Parishri Jewellery is a homegrown Indian brand based in Jaipur creating gold-plated contemporary jewellery pieces. Considering the design aesthetic and the availability of gemstones as a Jaipur-based brand, Parishri love to showcase the heritage and culture of Rajasthan in their jewellery by using semi-precious and precious stones depending upon the client's requisites.
Parishri is the amalgamation of both the founders Paridhi Patodia & Shrishti Agarwal. Lost their jobs at the start of the pandemic in March 2020, in between all the chaos they kept on designing and finally decided to work on their brand. They started working in September taking custom orders from friends and relatives.
The Designer duo Paridhi and Shrishti graduated with B.A. honours in Jewellery Design from Pearl Academy, Jaipur. After getting the relevant industry experience, they realized they wanted to enter the jewellery industry in two different segments, Wherein Paridhi was keener about the marketing bit and Shrishti had a unique take on the design part of the jewellery.
How did they earn their first sale & How Fynd Platform help them boost their sales?
Parishri earned their first sales via Instagram & later on they decided to sell professionally by building their eCommerce website at Fynd Platform.
“Fynd Platform helped us immensely in gaining the trust of customers and then conversion eventually happened. Also, COD gave us a boost in sales.” says Paridhi.
Paridhi also shared her learnings and gave her advice to fellow entrepreneurs starting their online journey - “Business is slow at first since there are an uncountable number of options but with patience and the right marketing, there is an audience for everyone. Just be patient and kind to others & yourself as well.”
The success story of Parishri inspires us that it's possible to start an online jewellery store in India and earn huge revenues. Build your website on Fynd Platform and start selling across PAN India with logistics & payment gateway integration, & much more!
Supporting your brand's retail to e-tail journey, Fynd Platform offers all the tools you need to get your business going right. Build an online website and start selling in no time. Book a demo today and get started!