Best Marketing Strategies Any Small Business Can Execute
Running a small business can be challenging as numerous tasks need attention, and resources are also limited. That doesn't mean you can't be successful; all you need to know is the right approach and execution techniques. However, any small business can succeed by implementing effective marketing strategies.
1) Search Engine Optimization
According to a survey, 61% of B2B marketers stated that SEO and organic traffic generate more leads than any marketing initiative. Any small businesses lacking a paid advertisement budget should start with Search Engine Optimization (SEO), the free organic way to grow traffic for small, medium, and large business enterprises.
The strategy involves identifying short and long-tail keywords that online users use on search engines like Google, Bing, and YouTube. These keywords are used for planning and creating content that effectively addresses users' problems/issues, attracting high-quality website traffic.
Example: If the user types "Fynd Platform" on Google, you get a couple of questions in the "People Also Ask" section. In this case, Fynd Platform serves as the primary or short-tail keyword, while the various questions listed under "People Also Ask" represent long-tail keywords like -
- What does Fynd Platform do?
- Is the Fynd Platform app safe?
- What is the pricing of the Fynd Platform?
Are you aware that 4.4 million new blog posts are published daily across all platforms? So, why do websites around the web publish new blogs daily? Google gets 8.5 billion daily searches with users; all queries are related to finding helpful information online.
By creating blog content, a user enters a search query related to his problem, and Google fetches the answer to these queries from different websites. Blogging is one of the most intelligent ways to answer online user queries, attract quality traffic and build brand credibility.
Blogging Tips that can be highly useful for small businesses:
1. Research the blogging topic:
- What kind of information is being searched by online users?
- Which topics are trending hot on the web?
- Information that your competitor blogs share?
2. Plan and write the content. Introduction part:
This should attract curiosity from users. Focus on creating user awareness around the topic.
- Definition of the term
- Reveal its importance
3. Use research statistics in the blog:
Backup the blogging topic with research statistics to make it more genuine and believable.
4. Customer Engagement:
Write engaging points for the users around the topic.
- Why is it important?
- What are its benefits?
- What are its Case Studies?
- What are its applications?
Conclusion Part: The conclusion should have an excellent Call to Action (CTA) like Contact Us, Book a Demo, Join Us & More.
3) Email Marketing
The number of email users will increase to 4.6 Billion in 2025. The statistics clearly show that email marketing is a tremendous opportunity that small businesses should not miss. Daily email traffic is expected to reach an enormous volume of 333.2 billion in 2023 alone.
This crucial strategy gives small businesses supreme power to reach their target audience round the clock all year. Every email sent to a potential, or existing customer could be considered email marketing in its widest sense.
It usually involves email sending ads, and content, requesting business, or soliciting sales or donations, including non-commercial messages such as notifications of events or recalls.
Free email marketing tools for small businesses:
- HubSpot email marketing
4) Social Media Advertising
Are you aware that Ad spending on social media is projected to reach over $173 million in 2023? Why should small businesses use social media advertising?
- Running social media is a secure way to increase your brand awareness.
- Trust is still a vital factor in social media ad interactions.
- Social media advertising is the second biggest market in digital ads.
- With brands projected to spend more on social media advertising in 2023
How much does social media Advertising cost on
Twitter: Twitter has the lowest Cost Per Click (CPC) among the four major social networks at $0.38. Facebook follows closely behind with a CPC of $0.97.
Instagram: Each click on Instagram is more than double the price of a click on Facebook and triple the price on Twitter at $3.56, which probably reflects the high value of the big competition for clicks on Instagram.
LinkedIn: At $5.26, LinkedIn has a far higher Cost Per Click (CPC) than any other three networks.
Facebook: Facebook advertising costs vary widely, but it's reasonable to expect a Facebook advertising cost of around $0.97 to $2.00 per click for most industries.
5) Content Marketing
Content marketing is one of the essential sides of inbound marketing. It involves creating and sharing valuable and relevant content with your target audience to attract, convert, and close leads.
Content marketing can be executed in various ways, including blog posts, social media updates, ebooks, infographics, videos, and more. The beauty of content marketing is that it can be incredibly effective in connecting with potential customers at every stage of the buyer's journey.
Brands are finding new ways to create content and engage with the target audience using:
- TikTok videos
- White papers
- Contests and giveaways
- Guest podcasting
- Live streams
Creating inbound content for your brand creates more than three times the number of leads generated by outbound marketing tactics. It costs 62% less, which makes it evident that inbound content is a profitable marketing approach in any small business.
6) Start a reward and referral program
It is a simple but effective marketing strategy that is often overlooked. You may believe these programs are only for big businesses with a large consumer base, but that is not always true. Different types of reward and referral programs that any small business can execute are:
- Discount Coupons
- Store Credit
- Branded swag
- Free products
- Gift cards
- Free subscription period
You can't afford to let your marketing efforts lapse if you're a small business owner. But where do you start? How to determine what's working and what's not. It can feel like you're on a wild goose chase, and the results can be discouraging.
However, you can invest your marketing dollars wisely by identifying what works for your niche and what doesn't. Fynd Platform helps you build E-commerce websites that offer bundled marketing strategies like SEO, email, and SMS marketing to excel in the business world.
It just takes 30 minutes to get started and build an online business store. We have helped businesses in every sector to build a high-performance E-commerce website. Book a demo or Contact us today to learn more about transforming your passion into a growing online business.