From July 1, 2023 Universal Analytics (UA) will be deprecated. This Google Analytics extension focuses on the latest version, i.e., GA4.
Google Analytics is one of the most popular tools for tracking website traffic and collecting visitor insights. This extension uses GA4 which is a recently launched upgraded version of Google Analytics. The tool assists you with identifying the top sources of user traffic, evaluating your marketing campaigns and activities, tracking goals (like purchases or adding products to carts), finding patterns and trends in user engagement, as well as finding demographic information about your visitors.
Steps to use Google Analytics Extension
Go to Google Analytics.
Figure 1: Google Analytics Link
Sign in with your Google account.
Figure 2: Google Sign In
Click Start Measuring.
Figure 3: Clicking Start Measuring Button
Enter an account name. Use a descriptive name, so you can easily tell what this account is used for when you see it in the list of accounts.
Figure 4: Account Setup
Enter a property name. It's recommended to use the name of your website or app, so you can easily identify what this property is used for.
Figure 5: Adding Property Details
Fill in all other business details and click Create.
Figure 6: Adding Business Details
Read and accept the terms of service.
Figure 7: Accepting Terms of Service
Now that you have successfully created your Google Analytics account, you can set up a data stream (a source of data, e.g., your existing website or mobile app).
Figure 8: Selecting Data Stream Option
Enter the URL of your website, a stream name, and click Create stream.
Figure 9: Configuring Data Stream Setup
Note down the Measurement ID of your webstream.
Figure 10: Noting Down Measurement ID
Go to Extensions in Fynd Platform.
Figure 11: Extensions Section - Fynd Platform
Click Google Analytics extension.
Figure 12: Google Analytics Extensionnote
Once you have installed this extension, it will be available in the list here.
Select desired sales channel. Here, we have selected 'Anuj-Test'.
Figure 13: Choosing Desired Sales Channel
Enter the measurement ID (which you have noted down in step 10) here.
Figure 14: Entering Measurement ID
Turn ON the toggle button to activate Google Analytics for sales channel.
Figure 15: Activating Google Analytics Extension
Figure 16: Clicking Save Button
In this way, the Google Analytics (GA4) is configured with your website successfully.