Wix vs Shopify 2023: Which Is Better? (Comparison & Alternative)

India is transforming in many ways. While earlier for every facility you had to come out of your house and visit stores, today you can avail yourself of almost every facility at your home. The credit for this goes to the internet, mainly the function of making websites. 

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Now here also there is a change. How? Did you know that the first website in the world was built by Tim Berners-Lee, a British computer scientist for the European Organization for Nuclear Research, CERN? While he launched the website on 6th August 1991, he came up with the idea to launch the site in 1989.

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Yes, it took two years to shift from the idea of making a website to actually making a website. Also, a computer scientist took that much time. But now, any ordinary person can create a website in less than two minutes.

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Yes, with some amazing platforms, such as Fynd Platform, making a website has become easier than baking a cake. In this article, you will learn about two popular website-making platforms, Wix and Spotify.

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You will learn how they differ from each other, what makes them unique, their pros and cons, etc. You will also learn about their alternative that could help you come up with your own online stores in seconds.

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What is Wix?

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4

TOP choice

Value for money

Ease Of Use

Design Flexibility

Help and Support

Features

Customer support

Ecommerce

Check Comparison Read Full Review

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In simple words, Wix is a website that helps you to design a website. In terms of internet or tech, it is a cloud-based website builder that also offers services, such as designing and web hosting. 

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It offers a collection of more than 500 templates that you can use to come up with your website. The best part is you do not need to know coding or any computer language for all this nor do you have to spend a buck on a web developer or coder.

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Well, fortunately, this is a feature of all web builders, including some of the bests, such as Fynd Platform. Before moving forward, it is vital for you to know how Wix works, that is how you can come up with a site using Wix.

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You can add quizzes, options to contact you, take orders, etc with the help of these apps. Use them to make your site attractive and useful. While this is definitely a strong feature that makes Wix a popular website builder, it also has a drawback.

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With so many options, most consumers get confused about what to add and what not. This sometimes makes your website clumsy and unorganised. It can also increase your load time, lowering its rank. 

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After these steps, set up your blog or online store. Then shift to optimising SEO for maximum reach of your site. This will also include optimising your site for mobile use. Then choose a domain name for your site and launch it. 

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While you can easily do all these through Wix, there are certain drawbacks that you can overcome by using some amazing platforms, such as Fynd Platform.

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It provides almost every feature to make a site easily, without drawbacks. While you learn more about it in subsequent paragraphs, let us return to the main topic and learn some things about Shopify.

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What is Shopify?

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4

TOP choice

Ease of use

Design Flexibility

Sales features

Website features

Customer score

Help and support

Value for money

Check Comparison Read Full Review

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Similar to Wix, Shopify is an e-commerce platform used by many small businesses to create an online presence. It helps you to extend your business from an offline store to online websites or social media. 

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A little-known fact about Shopify is that it also offers software that makes things easy for business owners to manage their online and offline stores simultaneously. It offers various plugins, such as Shopify Payments, Shopify shipping, and Shopify markets. 

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Shopify allows its merchants to open and customise an online shop and simultaneously sell at various other locations, such as in-person, web, brick-mortar locations, and mobile. 

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It also allows the merchant to build a presence on pop-up shops, online marketplaces, and multiple social media channels. Shopify offers various layers of tools to minimise your time in stitching the various requirements of your business, such as shipping, delivery, managing inventory, and payments.

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Here are various layers of tools Shopify offers. This will also help you to get a hint of the difference between Wix and Shopify.

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The Summary Of Differentiation

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Before going for the detailed difference, have a look at the basic difference table. This will help you to get some clues about the different points that will be discussed later in the article. 

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So these were some major points of differences between the two popular website building sites. With this, you must have got a clear hint that both systems have certain cons. 

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If you are not ready to deal with these cons, you can switch to Fynd Platform. It is among the top sites for website or eCommerce store building. It ensures that you can offer various features to your consumers.

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Now let us go to the details of the differences that you learned in the above paragraph. It will help you to get a close look at the differences between both website building systems.

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Pros And Cons Of Wix And Shopify

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Looking at the points of major difference might help you to know the difference between the two website builders but it would not help you to know which one you should prefer. Moreover, a detailed discussion will help you to know what are the major features of a site that you should check before committing to it.

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1. Ease Of Use

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Here is a table to summarise the comparison of both these website builders on the basis of ease of use.

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Ask yourself this question, why are you looking for a website builder? Of course, the answer is to have an online website without much effort in coding and all. 

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This means the platform you choose should simplify your work of building and managing your store. If you do not have the ease in managing your store, your sales will be badly affected.

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To give flexibility and customised features to your consumers, you need an easy interface. While Shopify will help you to add infinite features to your eCommerce stores it is comparatively tougher to use them than Wix.

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Wix has an AI-based website-builder assistant, known as Wix ADI. This AI-based solution understands your requirements and provides elements according to them. Wix helps to build a website effortlessly. It does not require you to have any knowledge of CSS or HTML.

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Shopify focuses on being the best solution for eCommerce stores but not the easiest ones. You can begin your store in a few clicks only but will need hours to configure it in the best way.

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Also, opening a Shopify store is a serious affair which further increases the configuration stage. On the other hand, WIX focuses on ease of use and without a doubt fulfils the claim. It is one of the easiest website builders in the market. They offer a step-by-step guide and tutorials to make work even easier for you. 

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The Winner

WIX is the winner of this round

The simplicity offered by WIX in editing is comfortable to open a store in minimum time. Although it might not have as broad a range of eCommerce facilities as Shopify, it saves a lot of your time and effort.

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2. Design And Themes

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Here is a table to summarise the comparison between these website builders on the basis of design and themes or creative control.

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One of the most significant things to focus on during setting up your site is its appearance on various sites. You might have come across various sites that look good on a desktop but fail to deliver ease on mobile.

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A survey shows that 45% of users prefer mobile for online shopping. So, if you are opening an online store, you cannot provide a site to your users that feel uncomfortable on mobile. Fortunately, both Wix and Shopify offer sites that are mobile responsive.

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Talking about templates, Shopify templates are up-to-date for various types of industries. Moreover, their themes have multiple styling options, giving you the option to build a version suitable for your site.

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Although the price of these might look expensive for a small business owner, it is a one-time investment in your store that might give you a lifetime return. Also, the paid themes offer better designs.

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On the other hand, Wix has almost 114 templates for free. A point to note here is Wix has 800 templates but only 114 of them are particularly for eCommerce. The best part is you can pick any template out of 800, edit it easily and quickly, and make it suitable for an eCommerce store. 

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The Winner

Wix has more templates

The features offered by the Shopify paid templates are worth a try. So, you can pick the one that suits your pocket.

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3. Sales Features

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With the rapid growth of the digital world, selling in your own store is not enough. To increase your customer base, you have to be limitless with your sales channel. Expanding your business to social media platforms and other online marketplaces can boost your revenue multiple times. 

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Fortunately, both Shopify and Wix offer the option to integrate with some social media channels and marketplaces. Here is the table to sum up the available integration channels of both sites.

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Besides these integrations that are possible with only a few clicks, Shopify and Wix offer some other sales channel integration via their app store. The list of sales channels you will find in the Shopify app store includes TikTok, Google, eBay, LYST, Walmart marketplace, Etsy, and Pinterest among others. 

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Do not ignore the fact that using this sales channel might include subscription or referral fees. On the other hand, you cannot expect much from the Wix app store. It has some options with its business plan but you have to think twice before spending a good amount of pounds on an additional sales channel. 

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The Winner

Wix offer

While Wix offers integration with some good sales channels, it cannot defeat Shopify here.

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4. Plugins Or App Store

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Here is a table that summarises the plugins of these two website builders.

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Of course, Shopify has a lot to offer, giving you quality resources to scale up. With its app store, you can add the following things:

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In addition to all these, Shopify has recently introduced another plugin, known as the shop app. It will help consumers to get the list of their favourite Shopify stores in one place, track orders, and get recommendations for products. 

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Wix does not offer as many great plugins as Shopify. However, if you want to work with a website builder that has limited options for easy work, you can opt for Wix.

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The Winner

Shopify has a good collection of apps

Without a second thought, you can conclude that Shopify has a good collection of apps that you can add to your website for a unique touch.

Visit shopify Alternatives

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5. Marketing Tools

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Making a site and leaving it for the audience to notice without doing anything is vague. You cannot just wait for people to discover your site and buy your products. You have to continuously work for it.

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You need to work on the marketing of your site. While you can do marketing at your own level, you should go for a website builder that offers quality marketing tools for promoting your site. 

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If you think Shopify lacks in marketing, you might be wrong. Now you might think that the above table shows this but that table is only for already integrated marketing tools. Shopify has some amazing marketing tools but they are third-party apps.

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You can enjoy lots of good marketing tools from the app store of Shopify. While this might look like a challenge to pick the best tools from dozens of them, it actually gives flexibility.

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But wait!!! Wix is not ready to back off!! It has almost revolutionised the marketing game in the industry with the introduction of Wix Ascend. It is an all-in-one marketing tool that helps to manage and maintain your marketing campaigns in one space.

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To avail of this marketing solution, you have to take a separate subscription for it. So, it is better to initially work with the integrated marketing tools and after a certain time when you have the capital to invest, you can take a subscription to Wix Ascend.

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The Winner

Wix wins from Shopify with a small margin

Most Wix users when asked about their experience with marketing on Wix praised its SEO tools, blogging tools, and social media integration.

Visit Wix Alternatives

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6. Product And Inventory Management

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When it comes to product and inventory management, it is quite impossible to beat Shopify. Only a few website builders, such as the Fynd platform might do that. Shopify scores a 4.5 out of 5 in product and inventory management.

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On the other hand, Wix also has some great features to manage inventory and products but it is not as strong as Shopify. But here a significant thing to note is Wix lacks inventory management tools but can offer you decent tools for a simple business.

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If you aim to have a small store with limited products, you might love the simplicity of Wix. However, if you want to come up with a big online store with thousands or lakhs of products, Shopify would be a better option for you.

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The Winner

Shopify with its amazing feature

Manage lots of inventory wins but only for the big business owners. For someone who is less ambitious with their online store should prefer Wix as the complexities of Shopify might feel tough to them.

Visit Shopify Alternatives

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7. Payment Gateways

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First of all it is significant to understand what payment gateways are. Whenever you purchase something online and go to the pay now option, you find various types of payments that the app offers. 

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The application shows the options because of payment gateways. With a more integrated payment gateway on your website builder, you would be able to offer consumers every possible option for payment.

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You might fail to understand why this is so important. Take this example, you purchased a dress from an online store, and during payment you find that the credit/debit card you own is not available in the list of payment options. What would happen? 

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You will either go for cash in delivery or will drop the idea to purchase from that site. If the amount was big you would eventually leave the cart without purchasing. This means the application owner will lose a consumer and revenue. 

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This could happen with your website also if you fail to provide good payment options to your consumer. Here is a table that summarises the payment gateway options of Wix and Shopify.

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Shopify offers customising text during payment. This means you can ask your consumers for donations for certain causes or tip your executive. 

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Wix has all the traditional payment options again favouring the small business owners who do not aim to reach a wide consumer base and also have less capital to pay additional transaction fees. 

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The only disadvantage when it comes to Shopify payment gateways is its transaction fees. Until you do not use Shopify payments, you have to pay a good amount to Shopify on every transaction.

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The Winner

Transaction fee Part of Shopify

If your revenue is not enough to pay additional transaction fees, you might not enjoy using Shopify payments gateways ( other than its own Shopify payments).

Visit Shopify Alternatives

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8. SEO

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Among the marketing tools, SEO is among the top priority. It deserves a separate section to understand why it is important and how both these website builders help in the SEO of your site.

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First of all, you need to understand why SEO is so important. Imagine you made a wonderful site that sells bakery products. Now, there are already infinite bakery stores on the Internet.

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So, if a person searches for a bakery store why would a search engine show that person your site on the top? You have to give a reason to the search engines to show your website above all the other websites. 

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An easy way to do that is SEO. By optimising your site according to the algorithm of search engines, your site could garner huge organic traffic. This SEO will guide search engines to your page and in return search engines will drive consumers to your site.

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Fortunately, both Shopify and Wix have some amazing tools for search engine optimization. You can edit your page descriptions, titles, headings, redirects, and alt texts. 

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These things help you to embed keywords on your site and make it visible to the consumers. A significant thing to note here is, that both the sites offer SEO tools but the success totally depends on the way you use them. 

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The Winner

There is no winner when it comes to SEO

Both the sites have good, quality tools. You can use them to get your site a good rank on search engines.

Visit Shopify Alternatives

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Want to Start Selling Online with Fynd Platform?

Fynd Platform is our top-rated ecommerce website builder, and for good reason with 30 days free trial!

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9. Security

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For every business owner, their business is their lifetime effort. They are not ready to take any risks. They want their business to be in safe hands. Thus it is important to know whether these website builders are secure or not. The following table differentiates the two website builders in terms of security.

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The table clearly shows that both Wix and Shopify are good in terms of security. You can avail of SSL security in all the plans of both website builders. This security is more important for your users as it protects the personal details they enter ( name, email, number, etc) on your site.

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Both these website builders are PCI DSS compliant, which means they are safe for credit/debit payments. This protection keeps the credit/debit details and other business details secure. It also helps in reducing fraud. 

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You also need your site to be protected from malware and viruses. The built-in security system of Wix and Shopify keeps these things in check, giving overall safety to your site. 

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The Winner

No website builder is a winner

It is a tie! Both of them have good security features that keep your business and consumers safe.

Visit Wix Alternatives

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10. Customer Support

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Building a website becomes easier with website builders but even after that, you might need a helping hand who can guide you about the various features of a website builder. Someone who can tell you the best way to utilise a feature.

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If the website builder you choose has weak customer support, you might feel alone and fail to solve any issue that arises with your site. Here is a sneak peek at the customer support of both these website builders.

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While both website builders are tough competitors in customer support, the live chat facility and 24*7 phone support give an edge to Shopify. However, most consumers believe that the customer centre of Wix is better. 

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Another thing that helped Wix score more than Shopify is its in-editor. With Shopify, you might have to switch again and again to check the guide but with Wix, you can get guidance while editing.

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The Winner

Here both of them are winners

While Wix customer support is better during the making of the site, Shopify's customer support is help throughout.

Visit Wix Alternatives

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11. Pricing

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Here is a table to summarise the comparison of both these website builders on the basis of pricing or value for money.

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So this was the comparison, now have a look at the pricing table for both Shopify and Wix.

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All About Wix Pricing

The most appreciated plan of Wix is its free plan with decent features to open a site. It is also a way to test this website builder and decide whether you want to pay and avail more features from it or not. 

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With this free plan, you cannot collect payments or earn revenue. For that, you have to buy an eCommerce plan. Here are three eCommerce plans by Wix.

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Here is a list of features that you will get with each plan.

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Beside these plans, there is also an enterprise plan that you can opt for further growing your business. Now, have a look at the pricing of Shopify.

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All About Shopify Pricing

First thing to know here is that you do not have to take any Shopify plan if you are not yet sure about the site. It is better to take a 14-day free trial. This does not require any credit/debit card or other payment details, ensuring no risk. 

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You can simply use your mail id and test all the features of Shopify in 2 weeks. If you feel that you can commit to it, you can switch to its various plans. Here are its available eCommerce plans.

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1. Shopify Plus:

You can quote your own price and bargain with the company to settle for a price that both parties agree on. This plan is for businesses with no budget restrictions or enterprise-level companies. 

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2. Advanced Shopify:

It costs $299 per month. Besides, it involves 2.4% fixed transaction fees for online transactions and 2.4% per transaction fee for in-person transactions ( both these payments are only when you use Shopify payments).

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This plan is for those business owners who are looking to scale an already established business.

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This plan could magically work for growing business. It offers features, such as making gift cards. 

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This plan is for beginners. It only offers the basic functions to open a store. You can start with this plan to see how well your business performs on Shopify.

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So, now you know everything about the pricing of the two website builders. 

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The Winner

Wix & Shopify some amazing plans

It could give good growth to your business. It is best to go with the one that your pocket allows and the one that could fulfil your needs at that price.

Visit Shopify Alternatives

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12. Dropshipping

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One of the most significant features that you would want in your site is dropshipping which means delivering a product directly from manufacturers to consumers or a retailer.

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You have to carefully differentiate between the website builders to understand which will provide better dropshipping facilities. The following table will make your work easier.

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Both of these website builders have some good shipping options but Shopify is one level above Wix because of its own shipping services. Shopify is available at every step of the shipping process, from syncing with other shipping providers to offering free shipping.

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On the other hand, with Wix, you get some benefits, such as maintaining tax rules for every product, order tracking, etc. But for global shipping, you will need a third-party app.

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The Winner

Shopify wins this category

You can deliver the product to your consumer in the way you want it to be through Shopify. It is quite difficult with Wix which is more dependent on a third-party app. After learning all these differences in the major features of a website builder, you can easily pick which website builder would suit you well.

Visit Shopify Alternatives

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But do not forget to check other top options in the market, such as Fynd Platform. If you commit to a website builder without researching much, you might end up missing a lot of things. 

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Wix Or Shopify: Which One Should You Go For?

Choosing between Wix and Shopify is a subjective thing. A copywriter or photographer who wants to present his/her work and attract consumers through blog posts, offer them direct contact features, etc. can choose Wix.

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They can come up with sites that do not require any investment but give good returns through daily consumers. On the other hand, if you want to start selling bakery products, plants, chocolates, furniture, etc through a site, you might like Shopify more.

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Shopify will require some investments that you should be ready to do. Another significant thing you should know is that you can also find an affordable website builder, such as Fynd Platform, that could help you come up with a site as attractive as Shopify. 

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It is one of the best website builders that give you the option to build a website to show your creativity or open an eCommerce store. The best part is that it is super economical. This means, spending less and getting more. 

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How Is Fynd Platform Better?

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If you want a Wix and Shopify alternative, you might find it challenging to find a better website builder than Fynd Platform. Starting in December 2012, Shopsense has seen success from time to time and finally reached to Fynd Platform. 

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With an experience of more than 10 years, Fynd Platform understands the website building market to the core. This means they understand the user requirements in the best possible way and bring solutions accordingly.

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Here is how the company started and moved ahead.

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This is how the Fynd platform began its journey and touched heights with its capabilities to serve consumers. There are various features that contribute to making it one of the best sites for people who want to have an online presence or expand their business throughout India.

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Want to Start Selling Online with Fynd Platform?

Fynd Platform is our top-rated ecommerce website builder, and for good reason with 30 days free trial!

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Here is a list of some of those features:

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Other than these, some other features of Fynd Platform include a staff management system and store setup, an option to display legal documents, such as T&C, policy, and FAQ on your site, and an order management system. Besides these, the customer support and pricing of Fynd are too tempting to ignore. Here is a table to show the pricing of the Fynd Platform.

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From the pricing, it is clear that the Fynd platform offers a lot of features at a very economical price. Besides all these plans, Fynd also offers an enterprise plan. Some significant features of that plan include custom fees, 100 selling locations, and domain integration. 

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This plan is particularly for people who have custom requirements from their site or want to try the Fynd platform for their enterprise. If you are not sure which plan to take, you can begin with the standard one and slowly with the growth of your business, switch to a professional one. 

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With an aim of “To Power Delightful Shopping Experiences for Everyone, Everywhere”, Fynd ensures that your business does not encounter any technical issues and your shoppers can have the best shopping experience on your site. 

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Conclusion

Seema Taparia from Indian Matchmaking says, “You have to be flexible”. This is not only true while searching for a perfect match for you but also while looking for a perfect website builder.

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You cannot expect 100% from either Wix or Shopify, you can expect 70-80%. But there are some platforms, such as Fynd Platform that might give you a satisfaction level near 100%. So why wait? Your customers are waiting for your perfect website.

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