Create your online store today

Get started with a user-friendly platform for free, that makes online selling easy. Manage your business from one central location and reach more customers.

Unlimited free trial
Pay if you publish
Pro Bite
Pro bite
Do you want to create your own online store?
Book a Demo

Wix Review 2024: Pros & Cons, User Reviews, Features

Wix Review 2024: Pros & Cons, User Reviews, Features

Maximize Festive Season Sales With Fynd Platform

Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

hero image

Wix scored 4.6 out of 5 in our tests and analysis. According to a Wix review, it is the ideal cloud-based website builder for various consumers. It can help you set up a personal website, create a blog, establish an online store, build a site for appointment scheduling, and serve any other purpose.

Established in 2006, according to statistics, Wix supports 7 million online websites. 16% of visitors use the Wix platform to create landing pages. After a challenging journey, Wix achieved a revenue of $1.265–1.274 billion in 2021, with a global team of 5,000 employees and plans for further expansion. According to the study, 2.5% of the top 1,000,000 websites utilise a CMS and hold that position.

What is Wix?

What is Wix

Wix is a website creator and domain host that empowers anyone to build and host their website online. The platform offers simple drag-and-drop templates, making the process quick and easy. Customising is a breeze with the flexibility to move and arrange items effortlessly. Additionally, the platform provides services for processing payments for direct customer sales, hosting, and design. According to Wix website reviews, around 44,000 downloads are generated daily through the Wix App Market. While less than 300,000 paid users were using Wix in 2011, the number of paying clients grew, albeit modestly, reaching 790,000 in 2013, according to official Wix statistics.

Fynd platform banner for free demo

Pros and Cons of Wix Review

Wix's pros & cons are as follows:


Wix Alternatives

Wix Alternatives

After Wix, several available alternatives best suit our needs. Some of them are:


Who Should Use Wix? 

No matter the type of website you want to create, there are compelling reasons to choose Wix as your website builder. Here are some reasons why Wix stands out:

1. User-Friendly Interface: Wix is designed to be simple, even if you need to be tech-savvy. Its accessible platform makes building a stunning website an effortless task.

2. Affordable Professionalism: Wix lets you craft a professional website without breaking the bank. It offers budget-friendly options suitable for businesses of all sizes.

3. Responsive Design: Wix websites are inherently responsive and look fantastic on all devices, which is crucial in today's mobile-first landscape.

4. Total Creative Control: Wix grants complete creative freedom over your website design. Its drag-and-drop editor and editable templates empower you to create a unique site that precisely mirrors your business.

5. SEO Optimization: Wix websites are optimised for search engines. While building your site, you can leverage various SEO tools to enhance its ranking on search engines like Google and Bing. Take your time to choose a plan that suits your preferences.

6. Mobile Accessibility: Wix ensures seamless access for mobile users. Given the increasing use of smartphones and tablets to browse the web, your website's appearance on all devices matters. Wix guarantees your site will look fantastic, regardless of the device.

Who Should Avoid It?

There are several reasons to avoid Wix:

1. Mobile Incompatibility: Many Wix themes don't function well on mobile devices like smartphones and tablets. Poor adaptation leads to a subpar user experience, a concern when most visitors use mobile devices.

2. Limited SEO Control: Wix sites often need more SEO due to restricted control. Your ranking can be negatively impacted, as search engines need help understanding, occasionally leading to poor user experiences.

3. Shared Server Hosting: Wix hosts your site on a shared server with numerous users, resulting in lost customers, a diminished user experience, and slow loading times.

4. Security Risk: Hosting many users on a single server poses security risks. If one server is compromised, all hosted customers on it are vulnerable.

Use of Wix and its Popularity?

Wix stands as a prominent cloud-based development platform with a global user base. It streamlines the process of creating stunning, professional online presences. Whether it's promoting your business, showcasing your artistry, launching an online store, or exploring new ideas, Wix's site builder empowers you. You can construct a fully customised, high-quality website for free. 

Compared to the broad spectrum of website creation options, Wix offers a comprehensive website-building experience. You utilise their tools and software for website development while their servers host your site. Instead of dealing with separate components like hosting, programs, plugins, and layouts individually, Wix's admin panel provides access to your website.

Using Wix is akin to renting and personalising an apartment in a gated community, as opposed to purchasing and owning a home similar to other popular website builders. You manage furnishings, upkeep, and lifestyle, while the property owner handles infrastructure, plumbing, security, and safety. This relationship between ease and control is pivotal.

Wix's primary competitors include all-inclusive website builders like Fynd Platform, Weebly, Squarespace, GoDaddy GoCentral, and These options compete with self-hosted WordPress (offering free software to build and manage your website on your hosting—see my guide to installing WordPress) and self-hosted builders like GATOR and Website Creator. Alternatives include manually entering HTML code into a text file and directly uploading it to a server.


Wix is renowned for its user-friendly website builder featuring a drag-and-drop interface, a haven for beginners in programming. Alongside attractive themes, Wix E-commerce has achieved notable success. The Wix E-commerce system facilitates the sale of diverse items, from speciality cakes to apparel. It even supports digital products like audio files and eBooks.

According to reviews of the Wix website builder, the company has revolutionised website development for small business owners. It allows them to bypass expensive design firms, investing their time in appealing websites without hefty fees. While Wix might not currently match robust E-commerce solutions like Fynd Platform or Shopify or the aesthetics of platforms like Squarespace, Wix's primary focus is different.

As someone who has explored Wix, I found the tools user-friendly and straightforward. This, however, may only sometimes translate to the company's E-commerce system reflecting past successes. It's important to acknowledge that even newer E-commerce startups, like Squarespace, have encountered challenges. Developing an interface for online stores is undeniably intricate.

Fynd platform banner for free demo

Wix Rating Breakdown

In our latest evaluation, Wix achieved an impressive rating of 4.5 out of 5, solidifying its position as the top website builder we've reviewed. We assessed Wix in the following categories:


What The Experts Think

Our evaluation of Wix substantiates its reputation and lives up to the hype. Wix unquestionably ranks among the most favoured website builders in the market today. Getting started is as easy as providing your email address. Signing up comes with no charges and a coupon for a 1-year domain registration, enabling you to commence your creation journey promptly. 

With the Wix Editor, you can effortlessly drag and drop from a wide selection of industry-specific themes and customise them as desired. Even mobile site appearance can be adjusted according to your preferences. Enhance functionality using the applications and tools found within the Wix App Market, like Site Booster or Form Builder. Furthermore, as the Wix website builder review highlights, you can harness Wix's SEO Wizard and receive up to $300 in search engine ad credits to effectively promote your new blog or online venture. Without a doubt, Wix has perfected the art of seamless, code-free website creation.

Blogging with Wix

Blogging with Wix

One of the foremost advantages of this platform is its user-friendliness. Wix empowers even non-technical beginners to craft appealing and functional websites. Wix's Artificial Design Intelligence (ADI) further simplifies the process. With ADI, you can swiftly and automatically generate your website by responding to queries about your site's goals and requirements. Wix offers many blogging templates and an extensive variety of other website categories. The platform incorporates numerous practical built-in tools, saving you time by eliminating the need to search externally. Now, let's consider what a blogger requires from a website to operate a successful blogging endeavour:

1. Easy Content Editing and Uploading:

A blogger needs a platform for convenient content creation and uploading.

2. Exceptional User Experience:

Providing the audience with an excellent user experience is crucial.

3. Essential SEO Elements and Marketing Tools:

Incorporating SEO elements and digital marketing tools is essential. Let's explore how Wix complements each of these elements for optimal blogging practices:  While Wix allows blog creation, it's important to note that it is primarily a website builder. While you can create blogs on Wix, the features and customisation options are limited. Additionally, Wix is only partially free. Wix offers a free website-building option, but accessing advanced features and using your domain name requires a subscription to a premium plan. 

Furthermore, Wix might not be the most user-friendly platform, especially for those who aren't tech-savvy, leading them to consider choices. However, there are several reasons why Fynd Platform could be a superior choice for blogging compared to Wix. Firstly, the Fynd Platform is more intuitive and easier to use. Secondly, its blog features a drag-and-drop editor that simplifies creating blog posts. 

Thirdly, Fynd Platform provides more customisation options than Wix, enabling you to craft a distinct blogging experience. Lastly, Fynd Platform's analytics tools facilitate progress tracking and identifying topics resonating with readers. If you're seeking an effortless way to establish a professional online presence using WordPress – or if you already possess a website – Fynd Platform is worth exploring!

E-commerce in Wix

E-commerce in Wix

While Wix does involve some costs that E-commerce site owners should consider, it remains cost-effective and provides exceptional value. By selecting the appropriate Wix plan, additional fees for services like priority support or inventory management can be avoided. Although Wix's inventory management might be less robust, it allows you to sell a vast range of products and perform bulk data imports within seconds. The Wix Shops app empowers you to decide how to track numbers, manage inventory, and signify when items are out of stock.

However, Fynd Platform offers more streamlined inventory and order management than Wix, helping retailers optimise operations and enhance the customer experience. It offers various features, including real-time inventory tracking, order fulfilment, returns management, and integrations with various E-commerce platforms and marketplaces.

Beyond the combined plan and other entry-level pricing options of Wix, additional capabilities become accessible. These can help boost sales through PayPal, credit card transactions, and other channels. Abandoned cart recovery is also available, allowing you to reach out to customers who left their carts and exited the site. According to Wix's E-commerce review, multi-channel selling is ideal for maximising sales opportunities. Selling on social media platforms like Facebook, Instagram, and Amazon is possible, catering to a wider range of consumers. Wix is one of the few website builders that facilitates Instagram sales. 

However, utilising third-party technology like Ecwid might be necessary for sales through platforms like Pinterest. With its diverse selection of designs and VIP service possibilities, Wix's app market stands out as a compelling feature. Like other leading E-commerce solutions, Wix acknowledges that you might not find everything you need anywhere. The Wix App Market allows you to enhance your E-commerce website's functionality to serve customers better. The Wix Shops app is also significant for those seeking versatile selling options across different settings.

Core e-commerce functionality in Wix 

With Wix's Business options, you can effortlessly operate your online store and sell various goods. There's no limit to the quantity of tangible or service-based products you can offer. You can effectively manage your business through a mobile app even while moving. You can oversee shipping choices, implement discount coupons, and much more. 

These features contribute to increasing conversions and sales, all while ensuring a positive shopping experience for customers. Wix's E-commerce review highlights that you gain access to statistics, allowing you to assess your business's performance and identify areas for improvement. Considering Wix's E-commerce capabilities and its more affordable pricing compared to Shopify and BigCommerce, it's the optimal choice for establishing and operating your online store. 

Nevertheless, the realm of website creation offers numerous options. Among the popular contenders are Wix and Fynd Platform Core. Each platform boasts its strengths and weaknesses, underscoring the importance of understanding what suits your needs before making a decision. Fynd Platform Core has been meticulously crafted as an E-commerce platform from its foundation. It encompasses all the essential features required for running a thriving online business. From product management to shipping tracking and customer support, Fynd Platform Core delivers a comprehensive solution.

Selling physical products

Selling physical products

Wix empowers users to create websites without any prior programming experience. It's a popular choice for individuals and small organisations seeking an easy website-building process. With Wix, users can choose from various features and styles to craft their ideal website. One of Wix's features is the ability to sell products on your website. This encompasses both physical and digital goods. 

You must set up an online store to sell tangible products through your Wix website. Wix offers a built-in online store option that enables you to sell your products. You can easily add items, set shipping and tax rates, and manage payments through your online store. Wix simplifies the process, eliminating the need for programming experience when setting up an online store.

Selling digital products,

Selling digital products,

Wix takes pride in facilitating the sale of digital products, offering business owners a highly versatile platform for their goods. While this holds, the platform also significantly benefits its users. Wix eliminates the need for advanced programming skills, a relief for many. Notably, the platform is adaptable and user-friendly, particularly advantageous for individuals needing to be more technologically inclined. Wix's user-friendliness manifests in several ways. Firstly, it ensures swift performance by providing fast site speeds. This is crucial as faster site speeds reduce a website's bounce rate, especially in today's time-sensitive environment. Furthermore, Wix allows for the quick creation of websites, aided by its diverse selection of templates and additional plugins. The extensive template library efficiently guides entrepreneurs through the process, transforming website building into a creative endeavour rather than an uphill task.

Point of sale (POS) features

Point of sale (POS) features

The Wix POS system is designed to facilitate payment processing for Wix users in the US. It's an excellent supplementary feature within the broader Wix web development and E-commerce platform, streamlining productivity enhancement for businesses of all scales. Wix's cloud-based POS software solution is accompanied by a verification process tailored for Wix Payments to facilitate payment handling.

This POS system, easy to set up and manage, empowers you to accept in-person payments conveniently from various locations. Notably, the Wix POS system caters to a range of businesses beyond those with fixed locations. Whether you operate at pop-ups, markets, festivals, or various venues, the Wix POS system provides a versatile solution for processing payments, even if your business presence is mobile.

Selling in multiple currencies

Selling in multiple currencies

Wix offers a valuable feature that allows you to accept payments in various currencies. Embracing this feature could be a strategic move to expand your business and tap into new markets abroad. You must set up a multi-currency payment processor to accept payments in different currencies. Wix provides several options, including 2Checkout, Stripe, and PayPal. 

An alternative is a third-party payment processor like Once your payment processor is set up, you can activate multi-currency support in your Wix account settings. Enabling multi-currency support allows you to display prices on your website in multiple currencies. Customers can then choose their preferred currency during the checkout process.

Wix will automatically convert the price into the selected currency. This feature can attract new customers from different countries, as they can view prices in their local currency. You can leverage Wix's built-in currency converter to incorporate multiple currency pricing on your website. By activating the currency converter in your Wix account settings, you gain access to this functionality.

Dropshipping on Wix

Dropshipping on Wix

Using Wix for dropshipping empowers you to seamlessly manage all aspects of your online business, from crafting your website to customising product information. You don't need to be an expert to embark on your dropshipping venture with Wix. The platform offers tools for creating attractive storefronts and grants access to business features via the dashboard. 

Adjusting settings and business information is straightforward. However, a challenge that can arise is the time-consuming nature of processing numerous customer orders, which could be more efficient. A smart dropshipping tool can be invaluable to address this challenge and save substantial time and effort. It's worth highlighting that it seamlessly integrates with Wix, providing a secure platform for online drop shipping.

Opting for a dedicated server can ensure optimal performance for your online business. Wix supports a variety of payment methods for your customers, including major credit cards, PayPal, 2Checkout, Braintree, and debit cards. However, it's worth noting that Fynd Platform offers more advanced options than Wix. 

It boasts a user-friendly interface and a more convenient dropshipping platform for merchants looking to sell products. As a drop shipper using the Fynd Platform, you can create your store or utilise an existing E-commerce platform to sell products without managing inventory. When a customer orders, Fynd Platform takes over, sourcing the product from suppliers and directly shipping it to the customer.

Search Engine Optimization (SEO) and analytics

While the platform allows adjustment of SEO fundamentals like titles and meta tags, its frontend code is quite rigid, making deeper optimisation and tweaking more complex. Speed poses a challenge, particularly as Core Web Vitals take effect. Notably, Wix's performance struggles primarily stem from-

1. Code bloat.

2. Site-wide automatic loading of scripts and styles, even if they remain unused a challenge shared by many popular WordPress page builders. It's essential to acknowledge that this isn't solely a Wix issue. Over time, Wix has made significant strides. It has moved away from its previous state as an SEO challenge.

Notably, Wix simplifies the indexing process with its user-friendly SEO wizard, ensuring you won't need to leave the platform to get your site indexed by Google. This wizard aids in setting up essential SEO fundamentals.

Fynd platform banner for free demo

Analytics and conversion tracking

Analytics and conversion tracking

Use Wix's built-in analytics tools to monitor visitor activity and traffic to your site and to examine specific visitor information. You may link your Wix account to Google Analytics for more specific statistics. The built-in analytics tools provided by Wix are simple to use and provide all the data you want to monitor the success of your website. Simply navigate to the dashboard for your website and select "Analytics" to access them. 

From there, you can get specific information about the traffic to your websites, such as the number of visitors, their origin, and the pages they visit. You may link your Wix account to Google Analytics for more in-depth information. You will then have full access to Google Analytics' robust capabilities, such as conversion tracking and custom reports. Simply click on "Google Analytics" under the "Site Connections" page to link your account.

Wix Pricing

Wix Pricing

The price options on Wix are recognised for their versatility. The system employs a freemium business model, which suggests using the free unlimited plan before subscribing to a premium membership. The website builder offers two types of plans: standard and business/E-commerce plans. Each of these plans includes a wide range of terms and features.

Free Plan

The free version has many great features, making it the most feature-rich free website builder available. However, despite these features, there are some storage restrictions, and it can only connect to the Wix subdomain. You can test these features risk-free for 14 days. While this is shorter than the typical 30-day trial period, it should still provide ample time to get a sense of the service. You can create your online store and start selling through various Wix platforms, including social media, online marketplaces, physical brick-and-mortar stores, and web and mobile storefronts. With Wix, you can build an online business from scratch and take advantage of a 14-day free trial to learn more about the services.

Premium Plan

To create a website, you must invest in a premium plan. Wix offers plans for both websites and businesses and E-commerce. There are two additional tiers and a $11 monthly minimum for website plans. Until a few months ago, four options were starting at $5. The initial tiers, however, still allow you to connect a domain, although it's a more straightforward process, which is a crucial component.

With a Wix premium subscription, you can build your website for free, link your domain, remove Wix Ads, and more. When you sign up for a premium plan, you'll receive a voucher for a free domain for one year. The monthly starting cost of the premium plan is $16. If you upgrade to the premium plan, you will also receive a free voucher for a one-year domain.

Which Plan Should I Choose?

Which plan should I choose? The correct plan cannot be determined; it depends on the individual's needs and preferences. Whether a user wants to create a website and maintain it in the future is a personal decision. Utilising Wix is essential in this context. Opting for a Wix premium subscription is preferable if a customer desires flexibility. However, it comes with various services and promotions that could be free or quite expensive, depending on our preferences.

Wix E-commerce Plan

Wix is renowned for its versatile pricing options. The platform operates on a freemium business model, encouraging users to start with the free unlimited plan before considering a premium membership. The website builder offers two main plan types: standard and business/E-commerce plans. Each plan encompasses a wide array of features and options. Alternatively, one can explore the comprehensive Fynd Platform that integrates all elements into a single solution. The key advantage of the Fynd Platform lies in its user-friendliness, requiring no technical expertise.

Individuals who need web design or mobile application skills can utilise the Fynd Platform effectively. The exciting aspect is that anyone can create a website in less than an hour. The E-commerce version of the Fynd Platform empowers you to establish your website. Constructing a store or website that connects customers and sellers becomes effortless using the Fynd platform. Sellers can showcase their products to a targeted audience through this platform.


Fynd platform banner for free demo

Wix Alternatives

Wix, a cloud-based website building and management, has numerous alternatives. When selecting a platform for your website needs, it's crucial to consider your specific requirements and objectives. You can compare features, pricing, and user reviews across various platforms to determine the best fit. Here are some well-known alternatives you might consider:

Fynd Platform

Fynd Platform

The Fynd Platform is a cloud-based E-commerce solution that empowers users to create and oversee online stores. It boasts various features and tools tailored for crafting and personalising online stores, including templates, design utilities, and integrations with diverse payment gateways and shipping carriers. Comparable to Wix, the Fynd Platform serves as a platform for erecting and managing online stores. However, notable distinctions between the two platforms may steer some users toward the Fynd Platform. A pivotal divergence lies in that Fynd Platform is purpose-built for E-commerce, whereas Wix is a versatile website builder catering to various website types, including E-commerce stores. 

Fynd Platform might present a richer assortment of advanced features and tools for effective online store management, encompassing functionalities like inventory management, order processing, and customer relationship management. Moreover, Fynd Platform excels in offering seamless integrations with renowned payment gateways and shipping carriers, simplifying the setup and management of users' online stores. Ultimately, your ideal choice hinges on your distinct needs and specifications. Conducting a comparative analysis of features and pricing for both Fynd Platform and Wix will aid in determining which platform aligns best with your online store requirements.



Shopify is a popular alternative to Wix for creating and managing online stores. It operates as a cloud-based E-commerce platform, furnishing an array of features and tools essential for crafting and overseeing an online store. These include templates, design utilities, and integrations with diverse payment gateways and shipping carriers. Notably, Shopify delivers a comprehensive inventory management solution. This solution lets you upload multiple or individual products, utilise stock management features, and more. With Shopify's inventory solution, you gain the tools to effectively guide customers to shopping carts.

Wix, on the other hand, is better suited for smaller-scale online shops. Its scope, including the app marketplace and inventory management, is more limited compared to the comprehensive offerings of Shopify. Ultimately, the optimal choice between Shopify, Wix, and Fynd Platform depends on your specific needs and goals. Comparing the features and pricing of these platforms will help you determine the best fit for your online store. In terms of definitively choosing the 'best' among Shopify, Wix, and Fynd Platform, the right decision will be contingent on your unique requirements and aspirations.


GoDaddy presents itself as a popular alternative to Wix regarding website creation and management. This cloud-based platform offers diverse templates and design tools for constructing and customising websites. Furthermore, it's renowned for its user-friendly interface and extensive capabilities, including integrations with various payment gateways and shipping companies. One of the fundamental distinctions between GoDaddy and Wix lies in the broader range of goods and services offered by GoDaddy. Beyond website development, GoDaddy provides domain registration, hosting, and online marketing tools. This comprehensive offering makes it a complete solution for users seeking these additional services. 

Another noteworthy difference is that while Wix predominantly offers annual plans, GoDaddy provides various pricing options, including monthly and yearly alternatives. This flexibility makes GoDaddy more suitable for users who prefer different billing schedules. Ultimately, the ideal platform hinges on your specific needs and requirements. Comparing the features and costs of both Wix and GoDaddy can aid in determining which platform suits your website best. On the other hand, the Fynd Platform is tailored specifically for E-commerce and may provide advanced tools for efficient online store management. Meanwhile, GoDaddy is a versatile website builder catering to various types of websites. Fynd Platform and GoDaddy offer distinct pricing plans, necessita

Wix For Different Websites.


Wix blogging

Wix is a dependable platform for aspiring entrepreneurs and writers. You can use Wix's blog editor, you can format your content, incorporate links and bullet points, and more. Additionally, Wix allows you to customise your blog articles' default URLs and tailor the title tag and meta description of your blog entries. While there are several blogging platforms where you can freely publish your original content, Wix is one of the more expensive options for blogging. The free Wix plan is limited and includes branding with the Wix logo. The company's most affordable plan starts at $16.00 per month, which might be relatively costly.

Wix for portfolio websites

Wix stands out as an excellent choice for creating portfolio websites, whether you're aiming to showcase your artwork or sell your creations online. The platform's extensive customisation options cater to newcomers and experienced website builders, providing the tools for showcasing and selling your art effectively. This builder undoubtedly fulfils the needs of visual artists, accommodating both novice and seasoned creators alike.

Its capabilities are well-suited for presenting and marketing art. However, it's worth noting that most of the tools are tailored toward visual artists. Musicians or writers may need more utility in features such as print-on-demand integrations with third parties, digital downloads, and templates with a strong visual focus. While the builder is flexible, it is the preferred choice for graphic artists and designers seeking to create impactful portfolios.

Wix for business websites

Alongside the numerous tools that Wix offers, particularly tailored for businesses, you can explore the app store to integrate additional plugins into your website. This builder boasts exceptional custom editing tools that, coupled with Wix's marketing, SEO, and extensive customisation capabilities, enable you to craft the perfect online presence. However, while Wix provides several tools and allows for customisation, it only encompasses some potential tools you might require. In such cases, you can turn to the app store to find the necessary tools, albeit at an additional cost.

Wix for online store

Wix for online store

Wix equips small business owners with a comprehensive suite of tools, including an excellent E-commerce suite, practical marketing and SEO tools, and specialised templates for online businesses. The platform offers the versatility to sell physical and digital goods, providing your website visitors a wide array of options to add to their shopping carts.

For instance, you can utilise the editor to craft a unique store and integrate advanced third-party connections, such as Google Analytics. Wix is a fantastic choice for online retailers; however, it has one significant drawback: limited portability for your store. Once registered, your store becomes tied to the Wix platform. Wix allows expansion only within its system, and the platform doesn't support exporting to other platforms.

Wix's Tools and Features

Wix’s Tools and Features

Wix, a cloud-based platform, provides users with accessible tools and features for building and managing websites. These tools empower users to create and customise websites effectively.

  • Drag-and-drop editor: Wix's drag-and-drop editor simplifies adding and arranging website elements, such as text, images, and videos.
  • Templates: Wix offers a diverse range of website templates, including options for E-commerce stores, blogs, and business websites.
  • Design tools: Wix equips users with a variety of design tools, enabling customisation of fonts, colours, layouts, and even the addition of custom CSS.
  • Integrations: Wix supports integrations with numerous third-party apps and services, including payment gateways and shipping carriers. This extends the functionality of users' websites.
  • SEO tools: Wix includes a suite of SEO tools that assist users in optimising their websites for search engines. These tools allow the addition of metadata, the creation of sitemaps, and the setting up of redirects.
  • Mobile optimisation: Wix automatically optimises websites for mobile devices, eliminating the need to create separate mobile versions.
  • E-commerce features: For users establishing online stores, Wix presents a variety of E-commerce design templates. It also enables product management, order processing, and payment acceptance.
  • Blogging tools: Wix offers various tools for creating and managing blogs, including features to schedule posts, add tags, and moderate comments.

In summary, Wix serves as a comprehensive platform, offering a range of tools and features that facilitate the creation and management of websites.

Fynd platform banner for free demo

Wix User Reviews

Over the past several years, Wix website reviews have gained a lot of notoriety. With 200 million users, Wix is the most significant participant in the website creation industry.

1. Is Wix suitable for large websites?

 No. If you have a sizable company and want a robust platform capable of expanding and managing massive orders, Wix is not the ideal option. It works best for websites for tiny businesses.

2. Can Wix help with SEO?

Yes, Wix's integrated SEO tools help you rank highly on Google. Using these tools, you may update meta titles and descriptions, modify header code, and customise URLs.

3. Is Wix free to use?

Yes, it has 14 days free trial plan.

How Easy Is Wix To Use?

Wix is an easy-to-use, all-in-one platform that simplifies building a polished-looking website. With over 800 design templates, Wix allows you to create a website tailored to the specific needs of your small business or blogging endeavours. Moreover, you can enhance your website with advanced functionalities, such as online scheduling or event booking, by integrating with more than 300 third-party apps.

Customer Satisfaction

Wix's drag-and-drop interface, designed for effortless content addition and website creation without requiring coding expertise, stands out as one of the customers' most highly desired features among customers. With a collection of over 500 editable templates, Wix offers abundant options for customisation. 

Moreover, Wix includes built-in SEO tools aimed at assisting you in improving your website's search engine ranking on search engine results pages (SERPs), which effectively meets customer’s needs.. Furthermore, Wix enables the integration of more than 300 apps. This functionality empowers you to incorporate various features and functionalities into your website without the necessity for coding knowledge.

Which Wix Editor is Easier?

Your choice between Wix ADI and Wix Editor, two distinct 'versions' of website development tools designed for different user types, will depend on your specific needs. Wix Editor is undoubtedly the preferable choice for design-focused website builders willing to invest more time in designing while gaining greater control over their website's appearance. 

It incorporates various SEO and marketing tools and is more user-friendly than other website builders. On the other hand, Wix ADI offers an even simpler user experience. By answering a few questions, Wix utilises artificial intelligence to craft a website tailored to your responses. However, it's worth noting that you will have a different manual oversight provided by Wix Editor.

Wix ADI.

Wix's "ADI," short for "Artificial Design Intelligence," essentially delegates many tasks required to set up a website to an AI designer. This designer crafts a unique website for you from the ground up. ADI is an excellent tool for those seeking a quick and straightforward way to develop a website, albeit with limited customisation options.

On the contrary, the Wix Editor grants you full control over your website's appearance and aesthetics. You can adjust colour schemes, upload images and videos, insert HTML code, and more. To access the Wix Editor, choose the 'Edit Site' option from your dashboard.

By clicking this, you can modify your site within the editor interface. Upon clicking "Design," you can change the colour scheme by selecting "Alter Colors." The Wix ADI, powered by artificial design intelligence, aids in constructing a distinct website based on your responses to a few basic questions, such as your goals, objectives, and preferred layout. 

Wix ADI Features:

  • Easy installation and usage in comparison to the Wix Editor
  • Automatic incorporation of best practices for website building
  • Particularly suitable for beginners
  • Site editing capabilities from a mobile device 

Wix Editor

Wix Editor undoubtedly serves as the optimal choice for design-focused website builders who wish to invest a bit more time in the design process while gaining increased control over their website's appearance. As you explore Wix Editor, you might encounter specific bugs that must be addressed, given that the platform is still in beta testing.

When using Wix Editor, the decision to craft your site from scratch or utilise one of Wix's refined 'design expressions' (essentially website templates) is entirely up to you, depending on your business needs. We strongly recommend opting for one of Wix's templates if you seek a higher level of design finesse. This approach presents the most straightforward means of leveraging the complete feature set of Wix Editor. 

Each Wix Editor template includes responsive design elements like grids, stacks, and overflows. However, it's important to note that not all of Wix's templates are equally impressive. To gain insight into the visitor experience, you can preview your designs across desktop, tablet, and smartphone displays. Once you're satisfied, you can set your plan to go live. 

It's worth mentioning that while Wix Editor offers a reasonable level of user-friendliness, its simplicity increases with your programming knowledge and expertise. Getting started with our website construction tool is simple. However, given the range of editing options, it might take some time to become fully acquainted with all of Wix Editor's features. Moreover, Wix Editor encompasses an extensive array of SEO and marketing tools, proving to be more user-friendly than other website builders.

Wix Editor features:

  • Intuitive drag-and-drop organisation through the user-friendly interface
  • Extensive website customisation options
  • Abundant assistance is available whenever needed
  • Access to the Wix app store

Fynd platform banner for free demo

Wix Pricing & Value For Money

Wix Pricing & Value For Money

The pricing of Wix's E-commerce plans varies based on the specific features and tools required for your online store. Generally, Wix presents a range of pricing options to accommodate diverse budgets and business requirements.

Wix's E-commerce pricing plans encompass the following features:

  • Unlimited products: Add as many products as needed without limitations on quantity or categories.
  • Secure checkout: Customers can confidently purchase using popular payment gateways like PayPal and Stripe.
  • Mobile optimisation: Your online store will be optimised for mobile devices, facilitating shopping on phones and tablets.
  • Order management: Easily handle orders, track shipments, and process refunds within your Wix account.
  • Abandoned cart recovery: Wix can automatically send emails to customers with abandoned carts, encouraging them to complete their purchases.
  • Marketing tools: Utilize Wix's marketing tools to promote your store, employing email campaigns and online ads to attract more customers.

In summary, Wix's E-commerce pricing plans provide solid value for money, offering a comprehensive suite of features and tools to facilitate online sales. You can select a pricing plan that aligns with your budget and business needs and adjust it as your business evolves.

Upgrading to one of Wix's E-commerce plans is necessary to accept payments and generate revenue.

Wix offers three E-commerce plans for selection:

  • Business Basic: ₹225/mo
  • Business Unlimited: ₹300/mo
  • Business VIP: ₹500/mo

Additionally, Wix provides a custom-priced Enterprise plan tailored for end-to-end business solutions. This plan is designed for large corporations, with a monthly starting cost of $500/mo. For an accurate price, a custom quote is required.

These plans offer several benefits, including using Google Analytics, processing online payments, selling without commission, connecting your domain name, and removing Wix advertisements. All three plans include unlimited bandwidth, access to the Site Booster and Visitor Analytics applications, and $300 in Ad Vouchers. 


Wix - Value for Money

Wix stands as both a website builder and hosting platform, presenting users with an array of pricing options accessible from the dashboard. The price spectrum for Wix spans from a free basic plan to a premium plan costing ₹225/mo. The cost hinges on the specific features and resources required for your website. 

While you can establish your online store with Wix's free plan, to truly explore its capabilities, opting for one of the three E-commerce plans is necessary to truly explore its capabilities. Instead of a traditional free trial, Wix provides a 14-day money-back guarantee, ensuring a refund if you find it insufficient. The free basic plan incorporates 500MB storage, 1GB bandwidth, and Wix branding on your site. 

It caters to small personal websites with limited features and resource demands. Paid plans come with expanded storage, bandwidth, and features, including a custom domain, E-commerce tools, and access to premium templates and design resources. These plans suit businesses and individuals seeking a more professional and feature-rich website. 

In essence, Wix offers excellent value for money due to its comprehensive range of features and resources at reasonable rates. Its user-friendly interface makes it accessible to those without technical expertise. Based on our analysis, Wix has surpassed BigCommerce and Squarespace overall. Nevertheless, the Fynd Platform holds importance in terms of storage and plan fees, ensuring you receive top-notch service at a competitive price.

How Good Are Wix's Templates?

How Good Are Wix’s Templates

Wix's templates are akin to custom-designed websites. With hundreds of options available, these designs are up-to-date, following the latest trends. Even without coding or design skills, many templates can give your site the stylish and professional appearance it needs. All Wix templates are mobile-responsive and categorised into blogging, business, photography, etc. 

This ensures that your website automatically adjusts to different screen sizes on mobile and tablet devices. You can choose from a wide range of templates on Wix, create a site without one, or have Wix generate one automatically. Auto-generating a site can be convenient for experimentation or hobbies. However, if you're aiming for a more serious website, rest assured that there is a diverse selection, and you can extensively customise them. While the quality of themes is subjective, they are generally quite impressive. Free themes might have some similarities, but Wix offers a substantial variety, giving you ample choices for customisation.

E-commerce Can You Sell Online With Wix?

Ecommerce_ Can You Sell Online With Wix

Yes, Wix enables you to sell online effectively. As a website-building platform, Wix empowers users to design and craft their websites, including robust e-commerce stores. Through Wix's features, you can seamlessly establish an online store and sell products or services to a global customer base. Wix's mobile app enhances your selling capabilities, allowing you to create discounts, manage shipping options, and oversee your store on the go.

The mobile app holds particular value since mobile commerce is projected to comprise 44% of US retail transactions by 2020, the mobile app holds particular value. To initiate online selling on Wix, create a Wix account and select a pricing plan inclusive of E-commerce functionalities. Subsequently, utilise the Wix editor to craft and personalise your online store, add products with descriptions, configure payment methods, and manage shipping and orders. 

Wix's E-commerce review underscores its tools and features for successful online selling, encompassing a mobile-optimized checkout process, integration with popular payment gateways like PayPal and Stripe, and comprehensive sales data analysis. Wix additionally facilitates generating and delivering invoices, refund processing, and efficient tax and shipping calculations. Overall, Wix's user-friendly interface equips anyone, regardless of technical proficiency, to thrive in online selling.

App Market

Wix offers an app market that empowers users to enhance their websites' functionality by integrating apps developed by both Wix and third-party developers. The app market encompasses various apps categorised into E-commerce, marketing, social media, design, and more.

Here are a few examples of apps accessible in the Wix app market:

  • E-commerce apps: Facilitating online sales by incorporating shopping carts, payment gateways, and shipping management tools.
  • Marketing apps: Boosting website promotion and business growth through features like email marketing, social media content creation, and traffic analysis.
  • Social media apps: Connecting your website with social media accounts, showcasing your latest Instagram posts, or adding social media buttons.
  • Design apps: Enabling customisation of your website's appearance with options like custom fonts, backgrounds, and image galleries.

Accessing the app market is simple. Log in to your Wix account and navigate to the "Apps" tab in the left menu. From there, you can explore, search, read reviews, and install apps directly onto your website. With Wix's E-commerce designs, Wix Stores is already integrated, eliminating the need for separate downloads or external searches. 

Wix Stores provides a comprehensive solution:

  • Sell an unlimited variety of products.
  • Initiate a dropshipping business.
  • Create product galleries to showcase your inventory.
  • Generate promotional codes.
  • Optimize your mobile store.
  • Accept diverse payment methods, including credit cards and offline payments.
  • Access renowned online payment processors like PayPal, Stripe, and Square.
  • Automate email notifications to your customers.
  • Craft informative emails about sales and new products using Wix ShoutOut and Lightbox.
  • Acquire advanced order management tools.
  • Ensure high-quality security through SSL encryption.
  • Enjoy transaction fee-free operations to maximise your profits.

To explore the latest features of Wix Stores, visit Wix's website. If you require additional tools, fret not. The Wix App Market holds a plethora of options. This mix of free and paid apps, developed by Wix and third parties, empowers you to enrich your website's functionality. With over 50 apps categorised under "Online Store," you can personalise your shop, integrate live chats and coupons for customer engagement, connect with other E-commerce systems like Ecwid, and use the Wix App Market.

Wix's Tools and Features

Wix is great for smaller personal websites, particularly portfolios, company websites, and bloggers prioritising content. It's also versatile enough to create almost any type of website. Wix stands out as the best option if you're looking for a website builder that allows you to incorporate your style and ideas. With their robust editor, you can easily drag and drop elements into your site's layout. Since everything is straightforward, you can enjoy creating your Wix website without writing a single line of code.

Domains and Social Media Integration

A personalised domain name is free for the first year when you sign up for one of Wix's premium plans. Once you upgrade to a premium plan, you can transfer an existing domain name and link it to your Wix website for an annual renewal fee of $16.89. Linking your website and social media accounts can enhance engagement for both.

As 72% of internet users are active on social networking sites, Wix enables you to incorporate social buttons, likes, shares, feeds, and follower counts into your website, allowing people to discover and follow you effortlessly. All of Wix's plans, including the free one, offer social network integration. With Free Plans, you can easily connect your social media profiles and add icons to your Wix website.

The situation becomes more nuanced when considering advanced integration. While Wix integrates with social media, it's less robust than other website builders. For instance, you can't add your social network feeds or custom social media buttons to your Wix website. However, if you're looking for basic social network integration, Wix provides all the essential features.

Fynd platform banner for free demo

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Wix features a built-in SEO tool that simplifies preparing your website for Google Search. These SEO tools guide you through the step-by-step optimisation process. Furthermore, the platform provides advice on how to improve your website's ranking. The SEO features encompass URL structure, structured meta tags, canonical tags, robots.txt files, bulk 301 redirects, rapid Google indexing, and an XML sitemap.

Moreover, your site will load faster as all images are automatically resized, compressed, and converted to WebP format (crucial for SEO). Lastly, enhancing the coherence of your site is one of its most exceptional attributes. Consequently, you can modify your SEO data collectively instead of editing each page individually.

Leverage all the features of Wix SEO Wiz. Our tool can tailor an SEO strategy to your specific requirements with just a few simple questions. While it might appear simplistic, it's the best option, particularly if you're unfamiliar with SEO and find it perplexing. Wix empowers individuals to set and track their SEO goals.

Start with SEO straight now. 

Wix ensures a solid foundation for your website and equips you with all the resources needed to communicate effectively with search engines. SEO supports your long-term plan to gradually rank on the top page by ensuring consistent ratings for your mobile-responsive sites. Having a mobile-friendly page is imperative, and Wix excels at creating them. Search engines, such as Google, reward mobile-friendly websites. Ensuring your website functions seamlessly on mobile devices benefits your users and earns recognition from search engines. Make sure to utilise all 160 characters allotted for webpage meta descriptions and approximately 130 characters for mobile devices.

Security, Backups, and Restores

Security, Backups, and Restores

Wix stands on par with other well-known website builders regarding security. Wix strongly emphasises website security, offering a range of options to help protect both your site and users' information. Wix employs SSL encryption to safeguard your website and its data. SSL (Secure Sockets Layer) is an industry-standard security method that establishes an encrypted link between a web server and a browser. 

This connection ensures the privacy and security of any information transmitted between them. Moreover, Wix offers an additional layer of security through two-factor authentication (2FA) for your account. With 2FA enabled, accessing your Wix account requires inputting a code from your mobile device and your credentials. In addition to these security measures, Wix provides regular backups of your site. This feature allows you to restore your site in case it's compromised or experiences data corruption. Wix's commitment to website security is evident through these measures to safeguard your site and users' information.

Wix Ascend (Marketing)

Wix Ascend (Marketing)

Automation is pivotal in any marketing strategy. The most powerful automation tools are often multi-step workflow-based solutions that allow you to engage with your customers as they make purchases. While Wix's automation options seem relatively simple, they provide an excellent opportunity to connect creatively with your audience and build relationships. Specific consumer actions trigger automation within the Wix Ascend platform. You can set up notifications for events like form submissions, reservations, or overdue invoices. Wix offers a range of follow-up choices, including initiating chat conversations, sending emails, and integrating third-party applications. 

The number of actions you can set up in your automation is determined by the package you choose. For example, lower-tier subscriptions may limit follow-up actions to two per automation. Workflows are linear, single-sequence campaigns that cannot branch into alternative paths if your target audience's response differs from your expectations. 

It's important to note that you cannot create automation based on segmentation criteria or implement complex logic and rules in your automation, such as sending campaigns to contacts with specific labels like 'new customer.' However, the seamless integration of automation into your website is a significant advantage, making Ascend worth considering solely.

Fynd platform banner for free demo

Wix's Security

Wix’s Security

The Wix infrastructure is among the safest E-commerce platforms available. It features attack prevention, real-time monitoring, fast response systems, and payment security solutions. The Wix Security team actively monitors fraud and abnormal activities. Automated safeguards like SSL and HTTPS ensure data encryption, providing merchants with peace of mind.

Despite this robust security, human errors can still lead to vulnerabilities. We strongly recommend generating strong passwords for all Wix accounts. Instead of relying solely on a password manager, which creates strong and unique passwords for each of your sites (eliminating the need to remember them), consider crafting strong passwords that you can recall.

Doing so minimises the risk of someone hacking into your website through a brute-force attack. Setting up a two-step authentication app is also essential. This way, whenever you log into Wix, you must input a verification number (or SMS, although it could be more secure). Make sure everyone downloads this app onto their phones. Lastly, configure roles and permissions to restrict access to specific areas of your sites. Not every freelancer, author, or developer requires full backend access. We wish you success with your Wix website and encourage you to ask any questions about Wix security in the comments section.

Wix's: Help & Support

Wix’s_ Help & Support

The Wix Help Center is the best place to find answers. It houses a substantial collection of articles in major languages, including English, Spanish, Portuguese, French, German, Italian, Russian, Japanese, and Korean. For assistance with updates and any issues related to your website, Wix provides top-notch customer support. You can contact Wix's customer care through various phone, live chat, email, and more channels.

Their interactive FAQ page is also worth exploring. There's no need to worry about creating backups, updating apps, or addressing security vulnerabilities, as Wix's technical team handles all maintenance and security tasks. Wix strongly emphasises customer care, with VIP members enjoying priority phone support. For non-VIP members, the ticketing process may take a lot of work.

Regardless, the Help Center is a valuable and active resource. There are several ways to reach out to Wix for help. The most effective method is the Wix Help Center, where you can open a ticket, and a support staff member will respond promptly. You can use the phone, email, or both to reach Wix support. For email inquiries, you can contact [email protected]

If you need assistance with your Wix account, there are various ways to contact the Wix support team. The Wix Support Center is your primary resource. Our support team is available around the clock to help you with any issues. For chat support, visit, choose "Chat with us," provide your name and email address, select the issue you're facing from the dropdown menu, and click "Start Chatting." If you need help logging into your account, reset your password here. Feel free to visit Wix Support through chat by clicking "Chat with us now." Provide your name and email address, select the issue type from the dropdown menu, and press "Start Chatting." This is also where you can reset your password if login troubles arise.

Wix Example Gallery 

Wix is one of the most well-liked and renowned website builders. It simplifies the process for enthusiasts who desire an online presence, even without technical experience. You can use the platform's impressive templates as the foundation for your website. Once selected, you can modify the template that closely aligns with your ideal website, utilising the powerful drag-and-drop page builder tool. This allows you to create stunning websites. Let's look at some of the best Wix example galleries:

Olive Secret

Olive Secret has an official website offering well-known sun care products. Their website serves as a great example of how you can use Wix to incorporate an eye-catching banner on your site.

Belly. be is a 3D visualisation studio. Being a visually oriented business, they needed a website showcasing their image-heavy designs. With the help of Wix and the intelligent full-width homepage slider, they have achieved this goal.

Miranda Andrea

This online jewellery store has been carefully designed to capture your focus on the content, where the real value lies. Furthermore, the website features a conveniently located product page that makes navigation easy for consumers, allowing them to explore all available items.

Theo Becs

Tobias Becs, a freestyle football player, is introduced on the website through a series of large photographs and videos. The header also includes all the necessary contact details for contacting him. This portfolio website serves as a unique showcase of his talents.

In summary,

Website creation has been streamlined and simplified through website builders. These platforms aim to provide everything you need under one roof, enabling you to launch your online content quickly. Wix is no exception, but before committing to a subscription plan, it's crucial to assess whether it aligns with your requirements.

Overall, Wix is a fantastic platform that effectively combines user-friendliness with simplicity. It covers most of the essentials for website owners, making it a valuable solution for individuals looking to build basic websites swiftly. With its extensive E-commerce capabilities and wide template library, finding a design you like should be easy. 

In general, Wix offers all the necessary functionalities for basic E-commerce sites. However, it's worth noting that Wix is primarily a closed platform (except for its Velo feature). Suppose you need a specific feature that Wix doesn't provide, or if you're planning a project beyond its built-in capabilities, you might need to explore alternatives. Like Wix, the base plans offer limited storage and bandwidth. If budget constraints are a concern, opting for an open-source platform like WordPress might be a more suitable choice. If Wix aligns with your needs, you can develop your website by following our step-by-step Wix instructions.


Wix is an affordable "all-in-one solution" for all your website construction needs. This makes it a recommended choice for many individuals, whether small business owners, designers, developers, musicians, photographers, freelancers, bloggers, professionals, or restaurant owners. Wix provides specific options that enable you to create a credible website and effectively manage your business.

Recognising that Wix offers a powerful web creation platform catering to novice and experienced developers, you can truly grasp the creative potential available at a reasonable cost. Regardless of their web design expertise, Wix levels the playing field for everyone. If you're seeking an alternative to Wix with exceptional customer service and comprehensive logistical support, consider exploring the Fynd Platform. This platform empowers users to build their E-commerce or other types of websites. Based on thousands of reviews, Fynd Platform is touted as the best builder that can assist you in creating your website within just 30 minutes. 

Maximize Festive Season Sales With Fynd Platform

Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

hero image

Is a trustworthy website?

Yes, Wix is a trusted website builder used by over 180 million people in 90 countries for creating professional online presences.

What are the disadvantages of Wix?

Wix provides robust features, yet users must assess their needs. Some find tasks like buying hosting and domains separately challenging. Free alternatives like WordPress offer similar content control.

Is using Wix worth it?

arrow down

Wix is worthwhile. It's user-friendly, offers a free plan with robust features, and boasts strong uptime and response times.

What are the pros and cons of Wix?

Wix Pros: Ensures site security without sacrificing speed.

Wix Cons: The starter plan retains ads on your site.

Is Wix good for beginners?

Yes, Wix is excellent for beginners. It's user-friendly, requires no coding, and offers various templates, themes, and design tools like drag-and-drop features.

How much does it cost to use Wix?

Wix website plans start at $11 per month with three tiers. Formerly, there were four options, starting at $5. The basic tier lets you connect a domain. Annual pricing plans are $29, $79, and $299.

Schedule a free demo with our
E-commerce expert today

Valid number Please enter valid phone number
This is some text inside of a div block.
thanksyou page
Check out all the features of Fynd Plarform here
Oops! Something went wrong while submitting the form.
Download the report

Get insights to doubles your festive season sales

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
background gradient