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How to Start Online Clothing Business in India

How to Start Online Clothing Business in India

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In the post-Covid period, the online clothing business in India has been experiencing a sharp growth rate. More specifically, the online apparel business has been getting success at a skyrocket speed.

According to the report published by Statista, the revenue of the online apparel sector of India will project INR 596.60 BillionMillion by the end of 2023.

Based on the current growth rate of the online clothing business in India, it can be predicted that the particular business in India will be growing at a faster pace shortly. As per the statistical report, the Indian fashion retail business will reach INR 914.20 by 2025. Moreover, the growth rate of the online clothing business will be 15.29% between 2023 to 2025.

Graph of retail business of clothing.

The online clothing business is assumed as the fastest moving FMCGs today. With the drivers of growth (digital channels), people can now get access through mobile devices and technological innovations. Hence, both the start-up firms and the large enterprises are showing their interest in the online clothing business over the brick and mortar operations.  

Difference Between Online Clothing Business versus Offline Clothing Stores

The pandemic period has come up as a boon for the online clothing industry. However, if you have a plan to start your online clothing business, then before starting you should know the business performance of the clothing retailers, who have goodwill in the market. It will in turn help to run your business in the competitive market.

The clothing retailers, who have brick and mortar stores and have been operating their business successfully for over a decade, will get more advantages if they start their businesses online. From that point, it can be stated that the start-up online clothing business owner will be a step back from the existing businesses. Hence, the start-up business sellers are advised to follow the business strategy of the competitors.

Fynd platform banner for free demo

Considering the current trend and growth in the eCommerce business, the clothing retailers also want to explore their clothing business online. Before one starts to sell clothes online, he should have a detailed idea about the concept of offline and online clothing business in a detailed manner.

1. Low Barriers to Entry

If one has plans to start an online clothing business, then they should opt for a good marketing strategy to make people aware of the eCommerce business. Otherwise, the customers will not get to know about the online business, unlike the traditional store.

Hence, before investing money in an online clothing business, the “to-be sellers” must plan the business strategy to promote the business to get familiarity. In addition, the sellers have to pay a lot for running a paid campaign regarding the business. This in turn increases the budget of the business. Therefore, sometimes sellers cannot execute all the plans successfully to start an eCommerce business. From this aspect, it can be said that there are low barriers to entry.  

2. Lower Overhead Costs

Compared to the physical store set-up and start of traditional business, the online clothing business is less expensive. To open a brick-and-mortar store, the sellers need to arrange a total of USD 50000 to USD 150,000. However, starting an online clothing business is way less than the clothing retailing business.

3. Convenient for Buyers

Purchasing clothes from an eCommerce website is more convenient than visiting a store to buy the stuff. For instance, the buyers can place the orders any day, any time and from anywhere they want rather than travelling to a traditional store for shopping purposes.

Anyone having a smartphone can browse the website and make their purchases. Moreover, the buyers will get their delivery at their doorsteps. Hence, purchasing clothes online is any day better option than offline buying.

4. Effect of Omnichannel Marketing

To improve the customer experience seamlessly, omnichannel commerce has been playing a major role. It helps to gain the revenue 33% more in the case of online clothing businesses.  

Steps to Start Online Business in India

As per the retail experts in Economic Times, the retail industry will take more time to revive after the COVID-19 pandemic. Considering the current situation, the retail store needs more time to revive.

Moreover, the retailing clothing business is unpredictable in terms of business growth. Hence, it is a better option to start an online clothing business in India. Check the steps here to start the online clothing business in India.

Step 1. Choose a Clothing Niche

To start an online clothing business, business owners should work on the clothing niche. More specifically, the sellers should be aware of the demographic of the target customers. The sellers should select a niche to know the specific interests.  

1. Bring Uniqueness to Business

The online clothing industry is very competitive. Unless you sell unique and authentic products, it will be difficult to grab the attention of the customers.  

The sellers are suggested to research a lot so that they can make a difference in the area of clothing, which they want to sell. Detailed market research will help you to find out the gaps in demand and cater accordingly.

2. Sell Something You Are Passionate About

A seller will get success in selling those clothes, which they are passionate about. For instance, if you have enough knowledge about sarees, and their varieties, then it will be wise to sell sarees online over the selling of western wear.

If you have better knowledge about the silk material, and saree types, then it will be any day better to sell than selling western dresses. Only do not forget to think from the customer’s point of view. Try to figure out what is trending, seasonal clothing and then implement it in your business.

3. Sell Something with Earning Potential

If you have already chosen the niche, try to sell those clothing items, which will have a higher earning potential. Because the ultimate goal of the sellers is to earn profit. More specifically, the sellers should sell such items, which are in demand in India, so that they can experience a quicker growth rate.

For instance, the demand for saree in India is very high as per the Google trend. Therefore, the sales of saree have been growing sharply. Go through the following image to find the high sales for sarees.

Sale of sarree in 12 months.

On the contrary, the sales of western wear like Jeans in India are comparatively lower than the sales of saree in India, which is visible in the following graph. Therefore, if the sellers choose to sell Jeans in India over Saree, then it will be difficult to gain profit.

Sale of jeans in past 12 months.

Hence, choose the product wisely for online selling. It will in turn reduce the risk of incurring loss in the online business.

4. Choose the Products for the Store

Once you choose a particular clothing item for online business, you should further work on its varieties, and which ones you want to sell. However, you are suggested to start first with small items. It will help you to earn more and one can easily grow the business fast.

If you are finalized to sell saree online, then also check the saree niche ideas here in the following section:

  • Silk saree
  • Cotton saree
  • Ready to wear saree
  • Party wear saree
  • Traditional sarees etc.

Try to figure out the demand for which types of sarees are more and start to sell that item. Once you get success and earn a decent profit, you can think of expanding your business and then increasing the saree collections/ varieties for your customers.

The clothing niche is important to choose so that the sellers will be able to identify the potential shoppers more easily. In addition, the clothing niche also helps a seller to develop a product list for the online clothing business, so that the sellers can attract the specific target market. It in turn helps you to limit the competition and can increase the chance of customer loyalty in the long term.

Some of the trending clothing niches of 2023 are:

  • Vintage clothing stores
  • Athleisure clothing lines
  • Sustainable fashion
  • Recommerce (Second Hand Clothing lines)

Step 2. Create a Business Strategy

Person playing chess with strategy.

In the next step after choosing a clothing niche, the sellers should create a business strategy. Every business should have an effective business strategy and plan.

1. Study the Market

It is mandatory to research the market when you are going to start a new business. Thorough research is required to successfully operate the online clothing business. Hence, the start-up sellers should not only study how the other stores in your niche are running the business successfully.

But also try to figure out why some other businesses, in your niche, failed. Once you find out the reason, you will be able to rectify it.

2. Study the Competitors

Next, the sellers should make a comprehensive study of the competitors and find out their strengths and weaknesses, what are the unique selling points (USP) of them and more. This peer reviewing will help the sellers to collect a detailed market strategy of the competitors and review them.

3. Select a Business Model

The sellers should decide what to follow, either white labelling or drop shipping for starting an online clothing business. There are a total of four types of business models that an online clothing business can follow:

  • Print-on-demand
  • Custom cut and sew
  • Dropshipping
  • Private Label

Each of the above-mentioned business models has its advantages and disadvantages. Choose the business model wisely considering the overall fashion store objective, budget and potential business skills etc.

Print-on-Demand Clothing Store Business Model:

It is one of the cheapest business models when someone has a plan to start an online clothing business. For instance, one can earn from the custom t-shirt printing business alone approximately 10 billion sales by 2025, by following the Print-on-demand business model.

More specifically, the Print-on-Demand business model is perfect when you want to print a logo and design on blank apparel and the rest of the things will be automated, then the sellers should opt for the Print-on-demand business model.

This is the most effective model when the sellers will deal with a small number of orders initially. Here the sellers will get plenty of types and colour options in the products.

 Fynd platform banner for free demo

Print, a successfully running print-on-demand brand, has launched a variety of new products and services this year (including activewear and warehousing stuff).

However, before choosing the print-on-demand model for an online clothing business, the sellers should know the major cons of this model. The profitability margin is lower if the sellers follow this business model. Apart from that, the sellers will get only limited options of adding branding tags, labels and other finishes.

Custom Cut and Sew Online Clothing Business Model:

If the sellers have the planning of opening an online clothing business, where they can showcase their clothing brand and design and can sell them, then following the Custom cut and sew online clothing business model will be best suited for them. Hence, the primary aim of the custom cut and sew business model is to meet the demand of the customers and by satisfying the sellers via customisation works.

If one has planned to start an online clothing business from scratch, then selecting the custom cut and sew business model will be ideal. Here, the sellers will get a complete idea from designing to manufacturing.

The best option of this model is it offers customization, as the sellers want. Nonetheless, sometimes a lot of management issues are found in this model since, the sellers will be the chief person for finding, confirming the design and coordinating with their pattern makers, and manufacturers and sourcing their fabric accordingly. To execute the entire thing, the sellers need a lot of time and also require an upfront budget.

For instance, to successfully start the online clothing business by opting for the custom cut and sew business model, here is the following the list of three renowned suppliers' names have been mentioned:

  • Clothier Design Source
  • The Pattern Makers
  • JLD Studios etc.  

Private Label Clothing Store Business Model:

As the name suggests, the Private Label Clothing Store business model allows the business owner to sell unique and customized products under the brand name. More specifically, instead of being designed in-house, the clothes for the customers will be designed, produced and branded for individual sale from a chosen third party.

At first, the business owners need to buy blank or label-less clothing items wholesale, after that they should add the custom designs. Tag or label before selling them. This business model can be more cost-effective compared to the print-on-demand business model. The business owners will get the option of negotiation for better rates for bulk purchasing.

Clothing business steps.

Like the above-mentioned two business models, there are some drawbacks to the private label clothing store business model. The business owners have to deal with the fulfilment and inventory management since they have to store the clothes for adding logo/ label if they choose this business model. Nonetheless, there are platforms for streamlining this process, such as Threadbird. It offers the sellers fulfilment of services if you wish to hold your stock.


Dropshippers in India is acting as a middleman between the customers and the manufacturers. In choosing the dropshipping business model, the business owners will directly send the product from the manufacturers to the customers.

Dropshipping is the most cost-effective business model for delivering items to customers. The business should not deal here with inventory management or store issues. Once the order is confirmed, the business owners will book the product to the manufacturers and under the assistance of the suppliers, the products will be delivered to the customers at their doorsteps.

Dropshipping Business model.

Moreover, the dropshipping business model is more convenient than the other business models in other aspects. This business model is very flexible and hence, the business owners can operate the business from anywhere. They should not run the business from a fixed place every day.

Dropshipping business models are very easy to set. With the Fynd platform, one can easily start and run an online clothing business with less investment.

Step 3. Choose an Ecommerce Platform

To start an online clothing business, the sellers must be associated with the eCommerce platform, where they can connect with millions of customers. When you operate the online clothing business under any eCommerce website, then you will get the flexibility of adding products, removing less demanding or less selling items, managing the orders and inventory and many more.

Here in the following, the list of factors, which are required to choose the appropriate eCommerce platform for your business, are discussed in a detailed manner.

1. Pricing Strategy

It will be wise to start an online clothing business that sells budget-friendly clothing products. Likewise, in finding the eCommerce platform, a similar concept is applied. Try to get associated with one of those eCommerce platforms, where the sellers do not have to invest much.

Once you sign up with an eCommerce platform for selling the items, you have to pay a recurring amount per month or per annum. Try to start with a low budget, so that you can enjoy the profitability percentage on a large scale from the online clothing business.

Subscription price of Fynd Platform.

2. Create a Business Account with Fynd Platform

To create a business account on the Fynd platform, the business owner only requires 30 minutes.

Step 1: Go to the Fynd official website. Next, complete the signup procedure

Homepage of Fynd Platform.

Step 2: Select the business name of the online clothing store and fill out the other details

Form filling page of Fynd Platform.

Step 3: Upload all the relevant Product details. Make sure, the business owners are efficient enough to click and upload good quality photographs for attracting the interest of the customers.

Third step of Fynd Platform

Step 4: Lastly, the business owner has to link the custom domain name. Therefore, the business owner will be able to make their brand website.

3. Additional Features

Before you create a business account for starting an online clothing business, the sellers should also look after a few more useful features. Some of these tools are like generating product descriptions, invoice generators, slogan making, terms and condition generators etc.

4. Design the Store

After creating a business account, the business owners should customize the store design. The sellers will get the opportunity to set the theme for their business accounts. Kidly note, when you select a theme, you should assure that the theme suits the kind of products you will sell. More precisely, the business theme should be aligned with the brand.

1. Pick Your Theme:

On the eCommerce website, the sellers should select the option like ‘Apply Theme’, where the sellers will get all the potential free themes for clothing brands.

Theme of shikha mehta

While the sellers will search for the right theme they should focus on the product images, so that the image can prioritize the functionality. On the image or video, the sellers should add some relevant characters and a sleek design, which can perfectly explain the theme. If the sellers want, they can apply for the paid theme.

Once you click on the “Edit” option, you will be able to edit the theme as per your preferences. For more assistance, click here.

Tip: Choose the theme of the online business stores in such a way that the customers can get an idea about the products you sold. There are options for further customization so that you can tell a story about your offers and services.

2. Customize the Theme:

The sellers are allowed to customize the theme of their business account with the Fynd platform. Once the sellers will click on the “Edit” option, they will be redirected to a new window, where they can customize the design as per their preferences.

Check the below-mentioned screenshot, and a seller will get the options for customising the website theme. After that click on the “Save” option, once you are done with all the editing, modification and customization.

The customer support team of the Fynd platform is always there to help the shoppers so that their shopping experience can be improved.

Theme customization of website.

More specifically, once the seller will click on the particular theme, the default options will come and they need to complete the editing.

If required the sellers can click on the “Add section” within the section sidebar. To increase the page authenticity, the sellers can add the customer's review there along with the trending products, and popular brands.

Add sections of Fynd Platform.

The sellers can also delete/ remove the irrelevant editing option by clicking the ‘Cross’ button. Kindly note, before clicking the ‘Save’ button, the customers are open to check the mobile view, and computer view of your website. After that save the selected option and go back to the dashboard.

3. Add the SEO Information

It is not only enough to make a business account with Fynd and to update the website to get ranked in the search engine, but also the sellers should also work on the SEO information to increase the page visibility to the potential customers.

The business owners need to click the setting option and then select SEO and start to add the SEO details like brands, collections, home, categories etc. Then click on the system page option from the drop-down list and choose the overflow icon. After that click on the “Update SEO” option.

In the next step, fill out the details like the title and description for the chosen system page. Try to write the title within 50-60 characters and 155-160 characters for description in the search results.

Tip: The business owner should add the most relevant keywords in the title and description

4. Add Important Pages

In the next option, the sellers should add the details like shipping information, privacy policy etc. To add the relevant information, the sellers should click on the setting option and start to fill in the details.

  • General Information: Here the business owners can update the store’s reachability with the location, contact and social details. The concerned person can choose the landing page, select the domain or can add the additional features here.
  • Product Configuration: Fill out the details related to the products, brand, detailed product description, seller details, configure and filter the category, the logo of the brand etc.
  • Inventory Details: Check and update the inventory details of the business. Based on the inventory details, the number of stock or its status will be shown on the website.

Inventory details of Fynd Platform.

  • Logistic and Support: To serve better customer support, the sellers can update the logistic section and provide customer support, so that the customers will get answers to their every query. The business owners can avail the following logistic support of the eCommerce website if they have plans to start an online clothing business.
  • Automated return an automated refund
  • Logistics Handling and Logistics follow-up and support
  • Store warehouse priority handling
  • Return location confirmation
  • Selection of the dynamic delivery partner etc.
  • Cart and Payment: Add the details like payment aggregators to facilitate every transaction. Also, select and configure the supported currencies for payments.
  • Policy: Do not forget to update the legal policy by writing the privacy policy and conditions for ethical and legal issues. It will in turn help the business owners to face any trouble related to safety or privacy breaching.

5. Adding Products to Website

Once you ready your website to get a life (after making updates from the dashboard), you should add the products to your store. The sellers have to add 1-2 lines of description along with the product name once they add the image of the products.

Along with the product image, the sellers should also add the images of the logo, landscape banner and portrait banner separately. Once all the details will be filled in, the business owner has to click on the Save button.

Page of adding products on website.

Under the product option, the business owner will get some more sub-options like product bundle, size guide and discount. Hence, along with the product description, the customers will get a detailed idea such as the available sizes of a particular product, is there any discount on the items or not etc.

6. Assistance for Making the Right Purchase

To enjoy a great shopping experience with the online clothing seller (who has a business account with the Fynd platform) and to minimize the return rates, the customers are seeking assistance, so that they can successfully make the right purchase.

If the shoppers are reluctant to browse on a public tablet, then the shop manager sends the QR code functioning in the Fynd store app, so that the customers can directly purchase from the mobile device.

The business owner should also deal with the policies related to shipping, cancellation, refund and return. If the customers wish to return or exchange an item (due for any reason), then the business owners will be bound to the respective policies.

The customer support team of the Fynd team is always there to help them so that their shopping experience can be improved. If required, the candidates can call the helpdesk number for further support at 9820204442 (the number is live 24/7) or can mail at

Apart from that, the customers can reach the Fynd customer care through social media:




7. Run a Test Order

After creating a business account and before going to the online clothing store, the business owners should go for a test order.

At first, the business owner can create a dummy account to get on to your online store. Ask your friend to place an order and check whether the payment gateways are integrated correctly or not.

Also, approach your store being a customer and if you are satisfied with the website services, then your website is good to go and get live.

 Fynd platform banner for free demo

Step 4: Launch Online Store

Once you are done with the creation of a business account with any eCommerce website, then the business owners should launch the website to the public forum. Unless the customers get to know about the online clothing store, they will not visit there. Hence, to increase the customers’ awareness, it is necessary to launch the online store with a proper strategy.

1. Strategize the Launch

This step is important to make the customers know about the newly opened online store. So that the potential customers can get an idea about the brand and their newly launched online clothing store.

Try to come up with some attractive offers and discounts to the customers, so that they can avail exciting sales on their first purchase. Also, offer the shoppers gifts along with their first purchase.

2. Integrating Social Media Accounts

The business owners should have a social media presence, which should be integrated with their online clothing store. Hence, it will be easier for business owners to share all the updates directly from the online clothing store to their social media handles.

3. Create a Buzz

Reaching the customers through social media is the most effective way, especially when you are going to start your new business.

The sellers can ask to get connected with high school friends, college classmates, and distant cousins to you through social media, so that your channel on social media platforms can enlarge and you can increase your reach. Everybody in turn will come up about your newly launched online clothing business as well as the latest offers, sales etc.

Step 5: Promote Your Online Clothing Store

In the next step of launching the website, the business owners should keep their focus on promoting the business, so that they can reach a large base of customers with their new launch brand.

1. Organic Marketing

Though creating a buzz is the initial step of organic marketing, it is not enough to promote the business. Organic marketing is a type of marketing strategy, where the sellers will not spend any money. Usually, organic marketing takes a lot of time to get traffic to your newly launched website or get quality leads for the business.

For successful organic marketing, the business owners should reach out to the people through vlogs, blogs, useful fashion tips etc apart from connecting through social media handles.

2. Email Marketing

Email marketing is one of the single best ways to target the customers, which provides significant value (email marketing has an average ROI of $42 for spending each dollar) more cheaply.  

Email marketing is a kind of direct marketing channel, through which the digital marketer can communicate with the audiences via electronic mail. The entire process will be done through automated mail. Otherwise, it will be difficult to send emails to hundreds of clients at one time using the personal email id.

Email marketing targets to get connected to those audiences, who have visited your store and left the website without purchasing anything. In the case of email marketing, create the retargeting audiences on Facebook based on the email list.

One can expect good sales directly from email marketing of the Fynd platform. Some of the most popular email marketing tools are highlighted in the following:

  • Mailchimp
  • ConvertKit
  • Aweber
  • SendPulse
  • Constant Contact

3. Paid Advertising

Google has its own paid advertising platform, which is known as Google Adwords. It helps to market your online clothing store. It will be more convenient if you run ‘Shopping ads’ for your store.

Apart from that, social media platforms have their own separate paid advertisement campaigns, through which you can also promote your business. Approximately 72% of US online customers admitted that paid social media advertising is helpful to bring some authentic leads.

4. Content Marketing

Content marketing can also attract, engage and retain the audiences with the writing power. Here, the marketer tries to create and share relevant articles, videos, podcasts and other media.

When you make a post on social media, you should add a detailed description of the product, offers and latest updates, so that the potential customers can get all the details. For instance, 47% of buyers prefer to read 3 to 5 pieces of content before making the purchase.

Through content marketing, a business can expect a 30% growth rate. In addition, 72% of B2B marketers stated that content marketing can increase more engagement of the customers towards a particular brand and can generate leads accordingly.

5. PPC Marketing Strategy

PPC marketing strategy

Pay-per-click marketing is a useful inbound marketing strategy, where the advertiser bids on a certain inbound marketing strategy. So that when the buyers will search for those keywords in search engines, your brand will automatically start to rank and hence, the buyers will get to see the website and particular products on the top, more specifically over the competitors.

PPC marketing is very relevant to attracting the target customers through the search of specific keywords. For instance, when the users will search for “Running shoes for Women”, the above-picturised searches will be found.

The primary aims of the PPC marketing strategy are:

  • Increasing sales
  • Generating leads
  • Promoting the brand awareness

Through the targeting settings and account structure, an advertiser can run a successful PPC campaign.

Step 6: Customize the Cart and Run the Store Efficiently

Help the customers in customizing their carts of the customers to uplift their shopping experiences. The following options of the Fynd cart page of your website can be customized. In this context, the business owners, who have business accounts with Fynd, can ask for the help of the experts of Fynd.

Cart image.

To get the access to your website on the Fynd platform, you should only follow the below-mentioned steps:

Platform Panel >> Sales Channel (Select the Application) >> Settings >> Cart and Payment >> Cart.

The business owner can enable the option of entering the GST number for the unique identification purpose. For instance, once the option will be enabled, then the buyers should provide the GSTIN (Goods and Service Tax Identification Number), and PAN number.

Details page.

To turn on the GST settings, go to Appearance >> Themes >> Edit >> Page Confirmation and after that choose the Cart landing option from the drop-down list. Lastly, click on the Save button.

If the business owner wants, he can enable the option like Google map of the buyers’ address. Consequently, it will be helpful for the suppliers to pinpoint the exact location in their shipment delivery to the doorstep. Hence, as per your preferences, the cart set-up of your website can be configured.

Google maps displayed on the screen.

The business owners can also avail the integrated features of the eCommerce websites like:

  • Video shopping experience
  • Analytics and Logistic support
  • Free plugins for channel management, conversions and customer service and more.

To attract customers, the business owners can enable the option like “Coupon with Reward. However, if the option will be disabled, then the shoppers will avail of any of the options, either coupon or reward, not both options.

To turn on both the coupon and reward points, then the business owner has to change the settings on the cart page. Click on Appearance >> Themes >> Edit >> Page Configuration and select the cart landing option from the drop-down list. Once you turn on both the options, then click on the Save option. Hence, as per the choice of the business owners, the configuration of the Page cart can be modified.

Cart of Fynd Platform.

Similarly, if the business owner wants to apply a delivery charge and enter the Threshold value, that will be paid to the customers as an additional delivery fee.

Delivery option of Fynd Platform.

Step 7: Customize the Checkout Process

The check-out part is one of the most integral parts of online shopping, since here the customers either complete their shopping by paying the amount or leave the website without completing the payment procedure.

With time eCommerce businesses have brought changes and updates to improvise this area of functionality, so that fewer customers will leave the websites. As a result, the sellers can boost their sales from the online clothing business.

1. Smooth Check-Out Process

As per the statistical report, approximately 60% of online customers leave the checkout process due to the uncertain appearance of unavoidable costs. It in turn increases the entire amount of the products.

Hence, the business owners should focus on transparency, so that the shoppers will be aware of pricing, taxes and other fees and they will not leave midway through the payment process.

To maintain transparency, the sellers must also provide an order summary, including the product image, brand name, size, colour, quantity, availability, specification, expected date of delivery etc. So, considering all the factors, the buyers will show their interest and want to complete the purchases. Also Read: Customize the Check-Out Option of Fynd Platform

2. Maintain Transparency Regarding Taxes and the Shipping Information

The customers will check the price of the particular products excluding the taxes. The tax is imposed on the entire cost of the added products in the cart. Apart from that, the packaging and shipping charge will also be added there.

Hence, make sure your customers that the final chargeable amount will be high. To satisfy the customers, the sellers can offer their customers exciting offers and rewards.

For instance, mention the price tag of the clothing items like Rs 800+shipping and delivery charge. Try to write the taxes and delivery charge in bold letters, so that the customers cannot overlook the factor and be ready to pay without leaving the checkout process.

3. Keep Secured the Payment Gateways

To avoid the shortage of cash, several customers prefer to pay the amount of the products using their credit card/ debit card/ Net banking/ UPI Id. Make sure the customers that their payment gateways will be secured in case of selecting a pre-paid option.

Also give multiple options of payments like cash on delivery, credit card, debit card, UPI ID, Phonepe, GPAY, Bank Transfer etc.

Kindly note: If you want to sell the products to the global market, then keep options for multiple currency payments.

To make the payment option also exciting, accept the payment gateways via Visa, MasterCard and American Express. Some of the popular payment gateways are Gift cards, PayPal, and Buy Now Pay Later (BNPL) options, which can also be included.

4. Make Sure Check-Out Button Works Smoothly

Due to page loading errors or technical glitches, sometimes, it can be seen that the check-out button does not work properly. This is the other reason for payment failure and the customers might leave the website immediately without completing the payments.

Hence, the sellers should constantly check whether the checkout button is working properly or not if they are running an online clothing store. Sometimes, it can be seen if the checkout button does not work properly, then it will be redirected back to the empty cart.

And during all these errors, a most demanded product can be sold out. It can in turn increase the dissatisfaction level of the customers who may leave the page. Therefore, you must check whether all the website's navigation is working smoothly or not.

Successful Businesses Running Online Clothing Store

If you are a start-up seller and wish to launch your online clothing store, then you can check out some successful businesses, which are running their online clothing businesses smoothly.

1. Chaula and Yesha

Homepage of Chaula and Yesha.

Chula and Yesha is a popular Indian Ethnic wear seller, which has been maintaining a business account with the Fynd platform. This brand already got recognition for selling a wide range of ethnic wear, which is simple yet elegant. Check the website here.

2. Havva Fashion

Homepage of Havva fashion.

Havva Fashion is a familiar fashion apparel brand, which is popular in selling varieties of Indian Kurti ranges of different prices. The website is user-friendly and every detail such as types of Kurtis, easy return policy, free shipping and availability of cash on delivery option, are mentioned on the home page itself.

3. Tillottama

Homepage of Tillottama.

Unlike the above-mentioned websites, Tillottama gained popularity for selling Bohemian (yet subtle) and western kinds of outfits. The website design is also very attractive and user-friendly. All the available details like collections, contact everything is there.

4. Noir Clothing

Hmepage of Noir clothing.

The primary aim of Noir clothing is to satisfy the customers with breathable masks. During the post covid era, when one steps out of home, she should be masked up. However, this summer it is difficult to wear every time. In this case, Noir's special breathable mask is a saviour.


Apart from taking only 30 minutes to create a business account, Fynd is the best eCommerce website, which is also good at making mobile apps. Hence, a start-up seller can also reach the customers through the mobile application.

Excluding the effective marketing policy, offering customized cart service, and managing the payment gateways, the Fynd platform also looks after the Order Management System (OMS). Hence, business owners do not need to be worried about the automated order processing system. Consequently, it reduces the probability of manual work.

Fynd allows the business owners to get a 30-day free trial, which includes the building of an e-commerce website with unlimited products, operating with in-house delivery partners and taking the service of inbuilt payment gateways. Compared to any other eCommerce website, Fynd is the best.

For instance, after completing one month, the business owners can take the subscription plan from Rs 599 to Rs 2499 per month.

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How can I start my own online clothing business from home in India?

To open an online clothing store, a business owner should follow the below-mentioned steps:

  • Sign up with an eCommerce website like the Fynd platform
  • Design the online store
  • Add the list of products you want to sell
  • Assist the customers in making the right purchase
  • Customize the cart
  • Deliver the products to the doorstep of the customers

Is it profitable to run an online clothing business in India?

Operating a business like online clothing is highly profitable in India. An online clothing business seller can earn 25% to 60% profit from the business. Along with this, the eCommerce businesses in India have been growing, this is the other indication of getting success of online clothing businesses in India.

Which online clothing businesses are highly profitable?

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Some of the most profitable online clothing businesses are listed in the following section:

  • Garment wholesale business
  • Export surplus garments store
  • Printing and embroidery unit
  • Selling of customized t-shirts
  • Selling of the silk sarees
  • Ethnic wear etc

How can I start my online clothing business with no money?

To start an online clothing business with zero investment, the business owner should follow the print-on-demand or the dropshipping business model. As per the business model, the business owners will have to pay when the customers order something. If the business owners will follow these business models, then they do not need to pay for inventory and there will be no risk if the product will not be sold.

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