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Wix vs Shopify 2023: Which Is Better? (Comparison & Alternative)

Wix vs Shopify 2023: Which Is Better? (Comparison & Alternative)

India is transforming in many ways. While earlier for every facility you had to come out of your house and visit stores, today you can avail yourself of almost every facility at your home. The credit for this goes to the internet, mainly the function of making websites. 

Now here also there is a change. How? Did you know that the first website in the world was built by Tim Berners-Lee, a British computer scientist for the European Organization for Nuclear Research, CERN? While he launched the website on 6th August 1991, he came up with the idea to launch the site in 1989.

Yes, it took two years to shift from the idea of making a website to actually making a website. Also, a computer scientist took that much time. But now, any ordinary person can create a website in less than two minutes.

Yes, with some amazing platforms, such as Fynd Platform, making a website has become easier than baking a cake. In this article, you will learn about two popular website-making platforms, Wix and Spotify.

You will learn how they differ from each other, what makes them unique, their pros and cons, etc. You will also learn about their alternative that could help you come up with your own online stores in seconds.

What is Wix?

TOP choice
Value for money
Ease Of Use
Design Flexibility
Help and Support
Customer support

In simple words, Wix is a website that helps you to design a website. In terms of internet or tech, it is a cloud-based website builder that also offers services, such as designing and web hosting. 

It offers a collection of more than 500 templates that you can use to come up with your website. The best part is you do not need to know coding or any computer language for all this nor do you have to spend a buck on a web developer or coder.

Well, fortunately, this is a feature of all web builders, including some of the bests, such as Fynd Platform. Before moving forward, it is vital for you to know how Wix works, that is how you can come up with a site using Wix.

In a few steps, you can make an online website. Here is the step-by-step process.

  • Visit the Wix website. Click on the Get started button. This will take you to the next page in the signing-up process.

  • There you will have to fill in your email ID and set a password. After this, you will get an option to choose between Wix ADI and Wix Editors.

  • Once you choose your type, you will get an option to select the type of website you want. For instance, you might want to make a website that could help you sell bakery products or you might want a site to make your portfolio or put your blogs online.

  • After selecting the type of your website, you will need to enter the name of your website and also choose a template from the list of templates available there.

  • The collection of templates on Wix is attractive but that is not the best part! One of the most adorable things about Wix is, it allows you to view each template as your website before you commit to one.

This way you can test how each item will look on your site whenever a visitor will click on your site link. This feature helps you to look from a visitors point of view. Also, this feature helps you to overcome a significant drawback of Wix, that is, no option to change the template once you have committed to one.

  • After this step, your creativity begins. In this step, you will get an option to choose the elements you want on your site. The best part about this step is you do not have to restrict yourself.

Unlike most other platforms, Wix allows you to easily drag an element and drop it anywhere on your site. This gives you creative freedom on your site. While this is a good thing, it has a drawback too that you will learn in the later part of the article.

  • Now it is time to change the text and images. The template you will choose might comprise many images and texts, you can customise it according to your needs. Make sure you update your blog, portfolio, or company details.

Here you will also get the option to edit the font and colour of your text. You might also make it bold and italics according to your choice and needs.

  • To change the image, simply click on the image you want to change or swap. You will get an option change image. Click on this and you can easily upload a new image, add a description to it, and edit it as per your want.

In case you do not have any image of your own, you can also surf the infinite image collection of Wix and choose anyone for your site.

  • The next step involves customising your background. Yes, most people skip this step but it could totally change the way your site looks. You will find the option to edit your background in the icon called Site Design located in the left-hand sidebar.

After clicking the Site design icon, you will get options to change page transition, page background, and colour scheme. With these options, you can give your website a different background image and also work on the colour scheme.

  • Now your homepage is ready but the work does not stop here. It is time to add more pages to make a wholesome site. You might add a different page for your blogs, and stories, or you might have different pages for different types of products.

Among all these pages, do not forget about the two most important pages that almost every visitor looks for on a site, that is Contact us and About Us pages. For this, look for the ‘manage pages’ option on your Wix.

  • Now it is time to add some amazing apps to your site. Wix has a library of more than 300 apps that you can add to your site. Whatever the purpose of your site is, for blogs, portfolios, or online stores, you will find one or two useful apps in the library.

You can add quizzes, options to contact you, take orders, etc with the help of these apps. Use them to make your site attractive and useful. While this is definitely a strong feature that makes Wix a popular website builder, it also has a drawback.

With so many options, most consumers get confused about what to add and what not. This sometimes makes your website clumsy and unorganised. It can also increase your load time, lowering its rank. 

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After these steps, set up your blog or online store. Then shift to optimising SEO for maximum reach of your site. This will also include optimising your site for mobile use. Then choose a domain name for your site and launch it. 

While you can easily do all these through Wix, there are certain drawbacks that you can overcome by using some amazing platforms, such as Fynd Platform.

It provides almost every feature to make a site easily, without drawbacks. While you learn more about it in subsequent paragraphs, let us return to the main topic and learn some things about Shopify.

What is Shopify?

TOP choice
Ease of use
Design Flexibility
Sales features
Website features
Customer score
Help and support
Value for money

Similar to Wix, Shopify is an e-commerce platform used by many small businesses to create an online presence. It helps you to extend your business from an offline store to online websites or social media. 

A little-known fact about Shopify is that it also offers software that makes things easy for business owners to manage their online and offline stores simultaneously. It offers various plugins, such as Shopify Payments, Shopify shipping, and Shopify markets. 

Shopify allows its merchants to open and customise an online shop and simultaneously sell at various other locations, such as in-person, web, brick-mortar locations, and mobile. 

It also allows the merchant to build a presence on pop-up shops, online marketplaces, and multiple social media channels. Shopify offers various layers of tools to minimise your time in stitching the various requirements of your business, such as shipping, delivery, managing inventory, and payments.

Here are various layers of tools Shopify offers. This will also help you to get a hint of the difference between Wix and Shopify.

This layer includes the core products of Shopify. You will get these products as soon as you choose and purchase a plan on Shopify.

This will include templates for an amazing website look, a payment processing system, tools to build stores on multiple online channels and in-person, marketing and SEO tools, etc.

To further enhance the experience on your site, you can also access some developmental tools and Shopify APIs. This first layer is the foundation of the other two layers of tools in Shopify.

The product and services under the second layer are to boost your already set up store. Once your business grows, your requirements will increase. These tools will help you to upgrade.

They would provide you with easier access to capital, better payment options, etc. These features will help you get a hold of the market.

This layer stores apps and various other features from third parties. These tools help you to customise your site without being a tech person. You can add a chatbox to your site, social media icons to direct the customers there, and almost everything.

All these things will help you build a useful and attractive site. But is it enough? Also, how much money does Shopify charge for all these facilities? Is the fee charged worth it?

Well, there are many more things you should know before committing to any website builder. Now you know the basics of both Wix and Shopify. It is time to learn the difference between the two.

The Summary Of Differentiation

The Summary Of Differentiation

Before going for the detailed difference, have a look at the basic difference table. This will help you to get some clues about the different points that will be discussed later in the article. 

Wix Shopify
 This website builder came out in 2006.  This builder came in 2004
Wix is particularly good for any small business, content writers, etc. looking to have an online presence.   Shopify is comparatively better for people who want to expand their business and do not want to limit it in any way
It offers the feature to optimise your site for mobile    You can directly edit the CSS and HTML of your site which might be tough for some people
Wix is particularly famous among people who just want to create an online presence, such as content writers for his/her blogs. Thus, there are very few online stores on it It is particularly among business owners who want to open an ecommerce site for their business. Thus Shopify has comparatively more feature to cater for your business requirement 
Wix is for a diverse population because it offers multilingual support. This means you can change the language of your website according to your target audience  Shopify lag behind here with only two language support. This means that even if your target Audience is particularly Tamilians you cannot make a site that offers them a  personal touch of the tamil language
If you do not want to show taxes on the products of your store, you can disable it on Wix   Shopify also offers the feature to disable and enable tax view on the prices of product in the store
Wix offers almost 60 ecommerce themes for free  Shopify has almost 100 themes with most of them having a sleek or modern design and being responsive on mobile
They have their servers and data centres (the central data system) in the United States and Europe  The data centres and servers of Shopify are in Ontario, Canada
Recently, Wix has aborted the feature to recover cart    Shopify does not offer any such feature to the sites
Wix is among the most intuitive and easy platform to build an online presence Using Shopify could be a challenge for some people, but it has been particularly built for eCom stores 
Customer service is where Wix lags. It offers support only through its forum or phone, that too only during its fixed business hours.  Comparatively, Shopify has better customer support with a 24*7 hour facility of support via chat, phone, and email.
With Wix, the customers cannot receive a customised email regarding orders confirmation  Shopify offers the feature to enable customers to receive a customised email for order confirmation 
The most hyped feature of Wix include creativity freedom, attractive templates, and infinite fronts to match the aura of your site. The most hyped feature of Shopify include business friendliness, powerful API integration options,and an intuitive interface
Some popular companies using Wix include ConseySy, Embibe, DeviantAr, and honeyBook Some popular compaines using shopify includes Wikipedia tesla motors, Gatorade, And soylent 

So these were some major points of differences between the two popular website building sites. With this, you must have got a clear hint that both systems have certain cons. 

If you are not ready to deal with these cons, you can switch to Fynd Platform. It is among the top sites for website or eCommerce store building. It ensures that you can offer various features to your consumers.

Now let us go to the details of the differences that you learned in the above paragraph. It will help you to get a close look at the differences between both website building systems.

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Pros And Cons Of Wix And Shopify

Pros And Cons Of Wix And Shopify

Looking at the points of major difference might help you to know the difference between the two website builders but it would not help you to know which one you should prefer. Moreover, a detailed discussion will help you to know what are the major features of a site that you should check before committing to it.

1. Ease Of Use

Ease Of Use

Here is a table to summarise the comparison of both these website builders on the basis of ease of use.

Rating of ease of use ( in 5)  3.5  4.0 
Coding requirements  Not required  Not required
Approx building time  3 Days approximately  1 Day 
Users Opinion 

Review by a consumer taken from a well-known website

“It’s as expected, it’s the inverse of Wix, where the inventory stuff is really good but the design is more difficult to do.” 

Review by a consumer taken from a well-known website

“I found Wix so much easier to use, due to all the clickable elements. I was looking on the Shopify Sidebar and I couldn't tell you which part was which.” 

 Conclusion Once you come up with the site, it is a treat to your business but building the side is quite tough.  Building the site is easy and the drag and drop feature makes things as easy as baking a cake. 

Ask yourself this question, why are you looking for a website builder? Of course, the answer is to have an online website without much effort in coding and all. 

This means the platform you choose should simplify your work of building and managing your store. If you do not have the ease in managing your store, your sales will be badly affected.

To give flexibility and customised features to your consumers, you need an easy interface. While Shopify will help you to add infinite features to your eCommerce stores it is comparatively tougher to use them than Wix.

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Wix has an AI-based website-builder assistant, known as Wix ADI. This AI-based solution understands your requirements and provides elements according to them. Wix helps to build a website effortlessly. It does not require you to have any knowledge of CSS or HTML.

Shopify focuses on being the best solution for eCommerce stores but not the easiest ones. You can begin your store in a few clicks only but will need hours to configure it in the best way.

Also, opening a Shopify store is a serious affair which further increases the configuration stage. On the other hand, WIX focuses on ease of use and without a doubt fulfils the claim. It is one of the easiest website builders in the market. They offer a step-by-step guide and tutorials to make work even easier for you. 

The Winner

WIX is the winner of this round

The simplicity offered by WIX in editing is comfortable to open a store in minimum time. Although it might not have as broad a range of eCommerce facilities as Shopify, it saves a lot of your time and effort.

Visit Fynd platform

2. Design And Themes

Design And Themes

Here is a table to summarise the comparison between these website builders on the basis of design and themes or creative control.

Rating Design score ( in 5 3.9 4.0
Available templates  73   114
Price of template ranges between   $0- 180 almost all templates are free to use 
Mobile friendly design   Yes  Yes
Ease in switching templates  You can switch your template as per your choice.   You cannot switch after committing to a template
Conclusion  Most attractive templates are expensive, so you might feel a creative limitation.  Offers a range of attractive templates for free 

One of the most significant things to focus on during setting up your site is its appearance on various sites. You might have come across various sites that look good on a desktop but fail to deliver ease on mobile.

A survey shows that 45% of users prefer mobile for online shopping. So, if you are opening an online store, you cannot provide a site to your users that feel uncomfortable on mobile. Fortunately, both Wix and Shopify offer sites that are mobile responsive.

Talking about templates, Shopify templates are up-to-date for various types of industries. Moreover, their themes have multiple styling options, giving you the option to build a version suitable for your site.

Although the price of these might look expensive for a small business owner, it is a one-time investment in your store that might give you a lifetime return. Also, the paid themes offer better designs.

On the other hand, Wix has almost 114 templates for free. A point to note here is Wix has 800 templates but only 114 of them are particularly for eCommerce. The best part is you can pick any template out of 800, edit it easily and quickly, and make it suitable for an eCommerce store. 

The Winner

Wix has more templates

The features offered by the Shopify paid templates are worth a try. So, you can pick the one that suits your pocket.

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3. Sales Features

Sales Features

With the rapid growth of the digital world, selling in your own store is not enough. To increase your customer base, you have to be limitless with your sales channel. Expanding your business to social media platforms and other online marketplaces can boost your revenue multiple times. 

Fortunately, both Shopify and Wix offer the option to integrate with some social media channels and marketplaces. Here is the table to sum up the available integration channels of both sites.

Channel Wix Shopify
Instagram Yes Yes
Facebook Yes Yes
Amazon Yes but only available on a business unlimited plan for Yes available on and
Messenger No Yes
Handshake No Yes
eBay Yes but only available in the business unlimited plan You can avail the option through the app store.

Besides these integrations that are possible with only a few clicks, Shopify and Wix offer some other sales channel integration via their app store. The list of sales channels you will find in the Shopify app store includes TikTok, Google, eBay, LYST, Walmart marketplace, Etsy, and Pinterest among others. 


Do not ignore the fact that using this sales channel might include subscription or referral fees. On the other hand, you cannot expect much from the Wix app store. It has some options with its business plan but you have to think twice before spending a good amount of pounds on an additional sales channel. 

The Winner

Wix offer

While Wix offers integration with some good sales channels, it cannot defeat Shopify here.

Visit Fynd platform

4. Plugins Or App Store

 Plugins Or App Store

Here is a table that summarises the plugins of these two website builders.

Wix Shopify
App Store Yes Yes
Number of eCommerce apps offered  54  5,763
Number of free apps   Yes Yes 
Price range ( approximate)  $10 to more than $100 in a month  $5 to more than $250 a month 
Standout app  Ecwid  Shop channel 
Conclusion  Wix does not offer a lot of apps in its app store  Shopify has a wide range of plugins 

Of course, Shopify has a lot to offer, giving you quality resources to scale up. With its app store, you can add the following things:

  1. You can offer your consumers a wish list.
  2. You can set drop shipping.
  3. You can offer your consumer the option to give product reviews.
  4. You can avail of currency conversion.

In addition to all these, Shopify has recently introduced another plugin, known as the shop app. It will help consumers to get the list of their favourite Shopify stores in one place, track orders, and get recommendations for products. 

Wix does not offer as many great plugins as Shopify. However, if you want to work with a website builder that has limited options for easy work, you can opt for Wix.

The Winner

Shopify has a good collection of apps

Without a second thought, you can conclude that Shopify has a good collection of apps that you can add to your website for a unique touch.

Visit shopify Alternatives

5. Marketing Tools

Marketing Tools

Making a site and leaving it for the audience to notice without doing anything is vague. You cannot just wait for people to discover your site and buy your products. You have to continuously work for it.

You need to work on the marketing of your site. While you can do marketing at your own level, you should go for a website builder that offers quality marketing tools for promoting your site. 

If you think Shopify lacks in marketing, you might be wrong. Now you might think that the above table shows this but that table is only for already integrated marketing tools. Shopify has some amazing marketing tools but they are third-party apps.

You can enjoy lots of good marketing tools from the app store of Shopify. While this might look like a challenge to pick the best tools from dozens of them, it actually gives flexibility.

But wait!!! Wix is not ready to back off!! It has almost revolutionised the marketing game in the industry with the introduction of Wix Ascend. It is an all-in-one marketing tool that helps to manage and maintain your marketing campaigns in one space.

To avail of this marketing solution, you have to take a separate subscription for it. So, it is better to initially work with the integrated marketing tools and after a certain time when you have the capital to invest, you can take a subscription to Wix Ascend.

The Winner

Wix wins from Shopify with a small margin

Most Wix users when asked about their experience with marketing on Wix praised its SEO tools, blogging tools, and social media integration.

Visit Wix Alternatives

6. Product And Inventory Management

Product And Inventory Management

When it comes to product and inventory management, it is quite impossible to beat Shopify. Only a few website builders, such as the Fynd platform might do that. Shopify scores a 4.5 out of 5 in product and inventory management.

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On the other hand, Wix also has some great features to manage inventory and products but it is not as strong as Shopify. But here a significant thing to note is Wix lacks inventory management tools but can offer you decent tools for a simple business.

If you aim to have a small store with limited products, you might love the simplicity of Wix. However, if you want to come up with a big online store with thousands or lakhs of products, Shopify would be a better option for you.

The Winner

Shopify with its amazing feature

Manage lots of inventory wins but only for the big business owners. For someone who is less ambitious with their online store should prefer Wix as the complexities of Shopify might feel tough to them.

Visit Shopify Alternatives

7. Payment Gateways

Payment Gateways

First of all it is significant to understand what payment gateways are. Whenever you purchase something online and go to the pay now option, you find various types of payments that the app offers. 

The application shows the options because of payment gateways. With a more integrated payment gateway on your website builder, you would be able to offer consumers every possible option for payment.

You might fail to understand why this is so important. Take this example, you purchased a dress from an online store, and during payment you find that the credit/debit card you own is not available in the list of payment options. What would happen? 

You will either go for cash in delivery or will drop the idea to purchase from that site. If the amount was big you would eventually leave the cart without purchasing. This means the application owner will lose a consumer and revenue. 

This could happen with your website also if you fail to provide good payment options to your consumer. Here is a table that summarises the payment gateway options of Wix and Shopify.

Wix Shopify
 PayPal Yes  Yes 
 POS  Yes, through square and Sum up. WIX POS is also available. But only for the US.  Yes through its own Shopify POS 
Credit Card payment  Wix does not charge additional fees, but there is a payment processing fee that depend on the region. It has various payment gateways  Yes, with a transaction fee between 2.4 to 2.9 if you use Shopify pay
ment. But it does not include anu additional fees. If you use other payment gateways instead of shopify payment, there would be an additional fee between 0.5-2%
Apple Store/Google Pay  No  Yes 
Multiple currencies  You can display the price of a product in different currencies, but cannot sell in multiple currencies  Yes, but you will need to work on the feature to make it possible 
Other channels  Accepts via external apps such as Instagram and Facebook Support external apps such as Facebook Amazon, Pinterest, Etsy and Instagram 
 Stripe Yes   Yes
Square   Yes No
Klarna  No  Yes 
 Conclusion   Wix has some good payment gateways but does not stand firm in front of Shopify It has almost every payment gateway you would want to offer your consumer.  

Shopify offers customising text during payment. This means you can ask your consumers for donations for certain causes or tip your executive. 

Wix has all the traditional payment options again favouring the small business owners who do not aim to reach a wide consumer base and also have less capital to pay additional transaction fees. 

The only disadvantage when it comes to Shopify payment gateways is its transaction fees. Until you do not use Shopify payments, you have to pay a good amount to Shopify on every transaction.

The Winner

Transaction fee Part of Shopify

If your revenue is not enough to pay additional transaction fees, you might not enjoy using Shopify payments gateways ( other than its own Shopify payments).

Visit Shopify Alternatives

8. SEO


Among the marketing tools, SEO is among the top priority. It deserves a separate section to understand why it is important and how both these website builders help in the SEO of your site.

First of all, you need to understand why SEO is so important. Imagine you made a wonderful site that sells bakery products. Now, there are already infinite bakery stores on the Internet.

So, if a person searches for a bakery store why would a search engine show that person your site on the top? You have to give a reason to the search engines to show your website above all the other websites. 

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An easy way to do that is SEO. By optimising your site according to the algorithm of search engines, your site could garner huge organic traffic. This SEO will guide search engines to your page and in return search engines will drive consumers to your site.

Fortunately, both Shopify and Wix have some amazing tools for search engine optimization. You can edit your page descriptions, titles, headings, redirects, and alt texts. 

These things help you to embed keywords on your site and make it visible to the consumers. A significant thing to note here is, that both the sites offer SEO tools but the success totally depends on the way you use them. 

The Winner

There is no winner when it comes to SEO

Both the sites have good, quality tools. You can use them to get your site a good rank on search engines.

Visit Shopify Alternatives

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9. Security


For every business owner, their business is their lifetime effort. They are not ready to take any risks. They want their business to be in safe hands. Thus it is important to know whether these website builders are secure or not. The following table differentiates the two website builders in terms of security.

PCI Compliant  Yes  Yes 
 Free SSL Yes  Yes 
Built-in security measures   Yes Yes 

The table clearly shows that both Wix and Shopify are good in terms of security. You can avail of SSL security in all the plans of both website builders. This security is more important for your users as it protects the personal details they enter ( name, email, number, etc) on your site.

Both these website builders are PCI DSS compliant, which means they are safe for credit/debit payments. This protection keeps the credit/debit details and other business details secure. It also helps in reducing fraud. 

You also need your site to be protected from malware and viruses. The built-in security system of Wix and Shopify keeps these things in check, giving overall safety to your site. 

The Winner

No website builder is a winner

It is a tie! Both of them have good security features that keep your business and consumers safe.

Visit Wix Alternatives

10. Customer Support

Customer Support

Building a website becomes easier with website builders but even after that, you might need a helping hand who can guide you about the various features of a website builder. Someone who can tell you the best way to utilise a feature.

If the website builder you choose has weak customer support, you might feel alone and fail to solve any issue that arises with your site. Here is a sneak peek at the customer support of both these website builders.


While both website builders are tough competitors in customer support, the live chat facility and 24*7 phone support give an edge to Shopify. However, most consumers believe that the customer centre of Wix is better. 

Another thing that helped Wix score more than Shopify is its in-editor. With Shopify, you might have to switch again and again to check the guide but with Wix, you can get guidance while editing.

The Winner

Here both of them are winners

While Wix customer support is better during the making of the site, Shopify's customer support is help throughout.

Visit Wix Alternatives

11. Pricing


Here is a table to summarise the comparison of both these website builders on the basis of pricing or value for money.

Wix Shopify
Rating for the value of money (out of 5)   4.4  3.0
Free trial   offers a free plan Has a free trial of only 14 days 
The available number of plans   3
cheapest plan starts from  $34 a month  $29 a month 
Mid-Tier plan costs  $38 a month  $79 a month 
Most advanced plan costs  $64 a month  $299 a month 
Enterprise plan  customise cost  Monthly cost starts from $2000 
Type of extra costs  Apps  Domain name, apps, and transaction  
Conclusion   The plan are cheaper and suitable for initial phase The plans are expensive yet the feature that come with it might compensate for the cost 

So this was the comparison, now have a look at the pricing table for both Shopify and Wix.

All About Wix Pricing

The most appreciated plan of Wix is its free plan with decent features to open a site. It is also a way to test this website builder and decide whether you want to pay and avail more features from it or not. 

With this free plan, you cannot collect payments or earn revenue. For that, you have to buy an eCommerce plan. Here are three eCommerce plans by Wix.

  1. Business VIP that costs Rs 500 per month.
  2. Business Unlimited costs Rs 300 per month.
  3. Business Basic costs Rs 225 per month.

Here is a list of features that you will get with each plan.

Feature Business VIP Business Unlimited Business Basic
 Recurring payment   Yes Yes  Yes 
 Secure online payment   Yes Yes  Yes 
 customer account Yes  Yes  Yes 
Free domain for a year   Yes  Yes   Yes
 Custom domain  Yes Yes  Yes 
 bandwidth   Unlimited   Unlimited  Unlimited
Remove Wix Ads   Yes  Yes   Yes
Customise  report   Yes No  No  
video hours  Unlimited  10 hours  5 hours 
 storage space 50 GB  35 GB  20 GB
 customer care 
 Support on priority basis 24*7 customer support   24*7 customer support 
Abandoned cart recovery  Yes   Yes Yes 
Unlimited products  Yes   Yes  Yes
 Multiple channels of sale Yes  Yes  Yes 
Accepting multiple currencies  
Yes   Yes  No 
Loyalty program  Yes by  No   No 
Drop-shipping  Unlimited products   Limited to 250 products  No  

Beside these plans, there is also an enterprise plan that you can opt for further growing your business. Now, have a look at the pricing of Shopify.

All About Shopify Pricing

First thing to know here is that you do not have to take any Shopify plan if you are not yet sure about the site. It is better to take a 14-day free trial. This does not require any credit/debit card or other payment details, ensuring no risk. 

You can simply use your mail id and test all the features of Shopify in 2 weeks. If you feel that you can commit to it, you can switch to its various plans. Here are its available eCommerce plans.

1. Shopify Plus:

You can quote your own price and bargain with the company to settle for a price that both parties agree on. This plan is for businesses with no budget restrictions or enterprise-level companies. 

2. Advanced Shopify:

It costs $299 per month. Besides, it involves 2.4% fixed transaction fees for online transactions and 2.4% per transaction fee for in-person transactions ( both these payments are only when you use Shopify payments).

This plan is for those business owners who are looking to scale an already established business.

It costs $79 per month. Besides, it involves 2.6% and a fixed transaction fee per transaction for online transactions and 2.5% per transaction fee for in-person transactions ( both these payments are only when you use Shopify payments).

This plan could magically work for growing business. It offers features, such as making gift cards. 

It costs $29 per month. Besides, it involves 2.9% and a fixed transaction fee per transaction for online transactions and 2.7% per transaction fee for in-person transactions ( unless not using Shopify payments).

This plan is for beginners. It only offers the basic functions to open a store. You can start with this plan to see how well your business performs on Shopify.

It costs $9 per month. Through this plan, you can add Shopify to an already existing Facebook page or website.

So, now you know everything about the pricing of the two website builders. 

The Winner

Wix & Shopify some amazing plans

It could give good growth to your business. It is best to go with the one that your pocket allows and the one that could fulfil your needs at that price.

Visit Shopify Alternatives

12. Dropshipping


One of the most significant features that you would want in your site is dropshipping which means delivering a product directly from manufacturers to consumers or a retailer.

You have to carefully differentiate between the website builders to understand which will provide better dropshipping facilities. The following table will make your work easier.

Feature Wix Shopify
Free shipping   Yes Yes 
Rates based on the weight of product  Yes  Yes 
Flat rate  Yes Yes 
Print and buy labels   Yes Yes 
Create shipping rules,   Yes Yes 
 Dropshipping carries   Yes offers drop-shipping  carrier with Pocket, modalyst, and 365 Drop-ship  Can start with a few clicks through various integration such as shipwide and Rakuten, and Amazon fulfilled App integration is also available with Dsers
Real-time shipping   Only corries (Brazil) and USPS (USA) Yes but no in the entry plan 


Both of these website builders have some good shipping options but Shopify is one level above Wix because of its own shipping services. Shopify is available at every step of the shipping process, from syncing with other shipping providers to offering free shipping.

On the other hand, with Wix, you get some benefits, such as maintaining tax rules for every product, order tracking, etc. But for global shipping, you will need a third-party app.

The Winner

Shopify wins this category

You can deliver the product to your consumer in the way you want it to be through Shopify. It is quite difficult with Wix which is more dependent on a third-party app. After learning all these differences in the major features of a website builder, you can easily pick which website builder would suit you well.

Visit Shopify Alternatives

But do not forget to check other top options in the market, such as Fynd Platform. If you commit to a website builder without researching much, you might end up missing a lot of things. 

Wix Or Shopify: Which One Should You Go For?

Choosing between Wix and Shopify is a subjective thing. A copywriter or photographer who wants to present his/her work and attract consumers through blog posts, offer them direct contact features, etc. can choose Wix.

They can come up with sites that do not require any investment but give good returns through daily consumers. On the other hand, if you want to start selling bakery products, plants, chocolates, furniture, etc through a site, you might like Shopify more.

Fynd platform banner for free demo

Shopify will require some investments that you should be ready to do. Another significant thing you should know is that you can also find an affordable website builder, such as Fynd Platform, that could help you come up with a site as attractive as Shopify. 

It is one of the best website builders that give you the option to build a website to show your creativity or open an eCommerce store. The best part is that it is super economical. This means, spending less and getting more. 

How Is Fynd Platform Better?

How Is Fynd Platform Better?

If you want a Wix and Shopify alternative, you might find it challenging to find a better website builder than Fynd Platform. Starting in December 2012, Shopsense has seen success from time to time and finally reached to Fynd Platform. 

With an experience of more than 10 years, Fynd Platform understands the website building market to the core. This means they understand the user requirements in the best possible way and bring solutions accordingly.

Here is how the company started and moved ahead.

Timeline Event
Dec 2012  An in store customer engagement solution, shop sense, came up in the diesel store located in Mumbai. The purpose was to increase football in the store through various strategies 
 May 2013 Came up with Big Bazaar, an agent-driven e-commerce platform, direct for future groups.
Aug 2013  Shopsense successfully engaged 30%+ walk-ins after beginning a monthly SAAS model in the Being Human store in Mumbai
Jan 2014  From the Mumbai Store of Being Human to pan India, shopsense expanded. It also came in US Polo Assn, Flying Machine, and Nike stores. 
Mar 2014  From India, the journey of Shopsense began in Dubai and Abu Dhabi from Giordano.
Aug 2015   The Company came up with a major change by shifting to Fynd, an Omnichannel store Driven eCommerce from shopsense, which was only an in-store customer engagement solution.
 Jan 2016  A store Driven eCommerce came into existence in Mumbai, Know as Fynd.
 June 2016 The eCommerce channel of Fynd soon reached PAN India and helped in boosting store sales of the top 20% brands.
Jan 2017  Fynd Store, an in-store Omnichannel platform, came into existence. It gave store sales a drive of 12-15%. 
Sep 2017  With the smart shop, Fynd open API came up in 120k retailers.
Aug 2018  Jabong x Fynd came into existence with ten brands for Jabong Luxe: Brooks Brothers, Kate Spade, and Thomas pink among others.
Sep 2018   Fynd-powerd web stores came up with Aldo, Bodyworks, Bath, Celio, and Ruosh.
Sep 2018  Uniket pilot came up and Fynd took place in more than 100 Indian cities. 
Jan 2019  Fynd x Amazon came up with Ruosh, Red Chief, and Global Desi. 
May 2019  Fynd x Myntra came up with AND, Global Desi, Celio, and Ruosh. 
Sep 2019  Fynd platform began with its pilot e-commerce site for Turtle 
Jan 2020  Fynd x Tata CLiQ began with Russo Brunello, AND, and Da Milano.
 Aug 2020  Fynd x Flipkart came up with Puma, killer, Globus, Adidas, etc.

This is how the Fynd platform began its journey and touched heights with its capabilities to serve consumers. There are various features that contribute to making it one of the best sites for people who want to have an online presence or expand their business throughout India.

Want to Start Selling Online with Fynd Platform?

Fynd Platform is our top-rated ecommerce website builder, and for good reason with 30 days free trial!

Here is a list of some of those features:

Yes, you heard it right! Fynd platform does not let you stop at a website. It helps you to come up with a brand website and mobile application in less than 10 minutes. You do not have to be a coder to do that. You can just use the Fynd platform and create a website with custom pages, an ios app, and an Android app.

Fynd platform serves a global audience. Thus, it supports multi-languages to ensure that none of its audience feels left out.

Fynd platform understands the importance of audience engagement in a successful business. Thus, it offers you the option to connect with your audience through blogs, present new ideas to them, share about your product, etc.

Also, its chat and forum features will let you communicate with your consumers easily, directly boosting your sales. You can ask questions and get their feedback through these features.

Fynd platform understands that even without coding you might need certain help or guidance for your site. To ensure this support, it has quality training material for all your needs. Besides its amazing customer support system, these materials work as 24*7 guides for you. You can refer to them and understand various things about website building.

For people who are new in the world of eCommerce, managing inventory online and offline could be a challenge but not with Fynd Platform. It offers a seller panel that simplifies your work of uploading inventory and managing it. So, you can quickly begin focusing on sales.

Of course, you want your site to have the most amazing features and plugins so more and more consumers purchase from you. Fynd Platform development kits are known to create custom matches that are unmatchable. Moreover, they are also known for their ease of use.

One of the things that attract a range of customers is available payment options on your app or website. If your site does not offer a payment method that is globally popular or preferred, you might fail to garner heavy sales. Fynd platform offers an infinite list that includes almost every payment mode that you would like to have in your application or website for smooth sales.

If you want to own your website in every possible way, the Fynd platform is for you. It gives you multiple customisation options that help to change the themes and colour of the site. Moreover, you can also select the elements you want to display on the home, product page, cart, landing page, and registration pages.

You can easily manage the level of access anyone has on your application. Moreover, it gives you the option to manage the display of login and registration options on their respective pages.

If you are into online shopping, you might have seen that sometimes an app offers a separate collection of products that are for sale. The fynd platform gives you the option to come up with such marketing lists.

With this, consumers can easily check the products that are on sale and purchase them. You can also create coupon codes for various discount offers and offer them to your consumers.

To reduce your efforts and make things super easy and comfortable for you, it offers you to generate marketplace catalogues. You can quickly upload this catalogue to various marketplaces, such as Ajio, Amazon, Myntra, Flipkart, Facebook, and Google.

To understand the growth of your application, you need string data and insights to analyse. The fynd platform offers insights not only in the form of tables but graphs too. You can download this data in the form of a PDF or CSV. Then for analytics of the application, you can use tools, such as Segments, GTM, MoEngage, and Firebase.

Other than data insights, something that is highly helpful in understanding the required improvements in your site are feedback. Fynd offers the option to add a feedback mechanism on your site and app. This ensures a better connection with your audience. You can also bring subsequent updates on your site as per those feedbacks.

Other than these, some other features of Fynd Platform include a staff management system and store setup, an option to display legal documents, such as T&C, policy, and FAQ on your site, and an order management system. Besides these, the customer support and pricing of Fynd are too tempting to ignore. Here is a table to show the pricing of the Fynd Platform.


From the pricing, it is clear that the Fynd platform offers a lot of features at a very economical price. Besides all these plans, Fynd also offers an enterprise plan. Some significant features of that plan include custom fees, 100 selling locations, and domain integration. 

This plan is particularly for people who have custom requirements from their site or want to try the Fynd platform for their enterprise. If you are not sure which plan to take, you can begin with the standard one and slowly with the growth of your business, switch to a professional one. 

With an aim of “To Power Delightful Shopping Experiences for Everyone, Everywhere”, Fynd ensures that your business does not encounter any technical issues and your shoppers can have the best shopping experience on your site. 


Seema Taparia from Indian Matchmaking says, “You have to be flexible”. This is not only true while searching for a perfect match for you but also while looking for a perfect website builder.

You cannot expect 100% from either Wix or Shopify, you can expect 70-80%. But there are some platforms, such as Fynd Platform that might give you a satisfaction level near 100%. So why wait? Your customers are waiting for your perfect website.


Can I use Wix and Shopify Simultaneously?

This question is similar to whether can I drink lemon juice and orange juice simultaneously if I feel dehydrated. Well of course you can, but it does not make sense to consume two things for the same purpose.

Your purpose is to have an online presence that you can achieve from any of the two website builders, so why use both and increase your complexities?

Even if you want to do it, opt for two different types of commodities. For example, if you are a writer who also has an online quirky jewellery store, you can show your writing website on Wix and open a jewellery site on Shopify.

How many visitors can Wix Handle at one time?

At a given time, Wix can handle thousands of visitors or consumers on your site at the same time. However, this also depends on your plan. The amount of data and visitors your site can handle will widely depend on the premium plan of your site.

While initially, you do not need to purchase any expensive plan just for the sake of bandwidth, with increased traffic on your site, you might need to buy a comparatively expensive plan to ensure that visitors do not face any issues.

But this is not a problem because more traffic means good earnings and you can invest it on an expensive plan and more features to impress your visitors.

What Happens to my domain if I close my Shopify store?

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In case you have decided to close your Shopify store, you can deactivate your account easily. After that, you will lose access to your account admin. Now if you want to reactivate it, you have to enter your credit card details.

Then you can log in again. Also, after deactivating your store, you cannot come up with an online store that uses the same Shopify domain. You can undoubtedly keep your brand name in your new store, but your Shopify domain is unique and you cannot carry forward it.

To understand this clearly, take this example, you have an online store on Shopify with the name ‘The animorld’. The URL of the store is Now you want to close this store. After some time, you decide to open another store on Wix using the same name. So you can take The animorld but cannot use the whole URL for it. 

Another thing that Shopify mentions on its official page is, “If you plan to deactivate your store and transfer your domain to a new platform, then be aware that Shopify's HTTP Strict Transfer Security (HSTS) policy remains in effect on your domain for 90 days after you deactivate your store.

This policy helps to ensure the safety of the information about your business and your customers.”So if you want to close or transfer your online store, it is better to do it under the guidance of a customer support person. 

Are there other good options available than Wix and Shopify?

Well, there definitely are many other options in the market that you can opt for instead of Wix and Shopify. While the Fynd platform is among the top user choices, some other good options include Squarespace, Woocommerce, BigCommerce, Weebly, Ecwid, Duda, Squarespace, Square Online, Magento, OpenCart, Prestashop, Easy Digital Downloads, Volusion, WP Easy Cart, MemberPress, Form builders, Jobber, Vcita, PrestaShop, Gumroad, Site123, Cart66, GoDaddy, WP eCommerce, and Strikingly.

Which have more expensive plans: Wix or Shopify?

The pricing table for both website builders is there in the article. You can check the details there. However, talking in brief Wix has some cheap plans that you might use. But if you have an aim to expand your business, go for Shopify plans. You can also check the Fynd platform as the prices are low with amazing features.

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