Running a small business can be challenging. There are many things to do, and you don't have a lot of resources to help you. That doesn't mean you can't be successful, and you need to know what to do and how to do it.
Here are some best marketing strategies that any small business can use to be more successful.
1) Search Engine Optimization
61% of B2B marketers stated that SEO and organic traffic generate more leads than any marketing initiative.
Any small business that does not have a paid advertisement budget should start with Search Engine Optimization (SEO), the free organic way to grow traffic for small, medium, and large business enterprises.
The strategy identifies powerful short tail keywords and long-tail keywords that online users use on search engines like Google, Bing, and YouTube. These keywords are used for planning content to address their problems/issues, which will help drive quality traffic around your website.
Example: If the user types "Fynd Platform" on Google, you get a couple of questions on the "People Also Ask" section. In this case, Fynd Platform is the short tail keyword, and different questions under People under Ask are the long-tail keywords like
Are you aware that 4.4 million new blog posts are published every day across all platforms? So, why do websites around the web focus on publishing new blogs every day?
Google gets 8.5 billion searches every day, and all queries are related to finding helpful information on the web. A user enters a search query related to his problem, and Google fetches the answer to these queries from different websites.
Blogging is one of the most intelligent ways to answer online user queries, attract quality traffic and build brand credibility.
Blogging Tips that can be highly useful for small businesses:
Research the blogging topic:
Plan and write the content
Introduction part: Should attract curiosity from users
Focus on creating user awareness around the topic
Use research statistics in the blog
Backup the blogging topic with research statistics to make it more genuine and believable
Write engaging points for the users around the topic
The conclusion should have an excellent Call to Action (CTA) like Contact Us, Book a Demo, Join Us & More.
3) Email Marketing
The number of email users is set to grow to 4.6 Billion in 2025. The statistics clearly show that email marketing is a tremendous opportunity that small businesses should not miss. In 2022 alone, 333.2 billion emails are expected to be sent and received each day, and that's a staggering amount of daily emails.
This crucial strategy gives the small businesses supreme power to reach their target audience 24 hours a day, 365 days a year.
Every email sent to a potential, or current customer could be considered email marketing in its broadest sense. It usually involves email sending ads, content, requesting business, or soliciting sales or donations, including non-commercial messages such as notifications of events or recalls.
Free email marketing tools for small businesses:
4) Social Media Advertising
Are you aware that Ad spending on social media is projected to reach over $173 million in 2022?
Why should small businesses use social media advertising?
How much does social media Advertising cost on
Twitter: Twitter has the lowest Cost Per Click (CPC) of all four social networks at $0.38, with Facebook following close behind at $0.97.
Instagram: Each click on Instagram is more than double the price of a click on Facebook and triple the price on Twitter at $3.56, which presumably reflects the high value of the big competition for clicks on Instagram.
LinkedIn: At $5.26, LinkedIn has a far higher CPC than any other three networks.
Facebook: Facebook advertising costs can vary wildly, but it's reasonable to expect a Facebook advertising cost of around $0.97 to $2.00 per click for most industries.
5) Content Marketing
Content marketing is one of the essential facets of inbound marketing. It involves creating and sharing valuable and relevant content with your target audience to attract, convert, and close leads. Content marketing can be executed in various ways, including blog posts, social media updates, ebooks, infographics, videos, and more. The beauty of content marketing is that it can be incredibly effective in resonating with potential customers at every stage of the buyer's journey.
Brands are finding new ways to create content and engage with the target audience using:
Creating inbound content for your brand creates more than three times the number of leads generated by outbound marketing tactics. It costs 62% less, which makes it evident that inbound content is a profitable marketing approach in any small business.
6) Start a reward and referral program
It is a simple but effective marketing strategy that is often overlooked. You may believe that these programs are only for big businesses with a large consumer base, but that is not always the case.
Different types of reward and referral programs that any small business can execute are:
If you're a small-business owner, you can't afford to let your marketing efforts lapse. But where do you start? How do you know what's working and what's not? It can feel like you're on a wild goose chase, and the results can be discouraging. However, you can spend your marketing dollars wisely if you know what's working for your niche and what's not working.
Fynd Platform helps you build eCommerce websites that offer bundled marketing strategies like SEO, email, and SMS marketing to excel in the business world. It just takes 30 minutes to get started and build an online business store. We have helped businesses in every sector to build a high-performance eCommerce website. Book a demo or Contact us today to learn more about transforming your passion into a growing online business.
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