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20+ Best Website Builders For Small Business In 2023 (Top Comparison)

20+ Best Website Builders For Small Business In 2023 (Top Comparison)

As digitization becomes an inseparable part of our lifestyle, it is important than ever before to embrace the technology in every sphere. From daily life to business plans- internet has penetrated deep into our lives in every way.

Especially in the entrepreneurial world, internet is bringing about revolutionary changes in the ways of business. Irrespective of your business stature, you can make the most of the internet and make it grow.

The best part is, using internet for business growth gives maximum benefits with nominal investment. You start a social media page or a simple website- anything can work in the favour of your business when you create it correctly.

Especially with building websites for a business, it is of utmost importance that you take help of reputed website builders. The website builders can provide superior features that can hook the visitors easily.

It is important to grab the attention of the potential clients. If a website is poorly managed or designed, it is surveyed that 38% people navigate to other websites within 3 seconds. It can make a vast difference in the exposure and ROI you get. Read on to find out about the different website builders which have gained popularity as the ideal platforms for small businesses.

Fynd platform banner for free demo

What Are Website Builders?

What are website builders image is shown

A program or platform that enables one to quickly and easily create a website is a website builder. These help to construct websites without the need for manual code editing.

They feature drag-and-drop software that allows one to customize the elements on a page with the help of available web page templates. There are online website builders and offline website builders that can be utilized to develop a website.

These require internet facilities to be operated and run on the provider’s service. These can be operated through a web browser like chrome or Firefox. The significant advantage of this type is that it enables one to work at any time from any device.

Also, the website builder comes with a web hosting service, and there is no need to purchase it separately. These are designed for people with minimal or no knowledge of coding.

These programs can be downloaded and installed on the computer. Once the website is made, it can be uploaded to a web host. The major advantage of this type is that it can be used without an internet option. The disadvantage is the technical expertise required to upload the files to a web host.

Website Builder Process Flow: three major steps

1. One can pick any template as per the need from the website builder’s library.

2. The built-in template can be edited and replaced with the required content; one can add new widgets and elements to make the website visually appealing.

3. Publish the website to be viewed online.

How To Choose Website Builder For Your Small Business ?

1. Plan your budget

Plan your budget image is shown

The primary factor responsible for purchasing is the ability to afford it. One must draw a clear-cut budget to build a professional website. Every website requires some amount of money for domain registering and hosting.

In some scenarios, investment in getting high-quality images might also incur. Multiple website builders offer a free plan; however, a business site might need a higher version plan that provides an e-commerce solution, which might cause some subscription costs.

Website builders’ function on a subscription mode, and the site will get deleted if payments are not made regularly.

The trick in the whole game is that the introductory offer may appear tempting at the start but might not include essential features like unlimited storage and robust bandwidth. Having a prefixed budget also helps determine the must-have and nice-to-have features.

2. Identify the need and Priorities

Identiy the need and priorities image is shown

One must possess a prior understanding of how they want the website to be and do before deciding on the website builder platform. This will help the owner set priorities for searching for the apt platform. A few areas one must look into are:

Most website builders are designed for people with minimal or no experience with coding; however, there will be a level of ease associated with each. Some web builder interfaces may be hard to understand, whereas some may be more user-friendly.

If one does not have expertise or experience in the domain, it is better to go for a builder offering numerous in-built themes and simple design options. It is highly recommended to undertake the free trial of a few website builders and then finalize the best among them.

‍When it comes to an e-commerce set-up, it requires many important features like including a shopping cart or check-out function, functions that encourage people to make purchases, etc. Before selecting a website builder, one must ensure it encompasses the suitable template and features to enable e-commerce.

One must ensure the e-commerce platform includes the necessary types of content like a video, photo gallery, or blog to attract customers. The additional function needed in today's world is to see if the website is mobile-friendly.

One must ensure that the website builder should offer options that can easily make the website run well on a smartphone. Marketing and feedback are the two main pillars of any successful business in today's world. Before deciding on a website builder, one must be clear if they want to embed social media handles on the site or want visitors to rate products or leave a comment.

No matter how many advanced options a premium plan of a website builder offers, it is unlikely that it will have all the features that an owner is looking for. In such cases, it is best to check if the builder offers integrations with third-party applications.

3. Offerings in terms of themes and Customisations

Offerings in terms of themes and customisations image is shown

The core of a website builder is the theme they offer; the design process starts with the theme itself. The money invested goes to waste when the builder offers limited themes that allow fewer customizations.

Hence before purchasing any website builder, it must be assured that it possesses enough themes that can be customized based on the preferences.

4. Company's Reputation and Customer Review

Company's reputation and customer review image is shown

One must undertake good research to understand the reputation of the company. The client base, type of clients and the company's overall reputation should be assessed before shortlisting.

Website builders put forth big claims and use many marketing tactics to attract customers. But before signing up the agreement, it is crucial to do a client check by looking for customer feedback to get a clearer picture. One can also look for third-party review sites or social media to get honest feedback.

 Fynd platform banner for free demo

5. Extent of Support through Customer Service

Extend of support through customer service image is shown

A simple website builder might also require a certain level of basic training to understand its features. See if the website builders have the desired resources to help impart such training.

Even if the interface is very easy, there may be times when one can run into problems or require clarity on a few things. So, it is best to look for features like "Help", "FAQ", and "customer support" before opting for any website developer.

Also, it is advisable to check out ways by which customer support is available, whether through phone, mail, chat, or another modality. The availability duration should also be considered before finalizing the builder because not all companies offer support round the clock.

6. User Friendliness

User friendliness image is shown

Creating a website manually involves a lot of manual coding and programming, which is a cup of tea for experts. A website builder will make the process easy for a layperson as it involves in-built themes with a drag-and-drop function.

However, that doesn't mean it is an easy cakewalk. One must test run the website builder to understand how intuitive it is. Every website builder comes with a different level of ease of use, and one can refer to external sources and see which one is more user-friendly.

7. Integrated SEO Features

Integrated SEO features images is shown

The whole point of e-commerce gets diluted if Google cannot search it and add it to the listings. It is of no use, no matter how advanced or beautiful the website is, if it is not visible to anyone.

The SEO best practices must be implemented when the website is designed. The URL structure, data structure, site speed, mobile usability etc., must be set up in the desired way. A good builder must have a clear and easy way to optimize SEO features.

8. Look for Data Ownership and Privacy Policy

Look for data ownership and privacy policy image is shown

The website builder should not claim the data, and the data privacy policy should lie with the owner. This is often neglected by beginners but is usually recommended to have data ownership. Additionally, a data portability option should be available in case one wants to switch.

List Of Top Builders 

List of top website builders image is shown

A good website builder should be affordable and possess good features that are easy to use. The SEO tools must be great to be recognized by Google. Every website builder has its pros and cons associated and should be carefully assessed before buying.

The business need must be understood before opting for any web builder. In this article, we will talk about a few leading website builders that can be helpful for retailers who are planning to purchase a website builder.

1. Fynd Platform

Fynd Platform

Best value for stores that prioritize customers

Fynd Platform

Best value for stores that prioritize customers

  • Sell a limitless number of products.
  • The transaction cost of 3%.
  • Top shopfront layouts.
  • A free trial is offered.
  • Paid Programs: USD 7.5 to USD 31.39 monthly
See Pros & Cons


  • Excellent analytics and an inventory system.
  • Beautiful templates for online stores.
  • Great SEO.
  • Strong tools, such as blogging and SEO.


  • There are no cons.
Read Review


Fynd platform is one of the best online website building platforms that is comparable to Shopify. They have similar tools and features which can help small business owner’s setup the platform quickly and start selling right away.

From building responsive and multi-lingual website to seller panel, there are many things which you get here and can use at your advantage.

Fynd platform has a plethora of tools that are simple enough and useful to build a website in few hours. The design dashboard has a drag and drop system which is very easy to use and add new design elements to your website.

You can create apps as well as responsive website with the help of the platform’s building tools. One does not require technical expertise to handle these tools. Did you know, mobile devices generated 54.8% global  website traffic in 2021?

Since you get multilingual support, the platform is easy to use for people from the remotest corners of the country.

The platform has a smooth and well-integrated flexible payment system. Thus, managing the payments and profits from your business gets easier as your customers have a secured and fast checkout.

You can easily update the customization of the website whenever you want. It is a flexible process and you can add more product categories and other new pages easily. Even updating the theme and color scheme of the website is simple enough.

Have a more personalized interaction with your clients. You can easily grow the business organically by creating a personal bond with your customers. There are many add-on marketing and social tools like email marketing, SMS marketing, custom audience targeting, ratings and reviews and so on.

2. Wix



The best e-commerce website builder available

  • Sell an endless number of goods.
  • 0% of transaction costs.
  • Outstanding creative freedom.
  • A free programme is offered.
  • Paid Plan Range: USD 16-USD 59/month.


Wix is a very professional and powerful platform that multiple users across the globe use. It is the most preferred website that offers everything under an umbrella. The drag-and-drop feature of Wix helps to create a professional website within minutes.

However, for a beginner, it might be a little tricky unless they are well versed with the features of the platform.

Cost/ month
 Free  $0
 Combo $23
 Unlimited $129 
 Pro $34 
VIP   $49
Business Basic  $34 
Business Unlimited   $38
Business VIP   $64
Enterprise   $500+

Final verdict:

Wix is the perfect go-to destination for small businesses and creative website lookers. It offers excellent customer support, a feature-rich platform, and great SEO tools and can be picked up by anyone for enjoyable website building.

Want to Start Selling Online with Fynd Platform?

Fynd Platform is our top-rated ecommerce website builder, and for good reason with 30 days free trial!

3. Squarespace



Best for elegantly styled small company websites

  • Good marketing elements and a strong brand presence.
  • Embedded analytics.
  • A free trial is offered.
  • Paid Programs: USD 16 to USD 49 monthly


Squarespace offers a beautiful approach to designing and content management. It is one of the most famous website builders, especially for small retailers. It allows the business owner to create a modern and visually appealing design. Squarespace is well-known among its users for its ease of implementation.

Squarespace offers four plans that are

Plan Storage Bandwidth Abandoned cart Recovery Paid Subscription Cost
Personal Unlimited  Unlimited  No   No  $23 per month
 Business Unlimited  Unlimited   No  No  $216/year
+3% transaction fee 
 Basic commerce Unlimited  Unlimited   No  No   $312/year
 Advanced commerce Unlimited  Unlimited   Yes  Yes  $480/year 

Final verdict

It can be the ultimate solution if one wants a good-looking website that needs to be set up within minutes. However, it is not recommended if one is looking for an unlimited editing option, and due to its pricing, it is a bit expensive in the e-commerce basket.

4. Weebly



The most affordable place to start for a small company website

Very Good
  • Good website characteristics.
  • Customization is constraine
  • Not formatted for mobile.
  • A free programme is offered.
  • Paid Programs: USD 6 to USD 29 monthly


Weebly is a content management system that offers blogging and e-commerce features to its users. This web builder is known in the market for its affordable premium plans that are music to the ears of businesses.

It ticks all the essential checklist requirements of small businesses; however, the chances of its further growth in the coming years are restricted, as per experts.

Weebly offers five types of plans-

Plan Price/month Features
Free   $0 Create A site easily with tools 
Connect   $5  Can connect to a domain
Pro  $12  Includes Professional site features  
 Business $25   Possesses fully integrated e-commerce
Business Plus   $38 Advanced e-commerce features along with email marketing 

Final verdict

This website builder can be the best choice for small businesses as it is cheaper and will benefit one if one starts making the website from scratch. It is the most recommended tool for simple designing.

 Fynd platform banner for free demo

5. GoDaddy



The cheapest and fastest website builder for small businesses is GoDaddy.

  • Hands-off ADI creation
  • Great marketing focus
  • The cheapest plan has restrictions
  • A free programme is offered
  • Paid Programs: USD 6.99 to USD 29.99 monthly


The platform with the highest customer score after Wix is one of the most opted website builders due to its user-friendly formats and excellent SEO features.

Basic  $7 
Standard   $10
Premium   $14

Final verdict

GoDaddy is a quick solution and offers a better value for money. A simple, budget-friendly website can be created within minutes with the help of the GoDaddy platform.

6. Shopify



The best affordable choice for bigger stores

Very Good
  • Sell an endless number of goods.
  • Transaction costs of 0% to 2%.
  • Modern sales techniques.
  • A free trial is offered.
  • Paid Programs: USD 29 to USD 299 monthly


Shopify is an international online marketplace that started its journey in 2006. The portal hosts more than one crore of businesses in more than 170 nations. The platform has a footfall of 1.16 billion visitors monthly and more than 2.1 billion daily users.

It is famous as one of the most user-friendly platforms due to its simple structure. The registration process on the platform is free; one can sell the products for free for the first fourteen days, and then a small amount is charged per transaction.


The Basic Shopify plan starts at $29 per month. The other plans offered by Shopify, like the “Shopify” and “Advanced Shopify”, come at $79 and $299 per month, respectively.

Final verdict

If the budget is flexible, Shopify can be considered a website builder for any business. It provides the flexibility to grow a business and is the most easy-to-use platform for e-commerce businesses.

7. Zyro



An inexpensive website builder for small businesses

  • Experimental AI tools
  • Decent customer rating
  • A free trial is offered
  • Paid Programs: USD 2.69 to USD 39.99 monthly


Zyro is a miniature version of Wix with many functionalities other than building a website. It gives an appealing look to the website and is very simple to use. The templates and themes of Zyro are incredibly stylish and professional, making it one of the most attractive junctions.

However, the limitation of switching to another site is a significant roadblock encountered with the platform. Nevertheless, it can be a good choice for a beginner.


Plan Cost/month Feature
Basic  $2.9  3 GB Bandwidth
1 GB Storage
connect own domain
SSL security 
 Unleashed $3.9   Unlimited Bandwidth 
Unlimited storage
connect own domain
SSL security
Analytics and marketing live chat
E-Commerce  $9.9 

Unlimited Bandwidth

Unlimited storage

connect own domain

SSL security

Analytics And marketing

Live chat

Discount coupon gift card

payment option

free web hosting

E-Commerce  $14.9 

Unlimited Bandwidth

Unlimited storage

connect own domain

SSL security

Analytics And marketing

Live chat

Discount coupon gift card

payment option

free web hosting Inventory and order Management 
social media purchasing 

Final verdict

Zyro can be the apt choice if one wants to make a digital presence, and it is best for beginners. It may not be an ideal choice for advanced users, but these have a scope for improvement.

8. Square Online

Square Online

Square online

Cheapest online store builder

Very Good
  • Sell an endless number of goods.
  • 2.9% plus a USD 0.30 transaction fee.
  • Very simple to use.
  • A free programme is offered.
  • Monthly fees range from USD 12 to USD 72.


Square Online is a platform that allows one to create a website to manage various business transactions. It can be customized for any type of industry due to the presence of an extensive range of features.


Cost/ Month
Free  $0 
 Professional  $16
 Performance $26 
Premium  $72 

Final verdict:

Square Online's plans are reasonable and feature-rich for almost all industries. Though there are limitations with respect to flexibility in editing, there is a fare enough number of options for an average user to explore.

Want to Start Selling Online with Fynd Platform?

Fynd Platform is our top-rated ecommerce website builder, and for good reason with 30 days free trial!

9. WordPress


Cheapest blogging website builder

Over the Average
  • Developed for blogging.
  • Integrated analytics.
  • Coding abilities useful.
  • A free programme is offered.
  • Paid Programs: USD 4 to USD 45 monthly


WordPress initiated its journey as a blogging platform and eventually established itself as one of the largest CMS in the market. It is the leading choice for website development due to the various plugin options offered by the platform.


0 INR Free themes, SSL certificate, and essential features
 Personal 320 INR  In-class hosting, remove ads. Collect payment, unlimited email support 
Premium  610 INR
 Popular, In-class hosting, remove ads. Collect payment, unlimited email support, earn ad revenue, premium theme, upload video, google analytics
 Business 1050 INR   In-class hosting, remove ads. Collect payment, unlimited email support, earn ad revenue, premium theme, upload video, google analytics, plugin install, advanced SEO, Automated site backups
e-Commerce   1900 INR In-class hosting, remove ads. Collect payment, unlimited email support, earn ad revenue, premium theme, upload video, google analytics, plugin install, advanced SEO, Automated site backups, integration with couriers, premium design option 

Final verdict

If one plans to opt for this platform, it is recommended to consult an expert, as most of the cons mentioned above can be sorted out with expert help.



A company that offers multiple web services like domain registration, web hosting, online marketing and website building to all kinds of businesses. It enables anyone to make a professional website for a small business. It has drag-and-drop features that allow one to customize the site as per choice.


The main features offered are online marketing, reporting and analytics, online payment options, SSL Certificates etc.

Price/ Month
Marketing   $2.95
e-Commerce  $3.95 

  • ● Economical option.

  • ● Easy to use.

  • ● Possesses a large number of tools required for e-commerce.

  • ● Domain validity is restricted to one year.

  • ● The basic package has many limitations, especially if one is looking for e-commerce tools.

Final verdict is an expensive platform; however, it has low starting prices, which can be a pocket-friendly solution for small e-commerce businesses.

11. HubSpot Website Builder



HubSpot is software that excels in digital marketing and provides an all-in-one solution to e-commerce demands.


The plans offered by HubSpot are:

Price/ Month
 Starter $45 
 Professional $800 
Enterprise  $3600 

  • ● An all-in-one platform for website creation, marketing, sales and customer support.

  • ● Offers a free CRM software.

  • ● It can be utilized for content marketing.

  • ● Easy to use.

  • ● Expensive option: Even the basic plan starts at $50 and includes only a thousand contacts. If one has to stretch beyond this, the monthly subscription cost will go to $800.

  • ● Rigid contracts, as in one, cannot cancel the plan once it is agreed for a pre-fixed term, and it will be billed until the contract is fulfilled. There will be no refund or cancellation offered.

  • ● Templates are hard to change.

  • ● In case technical support is required, one has to pay for it.

Fynd platform banner for free demo

Final verdict:

If one is looking for a tool to help manage everything from start to end, then HubSpot can be one of the choices.

12. Gator



HostGator has been a famous website builder since 2002 and offers a vast range of services at three levels. This platform provides many programming languages.


It offers unlimited storage and flexible terms with unmetered bandwidth.

 Hatchling $8.95
 Baby $11.95 
Business   $16.95

  • ● It offers unlimited space and bandwidth.

  • ● It allows the hosting of unlimited domains.

  • ● It has a unique feature of money back guarantee for 45 days.

  • ● The customer support response is slower at times.

  • ● The performance of the site is not up to the mark.

  • ● An additional fee is required in a few cases; for example, if one wants to restore from backups, it might cost some extra money.

  • ● It is not an economical option for business hosting.

Final verdict

It is ideal for bloggers, personal websites and entrepreneurs; however, the site's overall speed needs improvement.

13. Member Press

 Member Press


It is an easy and powerful membership version of WordPress. It is an ideal tool if one plans to offer a subscription or membership to its users. Access to products and pages can be granted or restricted by the owner at any time.

It is a robust platform that offers a solution to create a powerful website and is an all-in-one solution. Through this platform, one can even provide exclusive offers to members, making them return to the page.


This platform offers no free plan

Pro  $319.6   Use up to 5 sites, sell corporate account and sell gifted membership, premium support, unlimited members, unlimited membership, unlimited restricted content, unlimited courses and quizzes, dashboard, customizable registration form
Plus   $269.5 Use up to 2 sites, advanced customizations, forum and community add-on, priority support 
Basic $179.5  Use on one site, unlimited members and courses, no transaction fee/ monthly fee, email integration 

  • ● Encloses all types of payments.

  • ● Adaptable to all kinds of booking services.

  • ● Customized pages are available for members.

  • ● Multiple add-on option is available.

  • ● Ability to restrict access to certain pages and posts and offers an option to create a password-protected forum.

  • ● Integration with email services.

  • ● Decent customer service.

  • ● Not a pocket-friendly solution.

  • ● There is no lifetime option.

  • ● The user interface is not very smooth and seamless, especially in personalizing the pages or forms.

Final verdict:

The Member Press is a good solution for website building and member management; however, if one is looking for more functions with respect to booking, then one must hunt for a different site that encloses a dedicated plugin for booking.

14. BigCommerce



It is an all-in-one solution for a business set-up that includes website creation, web hosting, a product database, design tools, etc. It is a SaaS model, which means one does not need to download software for this. In this platform, the more sales one has, the more they are expected to pay for a subscription. Based on the sales volume, the seller has to update the plan.


$29.9 Entry level
 Plus  $71.9  Customer Group segmentation, Abandoned cart saver

Stored credit cards

Pro  $269.9 

Google reviews

Product filtering 

  • ● Powerful customization features that ensure a seamless experience.

  • ● It allows e-commerce in multiple channels and has omnipresence.

  • ● It has got robust SEO tools and ranks the site in search results.

  • ● Secure platform.

  • ● Pricing is tricky; one must understand the benefits against the money paid before investing in this platform.

  • ● Limited free themes.

  • ● Not a right fit for big companies.

Final verdict

BigCommerce is the right choice for companies which are in the growing phase due to its multiple third-party integrations and multi-channel sales strategy.

15. Duda



A site that makes website designing simple, and this site doesn’t need technical skills as a prerequisite. It offers tons of templates that can be edited and published by the owner. It is recommended for designers or freelancers who have to create many websites in a short-stipulated amount of time.  


$19 Email Support, 1 website, Limited content library, app store, Multilanguage websites and website personalization, 1 team member, free and premium images
Team   $13 Email Support/ chat/ phone, 1 website, unlimited content library, app store, Multilanguage websites and website personalization, 4 team members, free and premium images, site comments, fulfillment channels, team assets, user permission 
Agency  $11  Priority Email Support/ chat/ phone, 4 websites, unlimited content library, app store, Multilanguage websites and website personalization, 10 team members, free and premium images, site comments, fulfillment channels, team assets, user permission, widget builder, website export 

  • ● Simple and easy to use.

  • ● Plenty of apps and widgets are in-built.

  • ● A lot of customizable features.

  • ● Beginner Friendly.

  • ● Free trial for 14 days.

  • ● No free plan offered.

  • ● Other plans are expensive.

  • ● Poor SEO tools.

Final verdict

Duda is not among the best website builders available in the market; however, it can be helpful to a freelancer who wants to manage multiple websites in a short time frame. Otherwise, it is quite an expensive option with limited features making it a bad deal for the owner.

What Is An E-commerce Website Builder, And Is It Worth It?

What is an E-commerce website builder image is shown

An e-commerce website builder is a program that helps one to create a website that can sell goods online. It is one of the simplest and quick ways to trade products online.

These builders assist in all sorts of activities like inventory management, shipping to payment through a single platform. For example, WordPress is a website builder that helps one to create an attractive website; Woocommerce is an open-source plugin for WordPress that is used by small and medium-sized businesses to sell their products.  

The e-commerce plugins come with a higher price as compared to website builders. This is justified as they possess added security features to prevent fraud. In addition, there is always an associated return on investment as they help in trading.

If one aims to create handcrafted products, then opting for an e-commerce website developer will be wise. However, it will be the wrong choice if one doesn’t want to sell many products online.

In addition, a simple website builder would suffice if the plan is to make a regular blog or content post on the website. An e-commerce platform doesn’t prioritize the blog section and is always placed after the products.

Differences and similarities

Though used interchangeably often the terms “website builder” and “ecommerce website builder” indicate significantly different platforms. Though both types of platforms facilitate building your website which is eventually used for promotional and business purpose, the tools, features and overall functioning are different to the core.

Thus, depending on your future plans on expanding the business and its purpose, one must choose the platform accordingly. With the help of an e-commerce website builder, you can make an online storefront from the scratch.

You need not be familiar with the process or the technology since such platforms are equipped with plug-ins and add-ons specifically designed for the purpose. The e-commerce platform is comparatively more flexible with programming and customization.

You also get 24x7 customer support from the best e-commerce website builders. They have various marketing tools and features to implement a flexible payment gateway. 

A simple website builder’s perks are much limited if your sole aim is selling. Websites built with a simple website builder are more suitable for showcasing the products and services of your business. It is a mode of better exposure from potential clients and marketing the products.

Visitors get enough information on the business from your website and can contact you based on that, rather than place an order directly through the website. Read on to find out the fundamental differences between website builders and e-commerce website builders listed as follows:

Choosing the best without breaking the bank is the objective when selecting a feasible website builder for any business. Hence the e-commerce builder pricing must be attractive enough inclusive of all the desired features required to run an e-business.

However, with every additional feature, there are strings attached that must be thoroughly understood before selecting the platform. Most e-commerce platforms offer a free trial or a low-entry price offer.

Still, as the customizations increase, a definite amount also gets added up in the form of transaction fees, expensive add-ons etc.

The e-commerce platforms must be integrated with multiple third-party applications, and one such category is the payment gateway which is a dire necessity for any business.

There are website builders where one can use numerous gateways without being charged extra for the set-up. In addition, these platforms offer multiple payment methods like cash on delivery, money order, credit card payment, debit card payment etc. However, the bottom line of this feature is that the payment must be secure and traceable.

The complexity associated with running an online business can be reduced with the help of multiple applications. The e-commerce website builders can be a saviour as they allow the site to integrate with software and tools that will make the job easier.

The website builder might be limited regarding integrations, but most e-commerce website builders integrate with third-party apps for marketing, analytics, etc.

The unique selling point of every website should be studied, and pick the one that fits in with your business type. The website should possess all the desired features required to undertake any business.

Usually, the e-commerce builders check all the essential checklists needed to sell a product, starting from displaying the product to ensuring the delivery of the product.

Site management and customizations should be an easy process for the one who is using the platform. If one needs to approach the vendor for every minute thing, then the platform might be the wrong choice.

The e-commerce builder must have a comprehensive support system through multiple media and be available round the clock. There are two ways by which this works, i.e., the hosted ones which offer to host the store and the self-hosted platforms where the hosting solution needs to be figured out.

If one is focusing on simplicity and beginner-friendly, then ecommerce builders can be the right decision; on the contrary, if customizability and scalability are the lookouts, then e-commerce can be a bad decision at present.

An effective inventory management, billing and payment processing system, product display, ordering platform, security and marketing strategies etc., are all core aspects of an e-commerce website builder.

However, these features are available in almost all e-commerce website builders, and they will not help survive the market competitors. The only way to stand ahead in the race is to bring customizations to the website and enhance the look and feel.

Most website builders offer users a fair variety of templates and themes; an e-commerce platform will enable a more comprehensive selection and customization options.

Apart from themes and templates, one can further customize the store through various add-ons and integrations available on most e-commerce platforms. They might be on a charge basis but are available in more e-commerce website builders than website builders.

An attractive site with the desired products at a feasible rate would be in vain if it did not catch the customer’s eye. Most e-commerce builders are aware of this and have integrated SEO tools enabling the site to pop up in search engine results.

These platforms also offer detailed analytics through which the visitors on the page can be traced and learn about their purchasing behaviour. Other marketing methods like paid ads, product reviews, discount offers, gift cards, email marketing etc. can be undertaken through an e-commerce website.

A website builder will be limited to these features, and these advanced features are usually associated with the e-commerce subscription part of any website builder.

Security is one of the critical features of any website; the data must be safeguarded from any sort of cyber-attacks or crashes. Additionally, the information about the customer must also be safe and secure.

The platform should have PCI-DSS, SSL certificate, fraud prevention software, regular backups, etc., to prevent data crashes or breaches. A powerful web hosting provider is another necessity to maintain the security of information. The e-commerce website builder comes with most of these features in its plans.

Which Is The Best Choice For You?

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Multiple e-commerce builders are available in the market; few require technical knowledge, whereas few don’t need an understanding of the technical elements. Identifying the right e-commerce builder for the business is the primary step toward starting an online store.

If one already owns a website and wants to expand the business by bringing the commercial aspect into it, then e-commerce will be the right choice. Most website builders include a drag-and-drop feature through which the designing becomes easy and quick.

If one has the technical expertise, then open-source e-commerce platforms are available that can be integrated into the existing website. For example, the WooCommerce plugin is available for WordPress users, which will give complete control over the site.

Other open-source platforms can be explored, and the apt one can be integrated with the website. On the contrary, if one is looking for an all-in-one inclusive e-commerce solution and doesn’t mind investing a good amount of money in procuring such options, then multiple e-commerce builders are available in the market.

The SaaS e-commerce solutions offer a well-designed store with tons of features and round-the-clock customer support with a money-back guarantee to its customers. Today, various e-commerce solutions are available, making it easier to launch a profitable online business.

A website is undoubtedly a necessity irrespective of the commerce element, and if the venture focuses on trading, then a website is a crucial part of it. Best Website Builders for Small Business: Promoting Your Business Online.

You can only sell when your business gains followers and popularity. It should reach out to potential clients who would wish to come back to you. For this, the website must be designed accordingly and your digital marketing strategy should be on point. Here are some platforms which can help you out:

1. Fynd Platform

Fynd Platform

One of the most popularities though relative new platform is the Fynd platform. It has all types of features needed to build a website to showcase your products and services.

You do not need technical expertise to use the tools and they take 10 minutes to set up. The platform has many premium features comparable to Wix and Shopify but all these are available at a practice price. This makes it accessible to a lot more people with business venture of every stature.

Especially for building a website to showcase products and gain exposure from potential clients, the Fynd platform has more than enough tools to customize the website accordingly. You can always upgrade to a better plan and expand the website later.

2. WordPress


WordPress is one of the most popular website builders out there. They have premium and free solutions making it suitable for business of all stature. Moreover, there premium plans come at attractive rates which is an added advantage.

Themes, ease of use and overall domain value are highly effective to build a website that can promote and help with sells. They have a plethora of design elements, options for add-ons which together can ensure your website gets the required exposure. It is also simple enough to sync your social media pages to get better exposure through this platform.

3. Jimdo


It is one of the best free website builders available to create a platform to promote your business and eventually start selling later on. It is a quick and easy to use website builder that is ideal for small businesses. In the initial days, you can sell up to five products for free and then start a premium membership.

The experts behind Jimdo have designed a unique interface which makes it easy and quick to build a business website with basic knowledge. It has an ADI editor product called Jimdo Dolphin which is impressive tool to create a free website easily.

Moreover, they have in-built powerful SEO tools that can effectively handle the SEO and also give you insightful instructions on the next promotional strategy for your business. If your target audiences are mobile users, Jimdo is perfectly suited for that. 

Websites built on Jimdo are highly responsive to all devices making it easier to reach your target audiences. The only drawback of Jimdo are the support tools which can be improved. Especially if you are using the free version, support can take a long time to come.

4. SITE123


This is a great platform for new businesses. If this is the first time you are venturing into the digital world for your business, SITE123 is the best place to go. It is simple enough and can get a website started quickly.

You can build simple and effective websites which are perfect for promotions. They are very easy to set up and you can add the essential features that will help your business to get noticed. But if you wish to push boundaries of website design, this is not the platform for you.

It is a completely free platform. This also means the functionality are limited. The platform can get confusing in a haze of numbers and letters which is another downside. But on the brighter side, the design elements and tools are extremely helpful and teaches you a lot about building your own business website.

Without any tech skills, you can quickly set up a website that looks professional, though not very fancy. The live chat support is a great help for first timers and they are very prompt and responsive regarding every query you have. They also have great creative help with predefined colour combinations, fonts and suggestions that are ideal for your business type.

Fynd platform banner for free demo

5. Strikingly


One-page websites are perfect for promotional purpose. Since the users do not have to navigate too much to find what they need, such websites draw a lot of potential clients who can be redirected to your sales platforms from here. If this is what you are looking for, strikingly is the perfect free tool to do that.

It is a free platform that aims to simplify the website building process at minimal cost. You do not require any expertise to use their website builder tools efficiently. Moreover, they have a quick onboarding tour for their users to familiarise them with every feature.

The most attractive part is their image gallery. It has everything you need to make a sophisticated website from scratch. If you do not have professional photos at hand, the website builder’s gallery will be sufficient to provide the most appropriate image. 

The live chat support is also superior where you get prompt guidance if you are stuck with any segment of the design or other elements. There is a drawback though- the speed of websites built on this platform are quite slow and hence they face a hard competition against other platforms like Wix or Weebly.

6. Webflow


Webflow is comparatively complex platforms and designed keeping in mind the professional website designers. The tools and plug-ins are quite advanced. But this means, the we can build more sophisticated websites easily with the tool.

Unlike Squarespace and Wix which uses drag and drop functions, Webflow uses padding and section blocks. It is more suitable for customizations and hence deemed useful to experts.

For a beginner, it can get a bit overwhelming in the beginning. Building a website can take at least a couple of hours on this platform but the end results are worth the time. It comes with a virtual design assistant that will provide in-depth tutorials on the go while you are using the different functionalities.

There is a wide variety of templates to choose and more creative flexibility to customize them. Furthermore, once you get used to the tools, the navigations to build a website is quite simple.

Adding or removing design elements are very easy thus, customizing the look gets simpler too. The only downside one can think of it the shift from usual drag and drop method of designing a website. It can be a hindrance to those used to the method.

7. Ucraft


If your business or promotional campaign is primarily visual with a lot of images- this is the platform to build your website. Ucraft is ideal for business owners who are focusing on user’s experience. Featuring your best products is quite easy with the help of this platform. 

The bold and large visuals offered by most themes ensure you are able to feature the images as the primary focus of the page. There are simple customization tools as well which will help to personalize the themes further. The main focus of website building on this platform is aesthetics.

The end results will be a sophisticated website that is comparable to premium platforms. However, the main drawback comes when you need to add texts. Since most themes are image driven, the font, style and even word limit is minimal.

Moreover, the free platform limits you to a 15 page only website. It is suitable for promotion but if you want to sell through it, getting a premium subscription is advisable.

8. Webnode


Webnode is another free tool known for the quick and effective design structure. If you do not have time to build your website from a scratch or customize the templates- this is a great choice. It is simple but also limits your creative flexibility compared to other website builders for promoting small businesses.

The sign-up process is bit elaborate but once it is done, the tool is quick and simple to use. There is barely any learning curve for this platform hence first-time website builders with no knowledge of the technicalities can also built without any mistake. You can finish the work in as less as five minutes.

Most of the templates are clean and minimalist. You can easily use them to build the website from scratch and still get a sophisticated look. However, you cannot change the chosen template later once it is set up.

Hence, given enough time to finalize the best template. The free plan also comes with limitations like the domain name, lack of password protection, backups or e-commerce feature.

9. Mozello


This is one of the most intuitive and user-friendly website builders available for free. Designing a website is done very quickly through this platform. Finding the various tools and settings is also quite easy on Mozello.

The menus are well organized and simple. You can easily build a simple business website with the help of this platform. However, the customizations are limited on the free version compared to other similar platforms. It also provides e-commerce features on the free version too.

It can also be used for creating multilingual sites. However, for a free SSL certificate and domain, you need to opt for the paid version. Overall Mozello has a high appeal for its intuitive interface which is simple enough for beginners as well.

Best Website Builders For Small Business: Selling Products 

Selling is the ultimate goal of a business. For that you need a website where e-commerce features can be included. Website builders have specific tools to add these features.

Here are some of the top website builders which will help with building a website suitable for your e-commerce goals:

1. Fynd Platform

Fynd Platform

The Fynd Platform has superior tools to create a holistic e-commerce website where you can sell anything and everything. They have flexible payment gateway tools, e-commerce cart features, higher security for the website and much more.

All these together will help you get the best deal from your clients. They also have many different marketing tools to help your business get better exposure. The e-commerce website on Fynd platform can be build in a matter of minutes and you can start selling right away.

There is no additional commission levied by the website for your sales, which is another benefit of the platform. Altogether, you get some attractive tools and setup solution which will help you make your website live in a few minutes and expand the business. 

Want to Start Selling Online with Fynd Platform?

Fynd Platform is our top-rated ecommerce website builder, and for good reason with 30 days free trial!

2. Square Online

Square Online

A simple and sophisticated website can be created with the help of Square Online for small businesses. It is an abode of tons of attractive themes that a business can utilize to create a beautiful website.

Square Online is a flexible platform that can be adapted for all industries. It offers four types of plans, including a free plan. The paid plan starts at $12 and goes to $72. The free plan is aimed at selling products online, and the advanced versions can be used to scale up the business.

One can sell unlimited products on Square Online through social media handles like Facebook or Instagram. It encloses an inventory management system and abandoned cart recovery feature, which is very important to boost sales. Overall, the plans are pretty feasible, and the free domain feature applies to paid subscribers.

The major disadvantage of this platform is the transaction cost incurred at every transaction. This may add up to a reasonable amount for high-volume sales. The other major loophole is the limited customization option that limits one from creating the website. The support extended by the customer support network is a bit weak; the phone support is limited to a few hours on weekdays only.

3. Woocommerce


WordPress has a functional extension that enables various e-commerce functions called Woocommerce. In simple words, it is the e-commerce platform for WordPress. It helps in order processing and management and can create a simple online store to sell various types of goods. This platform doesn’t provide any kind of free trial for testing plugins but offers a thirty-day money-back guarantee.

The significant advantage is that it can be easily installed into WordPress and is open source. There are multiple themes available on WordPress to design the website into an attractive platform.

The functionality can be made more robust with the help of more than 300 extensions that are available to the users. The software undergoes repeated updating for new features, and the customer support is reasonably good. It is a user-friendly platform that can design a website quickly.

The major disadvantage is that every storefront requires an extension, which will incur a reasonable amount of money. It also needs an annual license purchase. The themes available on WooCommerce might not be that well coded.

Though the software update is beneficial, it might sometimes need technical assistance in installing or testing.

4. Selz


It is an e-commerce platform suitable for small businesses and allows selling products through multiple channels. In addition to the design and launching of the website, one can sell products through Facebook and Instagram with the help of this platform.

It offers three types of plans, each of which comes with unlimited storage, bandwidth and customer, customizable store and round-the-clock customer support.

The significant advantage of this platform is the ease of use that helps in designing the website quickly. It allows integrations with third-party applications and showcases analytics that helps to devise a strategy.

Selz enables users to use the platform for fourteen days without cost. It checks all the essential criteria required to run e-commerce. Selz allows selling products through various channels, and one can sell digital products also through this platform.

It has a minimal theme store providing significantly fewer options. The other disadvantage of this platform is the transaction fee charged for those who don’t use Selz Pay to make payments.

If one has an account with other providers, this transaction cost might be a lot to lose. Most of the tools are not available for entry-level plans.

5. Wix E-Commerce

Wix E-Commerce

One of the most famous and beginner-friendly website builders available in the market is Wixcommerce. It offers three plans that are in the range of $23 to $49 every month. All three plans provide the desired features a business owner might need to grow a business.

It allows the creation of attractive websites easily and quickly through tons of themes available in their store. There are over 500 themes that can be customized as per the need and converted to beautiful designs.

It provides multiple online trading tools in its e-commerce plans. If we compare, WIX plans are pretty affordable than its competitor's offerings, especially for selling subscription products.

One of the most significant drawbacks this platform possesses is the absence of a multichannel presence. One cannot integrate the site into famous e-commerce sites like Amazon or eBay.

One of the most significant drawbacks this platform possesses is the absence of a multichannel presence. One cannot integrate the site into famous e-commerce sites like Amazon or eBay.

6. Big cartel

Big cartel

It is the perfect platform to build your website and start selling for free. In most platforms it is essential to have a paid subscription to sell. Big cartel is an exception that way.

However, it is a very basic e-commerce website builder and hence comes with several limitations. It is primarily designed for artists trying to sell online. Overall navigation and command prompts are simple enough on this platform.

For starters, the free plan is quite effective and hence users can easily start selling without worrying about the cost. You get the best value for money even with the paid subscription. The charges for paid subscription are one of the least you find among such platforms.

The help and support team are quite professional and available for every query through the weekdays and during working hours. However, there is no on-call support on the weekend. It is best suited for a small-scale business that is not aiming for high growth.

The features to customize the website is very limited. For instance, you cannot add a blog section to your e-commerce website with Big Cartel. Moreover, certain sales features like retrieving abandoned cat are missing and your website will not be PCI compliant. Some users may also find the lack of customer service on weekends problematic.

7. Shift4Shop


The website builder relies heavily on backend tools and inventory features. However, the design aspect and creativity get stunted on this platform. But if you are looking for an e-commerce website builder with a great inventory system this is perfect for you.

Shift4shop is similar to Zyro in terms of features but cost much less. The inventory management system is particularly very efficient for this platform.

Moreover, it can help reformat the website every time you change the theme thus making the design elements quite popular too. It also has a wide range of built-in sales tools.

The tools and settings need some time to master and there are some limitations with customization. Apart from these, there are no other major drawback that users complain about this platform.

8. Squarespace commerce


Squarespace commerce is particularly designed for e-commerce purpose. It is one of the best e-commerce website builders and has the best value for money. There are several built-in features to refine your website and start selling as soon as possible. The cost is also affordable enough for a small business.

Squarespace commerce offer many templates and themes to explore. They are modern, sleek and designed to showcase your products perfectly. Moreover, you can customize these templates too which help you rebrand the products and the website on the long run.

The sales features are also outstanding, though not as good as Wix. But for a small business they are good enough for the time being. There is a squarespace app store from where you can add more extensions too. Lastly, the cost of the premium subscription is also affordable enough to small businesses.

The primary problem with the platform is the lack of flexible payment options. Moreover, the plans for e-commerce website particularly are very limited- there are only two such plans to choose from. Scalability is also low compared to other similar platforms.

Best Free Website Builder For Small Business

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Irrespective of the free tool you are choosing, there will be certain limitations. The features, and functionalities come for a price and especially for business purpose, these additional features are essential. 

However, there are some free website builders which are good enough to get you started. They come with tools suitable for promotion and even selling- all available in the free version. You can eventually upgrade once your store gets established.

One of these is the Fynd platform which is hands-down one of the best website builders for small businesses. It is a competitive alternative to shopify that offers all the relevant features for an online w-commerce website at much lesser rates.

With Fynd Platform you can get 24x7 customer support and end-to-end logistic support. Moreover, building the website is simple enough thanks to the drag and drop feature to add or remove plugins to enhance the website.

Reviewed by thousands at 4.9/5 or 9.9/10, the Fynd platform’s design elements, setup process, security, specifications are top-notch. Most importantly, it helps business owners from the remotest corner of the country to get access to digitization of their business. 

Fynd platform is not free of cost, but the charges are nominal compared to similar platforms and they offer superior features and add-ons comparable to the top premium platforms like Shopify and Wix.

Another free website builder worth mentioning is Mozello. It has a highly intuitive interface and one of the few free platforms that let you sell as well as promote the business. Though the design aspects are limited in the free version, it is quick to setup and good enough for beginners and small business owners.

They have premium subscription too which unlock several useful features like multi-lingual website building and free SSL certificate and domain.

Best Ecommerce Website Builder For Small Business

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E-commerce websites have more flexible design tools, customization options, higher security, flexible payment gateway and all kinds of features specifically designed to sell. Finding a platform that is free and provide all such facility can be tricky. 

However, you can easily find a platform that have all such tools and settings at very reasonable charges. Fynd platform is also noted for their e-commerce website building features. Even those who have no experience in using these tools can easily set up a website and start selling immediately.

They best part is the huge followership enjoyed by the platform. As a business owner with website designed through this platform, you can easily get exposure from the huge follower base of their platform. The platform can drive significant and relevant traffic to your website. 

Apart from Fynd Platform, Big cartel is another e-commerce website builder that offers free tools. It is a very basic website builder for e-commerce purposes. But since the tool is free, there are many limitations.

Nonetheless, a beginner business owner who is new to online business will find the platform easy to navigate and set up a basic store.


In an era where everything around us are being digitized, shifting your business online is the wisest choice. A good website, proper social media marketing campaign, and offering quality products are all you need for a successful online business.

With the help of website builders, creating your own website is a matter of minutes. Now that you have an extensive list of the best website builders like Fynd Platform, Wix and so on, you can easily give shape to your dream online store.

Especially with Fynd Platform, you get the benefits of the best website builders but at a much lesser cost. The platform is simple enough and you can easily master the tools to build the perfect website in a couple of hours at most.


What does a website builder do for your business?

These days, websites are essential to expand any type of business. A website builder helps to built such a website. It will help your business gain a strong footing in the online counterpart of the business industry. Around 71% of small businesses have a website these days, as per data from 2021.

What is the benefit of making your own website?

Having your own website help you gain more control on the course that your business expansion takes. It helps you gain more exposure from relevant clients from around the world. As a result, you can quickly expand the business with minimal investment and resource.

What must be considered while creating a website?

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There are several aspects of creating a website. While envisioning the design, all these must be noted so that your website is complete and appeals to the potential clients the moment they come across it. A proper call-to-action segment that is well written is a must. The colour scheme and typography are also equally important factors.

What is the most important thing in website design?

The content is the most important part of the website design. If you have quality contain it gets much easier to find better clients. The content alone can attract the clients to convert into leads if it is substantial.

What is the 15 second rule?

It is the maximum time for drivers to complete any tasks related to navigation that also involves visual display, and manual control of the website. This the time taken by a visitor to scan through the website. If they are staying longer than that, it means they are hooked to the content you are sharing.

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