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The Full Guide To How To Sell Private Label On Amazon – Everything You Need To Know

The Full Guide To How To Sell Private Label On Amazon – Everything You Need To Know

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Would you like to build your business and increase your online profits? Then you have got to check out our Full Guide To How To Sell Private Labels On Amazon. In 2024, you ought to think about selling private-label goods on Amazon. It is among the most successful and well-liked strategies for selling on Amazon.

Brand names are there wherever we turn. from Apple to Gucci, Pepsi to Cadbury's, Adidas to Dyson. At athletic events, on billboards, on our televisions and radios, and in stores, brands are everywhere. Even our young kids use brand names every other word. It is therefore simple to believe that only multinational corporations could possibly create their own brand.

After all, how can the typical Amazon seller set up a manufacturing facility for distinctively branded goods? It is much simpler than you would think since branded goods are just private label goods that have been successfully promoted.

The rise of e-commerce behemoths like Amazon has created a new revenue stream for business owners private labels. Private labelling offers independent vendors the chance to establish a distinctive and reputable brand. It only requires generic items. If your brand succeeds in being well-known, it may also be quite lucrative. All of this seems appealing and simple, but building a profitable Amazon private label requires a lot more work than it appears.

In order to create their own brand and product line, 59 percent of Amazon sellers adopt the private label business strategy, according to Jungle Scout's 2024 State of the Amazon Seller study. Wholesale (26 per cent), retail arbitrage (26 per cent), internet arbitrage (23 per cent), drop-shipping (10 per cent), and handcrafted sales come in last (8 per cent).

We will take a look at the following points in this article:

  • What are Amazon private label goods?
  • Why you ought to market your own brand on Amazon
  • How to market private-label goods
  • Examples of goods that lend themselves nicely to private label
  • What is a better method of selling private label items than on Amazon?

What Do You Mean By An Amazon Private label?

Fast moving consumer goods industry share of sales and of growth, 2016-17

Private labelling is a relatively straightforward idea. You purchase your goods from a producer, buy your brand and promote them under your own name. AmazonBasics is the greatest portrayal of a successful private label. The items are only purchased from other producers by Amazon, which does not produce them. 

As per this report from Statista, the private label industry has been growing at a rate of 19.5 percent in the US. The e-commerce giant then markets them as AmazonBasics products. The private label industry expanded by 4.4 per cent in 2018, making a $5.5 billion profit. 

According to the Private Label Manufacturers Association, roughly one product out of every four sold in the US is a private label or store brand product. Private labels provide Fulfilled by Amazon (FBA) vendors with an excellent opportunity to build a reputable brand with their stunning growth.

Amazon will handle the majority of the logistics and customer support, and you will not have to bother about production. Find a fantastic generic product and a trustworthy source, that's all! You may gain from developing and marketing your own private label items right now in a variety of industries, including electronics, cosmetics, clothes, and food.

You will not have to turn your garage into a manufacturing facility. To invent anything new, you will not need to pay a professional. Private labelling will only include finding a product that is popular, already being produced, and unbranded (which is how all things begin their lives) and then branding it (private labelling it) as your own.

The Benefits of Amazon Private Label Product Sales

The Benefits of Amazon Private Label Product Sales

As per this report from Super market news, the sale of private label has touched the record sales of USD 199 billion in 2021, and is only growing further. People who choose to earn a career by selling on Amazon frequently believe that the greatest things to sell on Amazon are those that are associated with well-known brands.

While it is true that some Amazon sellers, especially those who use the drop-ship model, make a sizable amount of money selling pre-existing branded items, they are frequently the exception rather than the rule.

Competition may be ferocious, and in some areas, there are so many Amazon sellers of well-known brands contending for the same customers that earnings may eventually dry up completely. You may avoid this competitive situation by purchasing white-label items and then private labelling them. Along with the less competition, you might gain from the following particular benefits of private labelling:

1. Higher Earnings 

Within any market segment, generic, unbranded goods often sell for less money than branded goods, which come with a higher price tag. You will thus have the freedom and flexibility to precisely position yourself in the market by developing your own private label product. 

Whether it is at the top to appeal to a more affluent audience or somewhere in the centre to accommodate bargain-hunting shoppers, it will always come with the assurance that comes with a reputable brand.

2. Higher Credibility 

It is incredible how doing the smallest possible action may increase your reputation. By changing your Amazon or website name to correspond with the branding on your items, you can persuade a customer to buy. Making as many connections as you can between your private label, branding, and marketing increases the trust and comfort level of your customers.

3. Higher Exposure 

In addition to making potential customers feel more at ease, private labelling your items can result in much more visibility. If your product, packaging, and Amazon shop all have the same name, logo, and colour scheme, an existing customer will be far more likely to find you and make a comparable purchase from you in the upcoming days. Additionally, they will not have any problem recalling who you are!

4. You Can Make Your Own Product 

You can completely alter the product any way you like. Examining consumer feedback on rival items and listening to complaints customers make about their purchases are both excellent indicators. Then you may decide how to improve your product beyond what the best-selling brands are offering. 

5. The Brand Is All Yours

When you use private labelling, as opposed to arbitrage or wholesale, where you would resale goods under other labels, the brand is owned by your business. You may promote, expand, and set the pricing for your items any way you see appropriate using the private label concept.

To discover cheap goods to resell at a greater price, you do not need to get brand approval or go through any hurdles. With this sales strategy, you may be slick, consider how to enhance the goods, and outperform competitors.

You may work with your supplier and graphic designer to make your product stand out by adding more than just a logo on it. It will be challenging to compete if you sell something that resembles every other item on Amazon. Additionally, consumers will not have any problem recalling who you are!

6. You Have Full Control Of The Amazon Listing's Creative

You make a brand-new listing in the Amazon Marketplace when you release a private label product. This implies that you may quickly and simply change the prices, the listing content, and the keywords whenever you choose.

Since you were not the seller who first placed the product on Amazon, it is challenging to modify the photographs or copy if necessary is you are reselling on an existing product description page.

7. No Need To Fight It Out For The Buy Box

If you sell items from other brands on Amazon, you may face competition from other marketplace vendors for the Buy Box. You will not receive the sale if your offer is not in the Buy Box when the client makes a purchase.

You will be the sole vendor on the listing and fully in control of the Buy Box if you decide a private label. Therefore, even if it only directs visitors to your Amazon presence, buying a domain name and creating a website that will tie into your branding can help you grow your business.

What Are The Drawbacks Of Selling Your Private Label On Amazon?

What Are The Drawbacks Of Selling Your Private Label On Amazon

As per this report from Business Insider, the private label market in India is growing at a rate of 12 per cent oer annum. However, being an Amazon private label vendor has several drawbacks. To establish your own brand, you must overcome a few obstacles.

1. High Initial Fee

Private label development costs a lot of money upfront. Bulk purchases are required by manufacturers, thus you must keep your costs per product low to remain competitive. Early on, a private label would often cost you a few thousand dollars. An investment for the long term is a private label.

2. Difficulty With Branding

If you can pull it off, a private label is fantastic, but branding your goods and differentiating yourself from the competitors is harder said than done.

3. Greater Risk

Investing a lot of money in branding and product purchasing carries some risk. Since you are not purchasing an existing brand, there is always a chance that your private label will not be successful. You will probably lose more money in these situations than you would as a typical supplier.

How To Start Establishing An Amazon Private Label?

How To Start Establishing An Amazon Private Label

As of now, this report from Bloomberg says that Amazon’s share of private label market has equaled the amount of USD 4.7 billion and the growth is tremendous. Making rapid money with a private label is not possible. Building a brand takes time, and it takes even longer to start seeing noticeable benefits. If you do not do your research before investing in a private label, it might be money down the drain.

Making an Amazon seller account is the first step you must do if you want to start selling on Amazon or launch a private label. When creating an account, you will have two alternatives. Let us examine how they vary and how you may use each one to your advantage.

Selling plan features

1. Personal Seller's Account

You must keep in mind that creating a personal seller account does not require any kind of costs, but for every transaction that takes place, you will have to pay a sum of USD 0.99 to Amazon.

Along with that, there is also a consolidated charge of 15% on those sales. There is a 40-product limit for individual sellers. When you will not sell more than 40 products and do not want to sell items from prohibited categories, setting up an individual account is fantastic.

2. A Professional Account

You will be charged $39.99 per month for a professional account in addition to some extra referral fees and variable closing costs. You can post more than 40 goods on the site and are not required to pay Amazon a set fee for each item you sell. Before you really start selling, we advise you to start with an Individual Account.

You may upgrade to a Professional Account to save money after your items are listed and prepared for shipping. Remember, you must hire a qualified accountant before you can even apply for permission to sell prohibited goods!

How to Locate and Market Private Label Goods?

How to Locate and Market Private Label Goods

It does not get more rewarding than selling private label items through Amazon's Fulfilled-by-Amazon (FBA) programme if you are thinking about launching your own online business. There are many tools available to support your success, and it is really simple to implement. We will go over all the essential stages to success here.

1. Generate Several Product Ideas

Anything may inspire an idea. We have discovered a few great tricks throughout the years to generate brilliant ideas for private label goods. First off, we always keep an eye out for hot, new trendy things while we are our shopping or browsing a store. This is frequently newer merchandise; the type that the local supermarkets have not yet begun carrying.

When at home, we entered the concept into our research software, which verified that it was a fantastic possibility. Amazon itself is a further resource for product inspiration. Search the departments and subcategories for fresh merchandise (do not forget to check the "Hot New Releases" sections!). Check out the products and shopfronts of other sellers on Amazon to see what they have to offer.

Finally, we also search the internet for innovative product ideas. There is always a crazy new product concept trending on social media. Also look at Indiegogo and Kickstarter, where amazing creators are coming up with fresh, creative methods to pitch their products.

2. Think About Certain Product Attributes

Anker USB  C Charger

What type of private label goods should you bring to the market? We strongly advise starting with goods that meet the criteria listed below if you are just getting started:

  • Small and light – You should be able to ship your item in a flat-rate package that is no bigger than 8 11/16" x 5 7/16" x 1 3/4" and no heavier than one or two pounds. When it is fulfilled (either by you or by the Amazon FBA), this allows you to save on delivery costs.

  • Non-seasonal – Sales of your goods should not fluctuate with the time of year. Christmas lights, Valentine's Day presents, winter apparel, etc. are a few seasonal product examples. When possible, stay away from these.

  • Unregulated – Food, toys, and batteries are a few examples of things that come with "red tape" that might make selling them challenging. I advise you to stick to things that are simple to produce and distribute; things that do not need a tonne of legal documentation and/or certificates.

  • Uncomplicated – Selling electronics might be enjoyable, but they frequently cause a lot of hassles and have poor customer service. The same is true for clothes and fashion items, which would need to have several colours and sizes for a single SKU.

3. Run A Market Research Study

Share of Amazon's Private - label products

You should conduct some market research once you have identified a few great things you are interested in offering under your own brand to see whether they are worth selling. We had to do it the hard way back when we first started selling our own private label goods on Amazon FBA: using a spreadsheet and plenty of gazing at product listings.

Nowadays, we can easily do product research thanks to tools and Chrome Extensions, such as the Jungle Scout app. This is how it goes:

  1. Search using the word "your product concept" as the search query. Google up "copper measuring cups," for instance.
  2. Click the "JS" button next to your browser's URL bar once the search results page has loaded to launch the Jungle Scout Chrome Extension (you will have to buy and download the extension first).
  3. Check the product's information. The Chrome Extension will provide information about the search results such as the average monthly revenue, typical reviews per product, and more.

That is all, then! Of course, you will need to be aware of the kinds of standards to consider. Personally, we choose goods that typically sell between 250 and 400 units every month. Additionally, you must ensure that the average number of ratings for a product is fewer than 100 since we do not want there to be too much competition when I introduce a product.

4. Source Products Under Your Amazon Private Label

The quickest way to get a private label product is to work with a manufacturer directly. For some Amazon sellers, it is a frightening thought, but it is an important step in the procedure. Global Sources and Alibaba are both excellent places to start when looking for a variety of manufacturers.

AliExpress, a sibling site of Alibaba, offers a little less intimidating way for novices to purchase one-offs of hundreds of different products without having to communicate with the producer directly. All you have to do is put the item in your basket and make your payment online!

Although you will not obtain the greatest discounts, this method is effective for getting samples before placing a full order. Reach out to three to five suppliers when working directly with manufacturers in order to allow for comparisons, possibilities, and of course the chance to bargain with different vendors.

5. Sample Products and Price Negotiation

This is a crucial step in the procedure. In the end, your reputation as an Amazon seller is on the line, thus getting samples from your chosen suppliers is crucial. You may view and experience the product you are thinking about as a private label product in real life by asking for samples, and you can learn about the quality level in the process.

You should be aware that samples do not come for free. It is customary for suppliers to charge you until they are working with you often, sometimes for the entire cost of the goods plus shipping and other times for shipping simply. If you decide to work together, many will deduct the sample fees from your first order.

You may examine the credentials of the supplier, and then begin negotiations once you have got your product samples and are pleased with the quality. Again, this might be a frightening thought, but keep in mind that manufacturers do anticipate that you will bargain. Negotiating helps you keep your expenses low and your profits high, but you should be aware that you should not always choose the choice with the lowest price unless the quality, fulfilment, and communication are all excellent.

Decide the provider who excels in all areas instead, and utilize the lesser estimates you have got to bargain with your chosen source for a better price. In the end, you must be willing to back down or even quit. At this time, you should also discuss your wish to private label your items with your supplier. The best plan is to have your branding properly put to your goods at the manufacturing stage.

However, it may be as easy as having a print company generate some labels that you place on your product packaging (yes, it is still classified as a private label). Both of these approaches have related expenses, which you should investigate while looking for products.

6. Design and Create Your Private Label: Packaging and Logo

Key logo statistics

Some would contend that this ought to be the initial phase of private labelling. When you have a clear notion of the product you want to privately label, it really fits in better. While it is true that a brand consists of much more than simply a logo, branding experts will tell you that your private label brand should be present throughout all aspects of your company.

You will have a far better understanding of your brand identity if you are aware of the kind of products you will offer. Since not everyone is artistically skilled, you might want to hire a graphic designer to assist you.

On the freelancing website Upwork, designers are accessible to assist you to find a professional who can discuss your brief at an affordable price. In order to get your private labelling right from the start, consider the market you will be working in and the demographic you will target.

7. Make An Amazon Listing To Sell Private Label Goods

This is the perfect time for you to create your Amazon listing and get ready to promote your item to a ready-made audience of more than one billion people once you have finished negotiations with your provider, commissioned your branding designs, and the manufacturing of your private label item is underway. 

Make sure your product title contains relevant keywords, that your photographs are of a good standard, and that you have prepared your description's bullet points. In order for your items to appear in the Amazon search results, it is important that you take your time composing the title and bullet points.

One of the most essential parts of your Amazon private label product listing is the title, and your keywords must be appropriate for your offering. Put your keywords in order of relevancy, starting with your main keywords.

These are probably the keywords that best describe and connect to your product; for instance, if you offer brown leather dog leads, your main keywords would be "Brown Leather Dog Lead." Any secondary keywords you want to rank for will come after these.

Additionally, your bullet points should incorporate your keywords, be succinct, and highlight the best qualities and advantages of your goods. Images should be pertinent, clear, and depict your goods from as many perspectives as they can. All of these factors will influence your clients' decisions to buy your product.

7. Utilize Amazon FBA To Fulfil Orders For Your Amazon Private Label Products

After your product starts to sell, you will need to set up order fulfilment. While you may fulfil orders yourself since you are offering your private label items on Amazon, doing so via its fulfilment service is the simplest and most effective option.

Simply deliver your product to one of Amazon's fulfilment centres, and they will store, select, and pack your orders before shipping them to your consumers. Selling your private label goods on Amazon saves you time since it will manage all returns, refunds, and customer support inquiries for you.

8. Improve Your Listing for More Sales

Despite the fact that a large portion of the Amazon FBA private label selling process can be "set it and forget it," you still need to make sure your product listing is optimized for sales. The internal Amazon advertising platform, known as Amazon PPC, is a fantastic method to promote your private label product.

By placing a bid on "sponsored advertisements," you may use Amazon PPC to get your product to show up on the first page of search engine results, on retargeting ads beyond Amazon, and even on the product sites of your rivals. You may run reports using Amazon Seller Central to see which keywords are bringing in sales or converting, which can help you choose which ones to bid on in PPC campaigns.

Additionally, you may utilize the Keyword Scout tools to find out which keywords your rivals are utilizing to drive sales. You may double — even triple – your Amazon sales after a few weeks of changing and fine-tuning your bids. You may use different tools to assess the efficacy of the various components of your Amazon FBA private label product listing after you feel at ease with Amazon PPC and the Amazon sales process.

A/B testing, often known as split testing, is a useful method for determining what works and what does not. When split testing, you conduct two parallel tests with little modifications to your product listing (e.g. main image, price point, etc.). After that, automated tools like Split enables you to determine what functions well and what does not. You will be shocked to discover that the pictures and titles you believed were helping you with sales were actually doing you harm.

How to Set the Amazon Price for Private Label Products?

Money sellers spend to start a business on amazon

The majority of new sellers automatically set their product's price point to be extremely cheap (or perhaps the lowest), however, it is a grave error. We very rarely, if ever, price our private label products lower than those of our rivals. Instead, we work to differentiate our goods in various ways.

Amazon makes sure your product stands out (think "purple cow"!) through better design and packaging, more concise sales and marketing language in the product description itself, or even by providing outstanding customer service after the transaction has been completed.

However, as a general guideline, you should aim to maintain your price point within 20% of the average sales price of your rivals. We try not to price my "copper measuring cups" lower than INR 200 or higher than INR 300, for instance, if I see that they are selling for approximately INR 250 on Amazon. Additionally, we always strive to introduce private label items on Amazon that sell for INR 200 to INR 1000.

After deducting the cost of products and advertising charges, we find that if we sell less than INR 200 worth of things, it might be challenging to make a profit. If you spend more than INR 1000, on the other hand,  you will expose yourself to poorer conversion rates and negative evaluations from the value-based examination.

Three Tips for Increasing Your Amazon Private Label Product Sales

Three Tips for Increasing Your Amazon Private Label Product Sales

1. Fill Your Orders using Amazon FBA

To offer private label goods, many merchants use Amazon FBA. You can manage order fulfilment on your own, but by using Amazon FBA, you can lower the risk and delegate control of your customer care to Amazon.

You may send your goods to one of Amazon's warehouses using this shipping option, and they will keep them, package them, and ship them to consumers as well as handle returns and refunds. This is the greatest method to use if you want to save time. Consider if you would want additional control over your merchandise, you might prefer a different fulfilment method.

2. Increase Your Amazon Pricing

Selling on Amazon now requires a little more effort than it formerly did. This is due to continued supply chain problems, there is increased rivalry, a significant shift in demand, and poor stock availability. 

Despite the heightened competition, 69 percent of shoppers made an Amazon purchase in the previous two months. You may raise your profit and differentiate yourself from the competition by optimizing your price based on the supply and demand.

3. Brand Your Private Label Products Instead of Just Resale

You have a far more probability of success by producing branded goods as opposed to unbranded goods or listings. To achieve this, one strategy is to design a logo and colour palette for your private label.

Invest in a graphic designer to help you create a logo and a brand vision that you are proud of and use your main product decisions to acquire a clear picture of your brand identity. Label your items with the brand's emblem and include it on the box and listing. Spending the time to accomplish this will assist you in building brand awareness and client trust.

How To Choose The Best Private Label Items To Sell On Amazon?

How To Choose The Best Private Label Items To Sell On Amazon

You must take into account other factors in addition to a product's popularity while making a choice. In order to ensure that your goods are being delivered to your buyers seamlessly, first, you need to do proper research on various aspects, such as the shipping prices of the item, FBA fees of Amazon, as well as the product’s weight and durability. 

The optimum pricing range for the things you wish to sell would be anything from INR 100 to INR 500, with a cap of INR 1000. Our advice to you is to carefully study the level of competition in the industry and choose a niche that has considerably less competition, in order to help your product stand out from the crowd. You must keep in mind that the BSR, or what is known as the Best Seller Ranking, plays a very important role. How so?

Let us assume that you have selected the things you intend to offer. It is with the help of the product’s BSR that you will be able to know which products are dominating that particular field. 

Saless Rank

The BSR is also useful to showcase the product’s potential in drawing buyers away from the product that is already topping the best-selling list of that particular category. In regard to the bestsellers list, you must also look at the "frequently bought along" or "users also bought" section. Your ability to add products that are similar to the ones that are often bought on Amazon will allow you to do so, which will considerably boost sales.

Let us look through several instances of successful private label items on Amazon. These private label product examples were discovered utilizing the same research and ideation techniques as mentioned above. Of course, do your own homework because the market may (and inevitably will) alter at any time:

1. Gift Cards

Gift cards from Amazon are very well-liked since you can fill them with the desired sum of money and present them to someone, so they may purchase anything they want from Amazon. Gift cards are a great option as they remain in demand all throughout the year, due to the fact that Amazon offers a huge collection of items that can be used at any time and occasion.  

2. Electronics 

With new goods being added on a regular basis, this is a fascinating sector to study. People are constantly looking for novel electrical devices, which are made possible by technological advancements. 

In this area, Amazon has a number of private label brands that are doing extremely well and are high-demand goods. Favoured items in this category -

  • Home gadgets with voice control
  • Bluetooth speakers
  • Multi-plugs
  • iPads and monitors

Take an example from the basic batteries sold on Amazon – One of the most popular private label brands on the site is this one. Popular items are available from Amazon Basics for a small portion of the price of some of the more well-known names. For instance, the 24-pack of Duracell batteries costs $16 whereas this 20-pack of AmazonBasics batteries is about $8.

Avoid purchasing items from Amazon Basics since they will probably be able to undercut your pricing and rank higher in search results.

3. Photography and Cameras

Cameras, as well as photographic gear and other similar items, are a segment with possibilities for a new vendor. It consists of a diverse selection of goods that are not all controlled by a few brands. Favoured items in this category -

  • Home surveillance systems
  • Binoculars
  • Telescope
  • Portable Lighting 
  • Baby monitor
  • Camera 

4. Video games

From children through teenagers to adults, this area caters to gamers. This category is always in high demand since it makes use of the most cutting-edge technologies for entertainment. 

To distinguish between various gaming platforms like Nintendo, PlayStation, Wii, Mac games, PC games, etc., there are subcategories. Favoured products in this category -

  • PlayStation, Xbox, and Nintendo gift cards
  • Gamer's headgear
  • Video game controller
  • Mouse and control pad for gaming
  • Power supplies for controllers

5. Books

Although technology has made significant strides, books will always hold a particular place in our hearts. Reading a real book is more enjoyable than using any technology and is a genuine act of delight. 

Books are one of the most popular commodities on Amazon these days because of how they present themselves. Because books are easier to sell than some other items that have a more difficult sales procedure, it is a suitable area to investigate. The different book genres that authors write in, such as fantasy, mystery, and romance, are likewise diverse.

6. Jewellery, Shoes, and Apparel

Because there are currently many well-known items in this area, Amazon sellers who wish to start selling in it should be prepared to deal with fierce competition. In order to stand out from the crowd and attract more buyers, you must offer something different and unique. 

Finding appealing items of clothing, footwear, or jewellery to sell is not the only consideration. These things need to be eye-catching and stand out from competing items in their respective areas if they are to be successful.

Prominent products in this category -

  • Crocs
  • Both men's and women's shorts
  • T-shirts
  • Socks
  • Clothing and swimsuits

7. Products for Personal Care and Beauty

Due to how concerned everyone is with looking good and maintaining their health, personal care and beauty goods for the skin, hair, nails, and those connected to oral hygiene are popular. As a result, they are eligible for the best-selling Amazon categories.Customers are continually seeking innovative and intriguing items, particularly those that are chemical-free, natural, and organic. It is also a sector that generates billions of dollars, therefore sellers should look into it.

Popular products in this category include -

  • Bathing and bathroom supplies
  • Nail and foot care
  • Hand lotions
  • Fragrance
  • Hairdryers
  • Makeup

8. Living and Kitchen

Bedding, furniture, cleaning supplies, heating, cooling, air purifiers, and products for the kitchen and dining area are a few of the popular items in this category. Along with the storage and organizing solutions, there are also seasonal and home décor items that place highly on the BSR list.

9. Pet Provisions

Due to its diversity, this category has been expanding steadily throughout the years. This category includes supplies for horses, reptiles, birds, fish, dogs, cats, and other aquatic creatures. Pet owners may get everything they need in this area, from toys and beds to cleaning supplies.

Why Should You Avoid Selling Your Private Label Items On Amazon?

Why Should You Avoid Selling Your Private Label Items On Amazon

Now let us talk about the drawbacks of selling your private label goods on Amazon.

  • Building up consumer loyalty might come off as quite difficult as you as a seller will not be provided with a central hub from where you can sell your items. Since you shall be using Amazon as your shopfront, most customers get the impression that they are buying from Amazon, and not from a distinct seller like you.

  • Simply because your products are not receiving the same marketing support as recognized brands, many shoppers assume that these generic goods are of poorer quality.

  • You depend on the supplier to produce high-quality goods. Even though you had absolutely no influence over the products, any flaws or poor construction will reflect poorly on you.

  • It is unlikely that you will get the chance to sell anything that is exclusive to your market. Private label producers monitor market trends for goods that are in great demand and produce goods that are already successful. You will only be able to buy from these vendors based on the trends they are adopting. 

  • Even though creating your own branded packaging does cost money, it is still far less expensive than producing your own inventory.

  • It takes a long time to see significant success from private label selling. It is challenging to build the brand recognition you need to succeed when your brand is interchangeable with many others selling the same generic goods in various packaging. You can only create success by selling continuously for a very long time.

  • To succeed with this form of selling, you do need previous experience in internet sales.  A budget is necessary to buy goods before you launch your business, create branded packaging, and spend money on high-quality product listings that will draw in customers. It will need persistence and some financial commitment.

What Is The Best Platform To Sell My Private Label Goods?

What Is The Best Platform To Sell My Private Label Goods

The Fynd Platform is an omnichannel e-commerce platform that anybody can use to launch a new online business or expand an existing one. The Platform successfully helps company owners overcome the obstacles they encounter while starting their online activities.

It serves as a complete eCommerce website solution, assisting merchants in quickly and affordably building stunning online shops. Companies may quickly set up an online store, manage orders, and carry out marketing and PR efforts for their target market.

Some primary advantages of utilizing the Fynd Platform in greater detail:

Some primary advantages of utilizing the Fynd Platform in greater detail

Orders Are Managed By The Order Management System (Oms) Through Various Channels You will be given access to a blended OMS at Fynd Platform for all of your various channels. It offers the following advantages:

1. Full Automation 

Automation helps save time by removing the need to repeatedly enter details like client and delivery information. This ensures reliable reporting: Brands may use an OMS to track products from the point of checkout through the point of order fulfilment and delivery. All outlets, including physical stores, internet shops, and marketplaces, are supported.

2. Insightful Data Can Be Obtained Through Analytics and Tracking

Do you find it difficult to monitor the expansion of your business? Do not worry; the Fynd Platform provides analytical capabilities to effectively track your company's activities.

Graphs and tables are used to present information and data from the shopping cart, order, and payment. They are also available in PDF and CSV formats. Brands may leverage application tokens from Firebase, MoEngage, Segment, and GTM for application analytics.

3. Unique QR Features

If customers are hesitant to view your items on a shared tablet. Using the Fynd Store app's QR code feature, which the store manager may use, the consumer can then peruse the product straight from their mobile device.

The business owner may put the QR code wherever it is most feasible inside their establishment by printing it out. Because customers may browse the items not just there but also at any of your other locations, this straightforward contactless feature practically doubles the size of your store.

4. Simple Market Directory Creation

The following online merchants accept immediate product uploads from Fynd vendors:

  • Facebook
  • Merchant Center for Amazon
  • Myntra
  • Fynd
  • Ajio

Depending on it, promotions could be made and sent to their intended audience to increase market sales.

5. Make Unique Coupon Codes

The 10+ unique coupon or discount codes provided by Fynd Platform may be used by firms to create promotions that will draw in more customers. We also offer companies completely customized coupons in an effort to boost checkout rates and encourage customers to make larger purchases.

Using the Fynd platform, brands can easily create a range of discount coupons, such as:

  • X% of something, together with X Indian rupees.
  • Discount for X percent bundles
  • Discount on the bundles' total value
  • X% of the package's total payment
  • Purchase X and get Y for free.
  • Pay the entire price for X items.
  • X% of the total cost of the bulk bundle
  • increase the percentage of quality discounts.

6. Construct A Targeted Email Campaign 

You can construct a targeted email campaign for the audience you want to reach out to. The built-in email campaign capabilities allow you to rapidly create a social campaign for your target audience. Brands do not have to spend money on a separate email marketing tool.

By following a few simple steps, you can easily start an email marketing campaign on the Fynd Platform.

  1. Pick a recipient to address.
  2. List the individuals you wish to contact.
  3. Make a template for emails.
  4. complete the email campaign setup
  5. Use the editor to quickly add a link to promote items while composing the email's text.

7. A Great SMS Tool

Customers may be informed about the status of their orders thanks to the integrated SMS tool of the Fynd Platform. A consumer will receive an SMS verifying the order status as soon as they place or cancel an order.

8. The Most Cost-Effective Subscription Model

A 30-minute website launch is possible with Fynd Platform for a low monthly membership fee of Rs 599. Brands can easily handle orders, payments, and logistics from a single dashboard while leaving payment and delivery in the hands of Fynd Platform.

A custom domain, the Fynd payment gateway, SSL certificates, email and SMS marketing, and many more services are available for free. The inexpensive pricing options that are available to you are instantly visible.

9. Outstanding Technical Support

When operating an online market with an eCommerce shopping basket, brands could need technical support. You may get in touch with customer service at any time through email priority support or email support since Fynd Platform provides technical help twenty-four hours a day, seven days a week.

You may get in touch with customer service at any time through email priority support or email support since Fynd Platform provides technical help twenty-four hours a day, seven days a week.

How Do I Start Selling Private Label Items On Fynd Platform?

How Do I Start Selling Private Label Items On Fynd Platform

You may start selling on the Fynd platform in just 6 easy steps. You may begin selling on the Fynd platform straight away even if you have never built a website because the selling procedure has been made as simple as possible for client convenience. Furthermore, you can ask us to build a user- and SEO-friendly online store for you!

A great benefit that Fynd platform provides to both small businesses and large ones, is the convenience of selling weight through WhatsApp. The Fynd platform may come in helpful if you are not very computer-literate.

The following principles will make it easy for you to create an online website:

Step 1: Log in to your Fynd Platform account first. If you have not yet created an account on the platform, it will take you less than 2 minutes to create one! To register, go to straight now.

Get your website registered for free on Fynd Platform

Step 2: Check to see whether there is a "+" icon next to the Sales Channel choice. choose a New App from the Online Store after that.

Click on + icon and choose new application

Step 3: A screen where you can input your information and decide the content you want to display on your website will appear once you click Next.

Choose what you want to sell on website.

Step 4: The fourth step is to decide a domain name for your website. Decide a domain name from the list of plausible alternatives. That will be the URL for your store's website.

Choosing a domain name for your website

Step 5: Select "Digital" from the Category drop-down menu after that. Enter the course name after selecting the suitable option. Include the course's product information after that. Give a succinct overview of your service after that.

Choosing product type

Step 6: Press the Save button in step six. Make sure the material is understandable and that there are adequate pictures.

Add media and explain your product.

Repeat steps 5 and 6 if you are presenting a selection of items. Potential clients might receive the link to your store via WhatsApp or another social media network.


The management of a private label is not simple. To grow your brand, you must be vigilant and continually innovate. Running PPC advertising, in the beginning, is a wonderful approach to launching your business. It is important to start marketing your private label right away in order to attract organic traffic and develop a future clientele.

Private labels are not a quick way to make money. However, if you are doing it correctly, you have the chance to establish your own business and build an e-commerce empire. However, with the Fynd platform and pretty much everything going on in the world right now, there has never been a better time to start selling than right now. It will not hurt to have Fynd platform as a backup plan even if you decide to pursue Amazon FBA full-time even if you have opted to start selling on Amazon.

Maximize Festive Season Sales With Fynd Platform

Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

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What Do You Mean By An Amazon Private label?

Private labelling is a relatively straightforward idea. You purchase your goods from a producer, buy your brand and promote them under your own name. 

Is an Amazon private label business profitable?

Yes. Within any market segment, generic, unbranded goods often sell for less money than branded goods, which come with a higher price tag. You will thus have the freedom and flexibility to precisely position yourself in the market by developing your own private label product. 

What is a profitable product to sell on Amazon private label?

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Always keep an eye out for hot, new trendy things while we are our shopping or browsing a store. This is frequently newer merchandise; the type that the local supermarkets have not yet begun carrying.

Can You Fill Your Private Label Orders using Amazon FBA?

To offer private label goods, many merchants use Amazon FBA. You can manage order fulfilment on your own, but by using Amazon FBA, you can lower the risk and delegate control of your customer care to Amazon.

Should I sell electronic goods using the amazon private label?

With new goods being added on a regular basis, this is a fascinating sector to study. People are constantly looking for novel electrical devices, which are made possible by technological advancements. 

Is there any disadvantage of selling private label goods on Amazon?

Building up consumer loyalty might come off as quite difficult as you as a seller will not be provided with a central hub from where you can sell your items. Since you shall be using Amazon as your storefront, most customers get the impression that they are buying from Amazon, and not from a distinct seller like you.

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