Are you aware that 43% of users on retail websites go directly to the search bar? The search bar is an integral part of an eCommerce website and is used more often by visitors.
As an eCommerce site owner, you might be dealing with a search bar that isn't providing the user with an outstanding search experience. Failing to address your customers' needs is a surefire way to lose business, but luckily, a simple search bar upgrade can go a long way.
This blog will look at five compelling reasons to improve your eCommerce search bar and help you boost sales.
1) Know what your customers are looking for
A search bar on your eCommerce site means your website's "search engine search bar". It can be a great source of information about what customers want on the website. Customers use different words, phrases and product-related prefix-suffix to search for their requirements.
These search words or website keywords can be analyzed, and the words matching the product can be included as content to make the eCommerce website search more precise. The keyword analysis can help you know the products in demand, frequently bought products, trending products & others.
For example, if a customer types "white leather jacket" and presses enter. Then the search results should return a couple of product searches showing white leather jackets of different brands.
But if the customer again types "white jacket", the search result should return all kinds of white jackets made up of other materials like leather, faux fur, Polyester, Poly cotton, Fleece, Cotton blend & a lot more.
2) Increase the conversions of your eCommerce website
Conversion rates through site search can be up to 50% higher than the average. If you improve the site search, you boost its conversion rates. That means a customer has to make minimal effort to search for products online.
It also means a faster responsive website that helps customers stay on the website for long, order products using the Buy Now or Add to Cart button, and place a confirmed order after payment confirmation.
3) Improve your SEO based on searches
A search bar can generate more organic keywords for the eCommerce store. The keywords are so powerful that they can directly generate qualified leads without paid advertisements.
Another way to use SEO keywords is to analyze the long-tail keywords in the search bar. Examples can be “Organic red onion hair oil for healthy hair”, “Chemical free lemon & honey face wash”, “Paraben free shampoo for oily hair”, and more.
Then you can use these keywords for planning good quality content like FAQs, blogs, product descriptions, page titles, headers, Meta Descriptions, and page URLs.
The more you use these relevant keywords in the eCommerce website, you help grow the organic traffic interested in knowing, viewing and purchasing your products.
4) Improve the usability of the eCommerce store
The search bar is fast, effective and always visible to the user. It can be used to improve the usability of an eCommerce store in numerous ways:
Show search history: You can show recent searches on the eCommerce website, showing what other customers are searching for usability.
Discover more: The eCommerce website can search for more products using suggestions under Discover more. Example: the Discover more section on the Flipkart search bar.
Keep the searched term in the box: You can keep a user's query visible in the search box after they've executed a search so they can easily edit it. Sometimes, people add a few terms to clarify the original query or correct a typo. For example, the Google search bar has this feature.
Autocomplete: Autocomplete suggests products and keywords to users when they start typing. It completes the user's thoughts by finding the correct keyword before typing and can be especially useful for difficult-to-spell search terms. It saves users time and effort because they can navigate a product with just a few keystrokes and clicks.
Visual Search: Customers use images to search for products. When you upload an image to the search bar, the search engine will find the best products that match the image and make additional suggestions.
Such useful eCommerce search bar features can increase the engagement of eCommerce visitors, offer a breathtaking experience, and make them return to the eCommerce website.
5) An excellent tool to plan marketing campaigns
Integrating the eCommerce search bar into Google Analytics lets you see how often customers search for a particular product. This information can be used to modify the page content of the eCommerce website.
For example, suppose many visitors of an eCommerce website are searching for "Woollen gloves". In that case, you can use the data to extract repeated keywords or phrases used by customers to search for woollen gloves, or you can set up a dedicated website section catering to gloves.
You can also plan a paid Ads campaign using Google Ads using the keywords extracted from the search bar and target precise customers who have a great interest in knowing, searching & shopping for these product-related keywords.
If you want eCommerce customers to find what they are looking for, you need to provide a search bar that's easy to use, effective, and engaging. We've put together a blog to give you some compelling reasons on how to improve your eCommerce search bar. Take a look, and feel free to comment if you have any questions. We'd love to hear from you!