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How to Sell Supplements on Amazon in 2024 (Dietary supplement approval requirements)

How to Sell Supplements on Amazon in 2024 (Dietary supplement approval requirements)

Maximize Festive Season Sales With Fynd Platform

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Over the past decade, Amazon has revolutionized the way consumers shop for products worldwide. Amazon is the place to go for everything, from home decor and clothing to personal care and nutritional supplements. Recent statistics show that Amazon sells an average of $17 million daily and generates $283,000 in monthly sales. What's more? According to Forbes, 89% of Amazon's buyers are more likely than any other online retailer to purchase products from Amazon.

Imagine what Amazon could do for your brand of dietary supplements and its products. Dietary supplement brands can’t overlook the enormous potential of Amazon's global reach and prolific growth. You could sell supplements on Amazon or create your website using platforms like the Fynd platform. This article will provide more information about both the selling and manufacturing channels. It is essential first to understand the market for supplements.

Register for an Amazon Seller account

You will need to register for a seller ID before you can start selling private label supplements on Amazon. There are two types of Amazon seller accounts. Amazon charges $0.99 per item for individual seller accounts. However, there is no monthly service fee. This per-sale fee can quickly increase if you sell less expensive supplements or have high sales volumes. According to Amazon Seller professional seller account charges $39.99 per month but does not include a flat rate for each sale.

A professional seller account is necessary if you want to pursue Fulfilment by Amazon endorsement, which we will discuss later in this article. Amazon will pay a referral fee of 8% for items with a minimum sale price of $10, regardless of the type of seller account. The referral fee rises to 15% for items above $10.

Amazon's Compliance Checklist for Dietary Supplements

Amazon has many guidelines you can follow to sell dietary supplements on its platform. These guidelines are quite detailed, so make sure to follow them all. To ensure a long-lasting and successful selling relationship, it is important to be on the right side of Amazon's requirements.Here is a list of requirements for your dietary supplements packaging, labelling and product details pages.

Although this list isn’t comprehensive, it covers the most influential aspects of selling private label dietary supplements on Amazon. has the complete list of must-haves and should-nots.


  • Dietary supplements should still be sealed in their original packaging.
  • Dietary supplements should be in a new and unopened condition.
  • The containers' identification codes must be visible clearly. These codes can be identified by serial numbers, lot numbers and matrix codes.


  • English-language labels must be provided for dietary supplements. They should list the product's name, total quantity or amount included, ingredients, Supplement Facts panel and the name and address either of the original manufacturer, distributor or packer.
  • It is not possible to claim that dietary supplements have the same effects as prescription drugs or controlled substances.

Detail Page

  • The page should include the name and ingredients of the dietary supplement as well as an image of the product label's ingredient list.
  • Details of dietary supplements cannot be said to have the same effects as anabolic steroids.
  • The names of diseases cannot be included in the details of dietary supplements.

Seller status at Fulfilled by Amazon (FBA).

Amazon has some product categories that are restricted. To sell FBA products in these categories, you will need to undergo a special approval process. After approval, your private label supplements are eligible for fulfilled by Amazon (FBA). This allows buyers to access Prime Shipping. In the United States, there were 126 million Amazon Prime members as of October 2020. This benefit can help you increase your sales of private label supplements through Amazon. Here are the steps to get you started.

Step 1 – Register for a professional seller account.

You can't move forward without a professional account. If you have an Amazon seller account, you must have a good track record. This means that you should not have any red flags such as a high number of cancelled orders and missed product delivery deadlines.

Step 2 – Send a qualified invoice to a distributor or manufacturer of supplements.

Amazon wants you to be sure that your supplies are coming from reliable sources. You must include these components in the invoice copy that you submit:

  • Your name and address are exactly the same as what is listed on your Amazon seller account.
  • The invoice must be dated inside 180 days of the date that you simply connected to Amazon for the gated dietary supplements category.
  • Ten or more product units were bought.
  • Included are the name and address for the manufacturer or distributor.

Step 3- Send photos about the product

To apply for a gated product group, you will only need to request the sale of one product. You must select the product on the distributor's or wholesale invoice. Photos of each side of the dietary supplement container will be required. These photos must be taken by you and not copied from the internet. You must clearly identify the manufacturer, the model number, trademark, and product name in the photos.

Step 4 – Submit additional documentation.

Amazon requires that you submit the following documents:

  • Certificate of Analysis
  • Good Manufacturing Practice (GMP Certificate)
  • 510(K), Premarket Notification
  • Screenshot from FDA registration

Depending on which product you have submitted, it may be necessary to visit the manufacturer's site or reach out to the wholesaler or manufacturer for assistance.The trend in health vitamins and supplements is unstoppable. The industry is growing faster than ever on the internet marketplace. Now is the time for you to consider having an Amazon strategy to market your vitamin and supplement brand. Let's now take a look at the steps to start selling products on Amazon.

The rise of vitamins and supplements

Amazon is seeing a rise in supplement sales as more people place importance on their health and well-being, particularly in recent years. Supplements are purchased to address a variety of consumer health issues, including weight management, immunity, skin and hair health and anxiety, as well as sleep improvement.

Customers are increasingly looking for ways to improve their internal health and Amazon is a great place to shop for vitamins and supplements. Amazon accounts for 77% of all US vitamin and supplement sales.

Get started with Amazon

It can be difficult to get started selling vitamins and supplements on Amazon. It doesn't matter if you are a wholesaler or a private label, getting into the health product category can be lucrative.

1. Market research

It's a good idea to conduct a market pulse check before you start any Amazon venture. This will give you an idea of how much competition there is. Find out which trending ingredients are being searched for in supplements and how your brand is different.

To get a better understanding of Amazon's landscape, take a look at the reviews, content, product photos and shopfronts of other brands. Your brand must stand out in a highly saturated market. This allows consumers to trust you when searching for health products online.

2. Establishing shopfronts and listing

A custom Amazon shopfront is one of the most important things you can do for your health products brand. It allows you to personalize your content, create product listings, and provide consumers with a seamless experience by giving relevant information about vitamins and supplements all in one place.

You should provide all information regarding the products that you are selling. This includes ingredients, directions for use, side effects and testimonials. Also, include photos of the supplements and packaging. If a brand clearly identifies the form of the supplements they are purchasing, a consumer will be more comfortable buying them. Transparency is the best way to go.

3. Follow the rules

There are rules and regulations you must follow when selling vitamins and supplements online, especially Amazon. These are products consumers will be ingesting. Therefore, your website and product listings must be factual, FDA, FTC, and Amazon-friendly.

While some listings may be FDA- and FTC-friendly but still get flagged on Amazon's website, it is important to understand the guidelines for listing vitamins and supplements on Amazon. Listings that make false claims or provide misleading information are often removed.

It is essential to be familiar with FDA regulations and Amazon red tape to ensure your brand succeeds. Transparency is critical, as we have said before. You can lose your ability to sell on Amazon if your product listing is removed. This could affect your future sales.

These are some simple tips for selling vitamins and supplements on Amazon.

  • Supplements and vitamins should be kept in their original packaging. They must not be opened or used.
  • All identifying codes must be clearly visible to the consumer.
  • Labelling should include information about the manufacturer and distributor, the name of the company, the product name, the full ingredient list, the quantity and serving sizes of the product, as well as supplement facts panels.
  • FDA approval means that a product must have the FDA logo printed on its label.
  • The product detail page should include the name and full ingredients list of the product as well as images of the trademark and model number.
  • Include the benefits and ingredients of the supplements in the title. Include the following information in your title: the size, type, and supply time of your product. Also, include whether it is vegan, gluten-free, or organic.

4. You can narrow your product options and find a private label supplement manufacturer

Before you start looking for a manufacturer to source vitamins and supplements, you should first narrow down your ideas. Then you can create a realistic list of products that you want to sell. Are you looking to sell supplements or vitamins? Are you interested in holistic medicine, herbal supplementation, fitness-related products, or a combination?

Vitamins are chemical compounds that are made up of essential nutrients. Supplements are often conglomerations of minerals and nutrients, fibres. Supplements can be found in capsules, tablets or energy drinks.

Do your research before you start your search for the perfect supplier to meet your needs. Alibaba, an e-commerce platform, allows you to make contact with manufacturers overseas that offer similar products. To meet with different manufacturers, you can attend a trade fair in your area.

Inquire for a total item list, discount estimating, bulk estimating, shipping rebates, and least order quantities at each assembly. There are companies that will create as few as 12 bottles of private name supplements within the to begin with assembly.

Look for manufacturers that are Food and Drug Administration (FDA), Good Manufacturing Practices (GMP) and registered with the National Sanitation Foundation. Select suppliers who have experience shipping FBA products and work with other Amazon brands and retailers. They will be able to send your product directly through Amazon fulfilment centres, thus eliminating shipping costs.

5. Develop a brand concept and design

To ensure they can fulfil your vision, talk to each supplier about your product formula, logo, product names, labels, and packaging. To ensure that both the manufacturer, and you are on the same page regarding final product and packaging, experienced manufacturers will provide samples for marketing and testing purposes. Choose a product name that's short, meaningful, and easy to remember.

Your branding should be consistent across all products you add to your Amazon catalogue. This will ensure a seamless customer experience and stronger brand recognition. After your private label supplements are launched on Amazon, make sure you leverage social media to drive traffic to your product detail pages.

Last Thoughts

While there are many best practices, it is important to be transparent with your customers when dealing with products they will use. Give your customers enough information, including any features or value-added benefits that can help them make informed purchasing decisions. This will build trust and confidence.

The market for vitamins, supplements and other products on Amazon will continue to grow as people adopt healthier eating habits and live more active lives. Your private label venture should source high-quality products, adhere to all applicable federal and Amazon regulations, and be true to your brand across all channels.

Amazon Rules and Regulations: Know and Be Compliant

Amazon offers a comprehensive compliance list for vitamins and supplements. Here are some of the most important things to remember when you enter this Amazon category or build your listings.

  • First, ensure that you comply with all applicable federal, state and local laws, as well as Amazon policies, regarding vitamins and supplements.

  • Your supplements should be new and unopened in their original packaging. You must clearly identify the distributor or manufacturer codes (e.g. serial numbers or lot numbers) on your supplements.

  • Supplements should be labelled in English. They must include the following information: The name of the dietary supplement, the total amount (such 100 tablets or 5 mgs), a panel called "Supplement Facts", the ingredients list, and the address of the manufacturer, packer or distributor.

  • FDA approval is required for products to state that they cure, prevent, treat, or mitigate a disease in humans. This applies to product detail pages.

  • Supplements cannot be identified in an FBA recall, safety alert or safety alert. They also can't contain any ingredients that are prohibited by the FDA.

  • Supplements must not claim to be FDA approved or use the FDA logo. Labels cannot contain any language, such as "tester" or "not for sale at retail." The same rules apply to copy on product detail pages.

  • Supplement detail pages must contain the name and ingredient list of vitamins and supplements, as well as an image of the product label. This will help to prevent counterfeit merchants from selling unauthorized ingredients, which can pose serious health risks.

  • Listings cannot include any disease names or claim that products have an effect similar to anabolic steroids, such as "Legal Steroids."

  • Amazon FBA considers supplements to be expiable, regardless of whether a date is included on the packaging. These products must have a shelf life that includes the consumption time and a 90-day shelf. A 200-count supplement bottle must have a shelf life of at least 200 days after it is shipped to a fulfilment centre.

Optimizing & promoting products

After you have set up your shopfront and created product SKUs for your products, it is time to optimize product listings. This is done by being as descriptive and easy-to-find as possible. Amazon has many health and vitamin supplement brands. Your brand will be more successful if you use the right keywords in the descriptions.

This will allow your brand to cut through the clutter and give consumers useful information that will make them more likely to buy your products. Vitamin and supplement companies use PPC to increase their Amazon sales. PPC can be used to increase your organic search rankings, go after relevant keywords and thus increase your customer reach.

Review power

Reviews are an integral part of any consumer's decision-making process. This is especially true when it comes to ingestible foods. Your brand's online reputation is also affected by reviews. You can attract more customers by being transparent about product information, shipping products properly, and offering seamless customer service.

This will increase your chances of retaining and attracting new customers. You can also monitor the reviews to see how customers are reacting to your brand and identify areas for improvement.

Subscribe and save

Subscribe and Save is a popular feature Amazon offers to vitamins and supplement brands. It was introduced on Amazon's marketplace in 2007. Customers can set up automatic deliveries with Amazon and receive a discount for their commitment. This is a great tool to use for vitamin and supplement brands, as customers are increasingly looking for convenience and will want to "set and forget it" to get one less thing.

Top trending vitamins & supplements

Selling vitamins and supplements on Amazon has become a hugely popular business. Every day, new brands are being launched. What types of vitamins and supplements are most popular on Amazon? We researched current trends to find out what customers are looking for when it comes to vitamins and supplements on Amazon.

  • Chlorophyll
  • Ashwagandha
  • Turmeric
  • Fish oil
  • Magnesium
  • Hyaluronic Acid
  • Melatonin
  • Biotin
  • Vitamin A
  • Spirula

As consumers become more health-conscious, we know they are seeking out vitamins and supplements online like never before. Selling supplements on Amazon can be a great way to reach a wider audience of customers and capture the potential growth Amazon has to offer. While understanding the specific rules and regulations of selling vitamins and supplements on Amazon takes some time, navigating through the marketplace can reap massive benefits.

Our bread and butter is the Amazon Marketplace. Fortress Brand has exclusive partnerships with more than 45 beauty, health and wellness brands on Amazon. We offer a partnership that simplifies marketplace management. We are a full-service agency that has all the capabilities. 

What do you need to sell supplements on Amazon?

You will need to submit some information if you haven't spent much time selling supplements on Amazon. You can view the status of your application at any time. When you are approved, you will receive an email notification. Dietary supplements are a restricted category that requires strict approvals.

Due to increased sales and pandemics, the Terms of Service for this category have changed dramatically in the last few months.It is vital that you keep your seller account current with any changes as these policies are likely to change in the months ahead.

Let's just get started.

These are the essential items you need to be able to sell supplements on Amazon

1. Professional seller account

Create a seller account if you don't already have one.

2. Clear track record

You might consider opening a brand-new account if your old one has had to cancel orders or late deliveries. These can severely impact your chances of getting approved.

3. Qualified invoice

Amazon will ask where your supplements are coming from. To prove it, you should get a copy from your suppliers. The invoice must contain the exact same name as your Amazon seller account address and be no older than 180 days since the date that you applied to sell supplements through Amazon. Invoices should also include the address and name of the supplier.

4. Photos for the product

Amazon will request photos of the dietary supplements you are selling. Images of all sides will be required. You shouldn't get them off the internet – it will make it harder to get approval. Images should be clear and clearly show the model number, trademark, product name, and manufacturer.

5. Other documents

Amazon may require additional documentation to approve your application. Here's a complete list:

  • National Labelling of Dietary Supplements (21 CFR 101.36).
  • Current Good Manufacturing Practice (cGMP) for dietary supplements (21 CFR 111)
  • Current Good Manufacturing Practices, Hazard Analysis and Risk Based Preventative Measures for Human Food (21 CFR 117).

Before November 2021 sellers could still use their existing CoAs to obtain approval. However, this has changed. To send Amazon new CoAs, you will need to order them again. Certificates on any ingredients in proprietary blends are also required.

Due to the changes in the approval requirements, most herbal supplement products will be given new labels in the coming months to comply with these requirements. Additional CoAs will be required for certain controlled substances if you intend to sell products for weight loss, sexual enhancement, or products for weight management.

How to get approved to sell supplements on Amazon Collect all documents at once to make the process easier. We have compiled a comprehensive list of all documentation required to obtain Amazon's approval for dietary supplements.

Documents on All Dietary Supplements

You must submit the following information for every dietary supplement that you wish to sell:

General conditions

  1. The original packaging is still in place.
  2. All supplements are new and unopened
  3. Each supplement image shows the identifying codes of the packaging, such as lot numbers and matrix codes, along with serial numbers.

Detail pages and labelling

  1. Each label and detail page are in English. It includes the name of the supplement and total package quantity, a Supplement Facts panel, the list and ingredients and the address of the manufacturer, distributor and/or packer.
  2. The details pages do not contain any disease names
  3. The product's label doesn't claim it has the same effect or prescription drugs as controlled substances.
  4. Unless FDA approval is obtained, the label and details pages will not say that the product can treat, cure, prevent or mitigate any disease.
  5. If the product is not FDA approved, the label and details pages will not state this.
  6. The label doesn't state "not for retail sale", tester, and/or "not for resale".
  7. The product's detail pages don't claim it has the same effect as legal steroids or anabolic steroids.

Name and description of the supplement

  1. Supplements cannot be listed in FDA recalls or safety alerts.
  2. Supplements cannot contain FDA-prohibited ingredients
  3. Supplements cannot be mislabelled or identified as adulterated.
  4. Supplements should be safe and can not be FDA-restricted for unreasonable risks or named by FTC as untrue marketing claims
  5. Supplements cannot contain controlled substances like cannabidiol or List I chemicals as defined by the DEA, etc.

Amazon policies

  1. Products should not contain any ingredients that are derived from sharks, whales, porpoises and/or dolphins.
  2. Products cannot contain more than 12 percent hydrogen peroxide
  3. The sellers cannot market or sell patches that are marked "Diet or detox products"

How you can sell supplements using your Own Website through the Fynd Platform

Many people don't want to create a website for themselves because they are afraid that only technical people can do it. They might need to hire another person to manage the tech. This is false. There are many sites today that make it easy to create beautiful websites. Fynd is one such platform. This platform allows you to easily create your website and offer as many functions you wish.

You don't need to be tech-savvy to create your website. Only you need to be imaginative. In a matter of minutes, you can create a website that allows you to sell homemade chocolates. Although it can be difficult to get people to visit your website, you can make it more appealing by using SEO techniques and content marketing.

In conclusion

It is thrilling to make the decision to sell private label supplements on Amazon. It can be confusing to know where to start. You can be sure you are aware of the requirements to sell in this category by following Amazon's detailed and thorough dietary supplements compliance checklist.

Once you have Fulfilment by Amazon status you will also be eligible for Prime Shipping benefits which can significantly increase your sales. Although the list may seem long, it will give you an excellent opportunity to make high-income selling supplements on Amazon. This is a popular and trusted platform that millions of people worldwide use, so you have the opportunity to reach a large audience and generate leads.

It's worth trying your luck to see if Amazon Automated Approves you. But even if it doesn't, you shouldn't be discouraged. Follow these steps to learn how you can sell supplements on Amazon. Good luck!

Maximize Festive Season Sales With Fynd Platform

Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

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What is the cost of selling supplements on Amazon?

Amazon offers two types of selling plans: the Individual plan or the Professional plan. You pay $0.99 per item for the Individual plan. The Professional plan costs $39.99 per month and allows you to sell as many items you like. Amazon still charges a referral fee for each sale, regardless of the plan. This fee varies depending on product category and final sale price.

Is it legal for supplements to be sold? 

Yes. It is important to check the legal requirements of the product or the components in the product before you launch it in a target market.

Are Amazon's supplements profitable?

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If you are able to market a compelling product, selling vitamins and supplements can be very lucrative. Amazon is an e-commerce platform with 300+ million users. This makes it easier to do your job.

Are you required to obtain FDA approval in order to sell supplements

FDA's role is limited to postmarked enforcement. Unlike drugs, which must be proven safe and efficacious for their intended uses before they are sold, FDA does not have the authority to approve dietary supplement safety before they reach consumers.

Are Amazon's supplements profitable?

If you are able to market a compelling product, selling vitamins and supplements can be very lucrative. Amazon is an e-commerce platform with 300+ million users. This makes it easier to do your job.

Is it necessary to have a licence in order to sell supplements on Amazon

Amazon does not allow you to sell food supplements. Food supplements must be approved before you can sell them. Here is how to apply for approval. A national premarket notification may be required in certain markets before a food supplement is allowed to be listed on Amazon.

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