How To Sell More With A Web Presence?
Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide
A web presence can give you an edge over the competition and is the first thing people check online when buying a product. These super-smart shoppers use search engines to research products and services, read customer reviews, post shopping experiences and discuss them online with their friends.
As a savvy marketer, you can capitalize on this trend by developing your internet presence and knowing what the discussion is about you. Here are some key ingredients to improve your company's online presence and make sure you are visible to the target market using the internet.
1) Start a business blog to help your customers
Are you ready to discover the power of blogging? Check out these statistics
- Around 7 million blog posts are published each day
- 77% of internet users regularly read blogs
- 70% of consumers prefer blog posts to ads
- 54% of Fortune 500 companies have public-facing blogs
- Having a blog can increase your ranking potential by 434%
- Companies that blog have 55% more website visitors
- 69% of businesses attribute their lead generation success to blogging
- 92% of content marketers use blog posts as a part of their marketing statistics
- 60% of consumers say blog posts are valuable in the early stages of the buying process
Blogging is one secret ingredient to consistently grow your website traffic, get new customers, build your email list, and become a leader in your space.
How to write a blog post in easy steps?
Step 1: Create a plan for your blog post by selecting a topic, writing an outline, completing research, evaluating the competition, and double-checking the facts.
Step 2: Select a headline that is both informative and appealing to readers.
Step 3: Write your post in a single session or progressively work on sections of it.
Step 4: Use images to improve the flow of your text, add humor, quotes and explain complex topics.
Step 5: Share impressive brand examples with your statements
Step 6: Don’t forget to include the benefits, advantages, or disadvantages associated with the blog title
Step 7: Read the blog post to check its flow, have someone read it, provide feedback and edit it if needed.
Tips for writing a successful blog that promotes your business
Here are some top tips for writing and building a successful business blog:
Write for your customers: Focus on researching the type of queries customers search on the search engine. The blog should aim at solving the customer's problem or provide fresh insight into the industry.
Research the competition: Use Google keyword planner to research the keywords used by the competition. Plan content around them after identifying the keywords with good search volume. Then you can check the competition on the first page of the search engine for a particular keyword and observe their impactful points around it.
Create valuable content: The key to a successful business blog is giving your readers valuable content. Start with writing the introduction part of the blog. It has to be followed by statements, statistics, and case studies justifying the blog title. Then you can add more value to the blog by adding features, benefits, and the conclusion.
Update your blog: A content-rich blog should be updated once or twice a year with the latest trends and changes in the market.
Develop a blogging style: Always keep the sales pitch down. Please remember you are writing a blog to help people solve their problems.
Make your blog sharable: Research from Moz suggests that long-form content of over 1,000 words consistently receives more shares and links than shorter form content. You can start from smaller blogs and increase word count significantly over time.
Measure the blog performance: Use Google Analytics tools to measure the blog's performance like page views, average time on page, average pages per session, returning visitors, goal conversion rate. Remember! more blogs on the website mean more coverage of competitive keywords, which attract more on-site traffic, thereby boosting website visibility online.
2) Send out a press release
If you believe that you can attract organic traffic to your website by publishing more blogs, it is a huge mistake that can waste time. You can have the best product on the website, but it will not do well if no one knows about it or has seen it. It is where the power and effectiveness of a well-crafted press release come into play.
How to write a press release?
Here is the proper format for writing an effective press release:
Step 1: Write a headline highlighting the main news point
Step 2: Write the introduction – try to answer as many as five W’s – Who, What, Why, When, Where in your first sentence
Step 3: Answer the question – How do I know? It helps provide credibility
Step 4: Essentials – This includes why the story is significant? Here you answer the question “So what?” and “How?”
Step 5: Be sure to include:
- Your brand name
- Vision, mission, and purpose
- Product assortment
- Where customers can find your store (e.g., offline location, upcoming event, website)
Here are some popular PR websites: PRNewswire.com PR.com Newswire
Benefits of a Press Release
Communicate with the target audience: A press release is an effective way to reach your target audience. Using print and online media can effectively help in getting your target audience.
Grow organic traffic: The press release includes the target keywords that support your SEO efforts. SEO compliant press release increases your website traffic and ensures the website's top position in the search results.
Grow brand reputation: Featuring the brand story in the newspaper, magazines, news sites, blogs, and social media has a positive impact on brand reliability, image, and reputation.
Visibility: Press release increases the visibility of your brand in the media. Brands can improve their recognition and chances of being preferred in the purchasing decision with press release activities planned for the long term.
Generate more sales: A targeted press release can significantly impact the bottom line because it helps drum up customers' interest if it is innovative and sets you apart from competitors.
Drive local foot traffic to your store: Press release distributions can help get people through the door if you have a brick-and-mortar shop.
3) Create a Google My Business account
Do you know that 64% of consumers have used Google My Business to find contact details for a local business? Another 56% of actions on Google My Business listings are website visits, 24% of activities are calls for the company, and 20% are direct searches.
A Google My Business (GMB) account is a free Google tool used by businesses to show their online presence. Online customers actively use it to search for nearby companies offering quality products and services.
How to set up a Google My Business account?
Step 1: Use https://www.google.com/business/ to sign in to Google My Business
Step 2: Click Add your business to Google and select the appropriate business category
Step 3: If your business has a physical location, then select Yes and add your address position on Google Maps
Step 4: Enter your business contact number and website address so that customers can reach you
Step 5: Click Finish and manage the listing.
Step 6: Verify your business by Postcard by mail or other methods such as phone or email. It may take a few weeks to appear your business listing on Google after approval. Some of the most popular free business listings are BOTW AboutUs Spoke Yelp Foursquare Yellow Pages.
Why do businesses need a Google My Business account?
Be discoverable: Google My Business ensures that they can find a nearby company when customers look for its details on Google search and Google Maps. A customer can find complete business details like company information, products, services, location, opening hours, customer experiences, and reviews.
Increase search visibility with posts: Brands can keep the customer updated by sharing what's new. The post can be an exclusive offer, event, festival greetings, changes in business protocol, and a lot more.
Book Appointments: The appointment URL helps customers schedule a meeting time without ever leaving Google to book the appointment.
Website ranks better in search results: By becoming a part of Google My Business, brands can let search engines know that they have disclosed accurate information about the company. This way, you stand out from your competitors, which can help you rank higher.
Free Google advertising: A Google My Business listing is less expensive and faster to receive targeted exposure on search engines. It costs nothing to create, claim, and validate your listings, and it takes less time to improve your profile.
Some of the other popular free business listings are BOTW AboutUs Spoke Yelp Foursquare Yellow Pages.
4) Use social media to increase online presence
Business is where the customers are! You have heard it a hundred times. The number of people using social media is expected to cross 4.41 billion by 2025. It's no wonder that every growing and established brand is actively utilizing social media platforms to increase its online presence.
Online presence is about quality and not quantity. Having one or two accounts with good engagement is better than having several accounts with weak activity. Here are some great tips to boost the online presence of your brand using social media:
A) Focus on helping, not just advertising
Customers will run away from your brand page if you are only doing a sales pitch. So, brands must focus on helping the customers rather than selling their products. Providing helpful content in the form of short answers, solving product issues using conversations may help assist a broader group of visitors that would help attract more customers in the long run.
B) seek relationships, not followers
1,000 active followers that engage with your posts will always be more valuable than 100,000 followers. Don't focus only on adding followers that won't bring you any traction or conversions. Start conversations, ask questions, and offer helpful advice on your social media account.
C) Check the best time to boost engagement
The best time for engagement on social media varies according to the platform.
- The best time to post on Instagram is 11:00 AM on Wednesdays.
- The best time to post on Twitter is 8:00 AM on Mondays and Thursdays.
- The best time to post on LinkedIn is 9:00 AM on Tuesdays and Wednesdays.
- The best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays.
D) Create content that people want and need
Here are the top-ranked content desired by people on social media:
- Social media posts
- News articles
- Infographic content
- Interactive articles or tools
- Researched content
- Business- or work-related long-form content
- Pop culture or news related long-form content
- Screenshot from Twitter
- Instagram Live
Social bookmarking is one of the best strategies that help increase sales and revenue generation opportunities for business websites.
How to create social bookmarking?
Step 1: Open a social bookmarking site like dribble and sign up using the name, email id, and password.
Step 2: Create your profile – Fill up your Name, location, Bio, website URL, and click Save Profile.
Step 3: Answer the options – What brings you to Dribble?
Step 4: Look for filling missing information like Social Profiles – Twitter, Facebook, Google & Instagram, medium.com, LinkedIn profile ids.
Step 5: Click the profile option on the top right corner. You get a bookmarked link like https://dribbble.com/FyndPlatform if Fynd Platform is the company creating social bookmarking.
Top reasons why you must use social bookmarking for your website
Targeted traffic generation: One of the best features of social bookmarking sites is finding content based on a keyword. For example, if you are interested in "retail," you can type in the word "retail" in the search bar, and it will provide you with a list of sites. It is helpful as you can add multiple keywords based on the category. It will ensure that only interested people click on your link, thereby reducing the website bounce rate.
Generate more leads: Lead generation is an integral part of doing business. People are always on the lookout for new offerings or content to educate themselves. Using a social bookmarking site will help you garner more qualified leads.
Create more brand awareness: Creating a profile on top bookmarking sites will ensure that potential customers find your business with ease. The more you utilize social bookmarking sites for posting content, the more visibility your website will get.
Expand internet footprints: When a customer types the name of your business on the search engine, they will see your business presence on the first page of search engine results using the social bookmarking sites.
List of 10 most popular social bookmarking websites
These practical strategies help businesses grow their online presence, communicate with the targeted audience, generate targeted traffic, get more sales and develop a strong reputation in the market. Building an online presence takes time, but it pays off with greater brand visibility and increased sales in the industry.
We hope this blog post has helped you learn new ways to make your web presence work for you. If you have any other questions or concerns about increasing sales with a web presence, we'd love to talk to you. Please get in touch with us today. We will help you build a web presence that brings in more customers.
Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide
What is the importance of having a website for sales?
A website is important for sales for several reasons:
1. Credibility: A professional website helps establish credibility and legitimacy for your business.
2. Online presence: A website provides an online presence for your business, making it accessible to potential customers 24/7.
3. Marketing platform: A website is a key marketing platform, where you can showcase your products and services, educate potential customers, and generate leads.
4. E-commerce capabilities: A website can include e-commerce capabilities, allowing you to sell products and services online and reach a wider audience.
5. Customer engagement: A website provides opportunities for customer engagement through features like contact forms, live chat, or customer reviews.
6. Analytics and tracking: A website can be equipped with analytics tools that allow you to track visitor behaviour and measure the effectiveness of your marketing efforts.
7. Cost-effective: A website is a cost-effective marketing tool compared to traditional forms of advertising, and it allows you to reach a global audience with a relatively small investment.
Overall, having a website is essential for sales in today's digital age, as it provides a platform for reaching, engaging, and converting customers online.
How can a website increase sales?
A website can increase sales by implementing the following strategies:
1. Optimise for conversion: Design your website with conversion in mind, making it easy for visitors to take action, such as making a purchase or filling out a contact form.
2. Highlight products and services: Showcase your products and services clearly and engagingly, highlighting their features, benefits, and unique selling points.
3. Provide valuable information: Educate potential customers with informative content, such as blog articles, product guides, or FAQs.
4. Build trust: Build trust with potential customers by showcasing customer reviews, testimonials, or guarantees.
5. Personalise the user experience: Personalise the user experience by using techniques such as personalised recommendations for shopping products based on preferred styles.
What are the key elements of a successful sales website?
The key elements for a successful sales website are:
1. Clear value proposition: A clear, concise statement of what makes your business unique and how it benefits the customer.
2. User-friendly design: A user-friendly design that is easy to navigate, visually appealing, and optimised for conversion.
3. Engaging product pages: Product pages that clearly and effectively communicate the features, benefits, and unique selling points of your products and services.
4. Trust signals: Trust signals, such as customer reviews, testimonials, and guarantees, build credibility and confidence in your brand.
5. Calls to action: Clear and prominent calls to action (CTAs) that encourage visitors to take action, such as making a purchase, filling out a contact form, or signing up for a newsletter.
6. Mobile optimization: A mobile-optimised website that provides a seamless user experience on all devices.
7. Fast load time: A fast website load time reduces bounce rates and improves user experience.
8. Search engine optimization: Search engine optimization (SEO) makes your website easy to find and rank for relevant keywords.
9. Analytics and tracking: Analytics and tracking tools that allow you to measure website performance and optimise for better results.
How do I optimise my website for better conversions?
To optimise your website for better conversions, consider the following strategies:
1. Define your target audience: Understand your target audience and their needs, behaviours, and goals to tailor your website and messaging to them.
2. Make the value proposition clear: Clearly state your unique value proposition, so visitors understand why they should choose your business over others.
3. Use persuasive design: Use persuasive design techniques such as social proof, authority, scarcity, and urgency to encourage visitors to take action.
4. Make navigation simple: Make navigation simple and intuitive, so visitors can easily find what they are looking for.
5. Offer clear calls to action: Offer clear calls to action (CTAs) that guide visitors to take action, such as making a purchase or filling out a contact form.
6. Remove distractions: Remove distractions, such as pop-ups, auto-play videos, or irrelevant content, to keep visitors focused on your message.
7. Make the checkout process smooth: Make the checkout process smooth and easy, minimising friction and increasing the likelihood of conversion.
8. Test and optimise: Continuously test and optimise your website using A/B testing and data analysis to identify areas for improvement and increase conversion rates.
Can social media help me sell more?
Yes, social media can help you sell more by:
1. Building brand awareness: Social media helps you reach a larger audience and build brand awareness, increasing the visibility of your products and services.
2. Connecting with potential customers: Social media provides a platform to connect with potential customers and engage with them in a more personal and conversational manner.
3. Generating leads: Social media can be used to generate leads by running targeted advertising campaigns or offering exclusive promotions to followers.
What are the best practices for e-commerce website design?
Best practices for e-commerce website design include:
1. User-friendly navigation: Simple, intuitive navigation that makes it easy for users to find what they are looking for.
2. Product presentation: High-quality product images, clear product descriptions, and organised product categories to help customers make informed purchasing decisions.
3. Mobile responsiveness: A mobile-responsive design that provides an optimal user experience on all devices.
4. Secure checkout: A secure checkout process with trusted payment options to build customer confidence and minimise shopping cart abandonment.
5. Clear calls to action: Clear and prominent calls to action (CTAs) that guide users towards making a purchase.
6. Fast loading speed: Fast loading speed minimises bounce rates and improves user experience.
7. Customer reviews: Displaying customer reviews and ratings to build trust and credibility with potential customers.
8. Search functionality: Robust search functionality to make it easy for customers to find what they are looking for.