Fynd Platform is India’s leading no-code e-commerce platform used by entrepreneurs and businesses to easily set up their online stores. It enables users to create their e-commerce website and customize it with a variety of available themes, seamlessly managing orders, logistics, and payments.

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To boost the online presence and sales opportunities for sellers - Fynd Platform users can now sell on ONDC via the Fynd ONDC seller app.

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This integration blends Fynd Platform's simple website-making boosting business's online presence with ONDC's vast network that helps sellers get the best of both worlds.

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What is ONDC?

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The Open Network For Digital Commerce (ONDC), a commendable initiative supported by the Government of India, serves as a collaborative open network that brings together various stakeholders in the e-commerce ecosystem, including sellers, buyers, logistics providers, and technology platforms, to create a more inclusive, transparent, and efficient digital marketplace.

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‍To put it simply, ONDC shares similar principles to that of UPI in terms of having an open architecture to create openness and level playing for buyers and sellers across the network.

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Key Participants of ONDC

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Within the ONDC network, the buyers and sellers act through separate hosts. The ONDC network simply sets the protocol for the discovery of sellers via seller apps like Fynd through buyer apps avoiding a tedious onboarding process.

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The primary participants of ONDC consist of:

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1. Buyer Apps: These applications are where buyers look for products on the ONDC network. They represent the demand side of transactions and initiate transactions within the ONDC network.

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With over 100 million buyers across different buyer apps like Paytm, Mystore and Magicpin, ONDC is a goldmine of more discoverability and revenue generation for sellers.

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2. Seller Apps: A seller app connects the sellers with the ONDC network through an application. It is important to note that the seller app does not manufacture the goods itself but acts as a marketplace to offer goods and services a seller provides.

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For example, the Fynd ONDC seller app helps sellers on Fynd Platform to register on ONDC and put up their catalog of goods. Once enlisted the products get visible across the ONDC buyer apps.

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Some other participants include the Logistics Seller Apps, Gateway, Reconciliation and Settlement Service Providers, Issue and Grievance Management and other Service Providers.

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Why should you join the ONDC network?

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The ONDC network offers excellent opportunities for both experienced and inexperienced e-commerce players of all scales to boost their online presence and boost their revenue generation opportunities.

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It provides a host of benefits for both the buyers and sellers using the ONDC network.

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• Democratizing e-commerce: Through ONDC, retailers irrespective of their size and scale have the opportunity to integrate their catalog across all compatible buyer apps.

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• Better visibility across multiple channels: Following a successful listing, a seller’s products are visible across various buyer apps which increases the chances of reaching potential customers and driving sales.

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• More profitability: Unlike traditional marketplaces, the sellers have to pay a lower commission rate which helps them to save a significant portion of their revenue thus boosting profitability.

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• Transparency: There will be no algorithmic-based bias, even the smallest of businesses will have the equal opportunity to enlist their product without hindrances.

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Benefits of Using Fynd ONDC Seller App

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• Ease of Onboarding: Fynd Platform streamlines the procedure for sellers to access the ONDC network. With a mere click on the sales channel tab in the Fynd Platform dashboard, merchants can promptly list their products on all ONDC buyer applications.

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• Reduced Commission Fees: The Fynd ONDC seller app operates within predefined margins across the ONDC network, ensuring all transactions fall within this range, thus protecting sellers from paying higher commissions.

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• Simplified Operations: Sellers use Fynd Platform’s order management system (OMS), cataloging and inventory management minimizing the hassles of fulfilling the requirements of another marketplace.

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• Zero Installation Cost: The merchants are required to bear no extra cost to use the ONDC Seller App but it opens up the opportunity to serve 100 million buyers across different ONDC buyer apps.

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• Unified Order Management: Within the Fynd Platform dashboard, sellers can efficiently track and process orders received through ONDC, manage inventory levels, and gain valuable insights into sales performance. This centralizes order processing, streamlining the fulfillment process.

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• Timely Order Delivery: Sellers on Fynd ONDC Seller App leverage Fynd Platform’s network of logistics partners for timely order delivery. This ensures efficient shipping and delivery processes, contributing to a positive customer experience.

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• Compliance Management: Fynd Platform takes care of all compliance requirements, ensuring adherence to regulatory standards. This minimizes discrepancies and ensures a smooth selling experience for sellers using Fynd ONDC Seller App.

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How To Use the Fynd ONDC Seller App?

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1. Sign up on Fynd Platform
2. Choose a subscription plan of your choice
3. Go ahead with creating your website and ensure to upload an updated catalog
4. Simply add the ONDC sales channel and inform your customer success manager about the initiation

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Final Word

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ONDC is a breakthrough in the field of digital commerce to create a level playing field for sellers at all levels.

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It presents an exceptional avenue for sellers to broaden their online footprint and showcase their products to a vast audience across numerous buyer applications seamlessly integrated with ONDC. Fynd Platform being one of the seller apps on ONDC makes it effortless for sellers to join this open network without any hassle.

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To know more you can get in touch with the Fynd Platform team.

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