Attribute Guidelines
There are some mandatory attributes that must be filled in while creating the listings.
| Local Label Name | Field Name | Attribute Definition | Example Value |
|---|---|---|---|
| Country of Origin | country_of_origin | The country from where the product has originated (If imported, it will likely be a country other than India. If it is a product manufactured/originated in India, the country of origin will likely be “India”) | US |
| Importer Contact Information | importer_contact_information | The importer's address and contact number and email ID | ABC Importers, Industrial Estate, Mumbai, India. Customer Care 000 999 999999 |
| Item type Name | item_type_name | Provide the generic name for your Product. (example For 'Vaseline' Item Type name is 'Petroleum Jelly') | Petroleum Jelly |
| Manufacturer | manufacturer | Specify the name of the product's manufacturer | XYZ Pvt Ltd |
| Manufacturer Contact Information | manufacturer_contact_information | Address and contact number of the manufacturer. E-mail, website URL (if available) | ABC Manufacturer, Industrial Estate, Mumbai, India. Customer care 000 999 999999 |
| Packer Contact Information | packer_contact_information | If the packer is different from the manufacturer, the address and contact number of the packer. If manufacturer is the packer, the address and contact number of the manufacturer | ABC Packers, Industrial Estate, Mumbai, India. Customer Care 000 999 999999 |
| Unit Count | unit_count | The number of units in the product | 12 |
| Unit Count Type | unit_count_type | Select the unit of measure for unit count. If unit count is used, you must also enter the unit count unit Of measure | Set unit, count, grams, kilo Grams, centimetres |
| Item Length | Item_length | Indicates the item length in cm/m | 12 |
| Item Width | item_width | Indicates the item width in cm/m | 12 |
| Item Height | item_height | Indicates the item height in cm/m | 12 |
| Item Dimensions Unit of Measure | item_dimensions_unit_of_measure | The unit of measure used to describe the dimensions (width, length, height) of the product, expressed in centimetres, meters, inches, or feet | CM |
| Item Weight | item_weight | The weight of the product in g/kg | 5 |
| Item Weight Unit of Measure | item_weight_unit_of_measure | The unit of measure used to describe the weight of the product without shipping material in grams or kilograms | GR, KG |
| Lot Offering Expiration Date | lot_offering_expiration_date | Enter the date on which the lot offering represented by the SKU expires | 5/20/2020 |
The following attributes are not mandatory but are good to have:
Optional attributes
| Attribute | Description | Example |
|---|---|---|
| Quantity | Stock available for online sale | 3 |
| Occasion Type | occasion most appropriate for the item | Dinner party |
| Other Image URL | URL of the secondary image | |
| Generic Keywords | Search terms that define the product | |
| Collection Name | The collection that the product belongs to | Summer Collection |
| Seasons | Season most appropriate for the item | Winter season |
| Manufacturer Contact Information | Contact details of the product manufacturer | |
| Packer Contact Information | Contact details of the product packer |
Apart from these attributes, there are some category-specific optional attributes for discoverability, product enrichment, compliance, fulfillment detail etc. Filling out these optional attributes increases the chances of listing approval and product discoverability.
Product type attributes
- Amazon has added new product types and added relevant attributes in the listing.
- You can provide these attributes by editing your products via Manage Inventory or by updating listings in bulk.
- Providing these attributes will increase the quality of the product detail.
Updating attribute details for listings
To update attributes for a single ASIN:
- On the seller central home page, select Inventory > Manage Inventory.
- Select the ASIN you want to update and click Edit.
- Fill in the details that you wish to update and click Save and Finish.
note
Net Content, Item Form and Number of Items were previously listed as optional but are now mandatory, and can be updated in the Manage Inventory > Edit > More Details and Manage Inventory > Edit > Vital Info tabs.
Footwear size attributes
- For a better understanding of the product and buying experience, it is recommended that the footwear sizes be in (Size UK) format.
- It is required to update all the SKUs and ASINs to follow the same nomenclature (size_name and size_map).
- If the SKUs and ASINs do not follow the nomenclature as suggested, Amazon updates them in the back end in a scalable and systematic format.
For more information on footwear attributes and guidelines, visit the Footwear size attribute update FAQ
HSN attributes
- HSN code is a mandatory attribute that needs to be provided for the listings.
- HSN code can be updated either one by one or by bulk upload using the template provided.
- Watch the video for more information on How to add HSN attribute to your existing listing.
Expiration attributes
- Expiry date must be in DDMMYY or MMYY format.
- Production date and shelf life (best before XX months or days).