If a genie appears in front of a small business owner or a marketer, he will surely ask these 3 wishes. First,  getting more sales. Second, getting high traffic to attract potential customers to their website.

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Third, getting more brand recognition. The third wish may vary, but this is all an e-commerce business owner will wish for. In a survey of marketers, it has been observed that more than 61% of marketers say that getting the required amount of traffic and generating leads via online channels is their biggest challenge.  

So why is getting high traffic so important? A website with no outreach and low traffic will probably generate less or zero leads. Leads are converted to customers, but if we generate leads in the first place, there will be sales via online channels. Thus getting high traffic on a website is essential for any business.

There are many ways to attract customers to your website. This article will focus on 23 ways you get many visitors to your website and convert them into leads and potential customers. 

Why is Good Quality Content Essential To Driving Traffic To Your Website?

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Content is in different formats. It can be a blog, social media post, email, or newsletter. If you can miss the content creation part and still be able to drive traffic, then spoiler alert! You can't. 

Content is a medium through which you can connect to your potential customers across a region or the globe. Let's understand the different content formats you can use to engage with your audience and enhance website traffic. 

Have a blog page

Blog page forms the bulk of website traffic drivers as it is the one place where you can be as descriptive as possible. On your business blog, you can post long-form content. This should be a well-researched topic related to your niche. A study by Hubspot shows that a business blog can;

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The intention behind writing blogs on your website is to provide the most value to visitors. Blogs are one of the best mediums to share information in a long-form format. 

Don't just chase trends; write more evergreen topics

Trending posts and news will give you an immediate boost with huge traffic. But considering this long-term, these topics will only do a little good for you. So if you're planning to play the long game with your content marketing strategy, focus on evergreen topics.

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These topics are common problems and solutions from your niche. Since these topics are not trend dependent, they will keep ranking whenever the problem or a product-related keyword is searched.  Evergreen topics will also help you generate backlinks; as long as you keep updating them, the content will stay relevant for a long time.

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Write compelling headlines for your blog posts.

Studies have shown that a creative headline has a 500% chance of getting clicked and opened compared to a boring headline. Headlines form an important part of any content. In the case of blogs where the content is behind the headline, writing irresistible headlines becomes crucial. Master copywriting to write the best headlines and get more clicks on the Search Engine Results Page (SERP). 

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Invite industry experts to guest post on your website 

Industry experts have diverse views on a certain topic. Inviting guest posts on your blog will help you by providing you with

The only thing that needs to be taken care of is that the content shouldn't be plagiarised or spammy. Share the guest post guideline with the authors and only accept high-quality content.  Fixing a writing standard guideline will help you with this. 

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Create infographics and engaging visuals 

Infographics can be in the form of explainers, charts, diagrams, etc. You can create infographics about your niche and share them on your blog pages and social media channels. 

If someone uses these infographics, they will backlink the image to your website and thus increase the count of new visitors. Google also shares the infographics on the image search page and suggestions section. This will help you in ranking. 

Incorporate videos into your content strategy 

When it comes to understanding a concept, the go-to place is the videos. Videos make it easier to understand difficult concepts, and the conversation keeps the viewers engaged. But how to increase website traffic using videos? Here are a few tips you can incorporate to increase website traffic:

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With the recent rise in video content across various platforms and the social media algorithm pushing more videos, it's high time to focus on incorporating videos to improve your website traffic and brand visibility. 

Build a resource centre with downloadable resources

Blogs, social media posts, and videos are just some of the content that attracts customers to your website. You need to share as much information as possible. You can share infographics, case studies, research reports, webinars, and more with the audience.

Build a resource centre, like a library, that stores all the resources you want to share. Viewers interested in the topics will reach out to you, again and again, thus resulting in increased traffic.  

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Boost Your Website Traffic Using SEO Optimisation 

Driving traffic through your content is only possible if someone finds you or your content somewhere. All your efforts will only be worthwhile if you can show your content to the maximum number of people.

With 71% of traffic driven from the first page of Google search results, your content or website must rank higher. This rank is determined by the search engine depending on how well your content is optimised. This is confirmed by implementing SEO techniques.

If your content is SEO optimised, it will be visible to more individuals searching for relevant queries or keywords related to the products you sell or the content you share.  Let's understand some SEO basics. 

Targeting keywords

Say you want to buy a pen; while searching for it on Google or any other search engine, you will put 'pen', 'gel pen', 'ball pen', or a brand name you like. Keywords are the words that we use as a search query while searching for something on Google. 

Targeting keywords means you should search for keywords in your domain that have a higher search volume and are easy to rank. Using these keywords in your website copy will make it easier for Google to scan your content and rank it higher for those searches.

Using long-tail keywords

So is targeting keywords all about using keywords in your website copy? No, not a quick solution. Smaller keywords are harder to rank, even with higher search rankings. 

So, we can go for long-tail keywords instead of just targeting single keywords. They're easy to rank, and your content reaches niche-specific audiences fetching relevant traffic to your website.

Keywords Placement Strategy

The main crux of your on-page SEO is placing the keywords in the right places to improve its search ranking. Placing your content in the right place helps search engine crawlers to understand what your website is about and ranks it for those searches. Here are the sections where you should be placing your keywords to increase traffic:

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Optimising the SERP appearance of your content

Placement is essential, but you need more than just stuffing the keywords in your content to help you rank higher in searches. To improve the placement of your searches, you need to work on optimising meta titles and meta descriptions.

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Do internal linking to other pages. 

While publishing content, you should add links to other pages on your website. This will benefit you by keeping the viewer on your page for longer. It will also increase engagement by allowing viewers to explore your services and get maximum value from your website's offerings.

Keep refreshing the content of your website

Content of any kind becomes outdated after a certain period. One of the ranking factors is content freshness, when it was published and when it was last updated.  It's fine if you're ranking on the first page of search results. A refreshed content can significantly improve your CTR shifting your rank up and inviting a surge of traffic. 

When it comes to content refreshing and updating, it doesn't mean changing or adding just a few words. It should be more than that. Let's learn some strategies to help you refresh your old content.

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Get backlinks from credible sources.

Getting backlinks for your website from credible sources is one of the most influential ranking factors on Google and other search engines. It depends on the quality and quantity of backlinks you're getting and the domain authority of that source. Higher the domain authority of sources, your domain authority will also improve. 

Pages with higher domain authority rank higher on search engines, not to mention the inward traffic coming from that backlink.  Here are some backlink-building strategies that work:

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Tools that will help you in driving traffic to your website 

Here's a list of some free tools that will help you in improving your search ranking by allowing you to get relevant metrics.

Google Analytics (GA) to track SEO metrics

Google Analytics (GA) is the most valuable tool you can use to get data Insights on your website. You can get information ranging from the number of site visitors, demographics of the visitors, and what they are most interested in. 

You can use this data to improve your content strategy and focus on topics the viewers are more interested in. This is one of the best ways to form a content strategy and plan future content. 

Google Search Console to view queries 

Users don't find your site and visit it from thin air! They must have found it somewhere; it can be a direct search, social post, backlink, or elsewhere.  You can find these queries on the Google Search Console. You can figure out the phrases or keywords for which your content is ranking. You can start promoting similar content to maximise engagement.  

One more important feature of this tool is that you can view your organic outreach. You can check how many visitors are coming to your site organically. GSC also helps you show the issues happening while indexing your blogs, and you can troubleshoot them. 

Website Graders for Site Auditing 

There are many free tools available to audit your website. These website audit tools help you understand the issues and find opportunities to improve your website ranking and traffic. Compared to all-in-one SEO tools, these are built for specific purposes, i.e. website audit only.

Website graders generate reports with actionable items concerning improvement areas on your website. It will also show how accessible your website is and rank your readability score. Both of these features are crucial for user engagement.

Recap: Tips to increase your website traffic

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