Branding is the smart strategy to shape your company's reputation. If your brand stands out, so will your company's success and without good branding, even a strong product or service will get lost in the ocean of new startups that come up every day.
If you really think about it, even great businesses would look bland without proper branding. Can you think of Amul and not think of the Amul girl?
Or think of Nike without “Just do it”, or McDonald's without “i’m lovin’ it”. A company and its branding are inseparable from each other. Similarly, the importance of branding is inseparable from a company’s success.
Now, something this significant can’t be built overnight but you need to have clarity of your brand's vision so you can create an interactive website for positioning your business, use social media to spread the word, and listen to customers to modify your approach.
How should you go about it? We’ll take you through the most important & most effective ways for branding your business in today’s day and age.
Break out of the saturated market
Thousands of businesses pop up every day but not all of them make a mark. You need to break out of the herd by being exceptionally different.
In a world with easy options and easier access, people tend to shop from brands that make them "feel" good. This feel-good factor is what keeps your customers coming for more.
Branding isn't just about a logo or a catchy tagline, it is a personality, a way of dressing up, a way of communicating and showing up on the customer's feed.
This is also how luxury brands get traction and even manage to do pretty well for themselves. They cater to a very exclusive audience by making full use of their brand persona. A unique brand personality attracts people, impresses them, and keeps them coming.
Your Branding is a statement
"If you don't give the market the story to talk about, they'll define your brand's story for you" ~ David Brier, branding expert & author
Stand for things that your customers are standing for. Don't just do it to please them, do it because it benefits the society as a whole. Go green initiatives have inspired many brands to take a conscious effort to offer products & services that don't leave a carbon footprint.
Ever since the pandemic hit, healthy eating and healthy living have become very important for consumers. Companies have listened and adapted.
A website that speaks your language
46% of people say that website design is the top criteria to judge the company’s credibility. And how long do you think it takes to make an impression? It only takes 0.05 seconds for visitors to make a perception about a website.
In today’s age of 2 click purchases, people don’t waste time on things that they don’t find impressive and easy to access. A big part of your business is creating a website for branding that is easy to use and follows a consistent branding theme throughout its pages. This reinforces your ideals and creates a strong brand recall.
But you can't just build a website from scratch, that takes a lot of money, time, and planning. Fynd Platform helps you create a new design or modify existing templates to showcase your unique brand presence.
You won't have to jump through operational hurdles to get your business website up and running, just a few clicks and your brand website will be ready with product listings, purchase support, and marketplace integrations.
Website branding isn’t something new but it has evolved over time. A living, breathing brand website converts new users into loyal customers & loyal customers into brand promoters.
Branding bridges your company, your customer & your sales target
Standing for things that matter to your audience creates a direct connecting line with your consumer. Finding your voice is the first step, the next step is finding the people who would want to hear you speak.
If you are thinking branding is just a fictitious concept and not as important as good service or product then you might want to think about brands like Nike, Gucci & Armani.
Unilever observed the power of branding first hand with the increase in the sale of their sustainable products.
Almost half of Unilever's brands have positioned themselves with sustainability, for example - Lipton, Knorr, Dove, and many more. These brands exude a persona of a healthy sustainable lifestyle and they are growing 50% faster than the company's remaining brands. They are also responsible for more than 60% of the company's overall growth.
Branding for success
As per a study by Accenture, 66% of people stated that they are more likely to buy from brands that are transparent & trustworthy when price and quality are not the only determining factors.
Branding takes time, consistent effort, and vision but you have to start somewhere, begin by owning your presence in the market. Begin by creating your very own website.