Rakhi is the abbreviation of Raksha Bandhan, which is one of the pious festivals of the Hindu. Approximately 6000 years ago, the Raksha Bandhan festival was started, during the world’s first civilization by Aryan. Raksha Bandhan is usually celebrated on Shravan Poornima (Hindu month of Shravan) or around in the month of July or August.

‍

On the auspicious event, the sisters tie rakhi on the wrist of their brothers and exchange gifts among them. Raksha Bandhan has its own meaning behind, which refers to the brothers having a duty and responsibility to protect their sisters.

‍

If the brothers and sisters are not present physically or the sisters are not able to tie rakhi on the hand of their brother due to their absence, they can send rakhi along with the gifts to their brothers through online medium. This year, the Rakhi festival will be celebrated on July 11, 2024   

‍

Rakhi Collection 2024

Rakhi is a joyful festival of India, which makes an emotional connection between the sisters and brothers. It is a popular ceremony of the Hindu culture, which symbolizes the bond of protection, obligation and care. To make the event colourful, both the brothers and sisters have a lot of planning and programs.

‍

To share gifts to siblings and cousins on this auspicious occasion, people are often searching for options. Hence, rakhi is the synonym of safety and bond between the sisters and the brothers. Apart from that, to send the rakhi gifts to the brothers and sisters, who are miles apart from each other, the internet will play a major role.

‍

With the digitization, it is convenient and easier to buy rakhi online and especially after COVID 19 Pandemic, customers do not prefer to visit the offline or retail store. shopping becomes easier via the Ecommerce websites. Check out these websites built on Fynd Platform for rakhi shopping and also for sending gifts to your near and dear ones.

‍

List of Popular Gift Items For Rakhi 2024

All the brothers and sisters find the Rakhi festival as one of the exciting festivals of Hindu, since after tying rakhi, both of them are expecting a surprise gift in return. Some of the most popular rakhi gift items are listed in the following section.

‍

‍

1. Apparels:  

Girls are fond of having varieties of clothes, hence, the brothers can think of gifting such items. As per the preferences of the sisters, the brothers can purchase either western wear or Indian traditional wear or Indo-Western outfits. On this occasion, Kaarah by Kaavya brand has brought some new and attractive designs for the sisters. Click here for more collections. 

‍

Here you will also get a Jumpsuit, Dresses, Kaftan, Tops etc. KAARAH offers you a fusion of traditional prints and contemporary designs. The brand targets to sell simple yet elegant dresses. After placing the order, you can track the items entering the order ID. Click here to track the orders at KAARAH by KAAVYA. The brothers can think of gifting these mesmerizing dresses to make their sisters happy on the Raksha Bandhan eve. 

‍

Also A Projekt can also be a good option to place the order for a Rakhi Gift to your sister. Here, the brothers will get well crafted elegant drapes and designs. A Projekt also offers you some attractive designer lehengas, gowns, sarees, sets etc.

‍

The Label exhibits some contemporary fabrics with exquisite craftsmanship and vivid colour palette for a fashion trendy sister. If your sister loves to create a traditional Indian aesthetic look, then give a look at “A Projekt” website.  

‍

Another option for buying some best quality fabric made dress materials is from Crafted for You. The fabric the brand is selling is not only comfortable. But also stylish in looking. Some of the best selling items of Crafted For You for Rakhi Festival are Ethnic Sets, Palazzo, Kurta and Dupatta. To make the customers happy, the brand offers the option of customization.

‍

2. Rakhi Collection And Jewelry

If you are fascinated to tie some unique designs and different styles of rakhi, then you should visit the Parishri Jewelry website. The price range of the rakhis will be INR 398 to INR 3498. And as a return gift, the brothers can order some exclusive jewelry for their sisters. If your sisters are fond of earrings, then visit Parishri Jewelry.

‍

You can get jewelry of different price ranges, INR 1898 to INR 4998. Apart from the earrings, the brothers can order statement necklaces, anklets, rings, bracelets, Maang Tikka, Choker, Nose rings, rakho as per their sister’s choice, from the Parishri Jewelry website.  If your sister likes to wear heavy weight ethnic Indian jewelry, then order from Abhushnam 369.

‍

‍

Here you get the accessories and jewelry under the INR 299 range. In this range, you can get budget friendly items like hair bands to hair clips, hoops to rings etc. If you want any premium range jewelry then you can select stuff of INR 10,000. Hence, you will get the accessories gift of all the ranges. To place the order, you only need to choose the price range and items. 

‍

The website structure is very user friendly. You can choose the option accordingly, as per your preferable choices. Here, in the following the image of the website design has been added. 

‍

Apart from the traditional jewelry, you can also place an order for customized jewelry for your sisters. Shivom Jewelry offers you some exciting and beautiful jewelry, which will be best suited for your sister. Before you confirm the design and complete the purchasing, you should try it before you buy it. 

‍

‍

3. Dry Fruits And Sweets:

‍Along with the Rakhi gifts, the brothers and sisters can share dry fruits with each other. In this regard, one can place an order of dry fruits from the Drive You Nutss website. The brand aims at selling the supreme quality products with modernized packaging.

‍

Hence, if anybody wants to send the dry fruits as gifts, who are living in another state or other country, can safely courier the items. Drive You Nutss is selling around 40 products. 

‍

Mamra Almond is their most popular dry fruit item, which is sourced from Iran. Apart from that, some of their premium items are dates, which are sourced from Jordan and Iran and the most luxurious Pine Nuts from Afghanistan. The Drive You Nutss targets to deliver the best quality products to the customers, which are refreshing and sweet and nutritious too. All the products are rich in antioxidants, which are beneficial for maintaining a radiant skin.

‍

Apart from that, the health conscious people want to add the products in their diet. The dry fruits of the Drive You Nutss can enhance the taste and stamina, which are full with proteins, nutrients, vitamins, proteins and other minerals. In this rakhi, you can gift your brother/ sister some exciting hampers of dry fruits from Drive You Nutss.

‍

‍

The hampers are also budget friendly. Some of the bestseller items of Drive You Nutss are Brazil Nuts, Dry Fruit Mix, Afghani Black Raisins, Mixed Seeds, Afghani Munakka, Irani Mamro Badam, Jordan Medjool Dates and Afghani Figs etc. If you want, you can order a gift box for your brother and sister. All of them are ranging from INR 949 to INR 1749. Click here to order the Drive You Nutss Gift Box. 

‍

Similar to the Drive You Nutss, you can also order food items from the online website like Treatfully Yours. You can purchase the non alcoholic drinks, gift boxes, premium cookies and pancakes etc at the best deal. The items will be not only tastier but also will be healthier. 

‍

5. Apparels With Accessories:

If you want to gift a combo apparel with accessories to your sister, then you can take a look at the official website of MIAR Designs by Siddhi. Along with the latest designed dress, here you will get some exciting offers to purchase the Rakhi gift. For instance, if you place one item from this website, you will get 15% off; whereas you will get 30% off by purchasing 2 items. Only you need to enter the CODE: RAKHI15 and RAKHI30 respectively.

‍

‍

You will get a range of apparels here, from Suit sets to Lehengas, from maxi dress to short dress etc. Along with it, you can order matching potlis and juttis, which will be matched with you dresses. Here you will get the juttis of the price range of INR 1349 to INR 1798; whereas the price range of potlis will be INR 1319 to INR 1798. 

‍

6. Chikankari Lehenga:

If your sister is fond of Chikankari dress materials, then you should visit the INARA Chikankari website to check the exclusive collection. INARA Chikankari brings a wide range of designer high quality chikankari fabrics, which will add a spark on the occasion. Some of their popular collections are suits, kurta, anarkali, dupattas, sarees and wedding lehengas on several fabrics like mulmul, georgette and chanderi.

‍

Here you will get the top quality and latest designed lucknow hand embroidered products, made by the popular artisans of the locality. Apart from that, the customers can get customized stitching and dying facilities at INARA. If you think the price of such elegant pieces will be high, then the INARA Chikankari assures you to deliver the products at a budget friendly price.

‍

This means, one can get the best quality of fabrics at the most affordable price from INARA. After placing the order, you can track the order status. To maintain the clarity between the sellers and the buyers, it is necessary to provide all the relevant details to the customers. 

‍

7. Royal Costume:

If you are fascinated to wear the royal costume, then go for the collections of Pink Jaipur. Pink Jaipur aims to sell some unique and exceptional designs with the royalty and love from the streets of Jaipur. From here, one can purchase suit sets, Sharara, Maxi Dresses, Anarkali. You can also get the new arrivals for the rakhi festival here. 

‍

‍

8. Funky And Statement Jewelry:

You can make your sisters happy by gifting some funky and cool jewelry collections of Dagaa, which are trendy too. The prices of the products are pocket pinch too. Here you will get a wide range of collections like, Rings, Hoops, Studs, Bracelets, Pendant Chain, Watch Charms, Studs, Layered Necklace, Necklace etc. However, if you will not be satisfied with the material or quality of the product, then you will have the option of returning the product. 

‍

Reasons To Buy Rakhi Online In 2024

Generation Y is feeling reluctant to visit retail stores for rakhi shopping, instead they prefer to choose smart shopping behavior for purchasing rakhi and other gifts for the celebration.

‍

The primary reason is, they can buy the gifts along with Rakhi anytime from anywhere they want. Hence, there will be no timing restrictions for online rakhi shopping since it is safe, quick and super convenient.  

‍

‍

1. Save Time:

‍

As it is already mentioned that Ecommerce business helps to save time of the customers. The first and foremost reason is, there will be no queues in online shopping. Whereas the buyers can purchase anything, from anywhere and anything they want. Hence, wastage of time will not be there. In a nutshell, for rakhi shopping, no time restriction will be there. 

‍

In addition, in case of traditional shopping, for visiting the retail store, the customers from big cities will also face the heavy traffic. In turn, the shoppers will get the delivery of the products at their doorstep. Apart from saving time, the customers will not face any trouble regarding bargaining of product purchasing in case of online shopping.   

‍

2. Plethora Of Options:

Under the Ecommerce websites, the shoppers will get plenty of options for rakhi shopping. For instance, the shoppers will get varieties of rakhi options, such as Peacock rakhi, Diamond Rakhi, Silver Rakhi, Zardosi Rakhi, Pearl Rakhi, Stone Rakhi, Kids Rakhi Kundan Rakhi, Divine Rakhi and much more.

‍

The customers can compare the prices of the rakhis of several Ecommerce websites. And based on the pricing strategy, they can take their decision and can purchase the rakhis and gifts online. Check out some exclusive rakhi collections, click here.  

‍

3. 100% Free Shipping Services:

In case of online rakhi shopping, the buyers can get the delivery of Rakhis and other gifts at the doorstep, even without paying additional amount for shipping. Sometimes, the Ecommerce websites do not charge additional costs for parcelling and packaging. Some of the Ecommerce websites also send rakhis and gifts to the brothers/ sisters, who are living overseas. 

‍

‍

4. Safer And Timely Delivery:

To maintain the goodwill of the Ecommerce websites, the online sellers targets to deliver the rakhis and gifts within the mentioned time. If the buyers order any delicate items for rakhi gifts, then the sellers assure them to deliver the items intact.

‍

Hence, the packaging of the products will be done with care. It in turn increases the satisfaction level of the customers.If they want, the buyers can add some important messages along with the gifts and can send them to the brothers/ sisters.

‍

Hence, to deliver the rakhi gift within the time and safely, the buyers should place the orders online. If you choose Fynd platform for your online rakhi shopping, then you should not be worried about the delivery. Fynd is partnered with some top brands courier partners, so that it can complete the delivery in a hassle free manner and safely within time.

Some of the popular courier partners of Fynd Platform are:

• Delhivery

• Ecom Express

• Blue Dart

• Xpressbees

• eKart    

‍

In order to get lightning fast delivery, Fynd Platform has some Hyperlocal delivery partners, some of them are:

• Dunzo

• Lalamove

• Now

• Wefast

• Grab etc.  

‍

5. Latest Trend:

The shoppers will get an idea about the latest trend, offered by the Ecommerce websites. In addition, they will also find the latest designs and what type of rakhi are available. Based on the availability or latest trends, the shoppers can purchase rakhis or can complete the rakhi shopping. 

‍

‍

6. Combos And Hampers:

The Ecommerce websites offer amazing combo and rakhi gift hampers, which are attractive and budget friendly. If you want, you can reach the customer care service of the websites and being a buyer, you will have the flexibility to customize the order. Along with the hampers, you can also send sweets, chocolates, plates, flowers etc. Only you need to add notes while making the purchases.

‍

7. Coupons And Deals:

These Ecommerce websites built on Fynd Platform are offering some exciting deals, so that the customers can get the products at comparatively lower price than the actual one.

‍

Moreover, on occasion like Rakhi, the Indian ecommerce websites start such amazing deals and offers to attract the customers. So that they come to their websites and make purchases. This facility cannot be availed in case of offline or traditional shopping. 

‍

Is It Safe To Purchase Rakhi Online?

It is absolutely safe to do the rakhi shopping in online mode. Make sure that you purchase rakhi and other gifts from familiar and trusted websites only. In case of sending rakhis to other countries it might be costlier and ask for an excessive tariff to send if you want to deliver it via courier service on your own. Nonetheless, the entire process will not be so hefty if you send the rakhis through international rakhi delivery via an ecommerce website.

‍

Moreover, in case of sending rakhi or gifts internationally, the customers can avoid the risk of breakage or damage. Millions of people are shopping from online websites without any risk. While you purchase rakhis and gifts from Ecommerce websites, you should keep in mind the following points.

‍

Impact Of Increasing Online Business On Rakhi 

Considering the pandemic situation and the rising of online sales, the online rakhi shopping market has been growing at a faster pace in 2024. As per the statistical report, the online rakhi shopping has increased by 15%-20% this year compared to the previous year. Even in the recession situation, the sale of rakhis and gifts on this purpose could give a sale of Rs 5 Crore approximately., according to the market experts. 

‍

For instance, the demand for gold rakhi, pearl rakhi and Zardosi rakhi with mobiles, iPods, online gifts have been growing sharply, for which the online sellers have witnessed 75% growth in revenues, compared to the last year.

‍

On the other hand, as per the online gifting portals, online rakhi orders have increased by 50% whereas the online sellers have been experiencing a 40% growth in revenues compared to the last year. 

‍

Demand for the fancy gifts has been rising this year. Hence, apart from the traditional rakhi gifts like chocolate, perfumes and jewelry, the demand for iPods and mobiles phones have been increased.

‍

‍

As per the industry report, the cross border transaction is usually high during the Diwali, New Year and Rakhi. The sellers have already been experiencing a 50% growth from the cross-border transaction. Among them, around 90% of sales are coming from the USA on Rakhi. This is a clear indication of the rising opportunity of the Rakhi festival from the international market.