Building a business and running it is easy, but it mostly depends on the lead generation part. With so many different tools and platforms available, choosing the right one for your business can be overwhelming. This article will review some of the best B2C lead generation tools of 2023 to help you make an informed decision.
From marketing automation platforms to landing page builders and specialised lead generation software, we'll cover a range of options to suit different budgets and needs.
Whether you're a small business owner looking to grow your customer base, or a marketing professional seeking to optimise your lead generation efforts, we've covered you. So let's dive in and explore the top B2C lead generation tools of 2023.
Your ideal B2C lead-gen tool
While every B2C lead generation tool has its own unique set of capabilities, they all generally strive to help you grow the size of your customer database. An ideal B2C lead generation tool in 2023 should be easy to use with a straightforward interface to set up and implement.
It should also be customisable, allowing you to tailor its features and settings to meet your business's and target audience's specific needs. As your business grows, the tool should be scalable and able to accommodate an increasing number of leads and customers.
In addition to being easy to use and customisable, a good B2C lead generation tool should also be data-driven, providing robust analytics and reporting capabilities.
This will allow you to track the performance of your lead generation efforts and make informed decisions about how to optimise them. The tool should also integrate seamlessly with other marketing and sales tools you may be using, such as email marketing platforms and CRM systems.
Finally, an ideal B2C lead generation tool should be cost-effective, offering a good value for the price and providing a strong return on investment for your business.
The perfect tool for your company will rely on your objectives, preferred clientele, and financial constraints. We've selected some of the top lead-generation tools to help you narrow your selections.
1. Sender
For bloggers and e-commerce companies, Sender is an economical and user-friendly email and SMS marketing solution. Customers of Sender have access to a sizable library of pop-ups and forms to encourage sign-ups, similar to most lead generation platforms, and the opportunity to design their own from the start without coding knowledge.
All self-service options are available to customers with free, standard, and professional packages. Customers can learn how to use the platform by watching tutorial videos on their YouTube channel in addition to the support section on their website. Sender's Enterprise package offers access to a dedicated customer success manager for larger enterprises needing comprehensive account management.
2. OptinMonster
Leading self-service lead generation and CRO solution, OptinMonster assists businesses in expanding their email and SMS lists and boosting conversions. The OptinMonster platform offers more than 400 opt-in form templates and a drag-and-drop builder that enables users to develop sign-up forms from scratch without writing any code.
Every OptinMonster user is given access to the university, which offers online classes, webinars, printable cheat sheets, and more to assist business owners, marketers, and entrepreneurs in building their email databases and boost conversions.
3. Mailmunch
A lead generation and email marketing service for businesses, startups, solopreneurs, and bloggers are called Mailmunch. Mailmunch positions itself as a tool suitable for all industries and verticals thanks to its large selection of free opt-in and landing page templates, intuitive drag-and-drop builder, and quick-to-launch campaigns.
Exit pop-ups, embed forms, fullscreen covers, sidebar widgets, scroll boxes, and top-bar experiences are just a few of the forms and pop-ups that Mailmunch customers can design to drive email sign-ups.
4. Unbounce
To help businesses convert visitors into new email leads and loyal customers, Unbounce uses AI to build appealing landing pages. Unbounce is a flexible tool that offers landing page solutions for PPC advertising, social media, email marketing, and more.
To save customers from having to start from scratch, the Unbounce library is filled with fully customisable and testable landing page templates. Unbounce is a self-service platform, although logged-in users can use live chat for customer support if they are already customers.
5. MaxTraffic
MaxTraffic is an onsite marketing tool that combines promo bars, overlays, and web push alerts to boost website interaction, expand email lists, and more.
Any email service provider may be integrated with MaxTraffic, which also offers a drag-and-drop editor, GEO and URL targeting, A/B testing, scheduling, and statistics. MaxTraffic offers a limited version for free, and monthly costs for the business package begin at $49 per month.
6. Yieldify
With the help of Yieldify, a fully managed personalisation platform, e-commerce companies can engage their customers and increase sales. The Yieldify suite's strong lead generation tool is one of its most well-liked features.
Layered lead capture is a distinguishing benefit Yieldify offers when acquiring new email and SMS leads. Your lead forms will adjust to the various stages of your customers' journeys thanks to Yieldify's tiered approach to lead collection. They can raise lead capture rates by as much as 116% and are more engaging and unobtrusive.
7. Sleeknote
Sleeknote advertises itself as more than just your regular pop-up maker because it was created by marketers, for marketers. Sleeknote is a self-service platform that uses highly targeted pop-up adverts created with user experiences to increase business lead generation.
Sleeknote uses subtle and engaging strategies, such as gamification, sidebars, exit intent overlays, product giveaways, and gated content, to push users to subscriber lists as opposed to obsolete and invasive lead generation forms that seek to collect sign-ups upon website access. Sleeknote is a helpful lead-generating solution for growing businesses with over 1200 connectors, A/B testing, and a ton of pre-designed templates.
8. Thrive Leads
Thrive Leads is a powerful tool to take into consideration if you're trying to grow your WordPress website into a legitimate company. By including a Javascript snippet on their website, Thrive Leads customers may access a variety of opt-in forms at a cost-effective price point for start-up businesses.
Thrive Leads offers 290+ landing page templates in addition to opt-in forms to assist clients in generating more leads. With a sizable knowledge base, training materials, and webinars covering their drag-and-drop editor, A/B testing, and analytics, Thrive Leads has a tonne of resources to support self-service users.
9. SlickText
Through targeted, results-driven text messages, SlickText, another reputable industry leader in SMS marketing, aids in building meaningful connections with customers.
Customers of SlickText may expand their SMS database using website pop-ups, landing pages, social media opt-in links, and more by adding just one piece of code to their website.
Targeting rules generate more leads by displaying forms to customers at precisely the correct time. SlickText pop-up templates are simple to personalise to match your brand and collect particular client information.
10. Trustmary
To increase lead creation, Trustmary makes use of the persuasiveness of social proof and client endorsements. Consumers of Trustmary are able to easily integrate both textual and video reviews from customers into their email and SMS opt-in forms by combining all reviews and testimonials onto one platform.
The lead generation forms in the Trustmary library have already undergone testing and optimisation on other websites. Customers can A/B test various reviews for optimum impact and define triggering criteria based on page URLs, acquisition sources, and UTM tags.
11. Attentive
With the use of tailored text messaging, Attentive, a top SMS marketing tool, brands can forge lasting connections with their target audiences. Attentive can create opt-in forms for mobile, desktop, at checkout, on social media, email, and even in-person to drive more SMS subscribers for brands.
With a focus on US-based clients, Attentive is a fully managed platform that offers assistance with strategy, design, and engineering. Attentive is a powerful tool for companies wishing to expand the size of their SMS database and remarket to customers with interesting, data-driven messaging.
12. Klaviyo
A self-service growth marketing platform called Klaviyo enables users to offer more customised experiences using their own marketing channels, such as email, SMS, web, and in-app notifications.
Although lead generation is not normally a purpose of using Klaviyo, they do provide important tools for email and SMS capture, such as targeting and triggering criteria.
Customers who utilise Klaviyo have access to a library of pre-built, readily editable signup forms, A/B testing, and a simple analytics dashboard. Despite the fact that Klaviyo is a self-service tool, there is a support centre and a wealth of textual and video lessons to help users become familiar with the software.
How to Choose a B2C Lead Generation Tool?
Typically, a decent lead creation solution will offer the following capabilities:
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Suppose a lead generation solution checks all these boxes. In that case, you will likely increase lead generation, enhance user experience, boost engagement, strengthen remarketing database, make data-driven decisions, and maximise return on ad spend.
Benefits of B2C Lead Generation.
It starts by reducing the number of parts in your company, such as the number of workers, the associated expenses, and the absence of physical shops. Second, it closes the gap in competition. A tiny business, for instance, has the same online marketing and promotion capabilities as well-known corporations. Their budgets may differ.
However, they may close that gap in a way that wasn't conceivable with conventional sales by using marketing strategies and innovative campaigns. Thirdly, consumers can purchase goods from any location in the world. As a result, there is an endless market for advertising.
B2C also allows you to offer your goods directly to consumers without the use of intermediaries. Eliminating any pointless middlemen in the process. Additionally, because your firm depends on good relationships with your manufacturers and suppliers, you will naturally establish better ones in terms of supply and demand.
Closing Thoughts
Success in B2C lead generation will be attainable with the appropriate procedure, an effective approach, and efficient tools. All of them work together to deliver a wonderful customer experience that will elevate and shine your B2C brand in the market. Various organisations may have varied definitions of what success in B2C looks like.
Success for you can entail more revenue and company expansion. Or it can provide the best customer service and have outstanding reviews. Consequently, it's crucial to specify what you hope to accomplish with your business-to-consumer strategy. Then come up with a strategy to get there.
