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20 Best Website Builders for Small Businesses (December 2023 List)

20 Best Website Builders for Small Businesses (December 2023 List)

Maximize Festive Season Sales With Fynd Platform

Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

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As digitisation becomes an inseparable part of our lifestyle, embracing technology in every sphere is more important than ever. From daily life to business plans- the internet has penetrated our lives in every way. Especially in the entrepreneurial world, the internet is bringing about revolutionary changes in business. Irrespective of your business stature, you can make the most of the internet and grow it. The best part is that using the internet for business growth maximises benefits with nominal investment.

Start a social media page or a simple website- anything can work for your business when you create it correctly. Especially with building websites for a business, it is of utmost importance that you take the help of reputed website builders. Website builders can provide superior features that can hook visitors quickly. It is essential to grab the attention of potential clients. If a website needs to be better managed or designed, it is surveyed that 38% of people navigate to other websites within 3 seconds. It can make a vast difference in the exposure and ROI you get. Read on to learn about the different website builders that have gained popularity as the ideal platforms for small businesses.

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What Are Website Builders?

What Are Website Builders

A website builder is a program or platform that enables one to quickly and easily create a website. These help to construct websites without the need for manual code editing. They feature drag-and-drop software that allows one to customise the elements on a page with the help of available web page templates. Online and offline website builders are utilised to develop a website.

These require internet facilities to be operated and run Chrome provider’s service. These can be operated through a web browser like Chrome or Firefox. The significant advantage of this type is that it enables one to work at any time from any device.

Also, the website builder comes with a web hosting service, so purchasing is unnecessary. These are designed for people with minimal or no knowledge of coding.

These programs can be downloaded and installed on the computer. Once the website is made, it is uploaded to a web host. The significant advantage of this type is That it is used without an internet option. The disadvantage is the technical expertise required to upload the files to a web host.

Website Builder Process Flow: three significant steps

  1. One can pick any template as per the need from the website builder’s library.
  2. The built-in template can be edited and replaced with the required content; one can add new widgets and elements to make the website visually appealing.
  3. Publish the website to be viewed online.

How To Choose Website Builder For Your Small Business ?

1. Plan your budget

Plan your budget

The primary factor responsible for purchasing is the ability to afford it. One must draw a clear-cut budget to build a professional website. Every website requires some amount of money for domain registering and hosting. In some scenarios, investment in getting high-quality images might also incur. Multiple website builders offer a free plan; however, a business site might need a higher version plan that provides an E-commerce solution, which might cause some subscription costs. 

Website builders function in a subscription mode, and the site will get deleted if payments are not made regularly. The trick in the game is that the introductory offer may initially appear tempting but might not include essential features like unlimited storage and robust bandwidth. Setting a budget beforehand can assist in identifying essential and desirable features.

2. Identify the need and Priorities

Identify the need and Priorities

To select the right website builder platform, it is important to have a clear idea of how you want your website to be. This will assist you in determining your priorities while searching for the right platform. Consider the following areas during your search:

Most website builders are designed for people with minimal or no experience with coding; however, there will be a level of ease associated with each. Some web builder interfaces may be hard to understand, whereas some may be more user-friendly.

If one does not have expertise or experience in the domain, it is better to go for a builder offering numerous in-built themes and simple design options. It is highly recommended to undertake the free trial of a few website builders and then finalize the best among them.

When it comes to an E-commerce set-up, it requires many essential features, including a shopping cart or check-out function, functions that encourage people to make purchases, etc. Before selecting a website builder, one must ensure it encompasses the suitable template and features to enable E-commerce.

One must ensure the E-commerce platform includes the necessary types of content like a video, photo gallery, or blog to attract customers. The additional function needed today is to see if the website is mobile-friendly.

One must ensure that the website builder should offer options that can easily make the website run well on a smartphone. Marketing and feedback are the two main pillars of any successful business today. Before deciding on a website builder, one must be clear if they want to embed social media handles on the site or want visitors to rate products or leave a comment. No matter how many advanced options a premium plan of a website builder offers, it is unlikely that it will have all the features that an owner is looking for. In such cases, checking if the builder offers integrations with third-party applications is best.

3. Offerings in terms of themes and Customisations

Offerings in terms of themes and Customisations

The core of a website builder is the theme they offer; the design process starts with the theme itself. The money invested could be better when the builder offers limited themes that allow fewer customisations. Hence before purchasing any website builder, it is assumed to possess enough themes to be customised based on your preferences.

4. Company's Reputation and Customer Review

Company's Reputation and Customer Review

One must undertake good research to understand the company's reputation. The client base, type of clients and the company's overall reputation are assessed before shortlisting. Website builders put forth big claims and use many marketing tactics to attract customers. But before signing up the agreement, it is crucial to do a client check by looking for customer feedback to get a clearer picture. One can also look for third-party review sites or social media to get honest feedback.

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5. The extent of Support through Customer Service:

Extent of Support through Customer Service

A simple website builder requires basic training to understand its features. See if the website builders have the resources to help impart such training. Even if the interface is straightforward, there may be times when one can run into problems or require clarity on a few things. So, it is best to look for features like "Help", "FAQ", and "customer support" before opting for any website developer. Also, checking out ways customer support is available, whether through phone, mail, chat, or another modality, is advisable. The availability duration is considered before finalising the builder because not all companies offer support around the clock.

6. User Friendliness

User Friendliness

Creating a website involves a lot of manual coding and programming, which is a cup of tea for experts. A website builder will make the process easy for a layperson as it involves in-built themes with a drag-and-drop function. However, it is a challenging cakewalk. One must test run the website builder to understand how intuitive it is. Every website builder comes with a different level of ease of use, and one can refer to external sources and see which one is more user-friendly.

7. Integrated SEO Features

Integrated SEO Features

The whole point of E-commerce gets diluted if Google cannot search it and add it to the listings. No matter how advanced or beautiful the website is, it is only helpful if visible to everyone. The SEO best practices must be implemented when the website is designed. The URL structure, data structure, site speed, mobile usability etc., must be set up in the desired way. A good builder must have a straightforward way to optimise SEO features.

8. Look for Data Ownership and Privacy Policy

Look for Data Ownership and Privacy Policy

The website builder should not claim the data; the privacy policy should lie with the owner. Beginners often need to pay more attention to this, but it is usually recommended to have data ownership. A data portability option should also be available if one wants to switch.

List Of Top Builders 

List of top website builders image is shown

A good website builder should be affordable and possess good features that are easy to use. The SEO tools must be great to be recognised by Google. Every website builder has pros and cons and should be carefully assessed before buying. The business needs are understood before opting for any web builder. In this article, we will talk about a few leading website builders that can be helpful for retailers who are planning to purchase a website builder.

1. Fynd Platform

Fynd platform home page

Best value for stores that prioritize customers

Fynd Platform

Best value for stores that prioritize customers

  • Sell a limitless number of products.
  • The transaction cost of 3%.
  • Top shopfront layouts.
  • A free trial is offered.
  • Paid Programs: USD 7.5 to USD 31.39 monthly


Fynd platform is one of the best website builders for small businesses, comparable to Shopify. They have similar tools and features to help small business owners set up the platform quickly and start selling immediately. From building responsive and multilingual websites to seller panels, you get many things here and can use them to your advantage.

Fynd platform has many valuable tools for building a website in a few hours. The design dashboard has a drag-and-drop system, which is very easy to use and adds new design elements to your website.

You can create apps as well as responsive website with the help of the platform’s building tools. One does not require technical expertise to handle these tools. Did you know, mobile devices generated 54.8% global  website traffic in 2021?

Since you get multilingual support, the platform is easy to use for people from the country's remotest corners.

The platform has a smooth and well-integrated flexible payment system. Thus, managing the payments and profits from your business gets more manageable as your customers have a secured and fast checkout.

You can easily update the customisation of the website whenever you want. It is a flexible process; you can easily add more product categories and other new pages. Even updating the theme and colour scheme of the website is simple enough.

Have a more personalized interaction with your clients. You can easily grow the business organically by creating a personal bond with your customers. There are many add-on marketing and social tools like email marketing, SMS marketing, custom audience targeting, ratings and reviews and so on.

  • It has many tools for building an E-commerce website at the most nominal rates.
  • It requires no special technical skills to master efficiently.
  • It has very professional and prompt customer service.
  • Fynd platform is available for all kinds of businesses, including tiny businesses.
  • Fynd already has a huge follower base, which is advantageous for getting better exposure from target audiences.
  • Loved and reviewed with 4.9/5 stars by thousands of users so far.

  • Relatively new platform- not exactly a con, though.

  • 2. Wix



    The best e-commerce website builder available

    • Sell an endless number of goods.
    • 0% of transaction costs.
    • Outstanding creative freedom.
    • A free programme is offered.
    • Paid Plan Range: USD 16-USD 59/month.


    Wix is a very professional and powerful platform that multiple users across the globe use. It is the most preferred website that offers everything under an umbrella. The drag-and-drop feature of Wix helps to create a professional website within minutes. However, it might be tricky unless they are well-versed in the platform's features.


    Free version: Yes

    Free domain: Yes

    Storage: From 3GB

    Bandwidth: From 2GB a month

    Wix offers Nine types of plans-


  • Easy to use.
  • It offers a great collection of templates and a great selection of E-commerce tools.
  • Possess a huge application store that includes all the tools one might need.
  • Excellent marketing tools.

  • The whole platform can be tricky for a beginner because of the many options. A quick tour through the platform may make it user-friendly.

    Want to Start Selling Online with Fynd Platform?

    Fynd Platform is our top-rated ecommerce website builder, and for good reason with 30 days free trial!

    Final verdict:

    Wix is the perfect destination for small businesses and creative website lookers. It offers excellent customer support, a feature-rich platform, and great SEO tools and can be picked up by anyone for enjoyable website building.

    3. Squarespace



    Best for elegantly styled small company websites

    • Good marketing elements and a strong brand presence.
    • Embedded analytics.
    • A free trial is offered.
    • Paid Programs: USD 16 to USD 49 monthly


    Squarespace offers a beautiful approach to designing and content management. It is one of the most famous website builders, especially for small retailers. It allows the business owner to create a modern and visually appealing design. Squarespace is well-known among its users for its ease of implementation.


    Free version: No

    Free domain: Yes

    Storage: Unlimited

    Bandwidth: Unlimited

    Squarespace offers four plans that are -


  • Visually appealing template collection.
  • Perfect for photographers and for creating portfolios
  • A platform that is a complete solution to blog and E-commerce feature.
  • Domain transfer feature.

  • Important features like abandoned cart recovery are available at a considerable cost.
  • Though they have customer support, no phone support is available for resolving immediate issues.
  • Pricing is a bit expensive in Squarespace.
  • Overall lack of advanced marketing tools.
  • No support for third-party app integration and extension.

  • 4. Weebly



    The most affordable place to start for a small company website

    Very Good
    • Good website characteristics.
    • Customization is constraine
    • Not formatted for mobile.
    • A free programme is offered.
    • Paid Programs: USD 6 to USD 29 monthly


    Weebly is a web builder that provides users with blogging and E-commerce features as part of its content management system. It's popular for its affordable premium plans for small businesses. While it meets all the requirements for small businesses, experts believe its potential for future growth may be limited.


    Free version: Yes

    Free domain: Yes

    Storage: Unlimited

    Bandwidth: Unlimited

    Weebly offers five types of plans-


  • It is a pocket-friendly solution that allows one to create a high-quality site without much technical skills.
  • It possesses solid speed and encloses high design flexibility with innumerable themes.
  • The platform is pretty simple to use and easy to navigate.
  • Weebly mobile application is available.
  • Weebly offers a couple of bonuses like free domain, free SEO report etc.

  • Presence of many outdated templates and limited blogging tools.
  • Limited image editing options and SEO capabilities.
  • One has to pay to get support from the Weebly team; the phone support is available only to paid users.
  • Weebly doesn’t allow one to use their subdomain unless they are a paid subscriber.

  • Final verdict

    This website builder can be the best choice for small businesses as it is cheaper and will benefit one if one starts making the website from scratch. It is the most recommended tool for simple designing.

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    5. GoDaddy



    The cheapest and fastest website builder for small businesses is GoDaddy.

    • Hands-off ADI creation
    • Great marketing focus
    • The cheapest plan has restrictions
    • A free programme is offered
    • Paid Programs: USD 6.99 to USD 29.99 monthly


    GoDaddy Website Builder is a website creation tool allowing users to build a website without coding knowledge. It provides a user-friendly interface with drag-and-drop features, customisable templates, and mobile-responsive designs. The platform with the highest customer score after Wix is one of the most opted website builders due to its user-friendly formats and excellent SEO features.


    Free version: Yes

    Free domain: No

    Storage: Unmetered

    Bandwidth: Unmetered

    Weebly offers Three types of plans-


  • No requirement for technical knowledge.
  • Easy- to-use.
  • Works on any screen like a phone or tab.
  • Built-in marketing tools and great SEO features.
  • GoDaddy Insight feature that enables recommendations based on data from users.

  • Wrong choice for content-rich websites.
  • Limited features.
  • Unable to switch to other sites.

  • Final verdict

    GoDaddy is a quick solution and offers better value for money. A simple, budget-friendly website is created within minutes with the help of the GoDaddy platform.

    6. Shopify



    The best affordable choice for bigger stores

    Very Good
    • Sell an endless number of goods.
    • Transaction costs of 0% to 2%.
    • Modern sales techniques.
    • A free trial is offered.
    • Paid Programs: USD 29 to USD 299 monthly


    Shopify is an international online marketplace that started its journey in 2006. The portal hosts over one crore of businesses in more than 170 nations. The platform has a footfall of 1.16 billion visitors monthly and more than 2.1 billion daily users. It is famous as one of the most user-friendly platforms due to its simple structure. The registration process on the platform is free; one can sell the products for free for the first three days, and then a small amount is charged per transaction.


    Shopify offers three pricing plans for its users:

    Basic Shopify: This plan costs $29 per month and includes all the essential features for setting up an online store, including unlimited product listings, a website and blog, discount codes, and 24/7 support.

    Shopify: This plan costs $79 per month and includes all the features of Basic Shopify, along with additional features like gift cards, abandoned cart recovery, professional reports, and third-party calculated shipping rates.

    Advanced Shopify: This plan costs $299 per month and includes all the features of the previous plans, as well as advanced features like advanced report builder, third-party calculated shipping rates, and up to 15 staff accounts.

    Shopify also offers a 3-day free trial for all its plans, allowing users to test the platform before committing to a subscription. Additionally, users can choose from various add-ons and plugins to customize their online store and enhance its functionality, some of which may require additional fees.

  • Very popular among all kinds of businesses.
  • Simple to use and is the best option for non-technical people
  • A vast collection of themes makes the website look attractive and professional.
  • Shopify has more than 1200 apps that can help to automate the tasks.
  • It offers a dedicated support unit which functions 24*7 irrespective of the region.

  • The platform is expensive, and the free version has minimal features.
  • A transaction fee is associated with selling products and subscription costs to the applications one might need.

  • Final verdict

    If the budget is flexible, Shopify can be considered a website builder for any business. It provides the flexibility to grow a business and is the most easy-to-use platform for E-commerce businesses.

    7. Zyro



    An inexpensive website builder for small businesses

    • Experimental AI tools
    • Decent customer rating
    • A free trial is offered
    • Paid Programs: USD 2.69 to USD 39.99 monthly


    Zyro is a miniature version of Wix with many functionalities besides building a website. It gives an appealing look to the website and is very simple to use. The templates and themes of Zyro are incredibly stylish and professional, making it one of the most attractive junctions. However, the limitation of switching to another site is a significant roadblock encountered with the platform. Nevertheless, it can be a good choice for a beginner.



  • Good site performance.
  • Struggle-free setting up and adding an SSL certificate.
  • Simple and easy to use.
  • Platform to design logos and slogans.
  • A pool of stylish templates and tons of free images.
  • Many AI tools, including an AI writer.
  • Multiple payment options

  • Wrong choice for content-rich websites.
  • Limited editing options.
  • Poor customer support system.

  • Final verdict

    Zyro can be the apt choice if one wants to make a digital presence, and it is best for beginners. It may not be an ideal choice for advanced users, but these have a scope for improvement.

    8. Square Online

    Square Online

    Square online

    Cheapest online store builder

    Very Good
    • Sell an endless number of goods.
    • 2.9% plus a USD 0.30 transaction fee.
    • Very simple to use.
    • A free programme is offered.
    • Monthly fees range from USD 12 to USD 72.


    Square Online is a platform that allows one to create a website to manage various business transactions. It is customised for any industry due to an extensive range of features.



  • A free plan is available.
  • Competitive and transparent pricing with flexible plans.
  • Easy to use site with a dashboard to keep track of sales.
  • Inbuilt marketing features.
  • Sell products on social media handles like Facebook and Instagram.

  • Limited third-party marketplaces like Amazon, eBay.
  • Limited customisations.

  • Final verdict:

    Square Online's plans are reasonable and feature-rich for almost all industries. Though there are limitations concerning flexibility in editing, there is a fair enough number of options for an average user to explore.

    Want to Start Selling Online with Fynd Platform?

    Fynd Platform is our top-rated ecommerce website builder, and for good reason with 30 days free trial!



    A company that offers multiple web services like domain registration, web hosting, online marketing and website building to all kinds of businesses. It enables anyone to make a professional website for a small business. It has drag-and-drop features that allow one to customise the site.


    The main features offered are online marketing, reporting and analytics, online payment options, SSL Certificates etc.


    • ● Economical option.

    • ● Easy to use.

    • ● Possesses a large number of tools required for e-commerce.

    • ● Domain validity is restricted to one year.

    • ● The basic package has many limitations, especially if one is looking for e-commerce tools.

    10. HubSpot Website Builder



    HubSpot is software that excels in digital marketing and provides an all-in-one solution to E-commerce demands.


    The plans offered by HubSpot are:


  • An all-in-one platform for website creation, marketing, sales and customer support.
  • Offers a free CRM software.
  • It can be utilized for content marketing.
  • Easy to use.

    • ● Expensive option: Even the basic plan starts at $50 and includes only a thousand contacts. If one has to stretch beyond this, the monthly subscription cost will go to $800.

    • ● Rigid contracts, as in one, cannot cancel the plan once it is agreed for a pre-fixed term, and it will be billed until the contract is fulfilled. There will be no refund or cancellation offered.

    • ● Templates are hard to change.

    • ● In case technical support is required, one has to pay for it.

    Fynd platform banner for free demo

    Final verdict:

    If one is looking for a tool to help manage everything from start to end, then HubSpot can be one of the choices.

    11. Gator



    Gator is a website builder offered by the web hosting company HostGator. HostGator has been a famous website builder since 2002 and offers a vast range of services at three levels. This platform provides many programming languages. It allows users to easily create professional-looking websites without requiring any coding knowledge. Gator offers a wide range of customisable templates, a drag-and-drop editor, and built-in features such as E-commerce tools, SEO optimisation, and social media integration.


    It offers unlimited storage and flexible terms with unmetered bandwidth.


  • It offers unlimited space and bandwidth.
  • It allows the hosting of unlimited domains.
  • It has a unique feature of money back guarantee for 45 days.

  • The customer support response is slower at times.
  • The performance of the site is not up to the mark.
  • An additional fee is required in a few cases; for example, if one wants to restore from backups, it might cost some extra money.
  • It is not an economical option for business hosting.

  • Final verdict

    It is ideal for bloggers, personal websites and entrepreneurs; however, the site's overall speed needs improvement.

    12. Member Press

     Member Press


    It is an easy and powerful membership version of WordPress. It is an ideal tool if one plans to offer a subscription or membership to its users. The owner can grant or restrict access to products and pages at anytime. It is a robust platform that offers a solution to create a powerful website and is an all-in-one solution. Through this platform, one can even provide exclusive offers to members, making them return to the page.


    This platform offers no free plan


  • Encloses all types of payments.
  • Adaptable to all kinds of booking services.
  • Customized pages are available for members.
  • Multiple add-on option is available.
  • Ability to restrict access to certain pages and posts and offers an option to create a password-protected forum.
  • Integration with email services.
  • Decent customer service.

  • Not a pocket-friendly solution.
  • There is no lifetime option.
  • The user interface is not very smooth and seamless, especially in personalizing the pages or forms.

  • Final verdict:

    MemberPress is a good solution for website building and member management; however, if one is looking for more booking functions, search for a different site enclosing a dedicated plugin for booking.

    13. BigCommerce



    It is an all-in-one solution for a business set-up that includes website creation, web hosting, a product database, design tools, etc. It is a SaaS model, so one must not download software. In this platform, the more sales one has, the more they are expected to pay for a subscription. Based on the sales volume, the seller has to update the plan.



  • Powerful customization features that ensure a seamless experience.
  • It allows e-commerce in multiple channels and has omnipresence.
  • It has got robust SEO tools and ranks the site in search results.
  • Secure platform.

  • Pricing is tricky; one must understand the benefits against the money paid before investing in this platform.
  • Limited free themes.
  • Not a right fit for big companies.

  • Final verdict

    BigCommerce is the right choice for companies that are in the growing phase due to its multiple third-party integrations and multi-channel sales strategy.

    14. Duda



    A site that makes website designing simple, and this site doesn’t need technical skills as a prerequisite. It offers tons of templates that are edited and published by the owner. It is recommended for designers or freelancers who have to create many websites in a short-stipulated amount of time.



  • Simple and easy to use.
  • Plenty of apps and widgets are in-built.
  • A lot of customizable features.
  • Beginner Friendly.
  • Free trial for 14 days.

  • No free plan offered.
  • Other plans are expensive.
  • Poor SEO tools.

  • Final verdict

    Duda is not among the best website builders available in the market; however, it can be helpful to a freelancer who wants to manage multiple websites in a short time frame. Otherwise, it is quite an expensive option with limited features making it a bad deal for the owner.

    15. WordPress


    Cheapest blogging website builder

    Over the Average
    • Developed for blogging.
    • Integrated analytics.
    • Coding abilities useful.
    • A free programme is offered.
    • Paid Programs: USD 4 to USD 45 monthly


    WordPress initiated its journey as a blogging platform and eventually established itself as one of the largest CMS in the market. It is the leading choice for website development due to the various plugin options offered by the platform.



  • Comparatively less expensive platform for developing a website and is free to install.
  • Encloses a wide variety of professional themes.
  • Mobile friendly sites.
  • Powerful SEO tools.
  • Updating the site is easy.
  • Great tool for E-commerce options.
  • Online marketing options are available in surplus.
  • Good social marketing integration.

  • The navigation through design is a difficult task, especially for those without prior experience.
  • Most of the advanced features come at a price.
  • Security is of significant concern.
  • Various plugins are required with WordPress, and this plugin compatibility is a tough deal.

  • Final verdict

    If one plans to opt for this platform, it is recommended to consult an expert, as most of the cons mentioned above are sorted out with expert help.

    Difference between a website builder and an E-commerce website builder

    A website builder is a tool that allows users to create a website without needing coding skills. An E-commerce website builder includes all the features of a website builder and built-in tools for creating an online store, such as product listings, shopping carts, and payment processing. It's specifically designed for businesses selling products or services online.

    What Is An E-commerce Website Builder, And Is It Worth It?

    What Is An E-commerce Website Builder, And Is It Worth It

    An E-commerce website builder is a program that helps one to create a website that can sell goods online. It is one of the most straightforward and quick ways to trade products online. These builders assist in all sorts of activities like inventory management, shipping, to pay through a single platform. For example, WordPress is a website builder that helps one create an attractive website; Woocommerce is an open-source plugin for WordPress used by small and medium-sized businesses to sell their products.The E-commerce plugins come with a higher price as compared to website builders. 

    This is justified as they possess added security features to prevent fraud. In addition, there is always an associated return on investment as they help trade. If one aims to create handcrafted products, opting for an E-commerce website developer will be wise. However, it will be the wrong choice if one doesn’t want to sell many products online. In addition, a simple website builder would suffice if the plan is to make a regular blog or content post on the website. An E-commerce platform doesn’t prioritise the blog section and is always placed after the products.

    Differences and similarities

    Though used interchangeably, “website builder” and “E-commerce website builder” often indicate significantly different platforms. Though both platforms facilitate building your website, which is eventually used for promotional and business purposes, the tools, features and overall functioning are different to the core. Thus, depending on your plans to expand the business and its purpose, you must choose the platform accordingly. With the help of an E-commerce website builder, you can make an online storefront from scratch.

    You need not be familiar with the process or the technology since such platforms are equipped with plug-ins and add-ons designed explicitly. The E-commerce platform is comparatively more flexible with programming and customisation. You also get 24x7 customer support from the best E-commerce website builders. They have various marketing tools and features to implement a flexible payment gateway.

    A simple website builder’s perks are limited if your sole aim is selling. Websites built with a simple website builder are more suitable for showcasing the products and services of your business. It is a mode of better exposure from potential clients and product marketing. Visitors get enough information on the business from your website and can contact you based on that rather than place an order directly through the website. Read on to find out the fundamental differences between website builders and E-commerce website builders listed:

    Choosing the best without breaking the bank is the objective when selecting a feasible website builder for any business. Hence the E-commerce builder pricing must be attractive enough inclusive of all the desired features required to run an e-business. However, with every additional feature, the strings attached are thoroughly understood before selecting the platform.

    Most E-commerce platforms offer a free trial or a low-entry price offer. Still, as the customisations increase, a definite amount also gets added up in transaction fees, expensive add-ons etc.

    The E-commerce platforms are integrated with multiple third-party applications. One such category is the payment gateway which is a dire necessity for any business.

    There are website builders where one can use numerous gateways without being charged extra for the set-up. In addition, these platforms offer multiple payment methods like cash on delivery, money order, credit card payment, debit card payment etc. However, the bottom line of this feature is that the payment must be secure and traceable.

    The complexity of running an online business can be reduced with the help of multiple applications. E-commerce website builders can be a saviour as they allow the site to integrate with software and tools to make the job easier. The website builder might be limited regarding integrations, but most E-commerce website builders integrate with third-party apps for marketing, analytics, etc.

    The unique selling point of every website should be studied, and pick the one that fits in with your business type. The website should possess all the desired features required to undertake any business.

    Usually, the E-commerce builders check all the essential checklists needed to sell a product, from displaying the product to ensuring the delivery of the product.

    Site management and customisations should be easy for the one using the platform. If one needs to approach the vendor for every minute thing, then the platform might be the wrong choice. The E-commerce builder must have a comprehensive support system through multiple media and be available round the clock.

    There are two ways by which this works, i.e., the hosted ones, which offer to host the store and the self-hosted platforms, where the hosting solution needs to be figured out. If one focuses on simplicity and beginner-friendly, then E-commerce builders can be the right decision; on the contrary, if customizability and scalability are the lookouts, E-commerce can be bad.

    An effective inventory management, billing and payment processing system, product display, ordering platform, security, and marketing strategies are all core aspects of an E-commerce website builder. However, these features are available in almost all E-commerce website builders and will not help survive the market competitors. The only way to stand ahead in the race is to bring customisations to the website and enhance the look and feel.

    Most website builders offer users various templates and themes; an E-commerce platform will enable a more comprehensive selection and customisation options. Apart from themes and templates, one can customise the store through various add-ons and integrations available on most E-commerce platforms. They might be on a charge basis but are available in more E-commerce website builders than website builders.

    An attractive site with the desired products at a feasible rate would be in vain if it did not catch the customer’s eye. Most E-commerce builders know this and have integrated SEO tools enabling the site to appear in search engine results. These platforms also offer detailed analytics through which the visitors on the page can be traced and learn about their purchasing behaviour.

    Other marketing methods include paid ads, product reviews, discount offers, gift cards, and email marketing through an E-commerce website. A website builder will be limited to these features, and these advanced features are usually associated with the E-commerce subscription part of any website builder.

    Security is one of the critical features of any website; the data is safeguarded from any cyber-attacks or crashes. Additionally, the information about the customer must also be safe and secure.The platform should have PCI-DSS, SSL certificate, fraud prevention software, regular backups, etc., to prevent data crashes or breaches.

    A powerful web hosting provider is another necessity to maintain information security. The E-commerce website builder comes with most of these features in its plans.

    Which Is The Best Choice For You?

    Which Is The Best Choice For You

    Multiple E-commerce builders are available in the market; few require technical knowledge, whereas few don’t need an understanding of the technical elements. Identifying the right E-commerce builder for the business is the primary step toward starting an online store. E-commerce will be the right choice if one already owns a website and wants to expand the business by bringing the commercial aspect into it. Most website builders include a drag-and-drop feature to make designing easy and quick.

    If one has the technical expertise, then open-source E-commerce platforms are available that can be integrated into the existing website. For example, the WooCommerce plugin is available for WordPress users, giving complete control over the site. Other open-source platforms are explored, and the apt one can be integrated with the website. On the contrary, multiple E-commerce builders are available if one is looking for an all-in-one inclusive E-commerce solution and doesn’t mind investing much money in procuring such options. 

    The SaaS E-commerce solutions offer a well-designed store with tons of features and round-the-clock customer support with a money-back guarantee to its customers. Various E-commerce solutions are available today, making launching a profitable online business easier. A website is undoubtedly necessary irrespective of the commerce element, and if the venture focuses on trading, it is a crucial part of it.

    Best Website Builders for Small Businesses: Promoting Your Business Online

    You can only sell when your business gains followers and popularity. It should reach out to potential clients who wish to return to you. The website must be designed accordingly, and your digital marketing strategy should be on point. Here are some platforms that can help you:

    1. Fynd Platform

    Fynd Platform

    Fynd is a popular, new platform for building websites to showcase products and services. It offers all the necessary features and tools and does not require technical expertise. In just 30 minutes, you can set up your website with premium features similar to Wix and Shopify but at a more affordable price. This makes it accessible to businesses of all sizes. Fynd's tools are customisable, allowing you to create a website that fits your needs and attracts potential clients. As your business grows, you can upgrade to a better plan and expand your website

    2. WordPress


    WordPress is one of the most popular website builders out there, offering both premium and free solutions suitable for businesses of all sizes. One of the advantages of their premium plans is that they come at attractive rates. With a wide range of themes, user-friendly interface, and overall domain value, WordPress provides effective tools for building websites that can promote and boost sales. Additionally, the platform offers numerous design elements and options for add-ons, ensuring your website gets the desired exposure. It also simplifies the process of syncing social media pages for better visibility.

    3. Jimdo


    It is one of the best free website builders available to create a platform to promote your business and eventually start selling later. It is a quick and easy-to-use website builder ideal for small businesses. In the initial days, you can sell up to five products for free and then start a premium membership. The experts behind Jimdo have designed a unique interface that makes building a business website easy and quick with basic knowledge. It has an ADI editor product called Jimdo Dolphin, an impressive tool for easily creating a free website.

    Moreover, they have in-built powerful SEO tools that can effectively handle the SEO and give you insightful instructions on the next promotional strategy for your business. If your target audiences are mobile users, Jimdo is perfect for that. Websites built on Jimdo are highly responsive to all devices, making reaching your target audiences easier. The only drawback of Jimdo is its support tools, which could be improved. Support response times can be long, particularly when using the free version.

    4. SITE123


    This is a great platform for new businesses. If it's your first time venturing into the digital world for your business, SITE123 is the best place to start. It offers a simple and quick way to get a website up and running. With SITE123, you can easily create simple and effective websites perfect for promotional purposes. The setup process is straightforward; you can add essential features to help your business get noticed. However, if you're looking to push the boundaries of website design, this may not be the ideal platform, as its functionality is limited. The best part is that SITE123 is completely free.

    The platform can get confusing in a haze of numbers and let another downside. But on the brighter side, the design elements and tools are beneficial and teach you a lot about building your business website. Without any tech skills, you can quickly set up a website that looks professional, though not very fancy. The live chat support is a great help for first-timers; they are prompt and responsive to every query. They also have great creative help with predefined colour combinations, fonts and suggestions that are ideal for your business type.

    Fynd platform banner for free demo

    5. Strikingly


    Strikingly is a perfect tool for creating one-page websites that are ideal for promotional purposes. These websites attract potential clients by offering easy navigation and direct redirection to your sales platforms. Strikingly is the perfect free tool if you're specifically looking for this type of website. It aims to simplify the website-building process with minimal cost and does not require any expertise to use efficiently. Additionally, Strikingly provides a quick onboarding tour to familiarise users with every feature. 

    One of the most appealing aspects is Strikingly's image gallery, which has everything you need to create a sophisticated website from scratch. If you don't have professional photos, the website builder's gallery offers a wide selection of appropriate images. Moreover, Strikingly's live chat support is excellent, providing prompt guidance for any design or element-related issues. However, it's worth noting that websites built on this platform may experience slower speed, making them face tough competition against platforms like Wix or Weebly.

    6. Webflow


    Webflow is a comparatively complex platform designed keeping professional website designers in mind. The tools and plug-ins are quite advanced. But this means we can build more sophisticated websites easily with the tool. Unlike Squarespace and Wix, which uses drag-and-drop functions, Webflow uses padding and section blocks. It is more suitable for customisations and hence deemed useful to experts. For a beginner, it can get a bit overwhelming in the beginning. Building a website can take at least a couple of hours on this platform, but the results are worth the time. 

    It comes with a virtual design assistant that will provide in-depth tutorials on the go while you are using the different functionalities. There is a wide variety of templates and more creative flexibility to customise them. Furthermore, once you get used to the tools, the navigation to build a website is quite simple. Adding or removing design elements is very easy; thus, customising the look gets simpler too. The only downside is the shift from the usual drag-and-drop method of designing a website. It can be a hindrance to those used to the method.

    7. Ucraft


    If your business or promotional campaign is primarily visual with many images- this is the platform to build your website. Ucraft is ideal for business owners focusing on the user’s experience.  Featuring your best products is quite easy with the help of this platform. The bold and large visuals offered by most themes ensure you can feature the images as the page's primary focus. There are simple customisation tools as well which will help to personalise the themes further. 

    The main focus of website building on this platform is aesthetics. The result will be a sophisticated website comparable to premium platforms. However, the main drawback comes when you need to add text. Since most themes are image-driven, the font, style, and word limit are minimal. Moreover, the free platform limits you to a 15-page-only website. It is suitable for promotion, but getting a premium subscription is advisable if you want to sell through it, getting a premium subscription is advisable.

    8. Webnode


    Webnode is another free tool known for its quick and effective design structure. This is a great choice if you do not have time to build your website from scratch or customise the templates. It is simple but also limits your creative flexibility compared to other website builders for promoting small businesses. The sign-up process is a bit elaborate, but the tool is quick and simple to use once it is done. There is barely any learning curve for this platform; hence, first-time website builders with no technical knowledge can also build without any mistakes. 

    You can finish the work in as few as five minutes. Most of the templates are clean and minimalist. You can easily use them to build a website from scratch and still get a sophisticated look. However, you cannot change the chosen template later once it is set up. Hence, given enough time to finalise the best template. The free plan also has limitations like the domain name, lack of password protection, backups or E-commerce feature.

    9. Mozello


    This is one of the most intuitive and user-friendly website builders available for free. Designing a website is done very quickly through this platform. Finding the various tools and settings is also quite easy on Mozello. The menus are well-organized and simple. You can easily build a simple business website with the help of this platform. However, the free version's customisations are limited compared to similar platforms. It also provides E-commerce features on the free version too. It is also used for creating multilingual sites. However, you must opt for the paid version for a free SSL certificate and domain. Mozello has a high appeal for its intuitive interface, which is also simple enough for beginners.

    Best Website Builders For Small Business: Selling Products 

    Selling is the ultimate goal of a business. For that, you need a website where E-commerce features are included. Website builders have specific tools to add these features. Here are some of the top website builders that will help build a website suitable for your E-commerce goals:

    1. Fynd Platform

     Fynd Platform

    The Fynd Platform has special tools to create a holistic E-commerce website where you can sell anything and everything. They have flexible payment gateway tools, E-commerce cart features, higher security for the website and much more. All these together will help you get the best deal from your clients. They also have many marketing tools to help your business get better exposure. The E-commerce website on the Fynd platform is built in minutes, and you can start selling immediately. The website levies no additional commission for your sales, another benefit of the platform. Altogether, you get attractive tools and setup solutions to help you make your website live quickly and expand the business.

    Want to Start Selling Online with Fynd Platform?

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    2. Square Online

    Square Online

    A simple and sophisticated website can be created with the help of Square Online for small businesses. It is an abode of tons of attractive themes that a business can utilise to create a beautiful website. Square Online is a flexible platform that is adapted for all industries. It offers four types of plans, including a free plan. The paid plan starts at $29 and goes to $79. The free plan aims to sell products online, and the advanced versions are used to scale up the business.

    One can sell unlimited products on Square Online through social media handles like Facebook or Instagram. It enclosed an inventory management system and abandoned cart recovery feature, which is very important to boost sales. The plans are feasible, and the free domain feature applies to paid subscribers.

    The major disadvantage of this platform is the transaction cost incurred at every transaction. This may add up to a reasonable amount for high-volume sales. The other major loophole is the limited customisation option that limits one from creating the website. The support extended by the customer support network is weak; the phone support is limited to a few hours on weekdays.

    3. Woocommerce


    WordPress has a functional extension that enables various E-commerce functions called Woocommerce. In simple words, it is the E-commerce platform for WordPress. It helps in order processing and management and can create a simple online store to sell various goods. This platform doesn’t provide any kind of free trial for testing plugins but offers a thirty-day money-back guarantee.

    The significant advantage is that it can be easily installed into WordPress and is open source. Multiple themes are available on WordPress to design the website into an attractive platform. The functionality can be made more robust with the help of more than 300 extensions that are available to the users. The software undergoes repeated updating for new features, and customer support is reasonably good. It is a user-friendly platform that can design a website quickly.

    The major disadvantage is that every storefront requires an extension, which will incur a reasonable amount of money. It also needs an annual license purchase. The themes available on WooCommerce might not be that well-coded. Though the software update is beneficial, it might sometimes need technical assistance installing or testing.

    4. Selz


    Selz is an E-commerce platform suitable for small businesses and allows selling products through multiple channels. In addition to the design and launching of the website, one can sell products through Facebook and Instagram with the help of this platform. It offers three plans: unlimited storage, bandwidth and customer, customisable store and round-the-clock customer support.

    The significant advantage of this platform is the ease of use that helps design the website quickly. It allows integrations with third-party applications and showcases analytics that helps to devise a strategy. Selz enables users to use the platform for fourteen days without cost.

    It checks all the essential criteria required to run E-commerce. Selz allows selling products through various channels, and one can sell digital products also through this platform.

    It has a minimal theme store providing significantly fewer options. The other disadvantage of this platform is the transaction fee charged for those who don’t use Selz Pay to make payments.

    If one has an account with other providers, this transaction cost might be much to lose. Most of the tools are not available for entry-level plans.

    5. Wix E-Commerce

    Wix E-Commerce

    Wix E-commerce is one of the most famous and beginner-friendly website builders available. It offers three plans in the range of ₹80 to ₹325 every month. All three plans provide the desired features a business owner might need to grow a business.

    It allows the creation of attractive websites easily and quickly through tons of themes available in their store. There are over 500 themes that can be customised as per the need and converted to beautiful designs.

    It provides multiple online trading tools in its E-commerce plans. If we compare, WIX plans are more affordable than its competitor's offerings, especially for selling subscription products.

    One of the most significant drawbacks this platform possesses is the need for a multichannel presence. One cannot integrate the site into famous E-commerce sites like Amazon or eBay.

    The backend tools could be stronger. The storage offered by this platform is limited, unlike most platforms that provide unlimited storage space. Another issue is that once the website is published, it cannot be swapped with a new theme.

    6. Big cartel

    Big cartel

    Big Cartel is the perfect platform to build your website and start selling for free. In most platforms, it is essential to have a paid subscription to sell. Big cartel is an exception that way. However, it is an elementary E-commerce website builder with several limitations. It is primarily designed for artists trying to sell online. Overall, navigation and command prompts are simple enough on this platform.

    The free plan is quite effective, so users can easily start selling without worrying about the cost. You get the best value for money even with a paid subscription. The paid subscription charges are among the least you find among such platforms.

    The help and support team are professional and available for every query throughout the weekdays and during working hours. However, there is no on-call support on the weekend. It is best suited for a small-scale business, not aiming for high growth.

    The features to customise the website are minimal. For instance, you cannot add a blog section to your E-commerce website with Big Cartel. Moreover, certain sales features, like retrieving abandoned carts, must be included, and your website will not be PCI compliant. Some users may also need more customer service on weekends.

    7. Shift4Shop


    The website builder relies heavily on backend tools and inventory features. However, the design aspect and creativity get stunted on this platform. But this is perfect if you are looking for an E-commerce website builder with a fantastic inventory system.

    Shift4 Shop is similar to Zyro in features but costs much less. The inventory management system is particularly very efficient for this platform. Moreover, it can help reformat the website every time you change the theme, thus making the design elements quite popular. It also has a wide range of built-in sales tools.

    The tools and settings need some time to master, and there are some limitations with customisation. Apart from these, there are no other significant drawbacks that users complain about on this platform.

    8. Squarespace commerce


    Squarespace commerce is mainly designed for E-commerce purposes. It is one of the best E-commerce website builders and has the best value for money. There are several built-in features to refine your website and start selling as soon as possible. The cost is also affordable enough for a small business.

    Squarespace commerce offers many templates and themes to explore. They are modern, sleek and designed to showcase your products perfectly. Moreover, you can customise these templates too, which help you rebrand the products and the website in the long run. The sales features are also outstanding, though Wix could be better.

    But for a small business, they are good enough for now. There is a Squarespace app store from which you can add more extensions. Lastly, the premium subscription cost is also affordable enough for small businesses.

    The primary problem with the platform is the need for more flexible payment options. Moreover, the plans for E-commerce websites could be more varied- there are only two such plans to choose from. Scalability is also low compared to other similar platforms.

    Our Choice For Small Businesses Website Builder

    Our Choice For Small Businesses Website Builder

    The best free website builder for small businesses, regardless of the free tool you choose, will have certain limitations. The features and functionalities come for a price, especially for business purposes; these additional features are essential. However, some free website builders are good enough to get you started. They come with tools suitable for promotion and selling- all available in the free version. You can eventually upgrade once your store gets established.One of these is the Fynd platform, hands-down one of the best website builders for small businesses. It is a competitive alternative to Shopify, offering all the relevant features for an online w-commerce website at much lower rates. With Fynd Platform, you can get 24x7 customer support and end-to-end logistic support. Moreover, building the website is simple enough, thanks to the drag-and-drop feature to add or remove plugins to enhance the website.

    Reviewed by thousands at 4.9/5 or 9.9/10, the Fynd platform’s design elements, setup process, security, and specifications are top-notch. Most importantly, it helps business owners from the country's remotest corner to access digitisation of their business. The Fynd platform is not free, but the charges are nominal compared to similar platforms. They offer superior features and add-ons comparable to the top premium platforms like Shopify and Wix. 

    Another free website builder worth mentioning is Mozello. It has a highly intuitive interface and is one of the few free platforms that let you sell and promote the business. Though the design aspects are limited in the free version, it is quick to set up and good enough for beginners and small business owners. They also have a premium subscription, unlocking useful features like multi-lingual website building and free SSL certificate and domain.

    Best E-commerce Website Builder For Small Business

    Best Ecommerce Website Builder For Small Business

    E-commerce websites have more flexible design tools, customisation options, higher security, flexible payment gateway and all kinds of features specifically designed to sell. Finding a free platform that provides all such facilities can be tricky. However, you can easily find a platform with all such tools and settings at very reasonable charges.

    Fynd platform is also noted for its E-commerce website-building features. Even those without experience using these tools can easily set up a website and start selling immediately. The best part is the considerable followership enjoyed by the platform. As a business owner with a website designed through this platform, you can quickly get exposure from the considerable follower base of their platform. The platform can drive significant and relevant traffic to your website. 

    Apart from Fynd Platform, Big Cartel is another E-commerce website builder that offers free tools. It is an elementary website builder for E-commerce purposes. But since the tool is free, many more things must be improved. Nonetheless, a beginner business owner new to online business will find the platform easy to navigate and set up a primary store.

    All the best small business website builders: Round-up

    Here is a list of all the small business website builders we have listed for your reference. A round-up here will help you understand the extent of selection ahead of you. Give your business the best without any compromise with the help of any of these website-building platforms:

    1. Fynd Platform

    2. Wix

    3. Squarespace

    4. Weebly

    5. GoDaddy

    6. Shopify

    7. Zyro

    8. Square Online


    10. HubSpot Website Builder

    11. Gator 

    12. MemberPress

    13. BigCommerce

    14. Duda

    15. WordPress

    16. Website Simple

    17. Jimdo

    18. SITE123

    19. Strikingly

    20. Webflow

    21. Ucraft

    22. Webnode

    23. Mozello

    24. Selz

    25. Wix Ecommerce

    26. Woocommerce

    27. Square online

    28. Big cartel

    29. Shift4 Shop

    30. Squarespace Ecommerce


    In an era where everything around us is digitised, shifting your business online is the wisest choice. A good website, an excellent social media marketing campaign, and offering quality products are all you need for a successful online business. With the help of website builders, creating your website is a matter of minutes. Now that you have an extensive list of the best website builders like Fynd Platform, and Wix, you can easily shape your dream online store. Especially with Fynd Platform, you get the benefits of the best website builders but at a much lesser cost. The platform is simple enough; you can quickly master the tools to build the perfect website in a few hours.

    Maximize Festive Season Sales With Fynd Platform

    Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

    hero image

    What does a website builder do for your business?

    These days, websites are essential to expand any type of business. A website builder helps to build such a website. It will help your business gain a firm footing in the online counterpart of the business industry. Around 71% of small businesses have a website, as per data from 2021.

    What is the benefit of making your website?

    Having your website helps you gain more control over the course that your business expansion takes. It helps you gain more exposure from relevant clients from around the world. As a result, you can quickly expand the business with minimal investment and resources.

    What must be considered while creating a website?

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    There are several aspects of creating a website. While envisioning the design, all these must be noted so that your website is complete and appeals to potential clients the moment they come across it. A proper call-to-action segment that is well-written is a must. The colour scheme and typography are also equally important factors.

    What is the essential thing in website design?

    The content is an essential part of the website design. If you have quality, it makes finding better clients much more manageable. The content alone can attract clients to convert into leads if it is substantial.

    What is the 15-second rule?

    It is the maximum time for drivers to complete navigation-related tasks involving visual display and manual website control. This is the time taken by a visitor to scan through the website. If they stay longer than that, they are hooked to the content you are sharing.

    How do I choose the best website builder for my small business?

    Consider your business needs, budget, and technical skills. Read reviews and compare features and pricing of different website builders to find the best fit for your business.

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