus retailers to launch Fynd.
Raymond's home shopping custom domains -
Raymond's team took advantage of Friend's unique ability to generate real-time digital catalogs by area and category, which function as pseudo-brand microsites. As a result, the company was able to achieve momentum on social media and, as a result, win new customers.
Fynd makes cross-selling and home purchasing simple -
The majority of Raymond's brands' locations are located in tier 2 and 3 cities. With little supply, there are fewer options for selling. Fynd has already begun to link the inventories of many brand retailers.
Customers were able to upsell and cross-sell as a result of this. ColorPlus began selling Park Avenue shares and vice versa shortly after. During the wedding season, Raymond RTW retailers had Ethnix inventory to sell.
Because they were able to leverage inventory across sub-brands, they were able to sell more than the restricted possibilities available to them.
3. Red Chief'
The growth metrics -
15% - Fynd Store provides an additional boost to store sales.
130+ - average monthly shop sales via Fynd Store for active stores
90 percent and above - sales that were delivered (from placed to delivered products)
Red Chief, a leather footwear industry leader, set out to solve a specific problem: enabling retailers to sell more to walk-in consumers. They had previously connected their merchandise throughout their stores and warehouses with the Fynd.com marketplace.
The moment has come to try out Fynd Store.
The objective was to increase shop sales of high-volume fashions. They had a handful of evergreen styles in particular, which were constantly in high demand.
When Fynd Store was established, it not only made it easier to sell these designs but also improved the consumer experience in-store.
The Problem They Faced -
For each stock point — EBOs, Warehouse, Factory Outlets, and Franchisee Stores — Red Chief kept inventory in separate silos. The existing method of servicing orders in the case of cut sizes was shown to be ineffective.
Stores had to look for other stores that held this inventory, request that they outward the requisite goods, and then inward it into their POS (point-of-sale) systems. Finally, the ordering store would get this merchandise via local transport from the other store, and it would be transported to the client via regional transport.
There was a lot of physical labor required, which resulted in inefficiencies. This was also not a scalable solution. The reliance on local transportation was a major issue, resulting in poor customer service.
Most significantly, Red Chief personnel were already overworked due to a large number of in-store customers. The majority of the time, they would lose sales with no one from the brand noticing. With so many high-throughput locations, Red Chief realized it was time to go omnichannel.
The Solution -
Early on in its journey, Fynd Store as a POS Red Chief understood it needed to develop strategies to sell slow-moving goods. While Red Chief's target demographic is price-conscious, a small variation in margin or discount here and there might result in the business losing a prospective lifelong client.
Slow-moving styles posed another difficulty because the firm develops a large number of styles each year and needed a strategy to get rid of them. As a result, Fynd Store as a POS was born. Slow-moving fashions now had a new option to sell — competitive pricing with further reductions.
The store employee's primary goal was to sell from the business, but if the client was price sensitive and would leave without making a purchase, the store employee might now provide an additional 5 - 10% discount to the consumer to guarantee he does not miss out on a deal.
The digital catalogue
Furo, a sibling brand of Red Chief, sells sports footwear and apparel. While Red Chief retailers had been utilising Fynd Store as a digital catalogue to upsell, they now had the ability to offer Furo items from their stores and vice versa.
Top-performing retailers' Fynd Store business increased by up to 21% as a result of inventory cross-selling. Fynd Store has effectively transformed into an eCommerce channel for retailers, thanks to features such as save-the-sales, POS use cases, and digital catalogues.
Employees' technical education has to be upgraded - Store employees are programmed to sell just what is physically accessible in their location.
Adopting Fynd Store (our in-store omnichannel solution) is always fraught with challenges, particularly when the personnel is unfamiliar with new technology.
Alternatives to Shopify in other countries
We have compiled a list of the top Shopify rivals in countries including India, Australia, the United Kingdom, and Canada, based on the preferences of local businesses.
1. Alternatives to Shopify in India
• Wix is an e-commerce platform.
In India, Fynd is the greatest Shopify alternative. It addresses one of Shopify's key flaws, which is its steep learning curve. Fynd allows you to construct and maintain your online store in the most user-friendly way imaginable.
People also choose WooCommerce since it is free, but it can only be used to construct an online store by individuals with web design knowledge. In addition, the money saved on membership fees will go toward online design and development.
2. Alternatives to Shopify in the United Kingdom
The UK's eCommerce business has been growing for some years, and it is currently the world's fourth largest eCommerce market.
With over $3 billion spent weekly in the UK online retail sector, consumer eCommerce now accounts for over 36% of the overall retail market in the UK (up from 20% in 2019).
EKM is the market leader in eCommerce and serves a wide range of businesses of all sizes.
3. Alternatives to Shopify in Australia
Australia is the world's tenth biggest eCommerce market by sales, with a market value of $33.1 billion and an annual growth rate of 8.9% through 2021. Along with Wix, WooCommerce, BigCommerce and WordPress are some of the most popular Shopify alternatives in Australia.
4.Alternatives to Shopify in Canada
• Squarespace Squarespace Online
Canada, like the rest of the globe, has witnessed remarkable expansion in the eCommerce market in recent years.
In 2021, there were over 27 million eCommerce users in Canada, accounting for 72.5 per cent of the population, with that number predicted to rise to 77.6% in 2025.
Square Online, along with Squarespace, Wix, BigCommerce, and Ecwid, is one of the most popular eCommerce systems in Canada.
We covered everything from why you should seek Shopify alternatives to a comprehensive list of alternatives you may test. Fynd.com, in our opinion, has proven to be the most popular option for businesses by effectively responding to their ever-growing demands.
Even if you discover different platforms on different websites, the most important thing is that your company's demands are addressed.
The platform that can precisely meet your goals, budget, and talents is the "best Shopify alternative" for you. So conduct your own study and keep your final aim in mind. The rest is simple.
If you are looking for the most basic eCommerce platform -
If you want to create an online store quickly, Fynd is the way to go. Fynd is the most direct way to get started and it has everything that you require.
You will not have to do anything difficult. It also helps that the UI is basic and straightforward.
The greatest thing is that Fynd was designed with a nice user experience in mind, so you can operate your business from whatever device you like.
FAQs About Fynd -
Q. Why should I pick Fynd above the other omnichannel platforms available?
Ans. For the same reasons that 1000 companies and 10,000 retailers have put their faith in us! Being a one-stop omnichannel solution, having a dedicated Growth Manager, having an easy-to-use Fynd Platform Dashboard with amazing UI / UX, and having ongoing support from our Customers Delight team are just a few of the many compelling reasons to choose Fynd.
Q. What sets Fynd apart from the competition?
Ans. Our dedication at Fynd extends beyond providing a superb SaaS solution and activating your plan. Our dedicated Success Manager becomes an integral part of your brand's growth, keeping in touch on a regular basis via business review calls, working with your team to meet sales goals, recommending best practices, and providing insight into any barriers to help your brand grow across all platforms.
Fynd is a dynamic platform with a team of creative developers that can create custom solutions to match your specific requirements.
Q. What role has Fynd Store's omnichannel market played in helping companies maintain their presence throughout the COVID crisis?
Ans. The Fynd shop is an example of how closed stores might share their inventory connection with their customers, allowing them to explore and place purchases from the comfort of their own homes. We assisted numerous companies in utilising their closed store stocks to fulfil requests even in the most distant or red zones during the lockdown. Deliveries across states became not only possible but also faster, because of the unused inventory.
Q. What can Fynd Store do to assist customers?
Ans. Customers may have a personalised experience from Fynd Stores, such as delivery or fulfilment from a shop close to their area, so if they have an issue, they can go to the nearest Fynd Store for a speedy replacement.
Q. What does it mean to be omnichannel?
Ans. The term "omnichannel" refers to the integration of numerous channels and places of sale in order to provide customers with a consistent experience. It links and unifies offline presence in conventional brick and mortar stores as well as online presence across many platforms such as the brand website, third-party marketplaces such as Amazon, Flipkart, Fynd, Ajio, and so on across all devices.
Q. What is the difference between omnichannel and multichannel?
Ans. In multichannel, each point of sale functions and is maintained separately, but in omnichannel, these points of sale are interconnected and managed centrally, allowing customers to easily transition from one to the next while receiving a consistent experience across all channels. Find out more.
Q. What are the main advantages of omnichannel marketing across many channels for a business?
Ans. With multi-channel commerce, each channel for the same brand ends up competing against itself, the company juggles maintaining all channels separately, and data is dispersed. While omnichannel commerce allows organisations to make use of all channels that work together to provide a holistic experience for their customers, improve total sale closing, and get quick data access across all channels.
Q. Why are omnichannel solutions required?
Ans. Managing a large number of channels and allowing customers to use them interchangeably as needed has gotten more difficult as the number of touch points for customers has expanded. Omnichannel connects all of your contact points, eliminates friction, and gives your customers a smoother, more comfortable experience, improving sales and allowing you to manage everything from a single location.
Q. How can I use Fynd to omnify my business?
Ans. You may omnify in a variety of ways using Fynd, depending on the size and type of your company. Using Fynd Store, an in-store assistive sales solution, you can omnify your store, omnify your business on markets places with our APIs for Marketplace integrations, and omnify your brand website as well. If you do not already have one, they can assist you in developing one. You may use their plug-ins to omnify your website if it was developed using Shopify or Magento. You may use Fynd Platform to establish an eCommerce store, or you can sell on fynd.com or uniket.com, their wholesale marketplace.
Q. Is omnichannel going to boost retail sales?
Ans. Your sales are driven by omnichannel integration of all stock points (stores and warehouses) across numerous marketplaces. You may get a full-price sell-through rate of up to 25%. In-store omnichannel solutions have been able to save sales that would otherwise have been lost owing to "out of stock" items (by 8 - 12 per cent). Customers interact with omnichannel merchants more frequently, spend more money with them, and are more loyal to them.
Q. How might the omnichannel approach assist me in customizing the consumer experience?
Ans. By gathering real-time data from numerous channels and contact points, a strong omnichannel strategy makes it simple to track where, when, and what consumers buy. Mapping the customer journey via each of these touch points may aid in the creation of a marketing plan based on those patterns, with personalized products, and can assist to reproduce the customer experience.
Q. Is Fynd able to ship internationally?
Ans. Yes, They are now supporting deliveries to USA, UAE, and Canada.
Q. How many different brands have been linked to Fynd?
Ans. More than 1000 companies have partnered with the Fynd platform to increase their sales.
Q. What are the several categories in which Fynd works?
Ans. Apparel, Footwear, Home & Living, Electronics, Jewelry, Eyewear, and Beauty are just a few of the brands we deal with.
Q. What is the maximum size of a brand that Fynd can support?
Ans. They work with a wide range of companies, including startups, SMEs, and major corporations.
Q. What is the best way to get started?
Ans. You are ready to get started now that you know everything there is to know about omnichannel solutions, platforms, and services, as well as why you should select Fynd. You can fill out a form to book a demo with them, available on the official website. They will guide you through the products and services and how they fit into your business.
Q. Does Fynd assist with categorization for various marketplaces?
Ans. After you have produced and submitted your catalogue to the Fynd Platform, our catalogue transformation tool will assist you in making it compatible with other marketplaces like Myntra, Flipkart, and Ajio.
Q. How is the back-end product count updated?
Ans. Product counts are updated by inventory syncs, which can be Full Sync, Delta Sync, Real-Time sync, or SFTP connection, and data from the shops is transferred to Fynd Platform.
Q. Is it true that I have not catalogued and photographed the New Store Collection? Is it possible for me to sell them on Fynd Store?
Ans. Yes, imageless items may be added to the Fynd Store. After a consumer has chosen a product in your shop, a Store Associate can place an order for any imageless product.
Q. What services does an omnichannel service provider offer?
Ans. In terms of coverage, quality, and quantity, omnichannel service providers' services may differ from one another. Centralized Inventory Management, Multichannel Order Management, Multiple Market Place Listing, Warehouse Management, Shipping & Logistics Management, In Store Solutions, and Endless Aisle Solutions are the most common services.
Q. What is the meaning of Endless Aisle?
Ans. An endless aisle is a computerized display of a brand's current inventory. It overcomes the physical limits of a physical retail store by allowing customers to digitally browse all of a brand's items, which may or may not be accessible at the store at the time of browsing.