Create Brand on Tata CLiQ
Prerequisites for Approval
Before cataloging on any marketplace, the marketplaces ask for authentication of the brand to avoid bad customer experience and also to avoid any confusion and selling rights issues in the future from the manufacturer of any brand:
Must have for all the marketplaces:
- For manufacturers: Trademark Certificate.
- For sellers: Authorization Certificate from the manufacturer of the products.
Apart from it, some marketplaces may ask for:
- Manufacturer’s Address
- Country of Origin
- Brand Logo
- Website Link of the brand (any other marketplaces where the brand has an online presence)
Brand Addition
The seller will need to provide the following details via email to the Tata CLiQ team
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A brief description of the brand (history, categories, sales etc.), Trademark Certificate, etc.
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Offline presence - If the brand has any physical stores/locations (Tata CLiQ prefers if the brand has any outlets in malls, shopping centres etc.) they will need to specify the details in the email.
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Online presence - If the brand has a presence on e-commerce platforms like AJIO, Nykaa, Myntra etc. (Also provide URL).
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Assortment details in a tabular format.
| Division (Men/Women) | Sub Categories | Number of Options/Styles | MRP | Discount | ASP | Inventory |
|---|---|---|---|---|---|---|
The seller will also need to provide quarterly performance reports for the e-commerce platforms via email to Tata CLiQ point of contact.
Brand Approval
Once the seller sends all the above mentioned details, Tata CLiQ will review and approve the brand within 7-10 business days.