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Home>Blogs>Ecommerce Trends >How to use discount coupons to boost eCommerce sales?

How to use discount coupons to boost eCommerce sales?

Online shoppers are always looking for ways to save money, and businesses love growing their sales. There are many different ways to boost eCommerce sales, but one of the most effective is to use discount coupons. It can be an extremely effective way to encourage people to buy your products or services from a new or existing brand.

Discount coupons can boost customer engagement, drive new business and generate new revenue as it is estimated that 60% of customers are likely to try a new product/brand due to coupons.

How to use discount coupons to boost eCommerce sales?

1) Turn visiting customers into shoppers

When a visiting customer sees the discount coupon on a company website, the brand is effectively communicating to the customer, taking X% off on your first purchase as a first-time shopper from our brand. Such exciting offers for onboarding new customers spread free word of mouth marketing about the brand that compel other visiting customers to shop and enjoy the new offer.

This way, discount coupons lure first-time customers to visit the online store and positively spread the shopping offer for new customers, which in turn gets more quality customers for the brand website.

Example: 20% off + free shipping if you order now

Would you like 10% off on your first purchase? YES (Get my 10% off)  NO (I don’t want to save money)

2) Use coupons to boost email newsletter subscription 

Getting many people to subscribe to your email newsletter isn't easy. With an overwhelming number of emails flowing to an inbox, enticing a customer to sign up for more email is a growing challenge for eCommerce businesses.

Discount coupons are a great way to compel visiting customers to sign up for an email newsletter on an eCommerce site. 

There are several benefits of using discount coupons to boost email newsletter subscription:

  • Customers are completely aware that they have signed up for the newsletter & they won't mark you spam
  • eCommerce brands can get better customer engagement from these conscious customers

Example: Sign up for our newsletter and get a discount code for 20% off your order.

Check out the Shinesty discount coupon offer to sign up for a newsletter.

Image source: shinesty.com

3) Get rid of slow-moving items

Removing slow-moving products from your ecommerce store is a tough job. 

Slow-moving inventory is a common problem for businesses of all sizes. The problem worsens with an increase in the number of SKUs, and it can be frustrating for small businesses that may not have the resources to keep large amounts of stock on hand. 

One way to get rid of slow-moving inventory is to offer discount coupons to customers. It encourages them to buy the product now rather than wait, and it clears out space in your inventory for new products.

Discount coupons can sell slow-moving products through targeted email and paid social media campaigns. 

Image Source: Biba.in 2 day marketing campaign using discount coupon

4) Monitor top-selling products and channel performance

One of the most accurate ways to measure channel effectiveness is through discount coupons. 

It can be used to track: 

  • How many customers redeemed the discount coupon? 
  • What was the source channel through which discount coupons were redeemed?
  • What items do they end up purchasing? 

This information can then be used to understand which marketing channels are the most effective at driving sales of products and bringing in new customers.

5) Incentivize customers to spend more

One way to get customers to spend more at your store is to offer them discount coupons. This strategy can be especially effective when shoppers are looking for ways to save money during the holiday season. 

By providing discounts on certain items, you can encourage customers to buy more than they originally planned. And, if you combine coupons with offers such as free shipping, you can make it even more likely that shoppers will purchase more products.

Discount coupons give the consumer a reason to shop more on your site and increase their chances of adding more to their order. 

How can Fynd Platform help boost eCommerce sales using discount coupons?

Some great news for eCommerce business owners! Fynd Platform lets you create different discount coupons that help brands create deals to attract more customers. We also offer full customization of coupons to the brands that increase the number of checkouts and make the customers buy more. 

Brands can quickly create different discount coupons on Fynd platform like 

  • X percentage value
  • X amount value
  • Bundle percentage discount
  • Bundle amount discount
  • Bundle amount percentage discount
  • Buy X items get Y items free
  • Buy X items at the absolute amount
  • Bulk bundle percentage amount
  • Bulk on the quality percentage discount 

It's no secret that people love a good deal. If a coupon is offered, many consumers will take advantage of it. It is especially true when shopping online. If you are an eCommerce seller and want to know how to use discount coupons to boost your sales, take a look at our blog! 

Fynd Platform lets you create customized discount coupons on eCommerce websites to turbocharge your sales immediately. Our eCommerce platform helps you launch, grow and scale your business online. Are you ready to grow your online business? Book a Demo or Contact us today to learn more.

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