Fynding Success with Fynd Platform: BodyCafé
BodyCafé is a beauty and wellness brand deeply inspired by ancient home remedies (gharelu nuskhe), nature (prakriti), Ayurveda & Healing Aromatherapy. It was founded by two aspiring, talented young ladies, Pooja Karegoudar and Tanushree Ishani D.
How The Journey Started
The founders of BodyCafé realized that most people do not have access to off-the-shelf products that offer them ancient remedies and are price sensitive. Thus, many such people dedicate a ‘self-care Sunday’ to make those combinations at home, which is not sustainable.
BodyCafé addresses this directly, by hand-making their products with the quality of age-old remedies and nature’s goodness and giving their users an affordable packed product.
We all are stuck in an endless battle of us versus stress. From the moment we wake up till we're back in our beds, there is a constant simmering of to-do lists. It's only a matter of time before it all boils over.
Amidst this manic hustle-bustle of life, the founders realized that people want a healthy lifestyle where all is well. All they need is a little support to help them start investing in themselves. Thus, BodyCafé was born.
The USP of the BodyCafé brand is that they infuse the goodness of healing Aromatherapy in their products ensuring that users feel an overall sense of emotional well-being in addition to experiencing the highest standards of personal grooming. Painstaking research, highest standards of purity, authenticity, quality and ethical sourcing of organic ingredients go into the making of BodyCafé products.
The brand aims to empower the Indian agriculturalists - the REAL GROWERS and strongly focus on the community-grown products of India. For instance, they procure Lakadong Turmeric from Padma Shri awardee Trinity Saioo also known as the Turmeric lady of India who is credited with spearheading the women-led turmeric farming in the North East of India and has empowered over 800 women farmers.
The founders of BodyCafé believe that having an online presence helps them cater to a wider clientele and makes the process of client acquisition much easier. Users now spend a lot of time online and with so many brands coming out every day, it is imperative to be widely accessible, and being online certainly bridges that gap.
Omni-channel retail is the future of selling your products online. You can reach customers and sell your products across multiple channels in real-time. An omnichannel sales environment will help you build a seamless shopping experience for your customers, no matter the platform.
The Fynd Platform Advantage.
Body Café started its online journey with Fynd Platform. The founders say “offering users a seamless shopping experience has always been the goal and when we saw the demo for Fynd Platform, we knew we would definitely achieve that.
For any home-grown brand, financial bandwidth is always a concern, and most do not have the bandwidth to build a robust tech infrastructure. But at the same time, tech is very important when you have an online presence.
Fynd Platform connected those challenges perfectly and offered us the right platform to launch. With Fynd, we do not have to worry about servers, maintainability, hunting for plugins, setting up payment gateways and the list is endless.
For a non-tech brand like ours, tech is very crucial, but not having the tech background does pose a challenge. So, we were happy when we realized Fynd Platform would solve those issues for us. Also, the team is very helpful,”
BodyCafé has a very clean UI/UX that has helped the users make faster and more informed decisions. When it launched, it got over 100 orders in the very first month. The brand has been seeing a month-on-month growth, and it has also opened avenues for cross collaborations with other brands as well.
The fact that Fynd has its own commerce presence is an added boost because it gives the brand double exposure. The founders say “one of the best add-ons is that the team at Fynd leaves no stone unturned to give you a good social media exposure and promotion as well. We have observed a massive boost in terms of visibility.”
Founders’ one-word definition for Fynd Platform is ‘Convenience’!
The Journey Ahead
Body Café has started with performance marketing and is aiming for a 3-4x growth in the upcoming months. Having listed the brand on Amazon, Body Café is planning to get launched across all marketplaces that are relevant to their products.
The brand managed to bag a lot of esteemed corporate clients the previous year, and currently, their focus would be to cater to B2B clients more for their corporate gifting options. Thus, they are very excited for the second half of the year and look forward to it.
Fynd Platform is not just a website development platform, it has been a pen to innumerable brands who have written their success stories using Fynd Platform’s full potential.
Gone are the days for brick-and-mortar stores, these success stories must inspire you to embark upon an online journey by creating your website on Fynd Platform and never to look back. For a primer on how Fynd Platform can help your brand succeed, check out this quick read.
To get started right now, book a demo here.