Wix vs Shopify 2023: Which Is Better? (Comparison & Alternative)

Two of the most popular website-making platforms are Wix and Shopify. But how do they differ? Which one is better? Are they overrated? Let us answer all these questions through this article. India is transforming in many ways. While earlier, for every facility you had to come out of your house and visit stores, today you can avail yourself of almost every facility at your home.

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The credit for this goes to the internet, mainly for making websites. Now here also there is a change. How? Did you know that Tim Berners-Lee, a British computer scientist for the European Organization for Nuclear Research, CERN, built the first website in the world? While he launched the website on 6th August 1991, he came up with the idea to launch the site in 1989.

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Yes, it took two years to go from the idea of making a website to creating one. Also, a computer scientist took that much time. But now, any ordinary person can create a website in less than two minutes. Yes, with excellent platforms like Fynd Platform, making a website has become easier than baking a cake. In this article, you will learn about two popular website-making platforms, Wix and Spotify. You will learn how they differ, what makes them unique, their pros and cons, etc. You will also learn about their alternative that could help you create your online stores in seconds.

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What is Wix?

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4

TOP choice

Value for money

Ease Of Use

Design Flexibility

Help and Support

Features

Customer support

Ecommerce

Check Comparison Read Full Review

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Simply put, Wix is a website that helps you design a website. Regarding internet or tech, it is a cloud-based website builder offering services, such as designing and web hosting. It offers a collection of more than 500 templates you can use to develop your website. The best part is you do not need to know coding or any computer language for all this, nor do you have to spend a buck on a web developer or coder. Fortunately, this is a feature of all web builders, including some of the bests, such as Fynd Platform. Before moving forward, you need to know how Wix works; that is how you can develop a site using Wix.

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After these steps, set up your blog or online store. Then shift to optimising SEO for maximum reach of your site. This will also include optimising your site for mobile use. Then choose a domain name for your site and launch it. While you can easily do all these through Wix, there are certain drawbacks that you can overcome by using some fantastic platforms, such as Fynd Platform. It provides almost every feature to make a site quickly, without drawbacks. While you learn more about it in subsequent paragraphs, let us return to the main topic and learn some things about Shopify.

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After these steps, set up your blog or online store. Then shift to optimising SEO for maximum reach of your site. This will also include optimising your site for mobile use. Then choose a domain name for your site and launch it. 

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While you can easily do all these through Wix, there are certain drawbacks that you can overcome by using some amazing platforms, such as Fynd Platform.

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It provides almost every feature to make a site easily, without drawbacks. While you learn more about it in subsequent paragraphs, let us return to the main topic and learn some things about Shopify.

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What is Shopify?

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4

TOP choice

Ease of use

Design Flexibility

Sales features

Website features

Customer score

Help and support

Value for money

Check Comparison Read Full Review

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Shopify is an E-commerce platform that small businesses can utilise to establish an online presence, much like Wix. With Shopify, you can quickly expand your business beyond your physical store and into the online world, including websites and social media. A little-known fact about Shopify is that it also offers software that allows business owners to manage their online and offline stores simultaneously. It offers various plugins, such as Shopify Payments, Shopify shipping, and Shopify markets. 

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Shopify allows its merchants to open and customise an online shop and simultaneously sell at various other locations, such as in-person, web, brick-mortar, and mobile. It also allows the merchant to build a presence on pop-up shops, online marketplaces, and multiple social media channels. Shopify offers various tools to minimise your time in stitching the various requirements of your business, such as shipping, delivery, managing inventory, and payments. Here are various layers of tools Shopify offers. This will also help you to get a hint of the difference between Wix and Shopify.

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The Summary Of Differentiation

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Before going for the apparent difference, look at the primary difference table. This will help you get some clues about the points discussed later in the article.

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So these were some significant differences between the two popular website-building sites. With this, you must have got a clear hint that both systems have specific cons. If you are not ready to deal with these cons, you can switch to the Fynd Platform. It is among the top sites for a website or E-commerce store building. It ensures that you can offer various features to your consumers. Now let us go to the details of the differences you learned in the above paragraph. It will help you closely examine the differences between both website-building systems.

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Pros And Cons Of Wix And Shopify

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Looking at the points of major difference might help you to know the difference between the two website builders but it would not help you to know which one you should prefer. Moreover, a detailed discussion will help you to know what are the major features of a site that you should check before committing to it.

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1. Ease Of Use

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Here is a table to summarise the comparison of both these website builders on the basis of ease of use.

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Before choosing a website builder, consider why you need it. You likely want to create an online presence without having to do much coding. The platform you choose should make building and managing your store easy. Difficulties in managing your store can negatively impact your sales. Opt for a user-friendly interface to give your customers flexibility and customised features. While Shopify offers infinite features for your E-commerce store, Wix is easier to use.

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Wix offers a website-builder assistant called Wix ADI, which uses AI to understand your needs and provide relevant elements for your website. With Wix, building a website is easy and does not require knowledge of CSS or HTML. On the other hand, Shopify is geared towards creating the best E-commerce stores, but there may be better options. While you can start your store with just a few clicks, it may take several hours to configure it properly. Additionally, opening a Shopify store is a significant undertaking that adds to the configuration phase. On the other hand, WIX focuses on ease of use and, without a doubt, fulfils the claim. It is one of the most uncomplicated website builders in the market. They offer a step-by-step guide and tutorials to make work easier.

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The Winner

WIX is the winner of this round

The simplicity offered by WIX in editing is comfortable to open a store in minimum time. Although it might not have as broad a range of eCommerce facilities as Shopify, it saves a lot of your time and effort.

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2. Design And Themes

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Here is a table summarising the comparison between these website builders based on design, themes, or creative control.

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One of the most important things to focus on while setting up your site is its appearance on various sites. You might have encountered various sites that look good on a desktop but need help to deliver ease on mobile. A survey shows that 45% of users prefer mobile for online shopping. So, if you are opening an online store, you cannot provide a site to your users that feel uncomfortable on mobile. Fortunately, both Wix and Shopify offer mobile-responsive sites.

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Regarding templates, Shopify offers up-to-date options for various industries. Moreover, their themes have multiple styling options, allowing you to build a version suitable for your site. Although these might look expensive for a small business owner, a one-time investment in your store might give you a lifetime return. Also, the paid themes offer better designs. On the other hand, Wix has almost 114 templates for free. A point to note here is Wix has 800 templates, but only 114 of them are mainly for E-commerce. The best part is you can pick any template out of 800, edit it easily and quickly, and make it suitable for an E-commerce store.

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The Winner

Wix has more templates

The features offered by the Shopify paid templates are worth a try. So, you can pick the one that suits your pocket.

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3. Sales Features

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With the rapid growth of the digital world, more than selling in your store is required. You must be limitless with your sales channel to increase your customer base. Expanding your business to social media platforms and other online marketplaces can boost your revenue multiple times. Fortunately, Shopify and Wix can integrate with social media channels and marketplaces. Here is the table to sum up the available integration channels of both sites.

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Besides these possible integrations with only a few clicks, Shopify and Wix offer other sales channel integration via their app store. The sales channels in the Shopify app store include TikTok, Google, eBay, LYST, Walmart marketplace, Etsy, and Pinterest, among others. Be aware that using this sales channel might include subscription or referral fees. On the other hand, you can expect little from the Wix app store. It has some options with its business plan, but you have to think twice before spending a good amount of pounds on an additional sales channel.

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The Winner

Wix offer

While Wix offers integration with some good sales channels, it cannot defeat Shopify here.

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4. Plugins Or App Store

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Here is a table that summarises the plugins of these two website builders.

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Of course, Shopify has a lot to offer, giving you quality resources to scale up. With its app store, you can add the following things:

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In addition, Shopify has recently introduced another plugin, the Shop app. It will help consumers get the list of their favourite Shopify stores in one place, track orders, and get product recommendations. Wix does not offer as many great plugins as Shopify. However, if you want to work with a website builder with limited easy work options, you can opt for Wix.

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The Winner

Shopify has a good collection of apps

Without a second thought, you can conclude that Shopify has a good collection of apps that you can add to your website for a unique touch.

Visit shopify Alternatives

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5. Marketing Tools

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Making a site and leaving it for the audience to notice without doing anything is vague. You cannot wait for people to discover your site and buy your products. You have to work for it continuously. You need to work on the marketing of your site. While you can do marketing at your level, you should go for a website builder that offers quality marketing tools for promoting your site. 

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Here is a table summarising the available marketing tools in Wix and Shopify.

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Remember to appreciate Shopify's marketing capabilities. While it may appear that way based on a table of integrated marketing tools, it's important to note that Shopify offers a variety of practical marketing tools through third-party apps available in their app store. Although it may seem overwhelming to choose from the many options, it provides flexibility and the opportunity to find the best fit for your needs.

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But wait!  Wix is not ready to back off! It has almost revolutionised the marketing game in the industry with the introduction of Wix Ascend. It is an all-in-one marketing tool that helps to manage and maintain your marketing campaigns in one space. To avail of this marketing solution, you must take a separate subscription. So, it is better to work with the integrated marketing tools initially, and after a specific time when you have the capital to invest, you can take a subscription to Wix Ascend.

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The Winner

Wix wins from Shopify with a small margin

Most Wix users when asked about their experience with marketing on Wix praised its SEO tools, blogging tools, and social media integration.

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6. Product And Inventory Management

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Regarding product and inventory management, it is impossible to beat Shopify. Only a few website builders, such as the Fynd Platform, might do that. Shopify scores a 4.5 out of 5 in product and inventory management. On the other hand, Wix has some great features to manage inventory and products, but Shopify is stronger. But here, a significant thing to note is Wix lacks inventory management tools but can offer you the proper tools for a simple business. If you aim to have a small store with limited products, you might love the simplicity of Wix. However, if you want to develop an extensive online store with thousands or lakhs of products, Shopify would be a better option.

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The Winner

Shopify with its amazing feature

Manage lots of inventory wins but only for the big business owners. For someone who is less ambitious with their online store should prefer Wix as the complexities of Shopify might feel tough to them.

Visit Shopify Alternatives

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7. Payment Gateways

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When you make an online purchase and click the "pay now" option, you'll see different payment options available through the app, made possible by payment gateways. Incorporating a more comprehensive payment gateway into your website builder will enable you to provide customers with a broader range of payment options. This is crucial because it ensures all customers can find a payment method that works for them. 

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For example, you purchased a dress from an online store, and during payment, you find that the credit/debit card you own is unavailable in the list of payment options. What would happen? You will either go for cash in delivery or drop the idea of purchasing from that site. You would eventually leave the cart without purchasing if the amount were significant. This means the application owner will lose a consumer and revenue. This could happen with your website if you need to provide good payment options to your consumer.

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Here is a table that summarises the payment gateway options of Wix and Shopify.

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Shopify offers customising text during payment. You can ask your consumers for donations for specific causes or tip your executive. Wix has all the traditional payment options, favouring small business owners who do not aim to reach a broad consumer base and have less capital to pay additional transaction fees. The only disadvantage of Shopify payment gateways is its transaction fees. You must wait to use Shopify payments to pay a reasonable amount to Shopify on every transaction.

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The Winner

Transaction fee Part of Shopify

If your revenue is not enough to pay additional transaction fees, you might not enjoy using Shopify payments gateways ( other than its own Shopify payments).

Visit Shopify Alternatives

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8. SEO

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SEO is a crucial marketing tool that deserves special attention. Understanding why SEO is essential and how website builders can help improve your site's SEO. If you have a bakery website, for example, there are already countless other bakery websites online. To ensure your website appears at the top of search engine results, you need to give search engines a reason to prioritise your site above others. A simple way to attract more visitors to your website is through SEO. 

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By optimising your site to meet the search engine's algorithm requirements, your website can receive a significant amount of organic traffic. This will help search engines discover your page and drive consumers to your site. Luckily, both Shopify and Wix provide exceptional tools for search engine optimisation. You can modify page descriptions, titles, headings, redirects, and alt texts. These elements allow you to incorporate relevant keywords into your site, making it visible to potential customers. It's important to note that the success of using these SEO tools depends on how effectively you utilise them on both platforms.

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The Winner

There is no winner when it comes to SEO

Both the sites have good, quality tools. You can use them to get your site a good rank on search engines.

Visit Shopify Alternatives

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Want to Start Selling Online with Fynd Platform?

Fynd Platform is our top-rated ecommerce website builder, and for good reason with 30 days free trial!

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9. Security

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For every business owner, their business is their lifetime effort. They are not ready to take any risks. They want their business to be in safe hands. Thus it is essential to know whether these website builders are secure.

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The following table differentiates the two website builders in terms of security.

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The table clearly shows that both Wix and Shopify are good security. You can avail of SSL security in both website builders' plans. This security is more important for your users as it protects the personal details they enter ( name, email, number, etc) on your site. Both these website builders are PCI DSS compliant, which means they are safe for credit/debit payments. 

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This protection keeps the credit/debit details and other business details secure. It also helps in reducing fraud. You also need your site to be protected from malware and viruses. The built-in security system of Wix and Shopify keeps these things in check, giving overall safety to your site.

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The Winner

No website builder is a winner

It is a tie! Both of them have good security features that keep your business and consumers safe.

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10. Customer Support

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Building a website becomes easier with website builders. Still, even after that, you might need a helping hand who can guide you about the various features of a website builder. Someone who can tell you the best way to utilise a feature. If the website builder you choose has weak customer support, you might feel alone and fail to solve any issue with your site. Here is a sneak peek at the customer support of both these website builders.

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While both website builders are tough competitors in customer support, the live chat facility and 24*7 phone support give an edge to Shopify. However, most consumers believe that the customer centre of Wix is better. Another thing that helped Wix score more than Shopify is its in-editor. You might have to switch repeatedly to check the guide with Shopify, but you can get guidance while editing with Wix.

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The Winner

Here both of them are winners

While Wix customer support is better during the making of the site, Shopify's customer support is help throughout.

Visit Wix Alternatives

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11. Pricing

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Here is a table summarising the comparison of both these website builders based on pricing or value for money.

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So this was the comparison, now have a look at the pricing table for both Shopify and Wix.

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All About Wix Pricing

The most appreciated plan of Wix is its free plan with decent features to open a site. It is also a way to test this website builder and decide whether you want to pay and avail more features from it or not. With this free plan, you cannot collect payments or earn revenue. For that, you have to buy an E-commerce plan. Here are three E-commerce plans by Wix.

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Here is a list of features that you will get with each plan.

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Besides these plans, there is also an enterprise plan that you can opt for further growing your business. Now, have a look at the pricing of Shopify.

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All About Shopify Pricing

The first thing to know here is that you can skip taking any Shopify plan if you need clarification on the site. It is better to take a 14-day free trial. This does not require any credit/debit card or other payment details, ensuring no risk. You can use your mail id and test all the features of Shopify in 2 weeks. If you can commit to it, you can switch to its various plans. 

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Here are its available E-commerce plans.

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• Shopify Plus: You can quote your price and bargain with the company to settle for a price both parties agree on. This plan is for businesses with no budget restrictions or enterprise-level companies. 

• Advanced Shopify: It costs ₹30,164/mo. Besides, it involves 2.4% fixed transaction fees for online transactions and 2.4% per transaction fee for in-person transactions ( both these payments are only when you use Shopify payments). This plan is for those business owners looking to scale an already established business.

• Shopify: It costs ₹7,447/mo. Besides, it involves a 2.6% fixed transaction fee per transaction for online transactions and a 2.5% per transaction fee for in-person transactions ( both these payments are only when you use Shopify payments). This plan could magically work for growing business. It offers features such as making gift cards. 

• Basic plan: It costs ₹1,994/mo. Besides, it involves 2.9% and a fixed transaction fee per transaction for online transactions and 2.7% per transaction fee for in-person transactions ( unless not using Shopify payments). This plan is for beginners. It only offers the essential functions of opening a store. Start with this plan to see how your business performs on Shopify.

• Shopify Lite: If you're considering Shopify, there are two plans to choose from: the Lite or Starter. The Shopify Lite plan costs ₹742.53/mo and has a 5% transaction fee. On the other hand, the Shopify Starter plan costs ₹412.52/mo but does not include hosting or a domain.

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So, now you know everything about the pricing of the two website builders. 

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The Winner

Wix & Shopify some amazing plans

It could give good growth to your business. It is best to go with the one that your pocket allows and the one that could fulfil your needs at that price.

Visit Shopify Alternatives

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12. Dropshipping

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Dropshipping is one of the most significant features you would want on your site, delivering a product directly from manufacturers to consumers or a retailer. You must carefully differentiate between the website builders to understand which will provide better dropshipping facilities.

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The following table will make your work easier.

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Both website builders have good shipping options, but Shopify is one level above Wix because of its shipping services. Shopify is available at every step of the shipping process, from syncing with other shipping providers to offering free shipping. On the other hand, with Wix, you get some benefits, such as maintaining tax rules for every product, order tracking, etc. But for global shipping, you will need a third-party app.

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The Winner

Shopify wins this category

You can deliver the product to your consumer in the way you want it to be through Shopify. It is quite difficult with Wix which is more dependent on a third-party app. After learning all these differences in the major features of a website builder, you can easily pick which website builder would suit you well.

Visit Shopify Alternatives

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Wix Or Shopify: Which One Should You Go For?

Choosing between Wix and Shopify is a subjective thing. A copywriter or photographer who wants to present their work and attract consumers through blog posts, offer them direct contact features, etc., can choose Wix. They can develop sites that do not require investment but give good returns through daily consumers. On the other hand, if you want to start selling bakery products, plants, chocolates, furniture, etc., through a site, you might like Shopify more.

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Shopify will require some investments that you should be ready to make. Another significant thing you should know is that you can find an affordable website builder, such as Fynd Platform, that could help you develop a site as attractive as Shopify. It is one of the best website builders that allows you to build a website to show your creativity or open an E-commerce store. The best part is that it is super economical. This means spending less and getting more.

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How Is Fynd Platform Better?

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If you want a Wix and Shopify alternative, you might need help finding a better website builder than Fynd Platform. Starting in December 2012, Shopsense has seen success from time to time and finally reached the Fynd Platform. With an experience of more than ten years, Fynd Platform understands the website-building market to the core. This means they understand the user requirements in the best possible way and bring solutions accordingly.

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Here is a list of some of those features:

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The pricing clearly shows that the Fynd platform offers many features at a very economical price. Besides all these plans, Fynd also offers an enterprise plan. Some significant features of that plan include custom fees, 100 selling locations, and domain integration. This plan is mainly for people with custom requirements from their site or who want to try the Fynd platform for their enterprise.

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If you are still deciding which plan to take, you can begin with the standard one and slowly switch to a professional one with the growth of your business. With the aim of “To Power Delightful Shopping Experiences for Everyone, Everywhere”, Fynd Platform ensures that your business does not encounter any technical issues and your shoppers can have the best shopping experience on your site.

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Conclusion

Seema Taparia from Indian Matchmaking says, “You have to be flexible”. This is not only true while searching for a perfect match for you but also while looking for a perfect website builder. You cannot expect 100% from either Wix or Shopify, and you can expect 70-80%. But some platforms, such as Fynd Platform, might give you a satisfaction level near 100%. So why wait? Your customers are waiting for your perfect website.

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