Create Brand on Flipkart

Prerequisites

Before cataloging on any marketplace, the marketplaces ask for authentication of the brand to avoid bad customer experience and also to avoid any confusion and selling rights issues in the future from the manufacturer of any brand:

Must have for all the marketplaces:

• For manufacturers: Trademark Certificate
• For sellers: Authorisation Certificate from the manufacturer of the products.

Apart from it, some marketplaces may ask for:

• Manufacturer’s Address
• Country of Origin
• Brand Logo
• Sample MRP tag Images
• Website Link of the brand

Brand Addition and Approval

1. Login to Flipkart seller portal.

2. Click on Listings and select Add New Listings.

Figure 1: Add New Listings

3. Click on Add a Single Listing or Add Listings in Bulk and select category, sub-category and vertical to list the products.

Figure 2: Select Brand

4. Search for your brand name, and you will get the option of either ‘proceeding to catalog’ or Apply for Brand approval.

Figure 3: Apply For Approval

5. Fill out the brand approval form including details like brand name, brand logo, trademark or brand authorization letter and click on Apply.

Figure 4: Enter Brand Details

6. Once the brand approval request is submitted, the request-id gets generated.

7. To check the status of any request-id, click on Listings and then click on Track approval requests. It can take 24-48 hours to get any update on the same.

Figure 5a: Track Approval Requests

Figure 5b: Approvals

8. Once the brand is added, the listing can be done. In case of rejection, the reason can be found under the request ID. A new request has to be created with the required changes.