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How to Sell Clothes on Amazon in 2024 (Step by Step Guide)

How to Sell Clothes on Amazon in 2024 (Step by Step Guide)

Maximize Festive Season Sales With Fynd Platform

Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

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In a world where technology is really important, an online business will help firms enhance their profitability. Customers can easily and conveniently purchase the goods and services they need, from vegetables to jewellery, through websites. Buyers appreciate the convenience of online sites and mobile apps that allow them to shop from home, and sellers appreciate the ease with which they can market their goods.

Are you attempting to sell your clothing online? If so, we can assist you in getting your offline business online with Amazon. Before even Google, shoppers used Amazon as their primary internet resource when looking for products.

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60 percent of Amazon's e-commerce sales are now made by third parties. The average third-party seller makes $200,000 per year selling on Amazon, and there are around two million small-to-medium-sized enterprises that sell there.

Why Has Amazon Become a Hub for Clothing Items?

Amazon became a hub for clothing items.

If we want to understand why Amazon has become a major source of apparel, we need to realize that in this digital boom era, this business rules the online market. Although many of the biggest brands in the world have storefronts on Amazon, there is also plenty of room for smaller businesses and independent sellers due to the way customers get what they require in terms of quality, price, and convenience.

We can see that, for the majority of shoppers, Amazon is the best option. Every retailer who lists their goods on Amazon instantly builds credibility and confidence. This is because some customers are more likely to purchase clothes from Amazon than from an unknown retailer. Many customers are persuaded to buy clothes from Amazon's website by its assurance of quality and superior customer service.

Since they probably enjoyed their previous Amazon purchases, your shop gains from it by default. The advantage of this is that customers may find clothes they're interested in and, in doing so, learn about your store. Future success is all in your hands once they make their initial purchase from you. There is a greater likelihood that you will see them again depending on how positive their experience was. You may win them over with fantastic service and gain a loyal following.

Consumers continue to purchase apparel even though the COVID-19 outbreak has caused several clothing businesses to close their doors. In a quarantined economy, e-commerce has an advantage, and Amazon in particular has given customers access to things they can't buy in stores, making them more dependent on Amazon than ever.

The clothing category on Amazon gets unlocked, making it possible for new retailers and direct-to-consumer firms to list items there. This helps Amazon increase its market share in the clothing sector, in addition to being advantageous for both new and seasoned sellers who wish to enter the clothing category.

To help fashion businesses and clothes shops succeed on Amazon and to improve the user experience, Amazon has launched a plethora of new programmes. Recently, Amazon has focused on enhancing its user interface, creating new brand pages that enable companies to offer more customized experiences while staying on the well-known, user-friendly Amazon platform.

To produce limited-edition clothes and accessories, Amazon has teamed up with international trendsetters and influencers. A collection can only be viewed online for 30 hours or until all of the products are gone. To reduce waste, each component is then produced to order.

Offering a product for a very short period aids in generating excitement and a sense of urgency about a brand's goods. A brand or shop may collaborate with Amazon to create and market their limited-edition clothes if they have a sizable online fashion-focused following.

Is Amazon a Good Place to Sell Clothes?

A vector of a women and a man taking clothes.

Amazon is a fantastic online marketplace where people and famous companies are listed for a variety of uses. Amazon provides every platform needed by internet users, from making purchases to watching movies. Selling on Amazon can be advantageous for even big, well-known shops that get a lot of traffic. Any other store can't compete with Amazon's traffic, so it's critical to be present where your customers are.

Speaking of increased sales, Amazon may assist you in expanding your clientele. When customers visit Amazon, they frequently have more of an emphasis on finding things than on visiting a particular store. You can, however, take advantage of that. It's really simple to begin selling on this marketplace because Amazon is one of the biggest and most reliable global selling and buying platforms.

When compared to the majority of shopping cart systems, using Amazon to expand globally is significantly simpler. Choosing to sell on Amazon has additional advantages, including Fulfillment by Amazon (FBA). Businesses can take advantage of Amazon's extensive supply chain capabilities by selling on the site.

If a business chooses to participate in Amazon's FBA programme, they provide Amazon with their goods, and Amazon handles the merchandise's storage in its facilities, delivery, and customer service (including returns).

Starting a business on Amazon is comparatively simple. You don't need to maintain your website, set up a logistics system, or worry as much about delivering your goods on schedule to clients. Your store's online presence is represented by your product listing pages on Amazon rather than a fancy website.

By posting a listing on a local Amazon, every retailer can immediately determine whether their products appeal to a global audience thanks to Amazon. Every aspect, including international order delivery and localized customer assistance, is taken care of.

Since you don't have to fuss with working out local payment systems, logistics, and operations, it relieves you of the burden. You get access to the millions of customers who visit Amazon's website every day. Depending on your expertise and how competitive the industry is, you may be able to begin selling right away without making any major marketing efforts. Customers looking for your products can simply find you because the Amazon website functions as its search engine.

Of course, there is a lot of competition, and you need to stand out. Having a carefully selected presence will support your attempts to leverage Amazon's enormous client database. Any effort you make to make your listings excellent has the potential to pay off. You may ship all of your products in bulk to Amazon, and they will keep your inventory, package it, and deliver it to your consumers. Amazon has more than 175 fulfilment centres located all over the world.

The biggest advantage of this is that you won't have to deal with the logistics of product shipping. You can enjoy watching your orders grow while concentrating on handling other crucial business tasks. In contrast to what you would usually have to pay, Amazon FBA (Fulfillment by Amazon) will act as your inventory warehouse, manager, and shipper for a very low fee, which entirely depends on the plan you opt-out of.

Your products will automatically qualify for Amazon Prime shipping, which will greatly increase your overall sales in addition to saving you the hassle. Viewing the Prime logo is a fantastic motivator for customers.

How ​​Much Money Can You Make Selling Clothes on Amazon?

The vector of a women working on a laptop.

Although there are other ways to sell on Amazon, the Fulfillment by Amazon (FBA) programme is the most popular. Selling on Amazon will require certain costs and fees from the seller, just like any other business, but what makes Amazon FBA so enticing is how it makes this process easier for merchants. To put it simply, you select a product, transport it to an Amazon warehouse, create an Amazon listing, and Amazon handles the rest.

As a result, you start to see sales and profits. The majority of Amazon sellers generate sales of at least $1,000 per month, and some super-sellers generate sales of over $100,000 per month. New Amazon sellers make an average annual profit of close to $30,000. The bigger the profit margin, the wiser. Small businesses frequently struggle in their first several years to become profitable, yet Amazon SMB sellers see strong profit margins.

The majority of merchants, or 65%, report profit margins of more than 10%. Even better, 32% report profit margins of more than 20%. However, 8% of respondents claimed that their companies were not yet profitable, and another 8% were unsure. One in every five SMB sellers has made more than $50,000 in their career, and 14% have made more than $100,000 in their lifetime. The majority of respondents (64%) said they became profitable during their first year of selling.

The perception that selling on Amazon will be excessively expensive is one of the major obstacles for new sellers. What you put in affects what you get out, just like with many other things. However, it need not be money; it might also be time, the information you need to make informed decisions, or even just the determination to achieve.

In actuality, 32% of Amazon sellers started their companies with a budget of no more than $1,000. The majority of vendors (69%) started selling on Amazon for less than $5,000 overall.

Overall, Amazon sellers don't have to devote a lot of effort to run their companies on the site. The majority (64%) work fewer than 20 hours each week. Additionally, more than 75% of sellers (78%) were successful in launching their companies within a year.

You're probably going to need more time, in the beginning, to get your business going; when they identify their niche and locate the right things to market, many sellers just keep running their businesses and waiting for the money to flow in.

90 per cent of sellers indicated they intended to keep selling on Amazon in 2024, and 82 percent are confident that doing so will be a good way to earn money online in the future, up from 63 percent last year. Because Amazon is a separate industry and is inextricably linked to so many other sectors, there is a tremendous chance for sellers to identify a lucrative market niche.

Steps to Start Selling Clothes on Amazon

A person walking on steps to sell clothes on Amazon.

The following information will assist you in getting off to the right start when selling clothes on Amazon, assuming that you have never used the site as a seller.

1. Register Your Business

Create an Amazon seller account. Before you can sell clothing on Amazon.in, you must create an Amazon seller account. Your account will then be established once you provide your information, including your name, legal name, and contact information. You will need these things as you register to sell on Amazon.com: a legitimate credit card, a bank account, and tax information.

You can choose between individual and professional selling programmes. Both strategies let you decide what and where to sell. These two strategies will provide you with the flexibility to sell one or several goods. The person often makes monthly offers for selling fewer than 40 items. You should pay a $0.99 fee per item sold in this plan, with Amazon-set shipping prices applied to all items in a single order.

When you use the professional plan, you can sell more than 40 products a month. The monthly subscription charge is $39.99. A professional plan has a lot of advantages over an individual plan, including advertising. Additionally, you might provide your products with exclusive marketing and gifting options.

Type in the details of your business: You must fill in your store name and choose the Clothing & Accessories category on Amazon if you want to sell clothing there. After doing this, enter your address information and continue selecting how you want to ship your products.

To determine which delivery option is best for you, read this straightforward overview of the options accessible to Amazon sellers. You must request authorization and amend your GST information. Amazon restricts access to the Clothing and Accessories category to maintain extremely high product standards. You must complete a brief form to request an auto-approval.

2. Pick a Fulfillment Method

Once you have an Amazon account and are ready to sell clothing, you must decide how your orders will be fulfilled. With Amazon, you essentially have two choices: fulfilment by merchant (FBM) and fulfilment by Amazon (FBA). For novice sellers with limited operating capabilities, FBA is a fantastic choice. They may choose, pack, and transport their clothing using Amazon's huge network. For sellers that wish to maintain ownership of their order management, FBM is a good choice in the interim.

Sellers can stock their products at a warehouse or fulfilment centre run solely by Amazon using the Fulfillment by Amazon service. Sellers only need to ship their goods to one of the fulfilment centres, then they may unwind. Amazon officials carefully stock the products as soon as they arrive at the fulfilment centres, pack them when an order is placed, get them ready for delivery, and then ship the package.

This entails overseeing refunds as well. As sellers, all you have to do is keep track of how much inventory is on hand so you can replenish it promptly. With the assistance of this service, vendors can reach out for assistance in delivering their goods to customers on time or earlier in even the most remote areas of the nation, which includes 19 pin codes.

Simple shipping costs save the merchant the time and bother of finding a different courier partner. The sole purpose of this service is to provide Indian sellers with more control over their goods or inventory. Easyship sellers also have the choice of using the Runaway programme, where Amazon customer service will deal with inquiries from customers about your products.

In case you've only recently begun selling online and want to test out shipping your products. You are allowed to choose the courier company of your choice at Amazon. To ensure that your products are delivered on time, you can coordinate with your courier partners and buy our branded packaging materials online at a reasonable price. If you own a neighbourhood shop, you can use Amazon's Local Shops to earn the Prime badge for neighbouring pin codes. You can contact our seller support staff at any time if you need assistance or direction.

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3. Choose the Business Model

For your Amazon clothing gig, you essentially have these business models to take into account.

1. Private Label

Selling garments on Amazon is viewed by many vendors as the ideal business strategy. By choosing this option, you can produce your clothing brand or product label and sell it on Amazon as a first-party vendor. You can have a unique logo, catchphrases, and other branding components added to your private label apparel line.

When your clothes are marketed under a private label, you also don't have to wait and go through Amazon's product clearance process. You must register with the Amazon Brand Registry to sell private label clothing on Amazon.

2. Wholesale

By using a wholesale approach, you can start selling clothing on Amazon as well. It is an additional sustainable strategy for expanding the Amazon business. You can purchase clothing in quantity from retailers and brands, and then use Amazon's fulfilment centres to market it to final customers.

However, if you want to sell any clothing items that are not branded with your name, you must first receive Amazon's approval. Several products, many of which are clothing brands, are not permitted by the platform to be sold by independent sellers. Amazon is taking this action to stop the selling of fake goods and keep up its high standard of customer service.

3. Retail Arbitrage

Another choice to take into account for selling clothing on Amazon is retail arbitrage. Retail arbitrage, expressed simply, is the practice of a seller leveraging the price differential between two markets.

As an illustration, let's say you purchase discounted, authorized clothing items from eBay for, let's say, $7 and sell them on Amazon for $15. You can try retail arbitrage to sell clothes on Amazon if you don't have a bigger budget to launch a private label or wholesale company strategy.

4. Handmade

You can choose the Amazon Handmade programme if your clothing products comprise one-of-a-kind, artisan-produced things that are distinctive and distinctively yours. By choosing this sales strategy, you can connect with the appropriate demographic of customers.

There is no monthly seller subscription cost for the Amazon Handmade program. As an alternative, Amazon will charge you a flat rate of 15% for each sale. If you choose to use FBA, applicable fulfilment and storage fees will also be assessed.

4. Create a Product Listing

Amazon now allows you to list clothing. Choose one of the following four ways to list items on Amazon: To list items in bulk, use the "Prepare your listings" function or a "Custom inventory template." Additionally, Amazon allows you to make variations by gathering various styles of the same dress on a single product page, which enables sellers to sell the same sort of clothing in various sizes and colours.

Customers navigate through to product sites via product listings. The quantity of goods available for sale, item prices, delivery options, clothing condition, product data like what category it belongs to, a thorough description, and additional images are all things you can include.

5. Promoting Your Clothing Line

To obtain the most traction with potential clients, you must market your listings after producing and optimizing them. Utilize the promotional possibilities to raise interest in and sales of your clothing.

Pay-per-Click (PPC)

Pay-per-Click (PPC) marketing functions quite similarly on Amazon and Google. You choose the keywords and phrases for which you want your listing to show up above the fold on the first page of certain search results. Amazon will charge you a fee for each click on your listing.

Discount Coupons

You may increase your sales volume by using discount coupons and offering your apparel items at a certain percentage off. By creating a price difference through these discounts, it is possible to entice many potential clients.

Deals

Amazon runs a limited-time promotional campaign called Lightning Deals for specific products, primarily on its Today's Deals page. Customers can purchase specific products at discounted prices during a set period using lightning deals. For a set charge, you can increase your sales velocity and qualify your products for lightning discounts.

Tips for Selling Clothes on Amazon

Image of tips for selling clothes on Amazon.

Selling clothes online has become popular lately. You will need these tips to keep in mind if you are about to enter the selling game, even if you have been one; take a minute to go through:-

1. Market Research

Research on what people need and want is more important than you realize. You will just produce fabrics that no one would buy if you fail to understand customer psychology. Amazon Marketing research is a tool you need to be aware of, gives you information on your target demographics, and upcoming trends, and warns you when the market is saturated.

You will be able to analyze and use high-volume keywords to target your audience, you should also not forget common misspellings that could turn into sales. All this data can get you to climb up on Amazon's search engine algorithm rankings.

2. Optimize Your Product List

Amazon is a vast ocean, providing opportunities to everyone without any discrimination. Sounds good to hear, yet hard to swallow. The competition is fierce and you need to do everything you can to stand out. Always keep in mind what you would like one's product page to look like, and put yourself in others' shoes. Think as a customer to get customers.

Use bullet points and short paragraphs to convey the message in a short period. Keyword play plays a major role in describing a product. You need to add images, so people can relate to their thoughts and their expectations. These can be included:-

  1. Barcodes and labels to identify easily
  2. Item price and the options available for shipping
  3. The item quantity available to sell
  4. The condition of materials
  5. The category it fits into and detailed photos

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3. Detailed Item Description

A potential buyer needs to know all the aspects of the product you are trying to sell, this is where you need to be open and clear that your words get them to buy them. Item description should include:

  1. A detailed short description within 120 words
  2. The name of the brand
  3. Measurements or sizing of the clothing
  4. Condition for proper care of the fabric
  5. The information about the materials used
  6. Unique details such as embroidery or meshing should be included
  7. hashtags that attract the customer you are targeting

4. Use neat and unique photos

Another aspect to focus on while luring customers to buy your brand is the images you present in front of them. Sellers neglect the importance of this small yet big gesture.

They take poor-quality pictures, rather in dark light or have a filter on them. This can change the rate of conversation to low. Some use messy backgrounds which makes the buyers stay away from your page. Here's what you can do:-

  1. Have proper good lighting while photo shoot
  2. Proper placement and arrangement of items with background
  3. The plain background would be preferred as it highlights the clothing products
  4. Using style unique to your brand and keeping it consistent
  5. Making them look professional.

5. Be on the watch for trends

The fashion industry is kind of hard to deal with, as there are new trends every day. You hop on one to catch up but the other one jumps in even before you get room to breathe. You will have to be on your toes to survive this competition in clothing lines.

  1. Check out what's trending on social media
  2. Keep an eye on celebrities and what unique designs they are wearing
  3. Do market research every often
  4. Talk to people directly and ask what they would like to wear
  5. Study your competition and what they are up to.

6. Market Your Products

No one would deny the fact that the clothing space is competitive. Optimization of your page to search engines isn't gonna get you those sales. You will certainly need to have a marketing strategy to implement; here's how:-

  1. Settings of promotions within Amazon’s using Sponsored Products section or Pay-per-click ads.
  2. Collaborating with marketing services
  3. Redirecting of the crowd from other social media like Instagram, Facebook, Google Ads, etc
  4. Collaborating with Influencers in the Fashion industry or popular personalities
  5. Offering discounts on mailing lists.


7. Fast Customer Service and Keeping it Friendly

Customer Relationship Management is what matters in the end. Are you able to respond to all the queries your buyers have? Are you resolving the problems they have stated? If you listen to your loyal customers, you will know exactly where you are making mistakes.

Replying to them within a day would be a great impact, it keeps people interested in your brand loyalty. Keeping it fast is important, and so is being friendly and approachable. Treating them with respect and being kind while gaining their trust will increase your sales over time.

8. Bundle of Joy

If you have a stock that is to be cleared within a short time, then club two or more products; make a bundle and offer it at discounts. This way you will be able to get sales and clear out your stock.

Mention in the description, that if they are willing to purchase certain products together then you are offering discounts on them. This will redirect buyers to your product page and they will go around looking.

How to Stand Out While Selling Clothes on Amazon?

Branding is crucial, people should identify your brand without a hitch for you to survive in the vast ocean among the whales and sharks in the competition. One could argue it's luck that plays a role with sellers. Here is the stuff to take care of while selling your clothes on Amazon:-

Use of Great Quality Content

When displaying clothes, it's advised to use five images and a product description of about 2,000 words. The sellers have to provide A+ content in the listing. Sellers with registered brands get A+ content features.

It enables one to add more visuals and text to the product page to get customer attention. Storytelling can be used as A+ Content, to increase the effectiveness of products displayed. A+ content is said to have experienced better conversations and engagement than those without.

Effective Photoshoots

The way you put forth your products, and the way you present them to potential customers matter the most. This is an important deciding factor between you and your competition. The key is to have professional fashion photography of your products with models or famous personalities.

It does come with a hefty budget though. The expenditure will be worth it in the long run, you just need to stand out in terms of creating a creative display and be Amazon image guidelines friendly.

Branding as Socially Friendly

Your main priority should be a younger audience, those that are hyperactive and on look for freshness every day. The youngsters like their brands to be social-friendly and take responsibility.

If at all you need to stay in business you need to gain the trust of this generation by conveying to them that you are socially active and contributing to the betterment of society. As a seller, here are the things to develop a reputed image:-

  • Use Eco-friendly materials wherever possible like packing, supply, manufacturing, etc, and highlight them during marketing.

  • Displaying your brand as different from others by using different ethnical background models and non-binary individuals.

  • There should be a proper cause that screams out your name wherever heard, like contributing to animal welfare, for children's education in rural, providing healthcare to the underprivileged, etc.

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Use of Social Media to Maximum Extent

Social media is a medium that one shouldn't neglect, or your business will be neglected as such. Almost every brand out there takes the advantages that social media offers.

From a roadside mini outlet to a luxury brand, all the companies in the fashion industry use social media to reach buyers and find a way to retain them. This applies to those selling on Amazon too.

Listing on Amazon isn't enough to get selling, millions of people should get aware of your brand. They need to know of your existence. You need to put yourself out there on all relevant social platforms and get leads, make proper use of Google Ads, Instagram, Facebook, and other clothing-friendly media to fish youngsters. Social media can also be a voice to resolve problems your customers have and can be used to get reviews.

Transform Your Clothing Gig into a Fashion Brand On Amazon

Over the last few decades, Amazon has been really helpful and active for new brands to establish and make their identity. Especially when everyone had fewer hopes of selling during the pandemic times.

They have partnered with Vogue and the Council of Fashion Designers of America(CFDA) to maximize their support to independent designers and brands during the pandemic.

Amazon organizes the Amazon Prime Day Sale, where a lot of items are sold at reasonable prices. This is one of the major events where brands get a lot of sales. This event does help brands generate income more easily than usual.

Many apparel-friendly activities are happening now and then on the Amazon store, which means a future secured with opportunities to grow from a small clothing line into a household fashion brand.

There are mainly two features of Amazon available for clothing sellers right now

Amazon Store

Homepage of amazon.

If you start as a Private Label, you are strongly recommended to create an Amazon Store. This is a multipage space on Amazon where your gig can be turned into a brand with effective presentation and storytelling.  Amazon Store provides a feeling of private space with enriched visuals that appeal to customers.

You will be provided with easy to remember URL of the store, such as amazon com/your-brand-name. You don't have to write a single line of code to set up the store even though it's like creating a website!

It uses features similar to WordPress, where you just have to drag and drop content already available altogether to create a brand page and customize it to your needs. The best part is it is of no charge, you don't have to pay a single dime to set up an Amazon Store as long as you are registered with Amazon Brand Registry.

Amazon Prime Wardrobe

Logo of amazon prime wardrobe.

One can become a part of Amazon's invite-only program Prime Wardrobe, where you get to provide customers with an in-store experience of shopping. This program offers Prime members to order up to eight clothing items at an instance from selected sellers. The customers get to try all of them and pay only for the ones they keep.

The rest can be returned free of cost within 14 days. Long return windows and free returns are not encouraged by sellers, but they get you a level up over highly competitive brands. Offering such value-added services is beneficial for the business over the long run to convert into a brand.

Conclusion

Trying to sell on one of the world's biggest marketplaces is not an easy feat for an online seller. Millions of people go on a shopping spree for clothing now and then on the platform, allowing Sellers to make a fortune. It is possible to generate proper revenue with low-cost investment.

It is possible to set up your business for success without having to go through many obstacles if you follow these tips and best practices. Your shop will have to look better and more professional to get leads.

The competition is real and tiring. You will have to be focused on your brand and customer base satisfaction and offer them seamless top-notch quality and service. Regardless of this, you will need to make sure that you are still able to confidently handle the other aspects of your business without any difficulties.

Maximize Festive Season Sales With Fynd Platform

Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

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FAQ

Can used clothes be sold on Amazon?

No, one can't sell used clothes on Amazon. This act can get you in trouble and your seller status can be rescinded permanently.

How much can one earn by selling clothes on Amazon?

It depends on a lot of variables, there's no exact predictable number on the earnings one can make by selling clothes on Amazon. You can make a few hundred dollars to above thousand dollars a month.

Are Boutique Clothes on Amazon allowed?

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Yes, boutique clothes can be sold on Amazon under private labels, just like other clothes.

How much does it cost to sell clothes on Amazon?

To sell your clothes on Amazon, you'll have to pay a monthly subscription of $39.99. There's a referral fee of 15% per unit sold. On top of this, fulfilment and storage fees are applicable depending on the size of the clothes to be sold on Amazon. A few hundred dollars are required to start retail Arbitrage. An estimated amount of $2,000-$4,000 is needed for wholesale and private label businesses.

What items are eligible for free delivery?

Items that are Fulfilled by Amazon (other than the pantry), like Fashion items(Shoes, apparel, Watches, Baggage, Jewelry, etc) are eligible for free delivery on the first order. In case the customer wants to place a Seller Fulfilled order, won't be under the free delivery option.

Can I sell clothes outside the country?

Items listed under a certain Amazon domain are expected to be sold inside that region only. In case you want to sell your products globally, you can look into the Amazon Global Selling Program.

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