Highly Impactful Ways To Build Trust For Your E-Commerce Website

Trust and relationships are the currency of businesses. It is impossible to survive in any business without a clear focus on building long-term customer relationships and deep trust. Without trust, customers would not transact with your eCommerce website, and it would cease to exist in some time.

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It would be best if you build a strong foundation of trust for an eCommerce business to succeed. Users need to feel safe and secure and have faith on the website before moving forward with transactions. Take a look at some highly impactful ways to build trust for your eCommerce business.

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1) Use trust seals & security certificates

A critical report says online sales have accounted for 30.2% of the fraud. This research calls for due importance to trust seals and security certificates. Another research says that for 88% of online shoppers, it is essential for eCommerce websites to include a trust certificate, while 70% of shoppers cancelled a transaction as the website did not have a trust seal.

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Popular trust badges

• SSL certificate for website security

• Norton secured (Powered by Verisign) – Antivirus Trust Badges

• McAfee secure – Antivirus Trust Badges

• PayPal Verified, Visa & Master Card – Payment security trust badges

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How to get the most popular badges on your eCommerce website?

You can follow these easy steps to get the most popular trust badge and ensure the website is safe for transactions and building trust.

• Choose a company to get your trust badge like Norton, PayPal and sign up for one of their plans

• The selected company will inspect your eCommerce website if it meets their requirement to get a trust badge

• If the eCommerce website meets all the needed parameters, the service provider will issue a trust badge.

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2) Display contact information

The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works ….. Jeff Bezos (Ex CEO & founder, of Amazon) Customers have great fear & doubts about doing business with eCommerce websites that do not display contact information—they believe it as a fraud website and refrain from interacting, engaging or doing business with them. 

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Many eCommerce websites display the contact information on top of the home page or use the Contact us page to show details like contact form, Toll Free number, email id, location on Google Maps, business hours & expected response time.

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Benefits of displaying contact us page on eCommerce website

• Make customers easily reachable to you

• Allows investors, advertisers, and potential business partners to contact you

• Build trust in the market as a company with transparent communication policy

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3) Use social proof-product reviews & testimonials

Studies show that hearing peer reviews about a product/service instead of a company's description about the same product & service makes consumers 12x more likely to buy.

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Customers want to talk and know about other customers' experiences before purchasing with a new business.  As they can’t talk to the old customers directly on the web, social proof has proved to be an intelligent way to record customer shopping experience in text or video format without worrying about their conversation getting lost on the internet. It can be read or viewed many times on an eCommerce website by prospective customers, which helps them make rapid shopping decisions.

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Some important types of social proof:

Product reviews & testimonials: It comes from customers or experts who have experienced the product and helps build credibility about the concerned product on the eCommerce website.

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Displaying statistics on product adoption: Customers scrolling an eCommerce website's product page often see the total number of customers that have purchased the product in the past. It builds excellent social proof that potential users can trust and instantly click the Buy Now button.

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Media Mentions: Newspaper readers or online users often see a company's brand story on newspaper and social media handles of media companies. It is viewed by lakhs & lakhs of people every day, which makes a good impression on the brand and serves as the best social proof.

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User-generated content: It refers to the content that online customers share. It includes users posting detailed posts about your brand or product on the internet & showing the products in action with real-time images/videos.

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Benefits of social proof in an eCommerce website

• Create authenticity around eCommerce website in a single glance

• Helps eCommerce owners in strengthening their brand value

• Attract new customers who have a high level of trust in your eCommerce website

• Its use can drive shopping hesitation out of customer’s mind

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4) Use high-quality images for products

When customers visit your website, they first want to see the product images to know about them. After that, people will explore more products, click on them, and finally buy them.

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As online buyers do not have the option to explore the product physically, great-looking photos can draw them to the product page, which can share a micro & macro view of the product and help build the brand's trust and credibility. Example: its look, size, fit, features, functioning, colour options. 

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Why go for high-quality images on your eCommerce website?

• A high-quality image is responsible for convincing customers and enticing them to click and complete the purchase. 

• A good image gives the customer an idea of whether the product will adapt to their needs and meet their expectations.

• The high quality of the photos allows you to attract attention, learn more about the product and make a good impression on the customer.

• Good-looking photos attract some great sales-qualified leads interested in purchasing the product.

• High-quality pictures have a higher sales ratio than products with low-quality images.

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5) Use 24/7 live chat

Chatting in real-time with customers and visitors is one of the best ways to build the trust they need to purchase your products and services. This real-time communication also allows you to provide personalized help in a way that was never possible before.

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Not many people recognize the value of live chat in building customer trust. Live chat support is added to the website as a frictionless way of resolving queries, quickest means to offer personalized help, efficient customer service, and boost customer engagement.

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What features to look for in live chat software for an eCommerce website?

• Ability to initiate a conversation with customers at different points in the sales journey

• Reduce shopping cart abandonment by connecting with customers if they are having a problem

• Set up audio and visual chat or message notifications so that no customer is left waiting

• Include detailed analytics to provide you with insight into customer data

• Use chat engaging features like eye-catchers, chat buttons & a pop-up chat window 

• Share files to allow agents and customers to send screenshots, catalogues, or offers

• Ability to internally transfer chats among different agents

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When it comes to eCommerce websites, trust is a huge factor in the success of a business. You want to make sure that your customers are confident in their purchases and receive their orders on time and in the condition that they were promised. 

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Fynd Platform will assist you in starting, growing, and scaling your online eCommerce business from scratch. It has helped numerous brands, including Body Café, Jade Garden, Mysa, and A Project, grow their eCommerce business. Create an eCommerce website and sell it all over India. There is no coding required. Schedule a demo today.