Follow the e-commerce expert tips to launch a successful ad campaign in 2023. Deliver high-performance marketing and get maximum ROI with your ads.
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When it comes to running ads for online stores and e-commerce brands, Facebook and Instagram are the two places where one should plan on placing the ads with their ad spend budget.
But why should you go with Facebook and Instagram ad campaigns and not other sites such as Quora Ads, LinkedIn ads, etc.? The major reason is if you advertise on Facebook, your ad can reach 2.17 Billion people, which is close to 30% of the world's population.
Similarly, if you choose to advertise on Instagram, your ad can reach over 1.2 Billion people, which is 20% of the world's population with ages greater than 13.
The customer conversion rate is higher when it comes to social media advertising. According to a survey, 27% of users have confirmed that they bought a product after seeing the ad on Facebook or Instagram.
This article will give a comprehensive overview of ad campaigns and how to run them on Instagram. We will also share a step-by-step guide on creating your first ad and launching it in a few clicks.
Let’s Understand Advertising On Instagram.
Why Run ad campaigns on Instagram?
One of the most popular social media platforms of 2022 was Instagram. Many people were shifting from There are several reasons why a business or organisation might consider running advertising campaigns on Instagram in 2023:
1. Large and engaged user base: Instagram has a
large and active user base, with over 1 billion monthly active
users as of 2021. This means there is a good chance that your
target audience is on the platform and will likely see and
interact with your ads.
2. Visual content: Instagram is a visual platform
with a focus on photos and videos. This can be an effective way
to showcase products and engage with potential customers
3. Targeting options: Instagram offers a range of
targeting options that allow you to reach specific audiences
based on demographics, interests, and behaviours. This can help
you ensure that the right people see your ads.
4. E-commerce Integration: Instagram has
integrated e-commerce features that allow users to shop directly
from the app. This can make it easier for businesses to drive
sales and conversions through their Instagram campaigns.
5. Influencer marketing: Instagram is home to a
large number of influencers who have the ability to reach and
influence large audiences. Partnering with influencers can be a
powerful way to promote your products or services on the
platform.
Overall, running advertising campaigns on Instagram in 2023 can be an effective way for businesses and organisations to reach and engage with their target audiences, drive brand awareness, and drive sales and conversions.
What Are The Benefits of Running ads on Instagram?
Instagram ads can be useful for promoting your online store and reaching a wider audience. The major buying audience is currently using Instagram as Gen Zs and millennials prefer Instagram over social media platforms. Here are some benefits of using Instagram ads:
1. Easy-to-use platform: Instagram has a
user-friendly ad platform that allows you to create and manage
your ad campaigns quickly and easily. Setting up targeting,
budget, and other settings for your ads is easy, and you can
easily track their performance in real time.
2. Scalable pricing: Instagram offers a variety
of pricing options for its ads, so you can choose the one that
best fits your budget. This means you can start with a small
budget and scale up as your ad campaigns become more successful.
3. Robust reporting: Instagram provides detailed
reporting on the performance of your ad campaigns, so you can see
how well your ads are performing and make improvements as needed.
This helps you to constantly improve your ad campaigns and get the
best results possible.
Overall, Instagram ads can be a powerful tool for promoting your online store and reaching a wider audience. You can effectively promote your business and drive sales by leveraging the platform's easy-to-use ad platform, scalable pricing, and robust reporting capabilities.
How Much does it Cost to run ads on Instagram?
The cost of running ads on Instagram will depend on various factors, including your targeting options, ad format, budget, and the competition for the ad space. It also depends on the time frame of your ad. The cost of running an ad is directly proportional to the number of days you’re running the ad. Here is a general overview of how Instagram's ad pricing works:
1. Cost per click (CPC):
With CPC pricing, you pay for each click your ad receives. The
cost per click will depend on the ad space competition and your
ad's relevance to the target audience. On average, the cost per
click for Instagram ads ranges from $0.20 to $1.50.
2. Cost per impression (CPM):
With CPM pricing, you pay for every thousand impressions (views)
your ad receives. The cost per impression will depend on the ad
space competition and your ad's relevance to the target audience.
On average, the cost per impression for Instagram ads ranges from
$5 to $10.
3. Cost per action (CPA): With CPA pricing, you
pay for each desired action that your ad receives, such as a
purchase or sign-up. The cost per action will depend on the ad
space competition and your ad's relevance to the target audience.
On average, the cost per action for Instagram ads ranges from $10
to $50.
It's important to note that these are just rough estimates, and the actual cost of running ads on Instagram will vary depending on your specific ad campaign. To get a better idea of the cost of running ads on Instagram, you can use the platform's ad targeting and budgeting tools to set up a campaign and see the estimated cost.
There are also a few other factors that can affect the cost of running ads on Instagram:
1. The type of ad: Different ads can have
different costs, depending on the format and the level of
targeting and engagement they offer. For example, a sponsored post
from a brand may cost more than a simple banner ad, and a video
and reel ad may cost more than a static image ad. You can select
the correct format based on your viewers and the trend. Mostly for
a D2C brand, reels are a great way to engage with a wide user base
whereas, for B2B brands, a carousel and static image post with a
direct message works well.
2. The target audience: The more specific and
targeted your audience, the more you may have to pay to reach
them. For example, if you are targeting a very specific
demographic or location, you may have to pay more than if you are
targeting a more general audience. This helps if you’re planning
to grow your brand in a certain area and reach a certain
demographic based on the usability of your product and the
availability of resources for you to deliver it.
3. The ad objective:
Different ad objectives can have different costs. For example, if
you are running an ad to drive website clicks, you may have to pay
more than running an ad to increase brand awareness. Usually,
brands and businesses want to enhance their social presence and
boost posts and reels to increase their brand visibility. Whereas
businesses are looking to generate leads and drive sales towards
the website visit options and divert users from Instagram to their
landing page.
4. The level of competition: If you are running
an ad in a highly competitive market or industry, you may have to
pay more to reach your target audience. Fashion apparel, like
jeans, t-shirts, hoodies, etc., will be highly competitive
compared to pet accessories and food. If your product lies in a
highly competitive industry, targeted ads diverting users to your
website will be very fruitful for your business.
Overall, the cost of running ads on Instagram can vary widely depending on your ad campaign and the abovementioned factors. To get a better idea of the cost of running ads on the platform, you can use Instagram's ad targeting and budgeting tools to set up a campaign and see the estimated cost.
How to run Instagram ads: Step by step guide
When it comes to running an ad campaign, running ads on Instagram is much easier compared to those on Google. Here are the steps for running an ad on Instagram:
1. Set up a business account: To run an ad on
Instagram, you will need to have a business account. To set up a
business account, you must first create a personal account on
Instagram and then switch to a business account. This can be done
through the settings menu on the app.
2. Create an ad campaign: To create an ad
campaign, you will need to use Facebook's Ads Manager or Power
Editor. These tools allow you to create and manage your ad
campaigns, set your budget and targeting options, and track the
performance of your ads.
3. Choose your ad format:
Instagram offers several different ad formats, including photo
ads, video ads, carousel ads, and story ads. Choose the ad format
that best fits your campaign goals and budget.
4. Set your targeting options: Use the Ads
Manager or Power Editor targeting options to specify the audience
you want to reach with your ad. You can target based on
demographics, interests, behaviours, and other factors.
5. Choose your budget and bid: Set your budget
for your ad campaign. Your budget is the total amount of money you
want to spend on your ad, and your bid is the amount you are
willing to pay for each action (e.g., click, impression, etc.)
your ad generates.
6. Create your ad: Use the Ads Manager or Power
Editor to create your ad, including the text, images, and other
media you want to include. Follow Instagram's advertising
guidelines to ensure that your ad is approved.
7. Launch your ad: Once your ad is created, you
can launch it by clicking the "Submit" button in the Ads Manager
or Power Editor. Instagram will then review your ad, and if it is
approved, it will be published and shown to your target audience.
8. Monitor and optimise your ad: Regularly
monitor the performance of your ad to see how it is doing and make
any necessary adjustments to optimise its performance. This may
include adjusting your targeting options, changing your ad copy or
media, or adjusting your budget and bid.
You can simplify your ad posting and running process by using Meta Business Suite. It allows you easily post, manage, track, and analyse your ad campaigns. Meta allows you to easily post stories, reels, and posts on Facebook and Instagram. You can easily run ads on multiple channels and track them on the same panel.
Why use Meta Business Suite to run ads?
There are several reasons why someone might choose to use Meta Business Suite to run ads on Instagram:
1. Convenience: Meta Business Suite provides a
single platform for managing and optimising ad campaigns on
multiple platforms, including Instagram. This can be more
convenient than using separate tools for each platform.
2. Advanced targeting options: Meta Business
Suite provides advanced targeting options that allow you to target
specific users or groups based on a wide range of factors,
including demographics, interests, behaviours, and more. This can
help you reach your ad's most relevant and engaged audience.
3. Customised ad formats:
Meta Business Suite offers a range of ad formats that can be
customised to fit your specific goals and budget. This includes
options for photo ads, video ads, carousel ads, and story ads.
4. Advanced analytics and reporting: Meta
Business Suite provides detailed analytics and reporting tools
that allow you to track the performance of your ad campaigns and
analyse the results. This can help you identify areas for
improvement and optimise your ad campaigns for better results.
5. Easy to use: Meta Business Suite has a
user-friendly interface that makes it easy to set up and manage ad
campaigns, even if you are new to advertising. It has advanced
analysis and tracking features that can show your campaigns'
success without installing additional plug-ins.
Meta Business Suite can be a useful tool for running ad campaigns on Instagram, particularly for businesses that want to take advantage of advanced targeting options and analytics to optimise their ad performance.
How to run ads using Meta Business Suite?
Meta Business Suite is a software platform that provides tools for managing and optimising ad campaigns on various platforms, including Instagram. To run an ad campaign using Meta Business Suite, follow these steps:
1. Set up your Meta Business Suite account: If
you don't already have a Meta Business Suite account, you will
need to sign up for one. You will need to provide basic
information about your business, such as your name and contact
details, and set up a payment method.
2. Connect your Instagram account: In order to
run ads on Instagram using Meta Business Suite, you will need to
connect your Instagram account to the platform. To do this, you
will need to log in to your Instagram account and grant Meta
Business Suite access to your account.
3. Set up your ad campaign:
Once you have connected your Instagram account, you can set up
your ad campaign in Meta Business Suite. This involves selecting
the type of ad you want to run (e.g., photo ad, video ad, etc.),
setting your targeting options, and choosing your budget and bid.
4. Create your ad: Use the Meta Business Suite
platform to create your ad, including the text, images, and other
media you want to include. Be sure to follow Instagram's
advertising guidelines to ensure that your ad is approved.
5. Launch your ad: Once your ad is created, you
can launch it by clicking the "Submit" button in Meta Business
Suite. Instagram will then review your ad, and if it is approved,
it will be published and shown to your target audience.
6. Monitor and optimise your ad: Regularly
monitor the performance of your ad to see how it is doing and make
any necessary adjustments to optimise its performance. This may
include adjusting your targeting options, changing your ad copy or
media, or adjusting your budget and bid.
7. Track and analyse your results: Use the
analytics and reporting tools in Meta Business Suite to track the
performance of your ad campaign and analyse the results. This will
help you understand how your ads are performing and identify any
areas for improvement.
11 Objectives of running an ad on Instagram?
There are several objectives that businesses might have when running ads on Instagram, including:
-
Reach: This objective aims to show your ad to
as many people as possible.
-
Traffic: This objective aims to drive
traffic to your websiteor other online destination.
-
Brand awareness:This objective aims to increase
awareness of your brand and products among your target audience.
-
App installs: This objective aims to drive
installs of your mobile app.
-
Engagement: The goal of this objective is to
increase engagement with your ads, such as likes, comments, and
shares.
-
Video views: This objective aims to drive views
of your video ad.
-
Conversions: This objective aims to drive
conversions, such as sales or sign-ups, on your website or other
online destination.
-
Lead generation: This objective aims to
generate leads, such as contact information for potential
customers.
-
Messages: This objective aims to increase the
number of messages sent through Instagram's direct messaging
feature.
-
Store traffic: This objective aims to drive
traffic to your physical store location.
-
Catalogue sales: This objective aims to drive
sales from your catalogue, which can be accessed through
Instagram's shopping feature.
Choosing the right objective for your ad campaign is important based on your specific goals and target audience. This will help ensure that your ad is shown to the right people and achieves the desired results.
MetrTok while running an Instagram ad
You can track several metrics when running Instagram ads to assess the performance of your campaigns and determine whether they are effective. These metrics include
1. Reach: This is the number of unique users who
saw your ad.
2. Impressions:This is the total number of times
your ad was displayed, regardless of whether it was seen by the
same user multiple times.
3. Engagements: This is the total number of times
users interacted with your ad, such as by liking, commenting, or
sharing it.
4. Link clicks: This is the number of times users
clicked on a link in your ad.
5. Conversion rate: This is the percentage of
users who took the desired action after seeing your ad, such as
making a purchase or signing up for a newsletter.
6. Cost per action:This is the cost of your ad
divided by the number of actions it generated, such as clicks or
conversions.
7: Cost per impression (CPI):This is the cost of
your ad divided by the number of impressions it received.
8. Cost per click (CPC):This is the cost of your
ad divided by the number of clicks it received.
By tracking these metrics, you can get a sense of how well your Instagram ads are performing and make adjustments to your campaigns as needed to improve their effectiveness.
Summary
Now, you know how to run ads on Instagram and track them effectively and successfully. This guide will help you understand how to run ads, what objectives to target, and what metrics to measure. Apply these options and see how Instagram ads provide you with potential customers that convert to high-paying clients.
Here’s the summary of this Instagram ad campaign guide:
-
Why run ad campaigns on Instagram?
-
What are the benefits of running ads on Instagram?
-
How much does it cost to run ads on Instagram?
-
How to run Instagram ads: Step-by-step guide?
-
Why use Meta Business Suite to run ads?
-
How to run ads using Meta Business Suite?
-
11 Objectives of running an ad on Instagram?
-
Metrics to track while running an Instagram ad.