How To Sell On Instagram in 2024 (Step by Step Guide)
Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide
Over 1 billion people use Instagram daily, spending an average of 28 minutes on the app each time they log in. So brands have a better-than-average chance of connecting with many consumers.
This comprehensive tutorial will cover the fundamentals of Instagram analytics, provide details on a few paid and unpaid analytics tools, and guide you through using statistics to improve your Instagram strategy. Learn how to sell on Instagram with the help of the Fynd platform by scrolling down.
What Advantages Are There?
There are risks, just like many of the most well-known social networking sites, but there are also advantages. For example, Instagram is undoubtedly one of the factors contributing to the upsurge in the popularity of photography. But most of its young users have used the app well, enabling them to share their lives through funny, filtered photos, hashtags, or brief videos.
Another feature that appeals to young people is the ability to follow influential or well-known people on the app and stay connected with friends, news, and new businesses.
Instagram provides several tools to share information directly from a user's newsfeed with one person or a group (up to 15), including images, videos, hashtag pages, profiles, and places. The Inbox icon is on the app's upper right corner and leads users to Instagram Direct.
Users of Instagram Stories can easily upload images or videos into a single narrative. The new feature functions similarly to Snapchat Tales in that stories vanish after 24 hours. However, Instagram Stories aren't published on users' profiles or news feeds. The privacy settings for an Instagram user's profile also apply to Instagram Stories. So, for instance, if a user uploads a story on a private account, only their pals can see it.
Bring life to your Instagram account with Reels - the ultimate tool for creating entertaining videos. Record 15-second multi-clip films and add a touch of creativity with its editing tools, audio options, and effects.
Share your Reels with your followers on the Feed and reach an even larger audience by making your account public. The new Explore section allows users worldwide to discover and enjoy your content, helping you expand your reach as an Instagram creator."
Brief About Instagram
Mark Zuckerberg purchased Instagram, a free online photo-sharing tool and a social media platform. Instagram's users can modify and upload pictures and videos in a mobile app. In addition to adding a caption to each post, users may utilize geotags and hashtag to index their positions and make them searchable by other app users.
When tagged with hashtags or geotags, a user's posts are visible to the public and appear on your followers' Instagram feeds. Therefore, Instagram users must decide whether to keep their profiles private.
Users of Instagram can communicate with their friends' private messages using the Instagram Direct tool, in addition to liking, commenting on, and sharing other people's posts. In addition, photos can be shared with one or several social media sites, including Twitter, Facebook, and Tumblr, with just one click.
Instagram is a platform that both people and businesses may use. Companies can make a public business account on the photo-sharing app to advertise their name and goods. In addition, business accounts provide free interaction and impression statistics for organizations.
And over 1 million advertisers utilize Instagram globally, according to the Instagram website, to communicate their narratives and improve company outcomes. Moreover, 60% of consumers use the app to find new products. E-commerce websites can also benefit from having a presence on Instagram, as they can use the platform to showcase their products and reach a broad audience.
Gaining Knowledge of the Instagram Algorithm
Do you know how Instagram's algorithm functions can help you determine how to expand your online presence in the world of algorithmic feeds? Some have examined the Instagram algorithm in-depth and dissected its seven primary components.
Find the best times to post.
Even though Instagram currently uses an algorithmic timeline, posting at times only when most of your followers are online. Making sure you post while most of your viewers are online may take time as you get to know your followers' activities over time.
If you have an Instagram Business Profile, users may check Instagram Insights to see when and where your followers are the most active. To help ensure that you consistently share high-quality material on Instagram, you may schedule posts once you've determined your preferred posting times.
Try out some videos.
According to several studies, Instagram photographs typically receive higher overall engagement (likes and comments) than Instagram videos. On the surface, pictures might be superior to videos for employment, which could very well be the case!
People might arrive at a different conclusion after further consideration. A fascinating finding was uncovered after studying Instagram profiles. While videos generate more comments than images, photos receive more likes and engagement. In actuality, videos generated more comments than images by a factor of more than two!
Study on Instagram Engagement
It needs to be clarified whether the Instagram algorithm evaluates comments and likes equally or differently. However, because commenting calls for more, the algorithm likely ranks comments more highly than likes, giving posts with more comments a higher ranking than posts with more likes.
Instagram discovered a more than 40% rise in video viewing time on the platform over six months. With this growth rate, it would be worthwhile to test whether using videos improves your Instagram engagement and organic reach.
Create contests or polls to boost participation.
One of the entertaining ways to get your followers to engage using your Instagram posts is by posing queries or urging them to take a particular course of action. We found that a giveaway campaign is an efficient way to engage our fans.
Contest for the Instagram giveaway
Here are a few call-to-actions that are tried:
Pick relevant hashtags
Choosing the right hashtags for your Instagram posts might mean having a post rise to the top of the Feed or disappearing into obscurity. If you choose hashtags that are too general, like #holiday or #trend, your post will likely compete with millions of others. To engage with your targeted audience, pick the perfect hashtag by combining popular and field hashtags.
Another critical factor is how many hashtags you use. While Instagram permits up to 30, adding a lot of tags to your caption runs the risk of appearing careless and sloppy. Some claim that interactions on posts with more than 11 hashtags are the highest. Sometimes one hashtag might boost interaction with your content.
Set Instagram Reels to Active
Have you already used the potential of Instagram Reels for videos? Since last year, the video feature has indeed been available and has grown tremendously popular on Instagram. It is a fun video clone of TikTok that enables your company to interact with the community in little clips of up to 30 seconds.
The software enables you to experiment with artistic tools and add effects, including music, so your Instagram video shines like a true rock star. Allow your creativity to flow, and turn on your Instagram reels to display the sincerity of your brand.
For instance, you could draw back the drapes and amusingly demonstrate what goes on behind the scenes. Reel Ads were just introduced by Instagram, allowing you to invest in reaching and interacting with your audience even more effectively.
Instagram AR filters
Instagram's Spark AR Studio enabled anybody to create AR filters. Since then, augmented reality has wholly taken over the app; some of the finest filters now have over 1 billion views. Although currently used mainly by younger people, there is a burgeoning industry for AR filters, and many companies are choosing to create their versions.
Instagram AR filters just progressed beyond adding effects to your face. One of the most used AR filters is improving and color-grading your footage. So you can also add an AR filter to your pictures to make them more beautiful, just like you would with a photo. As a startup, consider making augmented reality (AR) video effects that enable your fans to use your product or imitate your aesthetic.
Try GIFs Once
Since studies suggest that people are more likely to view entire 15-second or shorter videos, marketing staff must learn how to make and post GIFs. Additionally, Instagram's take on the GIF, the Boomerang, which captures a brief series of still images while merging as well as spinning these backwards and forward in preparation for upload to Instagram, was inspired by this format.
Use Instagram Stories
With 500 million daily users, Instagram stories have emerged as the most used feature. As a result, there is speculation that Instagram stories will eventually supplant the main Feed as its primary feature. You can submit a combination of photographs in a piece of content called a "story" that vanishes after 24 hours.
However, they may have a considerably longer-lasting positive impact on your exposure and engagement rates, increasing your likelihood of being included in the Explore area and, thus, increasing your number of followers.
Utilizing tales can give your company a more human, friendly, and urgent appearance, which will keep consumers coming back to interact with you. Because they are happening right now, live stories are the best for catching attention. In contrast, pre-recorded tales are suitable for providing in-depth analysis of your products, making one-time quick-fire advertisements, or presenting narratives.
Process of Selling On Instagram
As we all know, millions of Instagram users every day explore their feet and try to look for the things they love and want to buy. Opening your shop on Instagram and selling your product is easy and requires no fees.
Social media is considered one of the most potent tools for creators, owners, and entrepreneurs to increase sales and skyrocket their reach. For example, Instagram can help you cure your brand story and make your product known worldwide. As a result, discovering new customers and increasing your sales becomes easy.
Maximizing sales through Instagram can be achieved by linking it to an online store and utilizing features such as product tagging, shoppable posts, and advertising to effectively showcase products to a large, engaged audience and drive traffic to the online store for conversions.
How to Sell on Instagram
Below are a few steps to help you organize proper sales over Instagram. Learning this procedure might seem to be intimidating at the initial level, but it is straightforward in reality. The steps are as follows:
Find the right niche and focus on increasing your following.
Very firstly, you are required to define your niche. A niche is identifying a specific set of people or businesses you want to buy products over Instagram. They are also called targeted customers. Knowing your audience and your niche market on Instagram will help you get into your targeted consumers' minds.
A good seller must know and discover the particular wants and needs of the target audience. He must learn and understand the needs of his ideal customer, including their passion, interests, behavior, and lifestyle. After understanding, he should try to think about the problems and needs that customers are facing and find solutions for them
He should sell such a product to satisfy his customers at a greater level. Readers can find out the audience's requirements by comments on social media posts and forums. To gain more knowledge, one can also explore different pages by browsing hashtags according to the trends and searching popular accounts and photos.
With this, you get to know your niche and can perform a competitive analysis of similar types of businesses in your niche. Look up your competitors by searching relevant hashtags for your business. You can quickly grow your following with a clear understanding of your target audience or market.
To do so, focus on posting high-quality, unique photos with captions that engage your audience. Engage with your followers by responding to comments and messages, asking questions, and posting content that aligns with their interests. Consistent posting of valuable content and building relationships with followers will help increase your presence on the platform.
Make an Instagram Profile
Getting an Instagram business profile is free. You can easily manage your brand's presence.
Set up an Instagram Store
After building your online presence and gaining a substantial following, you can create an online store on Instagram by converting your account to a business account. By doing so, you become the administrator of your account.
Create shoppable posts to increase product discoverability.
Regular feed posts, clips, and stories with product tags are shoppable posts. Users can add items to their shopping basket or visit your E-commerce website to make purchases by clicking on the labels that display the price and product name. Users can click the categories to discover more information about your product or service.
To create every post extra persuasive, remember to include a call to action. To discover something about your company, encourage folks to click the link in your bio. Your shop is operational. You can immediately begin creating shoppable posts.
Make Frequent Posts as Well
It's essential to keep in mind that solely providing sales-related content to your followers can come across as overwhelming or annoying. That's why it's recommended to follow the 80/20 rule, which suggests balancing shoppable posts with regular content. This way, your followers can expect a mix of different posts from you.
Ensure that 20% of your posts are focused on sales and the rest (80%) are regular content that provides value to your followers. It's essential to prioritize creating high-quality, valuable posts rather than just posting for the sake of it.
Reach the Explore Page
Every composer's goal is to be discovered on the Explore page because doing so will help you expand your audience organically.
What Does The Explore Page Mean?
It is a general populace collection of images, video files, clips, and stories nationalized for each Instagram user. The Instagram algorithm is quite mysterious for its users because you never know when your product or post will become a trend.
Be consistent On your page.
Consistency is crucial because it increases your probability of success if you are consistently active on your page, publishing photographs and updates about your brand and products.
The Advantages of Selling Products On Instagram
Instagram is a widely used platform that provides several services and advantages to its users.
To boost sales, it's essential to find ways to improve performance when sales are lagging. While there is no one-size-fits-all solution, focusing on effective marketing strategies, optimizing product offerings, and enhancing the customer experience can help businesses achieve greater success.
It's essential to understand the value of your investment, so let's look at some statistics to gauge the usefulness of Instagram. According to recent studies, over 13% of Instagram users have utilized the platform to sell products online, providing them with 70% more opportunities than those who don't use Instagram.
Additionally, 75% of Instagram users take action, such as visiting a website, after viewing an advertisement post on the platform. These statistics indicate that Instagram can be a valuable tool for businesses looking to increase their online sales and reach a larger audience.
An Instagram advertising post, also known as an Instagram ad, is distinct from a regular post you publish on your account. An Instagram ad is a post you pay to promote with advertising dollars to reach a larger audience.
The data shows that 75% of Instagram users take action on these ads, such as clicking the "Learn More" or "Contact Us" buttons. This highlights the effectiveness of Instagram advertising in reaching and engaging with a targeted audience. The action is valuable even if someone needs to purchase immediately after clicking on an ad.
This is because you can use retargeting to continue showing them ads on Instagram until they decide to buy. Retargeting allows you to keep your business top-of-mind and increase the likelihood of making a sale.
Advanced Targeting Options
The advantage of using Instagram ads is that you can track your sales and leads, clearly measuring your return on investment (ROI). This may seem obvious, but surprisingly, many companies invest in platforms without measuring their effectiveness.
Additionally, since Instagram uses the same ad manager platform as Facebook, it has all the same tracking capabilities that Facebook has. This means you can accurately track your ad performance and adjust your strategy accordingly to maximize your results.
With the ad manager platform on Instagram, you can monitor various metrics such as link clicks and conversion results. You can also see the value per result for each campaign you run. This allows you to see the performance of your campaigns in terms of the objectives or goals you set.
By tracking your results, you can determine how many conversions you've achieved and what value they bring to your business. This information can help you make informed decisions about your advertising strategy and optimize your campaigns for maximum effectiveness.
Possibility of Reaching Untapped Customers
It's important to note that with over 1 billion daily active users on Instagram, the platform is top-rated and provides a large potential audience for your business. This makes Instagram a valuable platform for selling your products. Half of all Instagram users actively visit the profile of a business daily.
However, to take advantage of this, you must have an active Instagram account for your business. By having a presence on the platform, you can reach your target audience and provide them with what they are looking to buy.
Building a High-Quality Brand
Instagram allows you to grow your following organically, so you can build a genuine relationship between your products and your followers from the start. This is a crucial advantage over other platforms that rely solely on paid advertising to drive sales.
The organic growth of followers on Instagram is precious, especially for newer businesses. Despite your best efforts, only a small percentage of Instagram users follow brands.
However, it's important to remember that half of the 800 million Instagram users use the platform to keep up with businesses, making it a valuable tool for building brand awareness and reaching potential customers.
You can attract and retain followers interested in your brand by consistently posting engaging content and utilizing the platform's features, even if they don't follow you directly. This can increase your reach and drive sales over time. When customers follow your Instagram profile, it indicates a strong initial interest in your brand.
You can build on that interest by creating an active call to action in your posts, encouraging them to engage with your content on their timeline. This can help to increase engagement, build a relationship with your followers, and drive sales.
Understanding Your Customer Base
It's important to remember that a target market is not just a group of statistics and demographics but real people with unique interests and behaviors. Your target market is constantly evolving, so your sales approach must be flexible and adaptable to stay ahead of the curve.
Instagram can be a valuable tool for understanding the dynamic preferences of your customers and followers. Understand your audience's preferences by observing their interactions on Instagram. See what content they like, what they're drawn to, and which accounts they follow.
This information is essential in creating successful content and a smart overall sales strategy. To win over modern consumers who have many options and expect ample attention from businesses and brands, you must engage online by posting high-quality content, posing questions, responding to comments, and recognizing your audience's efforts on Instagram.
Developing a following on Instagram can assist in forming long-lasting connections with your fans, gradually turning them into dedicated followers or even brand advocates.
Instagram build sales
Instagram is valuable for businesses looking to increase sales and grow their customer base. The platform offers a range of benefits, including increased brand awareness, lead generation, customer loyalty, and conversions. With its user-friendly interface and large active user base, Instagram is a cost-effective way for businesses to reach and engage with their target audience.
Business Ideas For Instagram
Before claiming mastery in selling on Instagram, it's essential to determine the type of business to start. These recommendations include some of the top choices.
To be an Instagram influencer, you need a large, engaged audience. Many choose a niche they're passionate about & create content for it. As an Instagram influencer, one can earn money by promoting products to their followers.
Currently, various corporations are paying influencers to post about their items or providing them with a percentage of sales made through a customized code shared with their followers.
To become a successful Instagram influencer, one must have a compelling small-business profile by creating content that appeals to their audience and builds a large and engaged following. You can achieve this by understanding what resonates with your followers and tailoring your posts accordingly.
As an influencer, it's crucial not only to have a high number of followers but also to have followers actively engaging with your content. It means having followers who regularly comment, share, and participate in other ways with your posts. Engaging followers can help increase your visibility, build your brand, and increase the effectiveness of your influencer marketing campaigns.
Instagram manager or consultant
Although there is significant overlap in the tasks performed by an Instagram manager and an Instagram advisor, these are distinct roles with varying responsibilities. Understanding the differences between the two is essential, as they offer unique services to businesses looking to establish or improve their presence on the platform.
An Instagram manager is a professional hired to oversee another person's or organization's Instagram account. They may work with multiple clients, creating and publishing content on the platform to increase their business visibility and growth.
In contrast, an Instagram advisor runs their business as a consultant, offering strategic recommendations and plans to businesses on optimizing their Instagram presence.
While an advisor may formulate a vision or concept, they are not always responsible for executing the plan. Their role is primarily to offer guidance and support to help businesses achieve their goals on the platform.
On Instagram, you can share your personal experiences and preferences for specific products by posting a story or post about them. You can include links to those products in your bio or through Instagram's shopping feature.
If followers click on the link and make a purchase, you will receive a small commission from the sale, making affiliate marketing a valuable way to monetize your Instagram presence.
An Instagram product reviewer typically focuses on a specific niche, trying out new products and offering honest reviews to followers. If you have tried their products, please share your experience and provide a review. Product reviewers build a following by offering trustworthy, engaging insights that their followers value. Combining product reviews with affiliate marketing can create a profitable Instagram business strategy.
One of the key factors contributing to Instagram's success as a social media platform is its emphasis on visually appealing content, including pictures, images, and videos. There are many ways to take advantage of this aspect of Instagram for business purposes:
Social Media Photographer
Social media photographers collaborate with various businesses or individuals to conduct photoshoots that supply content for their Instagram channels.
Businesses often use product photos to promote their products on their websites and social media platforms. Organizations or individuals can hire you to capture their events, whether they want official, staged photos, candid shots throughout the event, or a combination of both.
Business owners may desire professional headshots for their websites and social media, and families may want family photos to commemorate special moments. Individuals may want to document significant life events through photography.
What could be better than a business idea that allows you to earn money from anywhere? You can work as a travel and stock photographer from any location, saving time and money. You will travel to various places and capture in-demand photos that you can sell to agencies and stock photography websites, generating profits for yourself.
In a fast-paced and cluttered world, there is an increasing demand for professional organizers to help simplify people's lives. As a skilled organizer, you would visit clients' homes and assist them in getting rid of items they no longer need and organizing the rest. You can attract more clients and grow your customer list by showcasing your skills through before and after photos of your work.
You can provide tutorials for various makeup styles, including natural makeup looks and special effects makeup for holidays like Halloween. You can also offer advice on skincare routines and provide services for special occasions such as bridal parties. You can also incorporate affiliate marketing into your business by recommending skin care products.
With the growing trend of videos on social media, Instagram has also shifted its focus towards this form of content. As a result, you can diversify your content to attract a broader audience to your page.
For example, you can create reels and memes and utilize Instagram stories to increase your followers. If you have a talent for capturing engaging videos, consider starting an Instagram business focused on video content to take advantage of this trend.
Food blogging is a popular niche on Instagram, as many people enjoy trying new and unique dishes from around the world. You can start a food blog by taking explicit photos of your meals and sharing them with quick reviews and recommendations.
Doing this can quickly attract a loyal following of food lovers who value your opinion. Then, you can leverage your following to secure sponsorships and affiliate relationships with various restaurants and food-related businesses.
As a fashion influencer, you can showcase your unique style and inspire others to elevate their fashion choices by curating a visually appealing grid on Instagram. People may even be willing to pay for your styling services, which involve shopping for outfits on their behalf and organizing their closets. Additionally, you can work with brands to promote their clothing and create tutorials for your audience on where to find the latest fashion trends.
Payment System Available on Instagram
On Instagram, you have control over the budget for your advertising campaign. You start by deciding how much you want to spend on the ad and for how long it will run. Make sure to stick to the budget you set.
The timing of payment for your ads may vary, depending on the payment method you choose. When you create your first Instagram ad, you'll have the option to select a payment method. There are two main payment options for Instagram ads:
Instagram automatically bills you when you reach a predetermined spending limit (your billing threshold) and again every month for any remaining balance. Adverts can be paid using PayPal or major credit/debit cards.
Before running advertisements, you must first deposit funds into your account. A single daily deduction will be made for as long as you run ads. You will not have a set billing threshold if you opt for manual payment methods, like PayTM. You can stop paying for an advertisement anytime by removing the promoted post on Instagram.
Ways To Pay for Your Instagram Advertisement
You can select a payment option when creating your ad within the app to make a payment on Instagram. Once the set billing limit is reached and on the day of each month's statement, this payment method will be charged for any outstanding charges. To use the same payment method as your Facebook ads, you must link a Facebook Page that manages an Instagram business account and have a Meta ad subscription.
Accepted Methods of Payment
The available payment options for Facebook advertisements include founder debit and credit cards, such as:
Local manual payment techniques, such as:
The manual payment option will only be accessible if your ad account is set towards the Indian rupee as your currency and country, respectively (INR). Additionally, you can only add a mechanical payment method if you do so while creating your Facebook business account. So study up on manual payments.
By selling through an E-commerce website on Instagram, businesses can reap significant benefits, such as reaching a vast and engaged audience, driving sales through eye-catching content, product tagging, and targeted advertising efforts.
Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide
How can you enable shoppable Instagram ads for free?
At present, only selected accounts have access to Instagram ads. Once Instagram opens up shoppable posts to all accounts, they will become available to everyone. However, there have been rumours that even when shoppable posts are enabled for all accounts, Instagram may still offer them as a premium feature. Since you must upload products through the Facebook Ad Manager, this feature will not be provided for free.
Why doesn't Instagram allow links in posts? Give a reason.
The main selling point of Instagram is its lack of links, which is why many people use it regularly. The USP (unique selling point) conveys to followers why they should follow your profile. If it allowed links, it would likely be filled with spam posts and not attract real users. In the past, it did have links enabled, but only a limited number of people used them frequently. Stumble Upon, however, stopped functioning as it sought to increase profitability.
How can you gain followers to sell on Instagram?
Making your Instagram account public is the key to gaining followers. While it may take some time for your account to gain traction, consistently posting relevant and engaging content can help increase your followers. Additionally, promoting your account through popular and well-followed accounts can also help boost your followers on Instagram.
What does selling on Instagram look like?
Selling your products on Instagram requires a tailored approach, as different strategies will be more effective depending on your target audience and what you are selling. To help, we have provided examples of successful product sales on Instagram and why they worked. Remember that some products, such as shopping, require more research and information before making a purchase decision.
What is Instagram shopping?
Instagram Shopping features enable users to discover your products by browsing your photos and videos, providing your business with a visually appealing platform to showcase your offerings.
Shops: This customizable front allows people easily search for business profiles on Instagram shopping.
Tags: Tags featuring products from your catalogue can direct customers to purchase them through your website or the app.
Shop in Explore: An Explore tab on Instagram allows users to discover shoppable content from brands and creators through tagged products. A brand collection is a compilation of offerings from a business aimed at helping customers easily find what they're looking for by utilizing information from the product catalogue.
In addition, Businesses can create new ads with product tags or boost existing search posts in the Ads Manager and Instagram app to increase the visibility and accessibility of their shoppable content.
How do you find popular hashtags, and can I only add hashtags in the caption?
You can use online keywords related to your product and target audience to find popular hashtags. There are also hashtag generators that can help you find relevant tags. On Instagram, you can add up to 30 hashtags in the post caption or as a comment.
While adding hashtags only in the caption is possible, it is recommended to include a caption that provides context for the image and to use relevant hashtags to increase the reach of your post to the right audience.