Launch your online store at just ₹40/day. Offer valid for a limited period.
Book Free Demo

Create your online store today

Get started with a user-friendly platform for free, that makes online selling easy. Manage your business from one central location and reach more customers.

Book Free Demo
Do you want to create your own online store?
Get Started
Do you want to create your own online store?
Book a Demo

How to Sell T-Shirts Online 2023: Step-by-Step Guide to Scale

How to Sell T-Shirts Online 2023: Step-by-Step Guide to Scale

Maximize Festive Season Sales With Fynd Platform

Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

hero image

An online t-shirt business is where you develop your e-commerce website for your apparel brand and sell directly to clients without opening an actual retail location. You may sell T-shirts online anywhere on this planet. T-shirts are essential in everyone's wardrobe because they are connected to comfort, affordability, and class.

T-shirts are undoubtedly one of the most popular apparel, irrespective of age, gender, or ethnicity. It's no secret that T-shirts are popular among young people today; more than 2 billion are sold each year globally! According to Statista, the global t-shirt market was valued at $187.4 billion in 2020 and is projected to reach $270.3 billion by 2025.

This includes both online and offline sales. In terms of online sales, e-commerce sales of apparel and accessories in the United States amounted to $110.6 billion in 2020, according to eMarketer.

However, this figure includes all apparel and accessories, not just t-shirts. However, some of the most prominent players in the online t-shirt market include Amazon, eBay, Zazzle, and Teespring.

Other significant players include Redbubble, Spreadshirt, and CafePress. Undoubtedly, the online T-shirt industry is quite profitable in light of these numbers. With Fynd Platform, we can create a website in 30 minutes, sell T-shirts online, and cover a piece of this profit pie.

Steps for Selling T-Shirts Online

Steps for Selling T-Shirts Online

Since many years ago, the clothing industry has consistently been profitable. And this is yet another business decision with tremendous earnings potential. Therefore, you can give yourself a head start by suggesting a time-saving method if you're seeking to expand your business and sell T-shirts online.

You can utilise Fynd Platform's selling service. You may design custom checkout pages using this tool to sell t-shirts online. Then, build a website and promote the checkout pages on social media and other link-sharing websites to sell t-shirts online in about thirty minutes.

In addition, the Fynd Platform provides a helpful dashboard for monitoring sales and maintaining a list of all the items in stock. The process of invoicing and billing is automated. You have a variety of payment gateway options as well.

Fynd platform banner for free demo

1. Do Your Research

You know how highly competitive online marketing for the T-shirt sector is; many people travel the same to develop an idea that stands out from the crowd might be challenging. But creativity has always been about taking inspiration from others and giving it a unique twist.

Even the greatest artists in history have done this, even though it's hard to be wholly original in such a creative universe. In the T-shirt business, it's crucial to adopt a different mindset. Where do you find good T-shirt designs? Where to sell T-shirts? You may use them as inspiration.

But first, you must understand how to conduct proper T-shirt market research. You won't need to try to start from scratch because the internet offers various sources for T-shirt design ideas.

2. Figure out a problem you can solve with your product.

Our business operates on a fundamental buy-sell-trade paradigm; some of the demands we are addressing are linked to the environment and, to a lesser extent, financial liquidity. We also experience issues inherent to our company due to the nature of the t-shirt industry.

Examples include marketing, logistics, warehousing, human resources, business loss, etc. With technology and software development, we have the Fynd Platform that addresses all these issues.

In addition, Fynd Platform lets you sell shirts online without inventory. These controls provided us with the chance to create a website to have solutions for our problems and commercialise our product online.

3. Identify your target audience.

Finding your target market should be one of your key marketing objectives. You can develop marketing campaigns and plans to reach your target market once you have identified them.

Think about who you want to sell your t-shirts to. What age range are they in? What are their interests and hobbies? Knowing your target audience will help you create designs that appeal to them.

  • Ask those that make up your target market what brands they favour while shopping in your industry.
  • Look at the social media profiles or sites your target audience is interested in and follows.
  • Take a virtual or physical shopping trip to understand how your target market might browse and purchase goods.

As you conduct your study, keep the following in mind:

  • Customers are simple to target those you could sell to most readily.
  • Social listening: Understanding the language and interests of your customers.

4. Competitor analysis

Before judging your brand, you must know the existing market, including potential competitors. Evaluating your competition is a different method of determining your target market.

First, find out who your competitors are trying to reach and how they are doing it. You may gain some understanding of your target market with this information. There are several approaches to this:

  • Search for your product or service category on Google, then examine the immediate and indirect rivals. You may check the search volume with Keywords Everywhere.
  • Competitor Analysis is fundamental for every growing & established business.
  • Before continuing, it's critical to have a firm grasp on this because it will guide your brand's emphasis and help it stand out from rivals.
  • Identify your direct competitors.
  • Analyse their product offerings:
  • Identify their strengths and weaknesses:
  • Analyse their marketing strategy.
  • Develop a competitive strategy.

By conducting a thorough competitor analysis, you can better understand your market and position your t-shirt online selling business for success.

5. Inspiration

If you need inspiration when designing your t-shirts, look no further than popular culture. Consumers often turn to popular trends, designs, and movements for fashionable items. By staying informed about the latest trends, you can create t-shirts to attract a wide range of customers.

You can also look to current events, art, and literature for inspiration. Finding the right supplier is another essential step in the process. When choosing a supplier, ensure they have a good reputation and offer competitive prices. Quality should also be a priority; ensure they use high-quality products when making t-shirts.

Creating a successful online t-shirt business means finding the right balance between quality and affordability.  These tips can create a successful online t-shirt business to generate high profits. With the right plan, resources, and knowledge, selling t-shirts online can be lucrative and gratifying.

6. Look out for

1. Design ideas

2. Niche-specific designs:

3. Good use of colour

4. Trendy designs

5. Examples of humour

6. Personalised design

7. Seasonal designs

8. Customisation options

9. Collaborations

10. Best-selling patterns

11. Cause-based designs

You can attract customers and stand out by offering unique and appealing t-shirt designs.

Fynd platform banner for free demo

7. Find the perfect niche

Find the perfect niche

Choosing the proper niche involves more than just what you want. You must consider what customers are prepared to pay for if you want to create a successful organisation. Anyone may distinguish themselves from the crowd by finding the ideal niche.

You need to decide and focus on what your original concept is for your t-shirt designs. You may create unique and designer t-shirts for college and high school kids. Young people choose t-shirts with sayings, amusing graphics, simple yet stylish patterns, etc. 

Additionally, you may create a brand of t-shirts specifically for individuals who live in a particular location. T-shirts with designs that reflect their personalities may be to their liking.

You may target different audiences with the designs of your t-shirts. For example, there are t-shirts for couples, kids, pregnant ladies, cricket enthusiasts, and Bollywood lovers, and t-shirts for medical students.

The steps we advise you to take to identify your speciality are as follows:

1. Use Google Trends to identify trends.

Use Google Trends to identify trends

It is impossible to express Google Trends' value to business owners adequately. Additionally, it is free to use! You can check Google Trends to determine whether there is a demand for each fresh concept for your T-shirt designs and whether people are looking for it.

Whenever a craze gathers steam and transforms into a trend, people go crazy for the associated goods. Unfortunately, T-shirts share this phenomenon in precisely the same way. You can follow the most recent trends and determine whether they are worthwhile investments.

2. Use social media to look for trends.

Use social media to look for trends

Social media is the source of all new trends. Leading the way in this are websites like Instagram, Youtube shorts and TikTok in particular. Social media is one of the first areas you should seek to identify a trending topic. And possibly the most significant as well.

On Instagram, Twitter, and Tiktok, you can search for popular sounds, filters, or hashtags to do this. You can also sign up for Facebook groups in the subject area that interests you.

3. Identify your passion and interests.

Identify your passion and interests

Your niche will open up opportunities for you to build your brand identification, strengthen the foundation of your company, and establish close relationships with your clients. Therefore, we recommend identifying your passion and interest, which helps you decide on the market niche you wish to serve.

Look into your passion and your client's areas of interest! You're establishing your own business. So why not handle it how and when you want to? You can create your T-shirts or print any designs and quotations you choose.

When showcasing your uniqueness through your products, the world is your playground! Additionally, it is best to identify shared interests between your clients and yourself. That sweet spot will win you the hearts and favour of your clients.

Top T-shirt themes for beginning internet sales

Top T-shirt themes for beginning internet sales

There are numerous trends and market niches. We have sorted through the clutter and provided a list of a few.

Here are the top 11 T-shirt categories that are already well-liked by customers.

  • Cartoons
  • The people in travel movies and their dialogue
  • Pets / Jokes
  • Wordplay 
  • Caricature
  • quotes by feminists
  • clever one-liners
  • Hobbies
  • Lifestyle

Determine your product materials and printers

Determine your product materials and printers

By understanding your niche and your potential customers, you'll be able to know what they want to wear. In addition, this understanding will help you find partners who can help with production and printing.

1. Narrow down the T-shirt type. 

Narrow down the T-shirt type

Some stores can work with wholesale T-shirt manufacturers to create their products. However, depending on the store's value proposition, others may need to work with a custom textile manufacturer. Every business has different considerations.

For instance, Thompson Tee determined the best material and designed comfortable and practical shirts to prevent sweat from building up in 2012. We're the only genuinely sweat-proof undershirt brand with a patent from the U.S. Patent and Trademark Office to prove it.

There are many factors to consider when choosing T-shirt types. 

  • What will your customer enjoy? 
  • Will you offer hoodies, tank tops, and sweatshirts? 
  • Can you use an existing T-shirt material? 
  • How environmentally friendly is your store?

If you need help, look at product descriptions from other T-shirt companies. This perspective will show you just how much variety is available.

2. Decide on the print method

Decide on the print method

Knowing the print technique for a specific project is one of the trickiest issues designers must deal with today. There are several ways to print on t-shirts, including putting ink directly on the fabric, putting ink on paper or a transfer that adheres to the cloth, or even cutting out vinyl to sew to the shirt's fabric.

Every technique needs some particular tools and materials. Others can get by with simple craft supplies, while some require expensive commercial technology. It implies that some printing processes could have expensive startup costs.

Another thing to remember is that some techniques are more effective on particular kinds of fabric, such as polyester versus cotton. To sell your t-shirts, you will need a platform, which is where an internet store comes in. You may open a free online store on several platforms. Fynd Platform and Shopify are two of the most well-known.

Different printing techniques available are as follows:

1. DTG.


Direct-to-fabric printing, or DTF, achieves what it says on the t-shirt: a dedicated printer prints a thin ink directly onto the fabric. A decent DTG printer might cost anywhere between $10,000 to $500,000.

2. Vinyl.


One of the most common shirt decorating techniques professionals and amateurs use is heat transfer vinyl. One side of HTV vinyl is covered in a heat-activated adhesive, and the other is decorated. You can cut out words, logos, or even intricate designs from the vinyl, which you can heat-seal onto the cloth.

3. Indirect-screen printing.

Indirect-screen printing

Today's t-shirt designers are increasingly using indirect screen printing. This technique utilises plastisol inks similar to those used in screen printing and incorporates some of the fundamentals of screen printing.

4. Printing on a screen.

Printing on a screen

Since screen printing produces colourful and durable graphics, it has remained one of the most popular techniques for printing t-shirts. Screen printing is one of the oldest techniques. Since each screen only supports one colour, you must create different screens to print multicoloured patterns.

5. Heat Press Printing.

Heat Press Printing

The use of heat printing would be ideal. It will enable you to save time as well as resources. To transfer your patterns to the t-shirt using heat and pressure, you must first create your designs on a type of paper called transfer paper.

After deciding the best printing method, choose the best website builder. With the Fynd Platform, launching a store is simple and takes less than 30 minutes. There are several store template options available. You must choose one and add fonts, colours, words, or photographs as desired.

The text on your t-shirts is customised if you want. After doing this, it will be simple to link your Fynd Platform store to any printing platform. Your creations will appear in your store with only a few clicks.

3. Make sustainable choices when possible

Make sustainable choices when possible

Clothing has a significant environmental impact; therefore, it adopts sustainable products and procedures to help the environment and draw customers. Please make an effort to collaborate with vendors like Bella + Canvas, Allmade, Alternative Apparel, and American Apparel, who practice ethical production and support their neighbourhood.

As a T-shirt entrepreneur, it's essential to be aware of ongoing discussions regarding ethical supply chains, sustainable production, and fabric selection. If you're feeling overwhelmed or challenged by sustainability goals, don't worry.

Many other people are too. Sustainability is a puzzle that many different people and organisations are tackling, but the best way to start is to talk to your vendors and partners. 

Ask questions about carbon offsets, production efficiency, green energy, and materials selection strategies. You won't necessarily have all the answers right away, but by starting to learn more, you'll be on your way to achieving sustainability goals.

Start Designing

Start Designing

Designing products is a great way to start your business; you may already have many ideas. So it's a great time to get started and develop some great ideas. No matter what direction you decide to take your artwork, it's time to get creative and turn them into good designs!

1. Do it yourself (DIY). 

In the eyes of many business owners who sell them, a good design for a T-shirt successfully realises an imaginative concept. The narrative of how two friends with an idea were able to develop a tiny business into a thriving retail chain recognised for its distinctive designs can be seen to significant effect in the case of The Mountain. 

Today, anyone may create their T-shirt designs thanks to the available tools. For artistically inclined artists, software such as Canva is known that you may use to make illustrations and graphic designs.

Depending on your preferred method of expression in the creative process, you might also begin the process by sketching designs utilising non-digital tools and printing techniques.

Being creative and bringing your idea to reality are two crucial things to focus on; for business owners who want to sell their T-shirt designs, platforms such as Fynd Platform allow for the easy creation and distribution of unique merchandise through their websites.

2. Hire designers, artists, or illustrators.

It's fine if you don't like or can't design t-shirts. You can always outsource your vision. There are various options available:

Hire Designer

You may decide to hire a design partner even if you started your firm DIY.

Artists or Illustrators

Visual strategists for t-shirt businesses may be found in numerous ways. Discover international artists on Instagram, and follow and connect with them. Twitter recommends accounts and hashtags to follow. Find talent on Upwork, Fiverr, and 99Designs.

Expert or using Platform

Employ an expert if you don't like or know how to design t-shirts. Instagram, Twitter, freelance platforms, and blogs/online courses can find talent. Contacting these professionals lets you find the appropriate person to realise your vision.

Fynd Platform's created designers' and photographers' websites also help grab an idea about designs and put all their plans and pictures on it.

3. Be creative

When designing a t-shirt, you must be imaginative. Don't be scared to embrace your inner designer and begin sketching your ideas with a pen or digital tools. Play around with various colours, patterns, textures, and styles. You can also experiment with combining different pieces to create something genuinely one-of-a-kind.

It is critical to remember that there are no right or wrong ways to be creative and that the essential thing is to have fun and allow your imagination to run wild. Creativity ensures that your t-shirt designs stand out and appeal to your target audience.

Fynd platform banner for free demo

4. Mock up your t-shirts.

T-shirt mockups show how your final product will look. Create a digital or physical t-shirt mockup to do this. Creating a digital mockup lets you see how your design will look on multiple t-shirt styles, colours, and sizes.

These mockups are also used for social media and marketing. For example, you can place your designs into a t-shirt template and see how it looks on a model using digital mockup programs like Adobe Photoshop, Illustrator, or Placeit.

A physical prototype is printed on a blank t-shirt. Before mass production, you can view and feel the finished product and make any necessary design or t-shirt revisions. Before mass production, mocking up your t-shirts might help you spot design difficulties.

5. Be original

Being original is essential to creating and selling tee shirts online successfully. While it can be helpful to use other brands for inspiration, it's necessary to put your stamp on your designs to create something unique.

This will help set you apart from competitors and build a more enthusiastic following. To ensure your designs are original, you can research your competition and look at what is already on the market.

Then, use this information to identify gaps in the market and create designs that fill those gaps. Additionally, you can take inspiration from other sources, like nature, pop culture, current events, etc.

This will help you develop fresh ideas that haven't been seen before. While taking inspiration from other brands is OK, putting your spin on your designs and striving for originality is essential. This will help you build a strong brand and loyal customer base.

6. Find your style

When designing t-shirts, finding your style is crucial. Of course, you should see your style, creative or not, but you should examine what binds your t-shirts together. Consider the typeface and why you'll use it if your t-shirts have white backgrounds and black text.

Will you use a vintage serif font or a modern sans-serif font? Will you use bold, all-caps letters or something more subtle? Cartoons, photographs, and abstract patterns on t-shirts are the same.

 There should be something that makes them yours and distinguishes them from others. Finding your style is essential to designing unique t-shirts. Consider the components that tie your designs together and how you might make them special.

7. Experiment

When launching a t-shirt business, experimenting is a necessary step. It is critical to be open to new experiences and willing to take calculated chances, even if doing so increases the likelihood that some of one's designs will not be favourably received.

Each unique design is an opportunity to improve one's knowledge, confidence, and awareness of successful things in the marketplace. Failure is an inevitable aspect of the educational process, and each new endeavour will get you that much closer to achieving your goals. 

Experimenting with various layouts, colours, patterns, and styles will assist you in determining what is most appealing to the demographic you are trying to reach. In conclusion, exploring is essential; you should not be frightened of failing, and remember that it is a normal part of the learning process.

Get feedback on your T-shirt concepts

Get feedback on your T-shirt concepts

Getting feedback on your T-shirt concepts before investing in production is a wise step to ensure that your vision will translate well into a successful business. Investing resources in creating a product that does not sell doesn't make sense. 

Step 1: Collecting Insights

One way to do this is to reach out to people representing your potential customer base. Collect their insights to improve upon your concept and creation. 

Step 2: Creating And Sharing Your Designs on Social Media Platform

This is done by creating a survey, sharing your designs on social media, hosting a focus group, using platforms like Kickstarter or Indiegogo, connecting with influencers, or participating in online marketplaces like Amazon, Etsy, and eBay

Step 3: Getting Feedback from the Audience

By gathering feedback from your target audience, you can make necessary adjustments to your design, target your audience effectively and increase the chances of success for your product.

Decide How to Sell Online

Decide how to sell online

You need to choose the best method among the many possibilities to sell t-shirts online.

1. Work with influencers.

Work with influencers

Using influencers to promote your company and reach a new audience may be a successful strategy. By collaborating with influencers, you may obtain access to their audience on social media networks like Twitter and Instagram, where they have a sizable following. 

Hosting polls, conducting surveys, gathering opinions, or holding competitions or sweepstakes are a few methods to collaborate with influencers. Locating influencers supporting your brand and appealing to your target market is critical.

2. Print-on-demand sites

Print-on-demand sites

Print-on-demand platforms are a popular alternative for hobbyists and first-time entrepreneurs. Redbubble, TeePublic, and Spreadshirt are a few examples of such sites. Register an account and upload your designs, which they will make, sell, and ship for you. 

This makes them quite popular among part-time sellers who don't want to put much effort and energy into their t-shirt side hustle. The disadvantage is that earnings are minimal, competition is fierce, and you have little control over your brand or product. You will also be required to pay a commission to the Platform.

3. Online marketplaces

For part-time sellers with some resources (time, money, and a client base), these online marketplaces are viable choices: Amazon, Etsy, and eBay. Having your items listed on these marketplaces will increase the number of people who notice them and, ideally, buy them.

In addition, you have greater control over your items with them than with print-on-demand websites since they are well-liked and trusted by customers. However, online markets have certain disadvantages because you still have very little influence over creating an authentic brand or company identity, and it can be challenging to cultivate client connections.

4. Online store builder

Online store builder

When beginning a business, new and seasoned sellers should consider using e-commerce builders like Fynd Platform, Shopify, Wix, or BigCommerce. You don't need a lot of resources or technological expertise to create your online store using these platforms.

Using these platforms like Fynd Platform, you have complete control over your branding and marketing, having all of your products in one place and building enduring relationships with customers are some examples of this. In addition, many chores can be automated to save you time and energy, even if it can take more effort because you are responsible for everything from shipping to customer service.

You may also integrate selling on other platforms and employ dropshipping services to circumvent the issues with storing and transporting items. These websites are advantageous if you desire control over your items and distinctive branding and are prepared to put in the time and effort required to build your company.

5. Tap into Facebook Groups.

Tap into Facebook Groups

An excellent method to reach a specific audience and obtain input for your business is by joining Facebook groups. By joining a group focused on your area of interest, you may get in touch with individuals interested in what you offer. Facebook groups are communities that are structured around a particular topic or interest. 

Facebook groups are a popular tool entrepreneurs use to gather feedback on their concepts and offerings. However, reviewing the group's rules is crucial before submitting anything about your company, as certain groups cannot permit it.

6. Join online communities.

Join online communities

Joining online communities may be a successful strategy for reaching a specific audience and obtaining feedback for your company. Forums, specialised social networks, and even messaging applications create online communities. You can meet individuals interested in what you offer by joining a society linked to your area of emphasis. 

These communities are set up around a particular topic or interest. It's a fantastic method to get ideas, exchange designs, and obtain feedback on your goods or services. Finding good groups that support your business and appeal to your target market.

7. Pre-sell your T-shirts

pre sell your tshirt online

Pre-selling your t-shirts can be a terrific strategy to determine the demand for a new item and generate excitement among your current clientele. You may take advantage of the fact that your business already has a customer base and an internet marketing presence by launching a pre-sale campaign. 

You may generate a sense of exclusivity and urgency by telling your buyers that you're trying out a new t-shirt concept and only selling a certain number. It's crucial to be open and honest about the minimum quantity required to complete each order and to make it evident that buyers will receive refunds if you choose not to send out the t-shirts. Being truthful at every turn is crucial to prevent deceiving your most loyal audience.

8. Poll your email list. 

Poll your email list

Polling your email list is an excellent approach to getting feedback from your current customers. You may gain valuable insights into your goods, services, or marketing efforts by sending a survey or poll to your email subscribers. 

To enhance the response rate, make the survey or poll entertaining, engaging, and simple to complete. MailChimp, SurveyMonkey, and other tools and platforms are available for producing and disseminating surveys and polls. 

You may also encourage your subscribers to engage by providing discounts, promotions, or unique material in exchange for their comments. This can promote involvement while providing vital information to help you better your business.

9. Run a paid channel advertising campaign.

Run a paid channel advertising campaign

Running a sponsored channel advertising campaign may be an excellent way to test new concepts and gain feedback from your target demographic. For example, you may create ad units that display your designs and target them to a specific audience on sites such as Facebook, Instagram, and Amazon

Setting a budget for advertising allows you to obtain data on the most appealing designs to your target audience by examining metrics like click-through rates (CTRs) and conversion rates.

This data can help you fine-tune your plan and enhance your design and marketing strategy.  Furthermore, by targeting certain audience groups, you may gather feedback from those who are most likely to buy your product.

Make Your T-Shirts Real

Make Your T-Shirts Real

If you sell your t-shirts online, you'll need some excellent, real-life products to show off! To sell your products online, you need to choose a selling option. Of course, different selling options will require additional steps, but with Fynd Platform, you can find the best way to sell t-shirts online, all you need to do is upload your designs, and Fynd Platform takes care of the rest.

You'll need to consider a few things if you manage your products. For example, you must consider your target audience, product features, and pricing strategy.

1. Sourcing your t-shirts

There are a few ways to source t-shirts for selling online. One option is to purchase wholesale from a clothing manufacturer or distributor which matches your brand's quality.

Sourcing is done by finding a supplier through a wholesale marketplace, such as Alibaba, Pinterest, and IndiaMart, or by contacting manufacturers directly. Another option is a print-on-demand service, Printful or Teelaunch, which will print and ship shirts to customers on your behalf.

Another option is to have the t-shirts custom-made by a clothing manufacturer, you can provide them with your designs, and they will produce them in bulk for you. Regardless of your chosen method, it's essential to consider factors such as the quality of the shirts, the cost, and the company's reputation before purchasing.

2. Printing your t-shirts

There are a few ways to print t-shirts for selling t-shirt online, depending on the volume of shirts you plan to sell and your budget.

3. Screen printing

Very traditional printing involves creating a stencil (or "screen") and then applying layers of ink on the shirt. It is suitable for large runs and more cost-effective for bulk orders, but it can be expensive to set up and may require a minimum order quantity.

4. Direct-to-garment (DTG) printing

Create digital printing by using a method that uses specialised inkjet printers to print the design directly onto the shirt. It can be a good option for lower-volume orders, but it can be more expensive per shirt.

5. Heat press

The best cost-effective and quick method to transfer designs onto the fabric is with the help of a machine heat press. It is best for small to medium-size runs, especially if you want to create custom designs unavailable on ready-made screens.

6. Sublimation

This printing method uses special ink to be printed onto transfer paper. Then, the design is heat-pressed onto the shirt using a unique heat press machine; it works best on polyester and poly-blend fabrics.

You can choose one of these methods based on the volume of shirts you plan to sell and your budget. Or you can use print-on-demand services like Printful or Teelaunch, which will take care of the printing and shipping for you; this way, you can focus on designing and marketing your products.

7. Storing and shipping

When starting a business, you might not have a lot of storage space or want to spend the time and money it takes to ship products. Instead, you can use a fulfilment or drop shipping service, which allows you to outsource storing and shipping products.

If you want to sell through Amazon, you can pay to use its Amazon Fulfillment service. This service handles storage, delivery, customer service, and returns handling. All you have to do is send Amazon your products. You can order products from a dropshipping supplier, who will then ship the products directly to your customer.

Dropshipping and fulfilment both involve cutting out the hassle of shipping products yourself. In addition, you're less likely to risk your investment and get better shipping services with dropshipping, while pride can serve a much broader customer base.

Set Up Your Store

set up your store

When you are ready to commercialise and sell your product, setting up an eCommerce storefront and acquiring a domain name is a great way to expand the reach of your business and connect with customers worldwide.

Even if you sell your T-shirts in a physical retail location, having an online presence can help increase visibility and sales. To set up an eCommerce storefront, you must take care of a few essential foundations:

1. Choosing eCommerce software. 

Choosing the best e-commerce software is critical in launching your online business. It's the basis and command centre for your company's activities. Therefore, when selecting an e-commerce platform, it is critical to evaluate the end-user experience and the technological capabilities that will support the growth of your organisation.

When selecting e-commerce software, consider the following crucial features:

2. Integration capabilities

Look for a platform with a wide range of integration partners, such as payment gateways, shipping providers, and marketing tools. This will enable you to automate different processes within your business and streamline your operations.

3. Scalability

As your T-shirt business grows, your software needs to be able to keep pace. Look for a platform to handle increasing products, customers, and orders.

4. Customisation options

The ability to customise your website design and layout is essential to make it unique and visually appealing to your customers.

5. User-friendly interface

A platform that is easy to navigate and use will save you time and resources in the long run.

6. Security

Ensure your Platform is PCI compliant and provides robust security features to protect your customer's data. Some popular e-commerce platforms include Fynd Platform, WooCommerce, Magento, BigCommerce, etc. Evaluating each Platform's features, pricing, and support is essential before deciding.

Developing a security and compliance foundation

Developing a security and compliance foundation

A solid security and compliance foundation is critical to protecting your business and customers from cyber threats and breaches. It is essential to understand the legal requirements and regulations that apply to your company and to ensure that your technology and processes comply with them.

Here are some steps to take when developing a security and compliance foundation for your e-commerce business:

1. Work with the legal team.

Consult with the legal team to understand your business's security and compliance needs.

2. Implement security measures.

Implement security measures such as encryption, firewalls, and multi-factor authentication to protect sensitive information and transactions.

3. Conducting regular security audits

 Identifying vulnerabilities and potential threats and taking action to address them.

4. Train employees.

Train employees on security best practices and policies to ensure they understand their role in protecting sensitive information. Create an incident response plan: Create an incident response plan in case of a security breach or data loss.

5. Third-party vendor management.

Measure and manage the security controls of third-party vendors with you sharing sensitive information. Implementing these steps and keeping them up to date will help keep your business and customers safe and ensure you comply with legal requirements.

Determining your shipping locations

Determining your shipping locations

Setting up an e-commerce shop requires determining your shipping regions. In addition, it will impact your fulfilment of suppliers' legal, compliance, and tax needs. Here are a few things to consider while deciding on your delivery locations:

1. Target market.

Identify your target market and concentrate on exporting to those places. Then, consider the delivery cost to various areas and view it in your price and profitability.

2. Legal and compliance requirements

Countries and areas have different tax, tariff, and customs rules and regulations. Therefore, it is critical to comprehend these criteria and guarantee compliance.

3. Providers of fulfilment. 

Investigate and select fulfilment companies that can manage shipments to your specified destinations.

4. Tax implications

Research the tax implications for the nations or areas you are shipping. For example, you may be required to register for VAT or GST and charge clients the applicable taxes.

Once your delivery destinations have been selected, you may link your e-commerce business with your chosen fulfilment providers to guarantee legal, tax, and compliance needs are met.

Building your payments infrastructure

Developing a payment infrastructure for your online company is critical for calculating profit margins. Develop an effective and user-friendly payment system by considering where your consumers are and where you will send your items.

Your e-commerce platform should be able to take a variety of payment methods, including credit cards. You may also provide instalment payment alternatives through firms like Affirm or Klarna, which consider the customer's credit history, to make it more comfortable for customers.

Making the checkout process as easy for customers as feasible is critical. In addition, integrating your payment system with your accounting software can help you manage your finances and comply with collecting region-specific taxes.

When choosing e-commerce software, make sure it's user-friendly and straightforward to set up. In addition, all the capabilities required to make your first sale should be available on the Platform.

Establish your printing and fulfilment operation

Establish your printing and fulfilment operation

Before making your first sale, you must have a strategy for completing orders. You could initially manage printing and fulfilment manually as a startup company, but as your activities expand, it will be required to set up a suitable fulfilment infrastructure. This will enable your company to satisfy market expectations effectively.

Integrating your fulfilment processes with your e-commerce software right away is preferable because the aim is to invest in technology that is simple to expand and can grow with your business.

Furthermore, customers should have no trouble discovering updates, delays, and shipment information since these communication channels guarantee operational effectiveness. It's important to remember that handling your fulfilment incurs costs, such as those for a printer, ink, stock, packing supplies, and the time needed to complete the task. 

Another option is to work with a print-on-demand company, which will handle printing and shipping on your behalf. It could be advantageous to seek the advice of a consultant with experience working with various eCommerce businesses as your firm grows. 

As a firm expands, shipping and fulfilment can become more complicated, expensive, and complex, but larger enterprises frequently profit from volume savings and specialised third-party solutions.

As the brand grows, this may lead to decreased shipping and fulfilment expenses per product. As your business expands, it's critical to remain ahead of your shipping and fulfilment processes.

Fynd platform banner for free demo

Embrace Online Marketing

Embrace Online Marketing

That is correct. Simply having your T-shirts on an online marketplace or print-on-demand site is not enough to ensure sales. You must actively promote your products to potential customers to drive traffic to your listings.

One way to do this is to use search engine optimisation (SEO) techniques to improve your visibility in page search engine results. This can be done by including relevant keywords in your product titles, descriptions, and tags and optimising your images for search.

Social media can also be a powerful tool for promoting your products. For example, share your T-shirt designs on platforms like Instagram, Twitter, and Facebook, and encourage your followers to share them. You can also run paid ads on these platforms to target specific audiences.

Another way to promote your products is through email marketing. First, build a list of email subscribers and send them regular updates and promotions. You can also consider influencer marketing by reaching out to individuals with a solid online presence and getting them to promote your T-shirts.

Overall, embracing online marketing can help you increase visibility for your products, drive traffic to your listings, and ultimately generate more sales. Let's have a brief understanding of embracing online marketing most effective ways.

1. SEO


SEO is an essential aspect of online marketing, especially for new online stores, as it can help increase visibility and drive traffic to your website. Critical SEO techniques are as follows.

  • Keyword - Using keywords in headings, copy, and image file names can help search engines understand the relevance of your website and its content to specific search queries.
  • Descriptive writing - Descriptive alt text for images can also help search engines understand the context of your photos, making them more accessible to users and search engines.
  • Page Linking - Linking to other pages on your website can also help search engines understand the structure and organisation of your website, which can help it rank higher in search results.
  • Blog - Starting a blog and regularly publishing high-quality content can also help search engines understand the relevance and authority of your website.
  • SSL security - SSL security can also help establish trust and authority in your website with search engines.

The competition is fierce on an online marketplace like Amazon, and ranking highly in search results cannot be easy. However, there are still things you can do to improve your visibility. One way is to optimise your product titles and descriptions using relevant keywords. 

You can also include detailed product information and high-quality images to help your products stand out. Additionally, you can use Amazon's built-in tools, like Amazon's Sponsored Products and Amazon's Sponsored Brands, to run ads on the Platform.

Overall, SEO is an ongoing process and requires consistent effort to improve visibility and drive traffic to your website or marketplace listings.

2. Social media

Social media

Using social media to promote your products can effectively reach your target audience and drive sales, but choosing the right platforms and using them correctly is essential. You should choose social media platforms that align with your target audience to ensure your message reaches the right people.

And instead of constantly pushing your products in their faces, you should build a solid brand name and reputation by posting relevant, regular, and exciting content. User-generated content is a great way to engage your audience and create social proof for your products.

By asking customers to send photos of themselves wearing your products and offering rewards, you can encourage engagement and create content that showcases your products naturally and authentically.

It's a win-win situation, as it allows you to produce fun and engaging content while strengthening your social proof by showing that real people are buying, enjoying, and promoting your products.

This can make others more likely to purchase and can help increase conversions. As a bonus, you can also use those images to build your product gallery, which can be useful for your website and social media account.

3. Product reviews.

Product reviews

Product reviews are an essential factor in the purchasing decision for many online shoppers and can significantly impact the success of an e-commerce business. However, getting reviews when starting can be challenging, as customers may hesitate to purchase a product without any references.

One way to overcome this is by offering free products or discounts in exchange for reviews. This can help you generate a few initial reviews and get the ball rolling. Additionally, you can seek customer feedback on your products and services through surveys or questionnaires.

Partnering with a well-known brand or influencer to endorse your products can also help you establish credibility and attract customers likelier to leave reviews. Offering small rewards for customers who rate and review their purchases, like discounts or freebies, can also be an effective way to encourage reviews.

Gathering testimonials and quotes from satisfied customers can also help you build trust and credibility with potential customers. Overall, the key is to make it easy for customers to leave reviews and find ways to incentivise them. With time and effort, you will gather many considerations that will help you increase your sales.

Protect Your Designs

Creating a new design and putting it on paper or a T-shirt is considered copyrighted as intellectual property. However, it is essential to note that unregistered copyrighted material may not have the same level of protection as registered copyrighted material.

Registering your designs can give you additional legal protection and give you a public record of ownership. This can be especially important if you ever need legal action against someone plagiarising your work.

If you are selling t-shirts online as a hobby or small side hustle, registering for copyright may not be necessary. However, if you are setting up a business, being safe is preferable to being sorry, and writing your designs can provide additional peace of mind.

Other ways to protect your design include trademarking your brand name and design and using nondisclosure agreements when working with third-party vendors or partners. Consulting an attorney is essential to understanding the legal aspects of intellectual property and the best ways to protect your designs.

An attorney can help you understand the legalities and take the necessary steps to protect your design and business.  Listing your design on the Fynd Platform, which enables you to register your plans and ensure that their terms of service protect them, is another approach to providing its protection.

You have an additional layer of protection for your designs with Fynd Platform's robust system to track and stop copying your designs. You may also broaden your audience and make your plans more visible by adding them to your website, which will help you increase sales and develop your company.

Make your first T-shirt sales

Make your first T-shirt sales

With your business strategy established, you can begin to generate revenue from the product you have put effort into creating. Here are some straightforward yet efficient methods to help you start acquiring customers.

1. Run retargeting campaigns. 

Retargeting campaigns are a form of online advertising that allows you to target people who have previously visited your website or interacted with your business. Targeting campaigns can be run on platforms like Instagram and other social media networks, search engines, and display networks. 

Track website visitors' behaviour and display targeted ads as they browse the web. This can increase brand awareness and drive sales by reminding potential customers of products or services they were interested in but did not purchase.

2. Work with social media influencers. 

Working with social media influencers can be an effective way to promote your brand and products. Creating traditional ads doesn't always work well with influencers because they are more likely to produce engaging and relevant content for their followers.

 Instead, please work with the influencer to create useful content that aligns with your brand message and speaks to their audience. This can include product reviews, tutorials, or demonstrations. Influencer marketing involves working with social media stars with large followings to promote your brand or products. 

Having a clear goal and finding influencers who will be a good fit for your brand is essential. You should also agree on a collaboration structure and plan how the influencer will promote your products or services.

3. Publish multimedia content. 

Creating various types of multimedia content, such as podcasts, mobile apps, interesting articles, artwork, and more, can help engage your audience and create a more immersive experience.

 In addition, these types of content can showcase your brand's personality and values, educate potential customers about your products or services, and provide them with a unique and engaging experience. 

For example, if you're running a T-shirt store, you can create a podcast discussing the latest fashion trends or an app that allows users to create custom designs for T-shirts. Or you can create interesting articles or artwork that align with your brand's message and values. By creating multimedia content, you can connect with your audience on a deeper level and increase the chances of them becoming customers.

4. Host a giveaway or contest.

Hosting a giveaway or contest can be a fun and effective way to generate buzz and drive engagement for your T-shirt store. However, it's essential to ensure that the rules and requirements for the contest are clear and that the prizes are attractive to your target audience. 

This can increase participation and engagement and drive sales for your T-shirt store. In addition, you can create a social media campaign around the contest and collaborate with an influencer to increase reach and engagement.

For example, you can ask the influencer to promote the contest on their social media channels and encourage their followers to participate. You can also use different platforms to host the competition, such as Instagram, Facebook, Twitter, TikTok, or your website.

You can also rely on social media channels to promote the contest. For example, you can create a unique hashtag for the contest and encourage participants to share photos of themselves wearing your T-shirts or make a video explaining why they love them.

5. Start a brand newsletter. 

Starting a newsletter can help keep your brand top-of-mind and increase the chances of customers returning to your store to make a purchase. You can send promotional offers, new product launches, and other updates related to your T-shirt store. 

But it's also important to include interesting and engaging content, such as fashion tips, behind-the-scenes stories, or other informative articles, to keep your audience interested. This can help build trust and keep them interested in your brand.

You can create a newsletter on your website using email marketing software. You can also include a sign-up form on your website or social media channels to encourage people to subscribe as your T-shirt store begins to generate a consistent stream of salbetterter able to understand which marketing channels are working best for you. 

By consistently investing time and energy into building predictable traffic pipelines, you'll help to sustain your growth and drive even more sales for your T-shirt store. You can also leverage the Fynd Platform to expand your reach and drive more sales for your T-shirt store. 

Fynd Platform lets you list your products on various online marketplaces, including leading e-commerce websites like Flipkart, Myntra, Jabong, etc. This can increase your visibility and reach a wider audience, leading to more potential customers and increased sales for your T-shirt store.

Don't Give Up!

Starting a business to sell t-shirts online can be an extremely lucrative venture. With the rise of the internet, more and more customers are turning to online shopping to purchase all types of merchandise, including t-shirts. If you have an eye for design and access to quality products, selling t-shirts online could be the perfect business opportunity. 

When starting an online t-shirt business, you must have a clear plan and strategy. It will help ensure that you remain organised and motivated throughout the process and help you not give up. Ensuring you have the resources and knowledge necessary to set up a successful store is also essential. 

With the help of Fynd Platform hosting web service, designing a website, creating an e-commerce platform, and creating attractive product descriptions and visuals are easy and efficient. 

Maximize Festive Season Sales With Fynd Platform

Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

hero image

What is the best website to sell T-shirts?

Fynd Platform is the best website to sell T-shirts online, allowing you to market your creative ideas and sell T-shirts online. It's an e-commerce platform where you can establish your website, upload your designs, sell your T-shirts, and set your goals. Fynd Platform provides several tools for designing your website to attract many customers.

Is selling T-shirts a good idea?

Considering the massive demand for t-shirts, selling T-shirts online is a good idea. T-shirts are generally accepted by both men and women in today's society. With the development of technology, most people now purchase clothing—whether it be a t-shirt or another item online.

To start this online t-shirt-selling business, an entrepreneur needs patience and a creative mind. It is a long road, and you must travel it with commitment.

How do I sell my t-shirt designs?

arrow down

This process would be simple for you if you are a professional designer. Photoshop or Canva is used to create designs.

1. Canva

Go to Google and perform a search for "Canva" to create a free account. Look for brief Canva tutorials on YouTube. You may learn Canva in about 15 to 30 minutes; it's user-friendly. Then you may use your designs to print T-shirts by downloading them. 

2. Photoshop

It would be simple for designs created by professionals. To sell your T-shirt design, you have to create an online store. First, you must set up a storefront (website) where customers can purchase t-shirts, send payments, and check the progress of their deliveries. Fortunately, you don't need any technical experience to start your t-shirt store with Fynd Platform.

How can I sell my t-shirt in bulk online?

You can increase sales by marketing your T-shirt on e-commerce sites and providing discounts or promotions. You can quickly start a profitable t-shirt business with the appropriate strategy and approach.

With the aid of the Fynd Platform, you may build a website and sell t-shirts in bulk online by offering discounts and coupons.

The following are the steps involved:

1. Choose a shirt design.

Select the t-shirt you want to design, then use the resources and tools to create it.

2. Create the shirts.

Add as many various designs as you'd like. Delivery to all countries for bulk t-shirt orders.

3. Complete your bulk package.

Order now and get bulk personalised t-shirts sent anywhere in the world.

Is selling Tshirt profitable?

Yes, selling t-shirts online is profitable because there is a strong demand for t-shirts. T-shirts are generally accepted by both men and women in today's society. In addition, with the development of technology, most people now purchase clothing—whether it be a t-shirt or another item—online.

If you employ the proper techniques for studying demand and marketing the t-shirts, you can succeed in the t-shirt-selling business. In places where the weather is constant throughout the year, people frequently wear t-shirts.

Simply put, there are many opportunities for the t-shirt industry to generate a good amount of profit due to the large market.

How do I start a T-shirt business?

To start a T-shirt business, follow the steps:

Select a Selling Platform: Fynd Platform is the quick response. One of the most effortless and approachable platforms for starting a T-shirt business is the Fynd Platform.

Choose a niche: You must select and stay in it if you want it to succeed. Period. It's the only way to stand out in a market that is already somewhat crowded since you can leverage your specialisation to position your brand different from your rivals.

Start Designing: You already know that the design on your t-shirts needs to look professional. However, this does not imply that you must create complex graphic designs (in fact, simple imagery and text tend to do better).

Start Selling: You can start selling your T-shirt online once completed creating your website and generating tremendous revenue through T-shirt sales online.

Get DemoStart for Free
Get Your Demo Today

I’m Ready to Grow my Business. Schedule My live demo.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Download the report

Get insights to doubles your festive season sales

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.