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How To Start An Online Boutique From Home In India (Without Investment)

How To Start An Online Boutique From Home In India (Without Investment)

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Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

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After the Make in India scheme was launched in India, people started encouraging businesses with their full hearts. This led to an increase in confidence and motivation for women across the whole country. 

In terms of business, many women want to start up their boutique stores in their hometowns as a first step toward becoming financially independent. Business loans help access different options available in our organization, enabling the realization of a dream for many women.

Clothing, accessories, and footwear will be the largest e-commerce market in the world in 2021, with a global market value of $759.5 billion. Online fashion will reach a market value of $1 trillion over the next five years thanks to its 7.18 per cent compound annual growth rate.

There are many different kinds of boutiques, including those that specialize in selling specific types of clothing, like saris and dresses, or stores that sell newborn or designer clothing.

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Due to the low initial capital requirements, starting a business in this sector is very straightforward. It can be started as a one-person operation, and as the business grows, it can grow in the coming years.

Banks and other financial services are also coming to the front to help people, especially women, establish their businesses effectively. Many online businesses have greater profit margins than regular offline stores. Fynd Platform is a platform that helps businesses to set up their stores online in a very easy way. 

Fynd Platform is a one-stop, future-ready retail management solution for online transactions. It is India's premier e-commerce service, assisting brick-and-mortar establishments, major brands, new enterprises, and entrepreneurs to grow their online presence. It provides an omnichannel environment that meets the needs of all businesses, whether they are B2C or B2B, large or little, new or old!

Historical Significance Of Boutiques

The boutique business has been prevalent in the fashion industry for a long time. If an individual is qualified by their unique fashion sense and art of customisation, they can run a boutique business very successfully and effectively. 

The history of boutique business goes back to the years after World War II. In the first 50 years of the 20th century, there were many speciality shops in London, New York, and Paris in the megacities of that time. 

A single but very talented designer mostly owned such shops. They usually operated for the elite class in different locations to ensure every person got their attention.

Around the 1920s, many Parisian designers started opening smaller shops with clothing that were affordable and accessible to common people with accessories. A sudden growth in the boutique business was observed nearby the 1950s and 60s after the end of World War consequences. 

People were peaceful with the American and European disputes. The youth were earning and had money to spend for their entertainment and styling. People were ready to move out of their parent’s house and start a life with their views and ideations. 

Young emerging designers, especially in Britain, started making clothing that reflected a new aesthetic and attitude toward dressing after becoming dissatisfied with what they perceived as outdated, irrelevant, and conformist styles promoted by the Parisian haute couture.

Their commitment to making inexpensive clothes for their peers was just as important. These designers frequently started by making clothes in their homes and setting up boutiques in remote areas rather than working within the constraints imposed by a couture house or a sizable manufacturing company. 

And that is exactly how the idea of Boutique from Home was born. The famous Amrapali Boutique has a story of passion, self-love, and generational love. The founder Mrs Jaya Podder has always been a curious woman starting to learn to make roti with the extra dough kept by her mother to run a whole company. She has done everything.

The same curiosity is used to teach her how to sew, stitch, knit, and button her brothers' shirts. She would gather her mother's leftover wool strands, tie them together to form one long strand, and use two sticks to learn how to knit.

After she was done looking after her family and raising the children. She had a lot of time spare. She, therefore, decided to press the rewind button to revive some long-forgotten dreams. 

Amrapali was born at that time. She started Amrapali by converting our living room into a makeshift shop. She began purchasing various sarees from small-town weavers, hand-painting and embroidering some of them, and selling the selected items. Since then, she has grown into a beautiful woman with lots of ambition and still inspires many women throughout the country.

Points To Keep In Mind Before Starting A Boutique

1. Concrete Decision

Before starting a boutique, one should ask themselves why one should start this boutique business and should confirm that one wants to do it and there is no return from this step.  

2. Create Offers

Customer satisfaction is crucial to the fashion industry, so you should be aware of and sensitive to the needs of consumers. To succeed and eliminate potential competition, you should be accommodating with offers.

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3. Get Educated

Once you've decided what you will offer your customers, you can become aware of the clothing and accessories for sale. Enlightening yourself about the elements of business will make it easier to solve problems in this field, increasing your chances of success.

4. Decide your Source

Examining various sources for your materials is a crucial first step toward achieving business success. Asking for samples, catalogues, etc., should not be a problem; you should be verbal in your inquiries.

5. Price Range

You should choose the price range you'll use for your products when they're on sale. Again, this is based on the demographics of your target market and where they are on the social scale.

6. Define your Target Market

Targeting your customers is the next step in starting your business. In addition, you will need to choose the location of your boutique. You should exercise caution because selling the incorrect product to the incorrect market would result in losses both in terms of money and goodwill.

1. Make A Decision Regarding The Kind Of Boutique You Want To Open

A girl thinking.

Regarding how they stock goods, there are three types of boutiques: consignment, regular buy-and-sell retail, and franchisee boutiques.

Consignment Boutique

A consignment boutique will stock goods made by other designers or manufacturers and take a percentage of the sale price. The consignment model eliminates the need for initial capital for inventory, but the profit share is much lower than that of buying and selling.

Consignment stores operate on a volume model, meaning you'll need to sell many items to make a profit. If you do not have the initial investment funds to purchase merchandise, this type of store is a good option.

Franchise Boutique

A major brand will exclusively be sold by the franchisee boutique, which will run under that name. To use the parent company's brand name, logo, and other elements and be permitted to sell their products, a franchise fee is paid (once and annually).

This model requires a significant initial investment because you must pay the franchisor a fee and maintain the quality standards set by the company regarding decor and other aspects of the business. 

You might not need to convince customers to buy the products as much as you would if you were launching a new line because of the benefit of an established brand, company advertisements, etc.

Buy and Sell Boutique

It is the regular kind of boutique where you buy the necessities, design them according to the needs and then sell them to the customers. However, their operations may or may not be dependent on the demands.

One can design the clothes according to their idea, display them in their boutiques, and take the customers' instructions and design them, particularly with their ideations and needs.

Retail Outlets

The retail outlet of a production house can be the fourth type of boutique. This will require a much larger initial investment than the other three. In addition to setting up the shop, you will have labor, material, and production costs because you will be buying fabric, making clothing, and selling it. If you are successful, the reward will be even greater.

2. Analyze Your Investment and Funding

Calculator and Foreign Currency are placed on the table.

You will be fine with a lean plan designed to aid you in solidifying the planning process for yourself if you have sufficient funding to launch your business without seeking a loan from a bank or an angel investor.

Don't let the thought of writing a lengthy business plan deter you; the type of business plan you'll require will vary depending on whether you're using it as a road map to keep you on track or as a tool to achieve a goal to pitch for funding or a loan.

But if it's necessary to pitch your idea to someone outside the company to secure funding, no problem. An informal, comprehensive business plan is easily created from a lean one.

3. Decide The Niche And The Target Market

A person drawing on board.

Consider the goal of your company and whether it aims to address a legitimate issue. To find out what is currently missing from the market that you can fill, you can conduct a small amount of market research.

Select the target market or the group of people you plan to sell. Find an issue in that market that you can resolve. Check the preferences of your customers for purchases. The styles, colors, and fits should reflect your target market's preferences.

Finding a niche market is the best strategy for boutiques because you cannot serve everyone without a big reseller company’s financial resources. You shouldn't try to please everyone. Create a customer profile (or several customer profiles) for your target consumer and find products for people.

It is unlikely that a boutique selling trendy and funky clothing will succeed if it is located in a residential community where most residents are families and not college-going crowds.

To avoid that chaos, you can set up your business online and target customers from across the states. Instead of focusing on your preferences, consider what your customers might want.

Choose your target market or the people to whom you will sell. Find a problem you can solve in that market. Look into the shopping preferences of your customers. The fit, colors, and fashion choices should correspond to your target audiences.

Something is in demand if it sells, so you can start selling it. One strategy that most business experts recommend is starting by selling what is already successful. This is known as "doing what the successful one does."

If there is a demand, they will purchase from you as well. To increase the product's value proposition, give them better quality than what is currently available.

Make a list of the brands carried by the stores that resemble your idea by visiting them and deciding which brands you would like to carry. They'll probably also be your top sellers.

4. Decide Your Brand Name And Make Sure You Wanna Stick To It Forever

The brand tag of M&S collection is placed on clothes.

When starting an online store, choosing a name should come naturally to you. Make sure it's perfect for you. Make sure it's a name you can say without feeling awkward, though, as that is more important.

Avoid using a long name whose length is certainly equivalent to a sentence. The name of the brand should be easy to remember, depict the qualities of your sellings and hold a certain amount of quality to it.

You want to be able to say the name of your company with pride and want other people to feel at ease telling their friends about it. Simply put, you want it to be cool. Now, different people define cool differently, and that's okay! Just be certain you can own it before choosing it.

And while we're on ownership, you'll also want to ensure your company name is available. By performing a quick Google search, check if companies are already using the name and whether the trademark licensing and registry data is up to date.

The selection of a name will probably take some time. Relax. All of this is done as part of planning. Do the colours and fonts representing your brand have a cheerful, girly feel?

5. Develop A Brand For Your Boutique

A man looking at clothes in the store.

Building your brand should be a priority like you would focus on developing your distinctive, cohesive personal style. Your brand will synthesise your well-chosen name, the ideal client you aim for, your chosen product lineup, and the general aesthetic of your website and social media platforms.

Your company's logo may use bold, feminine colours and fonts, and your brand has a cheerful, girly feel. The adorable stationery, accessories, and home décor store Miniso is a wonderful illustration of this branding.

Your brand encompasses more than just selecting a consistent line of goods to market. Your brand permeates everything you do, from the colours and fonts you choose for your website to the kinds of content you share on social media. Branding has challenges, but it's also a lot of fun!

6. Decide A Place For Boutique

Persons are walking in the mall.

One of the most crucial elements in determining the success of your store is its location. The best location, however, will depend on your budget. A boutique in a crowded mall will see heavy foot traffic but also pay high rent. 

Although a boutique in a quieter residential area won't have lines of customers outside the door, the rent will be lower. Therefore, the decision is up to you and your financial situation. The sole factor in deciding where to put a boutique is that it should be near where customers shop or go.

It will be easier to draw customers if you locate your boutique in an area with lots of foot traffic, close to a public transportation hub, or with lots of car traffic and easy access to parking. Even though a premium location will cost more, you'll save money on marketing and advertising because of it.

It's also crucial to be visible. Customers might find it challenging to locate your boutique even if it is in a prime spot but has a storefront tucked away in an alley or a sign hidden by a tree or a structure. 

Pick a location that is straightforward to find. Setting up shop in a location with lots of foot traffic, close to a public transportation stop, or with lots of car traffic and easy access to parking will help draw in customers.

7. Make A Website To Make Products Reachable Everywhere

A laptop and a tablet is placed on the table.

You can now buy your domain name, which needs to be, after deciding on the online store's name. Using a different domain extension, such or. a Shop is an option; take into account your brand image to determine if that's the best course of action for your company.

Create accounts on Twitter, Facebook, and all other social media sites you intend to use for marketing purposes with the name of your boutique as the profile picture. You can effectively make a website using Platform Fynd, and with its extremely helpful services, you can make your boutique business idea a great success.

Research the name of your boutique as well. Make sure you search the name all across Google and see if there is already a website domain on the same name or if there is an existing company already in the same name.

8. Time To Decide The Pricing

Deciding Pricing Strategy.

Your store's success depends on how you price your products. Keep in mind that there are numerous considerations you will need to make when choosing the price.

Choose a price that your customer can afford, allowing you to make a nice profit. You can also refer to your customer profile in that matter. You must have a sufficient markup price on the wholesale price if you want to turn a profit. Some markets will accept a higher markup than others.

To determine what to charge, look at the customer profile. The new parents may be willing to pay more when you are making items for small babies and children than they would for their clothing. Or college-going students would spend much more money on their clothing and appearance than on family members. 

To determine the general number of possibilities, you might need to research it. The one point that is very important when you do so is to keep in mind all the services you provide to the customers and charge the price accordingly. 

That is how pricing generally works. That is why branded clothes in their stores at expensive malls are expensive, and smaller shops have slightly less pricing. 

The majority of boutiques mark up their wholesale prices by 100%, making them twice as expensive as wholesale. Add any applicable sales tax. But don’t compromise either, even after considering these factors. The pricing should be accurate and adequate for you as well as your customers.

9. Select An Accurate Vibe For Your Store

Women clothes are placed in the showroom.

People's feelings about whether or not to shop at your store are significantly influenced by the store's decor and vibe. A buyer's decision may be influenced by the colours you use inside the store, the arrangement of the shelves, and the storage space.

And in the online website manner, the fonts you use and the colour scheme you choose are the crucial factors for successfully running a boutique business. The product you sell needs to be perceived by the customer as being worthwhile. The design of the store and its website, and its storefront can inspire customers to put their trust in you.

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Some shop owners permit customers to freely browse the merchandise inside the store and feel the garments if they choose. Some people do not want the buyers to touch the clothing.

They would rather hand each customer a different piece of content. This policy should be supported by the store's design. Customer comfort should be prioritised in the store's environment.

To get an idea of the ideal store layout, gather eye-catching images of other stores from the internet and go to some stores you admire. Create a vision board. Mannequins or dress forms can appealingly display your clothing in the storefront to draw customers or passer-by.

10. Spice Up Your Social Media Game

Social media icons are displayd on screen.

Social media has become the biggest asset to store owners nowadays. People order products they see people wearing in posts they find attractive and need to buy them as soon as possible. Therefore, you should utilize social media to the fullest extent possible.

Since you're opening an online store, it's probably best for you to focus on visual platforms, so at the very least, use Pinterest and Instagram. You can advertise your brand, share images that you think to capture your brand's aesthetic, and ultimately attract new customers on Instagram by posting new items that have just arrived at your shop.

Another great place to do this is on Pinterest, where you can feature items from your shop and attract followers who might not have found you through traditional advertising by building an interesting and motivating Pinterest page.

Another excellent way to establish yourself as a thought leader in the future is to start a blog on your website. This will not only help establish your reputation as a tastemaker in your niche and possibly increase the exposure of your online boutique because people will find it through links in your articles.

11. Build A Good Team

All members of a team placing hands one on each other.

Initially, when you are just starting, If you don't have any employees, that's okay. Many business owners start by themselves, handling every aspect of their operations until they start to profit.

But everyone requires a fallback. At some point, you will need to hire someone, if only temporarily. You need staff to clean the area, handle the money, and work as salespeople. You might quickly become exhausted if you try to handle everything yourself.

Make certain that any new hires adhere to all store operating procedures. Do not give in on this; the employees will likely disregard the rules if the owner is lax about them. Hire good people for your fabric contacts, transportation or shipping service, packaging people etc. Every aspect matters when you start a business.

12. Figure Out Your Shipping Situation

A girl writing something on paper after receving the parcel.

Preparing a good shipping plan is essential to running a successful business. It’s general human behaviour to become very curious about the ordered products just after placing an order.

It's important to have a shipping strategy because you risk losing customers if your shipping costs are too high or your shipping time is too long. You'll need to pick a shipping option as well. Look out for shipping companies with good service and is acceptable to you.

Your customer is your only priority in the boutique business; let other services not affect the quality of your work because of their mistakes. Be it the delivery of your required fabrics or raw materials or the delivery to the customer, making things happen in time is crucial.

13. Game On With A Good Marketing Strategy

A person playing chess.

Marketing is the pillar of business promotion these days. A key component of your marketing strategy should be social media marketing. You can also advertise your business on radio, TV, in print, or online, as well as through blogging.

You must make an investment in your clients; if you market to them, they will return frequently and tell their friends about your shop. To ensure that you continue to sell to your customers, make sure to record all of their contact information.

Run various campaigns all year long and let your customer database know about them; for example, buy Christmas Sweaters for 25% off this Christmas Day. Customers adore sales and will visit your store even to purchase regular-priced goods.

You can make room in your shop by holding small monthly sales on a few items. A significant sale, also known as an end-of-season sale, can help you deplete your stock and revitalise your shop every season.

14. Promote Your Products

Discount Banners are tagged in the store.

Promotions of your products are a game-up situation in product placement occasions. One should use promotional tools effectively while establishing a boutique business.

Talking about that, it's a good idea to consider using other bloggers and thought-leaders to your advantage when marketing your new online boutique via social channels.

Make contact with a blogger or vlogger (video blogger) you respect and who you think best represents your target audience's appearance, values, and preferences. The options are endless: send them a sample of your product, give them a coupon code to share with their followers, and ask them to contribute a guest post to your blog.

15. Enhance The Appeal Of Your Products.

Two girls are looking at clothes in the store.

Businessman should try their best to make their products and services stand up in the crowd. They should present their products so that they seem to be lavish and precious. It should be depicted in such a way that. 

You'll fall short if your products aren't given a chance to stand out, even with the best branding and the world's most unified, well-curated online boutique. The focus should be on the products themselves. They should be the hero of your whole brand.

They should be properly captured on camera without distracting visual background noise and let them speak for themselves. Don't overlook the significance of beautifully showcasing your products while focusing on making your site itself visually appealing.

This entails professional photography, attractive lighting and backgrounds, and possibly hiring someone (or several people) to serve as a model for your goods. Depending on your budget (and how hands-on with DIY you feel comfortable getting), you have several options.

Do it yourself: If you want to save money in the long run and plan to add new inventory regularly, you might want to go the full DIY route. You will ultimately have complete control over your product photography, despite the possibility of higher entry costs. Need models as well? Look no further than a few of your pals.

Hire a pro: If taking pictures isn't your thing, you might feel more at ease leaving it to the experts. When choosing a photographer to take your product images, look at their portfolio and choose someone with experience with this type of photography.

16. Your Business's Marketing

A phone, keyboard and a coffee mug is placed on the table.

Think again if you believe that once your company has officially opened, you can stop marketing it. Even though things are going well right now, you should actively work to keep your boutique in customers' minds to guarantee a steady stream of sales. Adapt any of these marketing strategies to keep customers interested in your products or services:

Build enticing window displays: Window displays have the power to convert onlookers into buyers. Use your products, the changing seasons, and even Pinterest as sources of inspiration. Change your displays frequently to let customers know that you have new merchandise.

Regular Updates on Social media: Keep your boutique's social media accounts active to engage with customers, keep followers interested, and gather product ideas. Although Instagram, Facebook, and Twitter are obvious platforms, you should also think about producing content for TikTok that showcases your products or offers useful advice related to them.

Consult influencers: Customers are more likely to believe peer recommendations than advertisements. To get the word out about your boutique, work with influencers. A private shopping event at your store is a great opportunity to invite bloggers and social media influencers, or you can send them gifts in exchange for publicity.

Use marketing via SMS and email: When your shop implements a loyalty programme, you can use it to automatically email or SMS your customer's promotional offers that will get them back in the door and spend more.

Instagram advertising: This visual platform has emerged as a top choice for online boutiques looking to showcase their merchandise and attract new clients. Additionally, many Instagram influencers would be delighted to advertise your business in return for goods.

Internet search engine marketing: When people search for specific products, SEO makes you more visible. Your website will receive relevant traffic from these high-intent buyers, which may result in sales. Either organic growth or purchasing Google Ads can help you achieve this.

Facebook ads: Facebook ads can help you market to people who fit your profile if you're trying to find a specific target market for your products.

Use of influencer marketing: To get your products in front of the right audience, team up with celebrities on YouTube, Instagram, blogs, TikTok, and other platforms.

PR: Putting money into public relations lets you start discussing your brand with media organisations, clients, and retailers.

A Growth-Oriented Approach to Starting an Online Boutique

Online boutiques that succeed from those that fail by adopting a growth-oriented strategy. You must always keep your foot firmly on the gas pedal because stagnation in your customer outreach or a stale product line will be fatal to your company.

Here are some actions you can take to ensure that your customer base and revenue continue growing steadily and unabatedly. Be Awesome to Your Customers While Providing Amazing Service. You'll be on the right track to attracting new customers if you provide excellent customer service that makes people feel compelled to tell their friends about it.

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Maintain Your Social Media Engagement: Post frequently on all of your social media channels and reply to any customer inquiries on social media. The fastest way to grow your audience is through social sharing between customers and the development of a sense of community.

Keep Up The Game With  Email Marketing: Using an email newsletter to highlight popular products and announce sales is a highly effective marketing strategy. Gather customer email addresses through contests, social media subscription promotions, and sales transactions.

Think of PPC ads: Pay-per-click advertisements, despite being pricey, can be a great way for a new company to get off the ground. The effectiveness and ROI of Facebook and Google ads are particularly high.


The boutique business is profitable and very creative in every aspect. If there is a lot of competition for your specialized startup, don't worry about it. Like any type of business, you should concentrate on identifying the ideal niche and putting your goods in front of the appropriate customers. It's typical to launch an online boutique as a side hustle with no funding and grow it into a full-time work-from-home enterprise.

With time, you'll discover more about your best customers, the products that sell the best, and any operational issues. The most crucial step is to launch your new company immediately and turn your online boutique into a reality.

Many stylish, savvy business people dream of owning an online store that perfectly captures their sense of style. If you fall into this category, you should know that your dream is very much within your grasp.

We wrote this article to teach you how to launch an online boutique. Although the process can seem intimidating, if you break it down into manageable steps and complete them in the correct order, your online store will be operational in no time!

Maximize Festive Season Sales With Fynd Platform

Learn from the masters and cracks the code to festive season sales success with Fynd Platform's Festive Readiness Guide

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What are the requirements to start a Boutique Business?

Several arrangements and formalities must be made to set up a boutique business in compliance with the applicable laws. You must apply for and get the necessary licenses and permits to start and run the business, in addition to receiving the necessary training and skill development.

In essence, the prerequisites include a rent/lease contract or sale deed for the boutique's physical location, business license and registration, as well as obligatory audit and tax compliance requirements.

Is the boutique business profitable?

An insanely profitable business venture for entrepreneurs is opening an online boutique. By 2024, Statistics predict that the online retail market for clothing and accessories will bring in more than $154 billion.

Online boutique owners now have a competitive advantage over the major player's thanks to advances in digital innovation, technology, and consumer spending. Corporate retailers can no longer control entire industries and eat up online businesses.

How many types of existing boutique businesses are there?

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There are many different kinds of boutiques, including those that specialize in selling specific types of clothing, like saris, and dresses, or stores that sell newborn or designer clothing.

Due to the low initial capital requirements, starting a business in this sector is very straightforward. It can be started as a one-person operation, and as the business grows, it can grow in the coming years.

How much of the markup does boutique clothing typically have?

In the majority of boutiques and department stores, markups range from 50 to 80 per cent. Despite the outrageousness of these pricing tactics, keep in mind that the markup goes toward helping the business owner pay for costs such as rent, insurance, salaries, advertising expenses, taxes, and other expenses. But mostly the markup goes around 50%-80% easily.

Can a boutique thrive in a far-off place or a remote area?

It depends on factors such as whether you have enough customers there, how much money they're willing to spend, how much you're spending on overhead, etc. After researching the market, only you will be able to determine this.

Do I need to register if I want to run my boutique business online?

Yes, even if you are operating a business online, you must obtain the necessary registrations, such as a trade license, GSTIN registration, and company registration. A registered office, a trade license, and the use of the business name all require registration.

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