Why Should Brands Focus On Building An E-commerce
Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide
Are you seeking a simple and effective solution to boost your company's revenue? Whatever your niche, whether it be restaurants, retail stores, or vape shops, if your company doesn't have an e-commerce website, you are losing out on sales. And this is why.
The world has totally gone online, and small business owners must accept this new reality. Nowadays, users have more options than only using desktop computers to research or send their emails.
Everyone has seen folks in public with their noses buried in their screens. But don't stop there; reports estimate that the value of worldwide e-commerce sales will be over $3.87 trillion in 2022. Don't just rely on these observations.
There is definitely a pattern here, and it points to explosive growth in internet sales over the next few years. How does this impact you, then? The main reasons for how an e-commerce website may quickly expand your company and boost sales are outlined below.
Do I need to have my business online?
The answer is "YES!" for any business. A clothing store? While the number of garments you can physically display may be limited, you may showcase any number of colours, sizes, and style combinations when you have an online clothing retailer.
Speciality retailer? Perhaps you market a speciality product and are unsure of the demand for it globally (point to stats that show niche products being sold online)
Coffee shop or fast-food restaurant? Can online CBD or vape store orders boost restaurant sales? Allow customers from all over the world access to every flavour and brand you stock by keeping track of your inventory.
Furthermore, having an e-commerce website doesn't just mean pleasing your current consumers. It's an effective route for expanding your clientele and boosting sales as well. Your clients might go elsewhere if you're not operating online. Yet not persuaded? Let’s dig deep into this why you need an e-commerce website.
1. Accelerated business operations
The companies that are currently most successful are those that can successfully merge the offline and online buying experiences into a single, multi-channel one.
For instance, a customer might order a product online for in-store pickup. As a result, when customers get to the store, their item is prepared, they've already made their online payment, and they are on their way out. Reduced wait times and reduced work from the staff are two benefits of this.
Even if you decide against including in-store pickup as an option in your online store, your company will still gain from running more quickly. Customers will be able to investigate products online, which will reduce the number of inquiries that need to be addressed in person by your staff.
Even restaurants can gain greatly from in-store pickup. By saving potential clients' most important resource—their time—by providing an online ordering system with delivery and takeout choices, you may enhance your sales.
2. Use search to draw in more customers
Getting new clients is your site's immediate value-add. This is accomplished with e-commerce websites using a procedure known as search engine optimization.
Business Insider reports that the majority of consumers use search engines to find products before making a purchase. Accordingly, if your business does not appear in search engine results, you are cutting yourself off from the main way that people shop.
Any sort of business can greatly benefit from appearing in search results, and the first step is to have an e-commerce website. You must have an internet address in order to appear in these results.
Once your store is up and running, you can use a variety of low-effort strategies to help your site rank highly for keywords and phrases related to your company and its goods.
3. Convenience for customers
Small business entrepreneurs are aware that their attention cannot solely be on financial results. Another justification for having an online store is... It will greatly improve your customers' overall experience. A website offers incredibly convenient benefits.
Customers can look up important details like your store's address, phone number, or hours, which promotes in-person sales. Additionally, the internet offers the ease of being able to shop from anywhere if clients are busy, move away, or are unable to visit your store for whatever reason.
4. Make operations available 24/7
Customers can purchase from your e-commerce website at any moment. Your brick-and-mortar location cannot provide this coverage unless it is staffed 24 hours a day.
Customers may explore your products, see if an item is back in stock, and complete many other consumer tasks using an online store, even when your doors are locked and the lights are off at the end of the day. With the internet, you can conduct business whenever you choose! Your website, and hence your business, never sleeps, even if you do.
How do you create an online store?
It's time to get your own e-commerce website now that you understand what it is and why it is important. You should find it very simple to create an e-commerce website on your own from the beginning with just a little assistance given how popular the internet is these days.
Step 1: Choose what to sell and how to handle inventory
Finding merchandise to sell can be very simple for some people, primarily designers, artists, and craftspeople. They frequently visit e-commerce websites to market the products they have made themselves.
Because it's their pastime and what they are good at, these groups typically find it simple to decide what and which to sell. And if you are having trouble deciding what to sell, you might want to follow a similar course of action. Consider your passions, and then consider how you may use your knowledge and abilities to produce goods that will appeal to consumers.
It's time to move on to another crucial step, inventory, after deciding what to sell on your e-commerce website. Any firm depends on its inventory and inventories, thus it's important to get this right.
Step 2: Registering and legalise your online store.
After selecting your primary product and building a reliable inventory, you should go on to register your firm, obtain your vendor's licence, and begin to research legal business matters.
Whether you're building a charitable website or one that generates taxable sales will affect how you approach this phase. For more information, you should speak with your local attorney immediately.
They will assist you in obtaining a licence for your online store. Even though you will have to pay upfront, you will avoid a lot of hassle, fines, and expenses down the road.
Step 3: Register a domain
Everything is now ready and completed. This stage ought to be rather simple. For your e-commerce website, you will require a domain name that ideally describes your brand. Avoid overanalyzing the procedure.
There are several websites available for you to select from. You can register a domain name using a website like GoDaddy.com, Domain.com, or Udemy.com for a fair price.
This is where keyword optimization comes into play when deciding what name to choose. Use a memorable, catchy, and original URL instead of following the path taken by many others.
Even if you employ a lot of offline promotion, it might be more engaging and memorable to visitors, but it might not help your website rank highly in search engines. In the end, you'll want to incorporate keywords into your domain name to make it memorable and more likely to appear high in search engine results.
Step 4: Choose a hosting platform
Not much needs to be said about this. You will need a hosting platform to be able to run an e-commerce website, so pick any well-known e-commerce platform hosting company to save time and money.
Amazon, Google Cloud, Microsoft Azure, etc., may all fit this bill. You can get advice from and assistance from your e-commerce webshop developer with regard to hosting issues.
Step 5: Find yourself a web developer
This is an important component of your e-commerce website. Make sure to discover and work with the best development company with e-commerce experience if you want to construct an e-commerce site and launch it in a timely manner.
Your developer may be a domestic or international software development firm. Depending on your needs and financial condition.
Once a development partner has been chosen, request a quote, a proposal, and an estimated launch date for the website. Make sure they have some webshop experience so you can acquire the best e-commerce platform for your company.
Step 6: Shipping and packaging
The final step before your e-commerce website goes live is this. You will need to determine how to keep track of your inventory, where to store and replenish your supplies, and most importantly, how to get your product to customers.
Just be cooperative when using any of the shipping services that are out there. At an extra cost, they will assist you with packaging and make sure the products are delivered to your customers safely.
Before creating your own shipping and packaging business, you might want to consider some factors, such as: What will you ship your cargo in? What size of package do you require? Are there any limitations on the goods you offer in terms of shipping?
You are prepared to start your own shipping procedure once you have the answers to all of the aforementioned queries. But for the time being, if you are short on time, just stay with any shipping services that seem reasonable to you.
Step 7: Take feedback into account and improve your e-commerce website
Any business, including e-commerce businesses, should prioritise listening to its customers. Customer feedback is one resource you can use to make your e-commerce website better and more customer-friendly so that visitors will return time and time again to shop for the products you are selling.
As your business expands, you can even have a customer loyalty management (CLM) and customer relationship management (CRM) system built on top of the basic Email Customer Feedback that can be added to any e-commerce website.
It is never too much to listen to your audience and clients and improve your e-commerce site to match their needs; doing so will be very advantageous for your company.
Step 8: Promote your online store
Last but not least, no e-commerce firm can exist without marketing, and no e-commerce should operate without a marketing strategy. if you're not yet set with any plans. You can quickly review some of the most popular e-commerce marketing strategies.
- In content marketing, you may either produce informative content geared toward your chosen items or content aimed at gaining backlinks or social media shares. In most cases, content marketing won't produce results right away, but it can eventually bring you traffic. In light of this, you should establish a marketing plan for it that spans at least a year.
- Social media marketing is a simple and effective technique to build brand recognition and bring people back to your e-commerce website. There are many social media platforms available nowadays, but for bringing return visitors to your website, Google AdWords and Instagram are the most effective.
- Influencers can help spread awareness on social media by urging their audiences to support your e-commerce website and product. Influencers include micro-influencers, KOLs, and influencers.
Cost of making an e-commerce website in India
A web development company gives you the benefit of working together with a professional to create a great website. There are two approaches that you might take to do this.
A system for creating websites using themes and plugins (both free and paid) delivering web development services in accordance with client requirements, the cost of using themes and plugins to design your website if it's a small business site, the cost ranges between Rs. 20,000 and Rs. 50,000, and a minimum of Rs. 35,000 would be needed to develop an e-commerce website. For a small business website and an e-commerce platform, a custom-made website may cost as much as Rs. 60,000 and Rs. 70,000, respectively.
You welcome neighbourhood clients to your store and provide them with excellent goods and services. But if you don't have an e-commerce store, you can be depriving customers of a lot of ease and value.
Additionally, you're denying your own company the chance to increase sales and reach more customers with those fantastic products. Simply said, you shouldn't let any anxieties or trepidations prevent you from creating and managing an e-commerce website.
Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide