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Search Engine Optimisation

Introduction#

Search Engine Optimisation, abbreviated as SEO, is the process of making a website show up on web search results. A website needs to be optimized continuously for it to appear in the organic rankings of a search engine, such as Google. The better the quality of a website, the higher the ranking.

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Figure 1: SEO Options


Video: Fynd Platform - Domain Integration and SEO

How to access on Fynd Platform

In this document, you will learn about the following SEO options

  1. Robots.txt
  2. Custom Tags
  3. Application Details
  4. Sitemaps

Robots.txt#

Search engines such as Google, Bing, Yahoo, and many more use crawlers (a program or script) to find web pages that are new, old, and modified. These crawlers read the content of the pages and accordingly create entries for the search engine index. Robots.txt is a file that instructs the crawlers which resources to read, and which ones to ignore.

A typical robots.txt looks like this:

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Figure 2: Sample Robots.txt File

Case 1: If you want all the crawlers to visit all the resources on your website.

User-agent: *Allow: /

Case 2: If you want only one crawler (say Googlebot) to visit all the resources.

User-agent: GooglebotAllow: /

Case 3: If you don't want a specific crawler (say LinkedInBot) to visit a specific resource (say /photos/).

User-agent: LinkedInBotDisallow: /photos/

Case 4: If you don't want crawlers to access any resource.

User-agent: *Disallow: /

Recommended Sample Code#

This is the recommended Robots.txt content for your website.

User-agent: *Disallow: /dashboard/Disallow: /order/Disallow: /address_book/Disallow: /return/Disallow: /wishlist/Disallow: /cart/Disallow: /checkout/Disallow: /thankyou/
Sitemap: https://www.yourwebsite.com/sitemap.xml
User-agent: GooglebotDisallow: 
User-agent: Googlebot-imageDisallow:
note

You can specify permissions (allow/disallow) for more than one user-agent (crawler) in the robots.txt file.


Custom Tags#

You can create tags that describe the content of a page. Unlike other tags, the custom tags appear only in the source code of the web page. For example, Facebook seeks a domain verification before linking ads to your website. It provides a custom tag to add within the <head> section of your page's source code. For doing this, you can refer the below steps.

  1. Click Add New Meta Tag.

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Figure 3: Creating A Custom Tag

  1. Enter any name and paste the tag provided by Facebook.

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Figure 4: Adding The Meta

  1. Click Save

Similarly, you can add custom tags to specify the character set, SEO keywords, and many more.

Example

Click here to learn how you can use custom meta tags to get your site verified by Google.


Application Details#

In Fynd Platform, you can add a title and description within Application Details. Search engines will show the meta title and meta description of your website when people search for your website.

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Figure 5: Adding Title And Description

  • Meta title

Whether a user clicks your website or not, depends on how you have constructed the title of your website. Therefore, it should be written by keeping the user's perspective in mind.

  • Meta description

Search engines may define their own meta description for your website. To avoid this, you should write a meta description that includes all the relevant keywords and the purpose of your website.

tip

No matter how long the title and description is, search engines will show only upto 50-60 characters of the title, and 155-160 characters of the description in the search results. Therefore, you should consider adding the most relevant keywords in the beginning.

The above SEO option is for the application (sales channel website). Click the following links to know more about:

SEO for a system page
SEO for a custom page
SEO for a blog
SEO for a collection

Sitemaps#

A sitemap contains information about the pages, videos, files on your website, and the relationship between them.

Search engines like Google largely find web pages through links. If your website is new and has few external backlinks, then a sitemap becomes crucial for helping a search engine find pages on your website.

On Fynd Platform, you can automatically generate and enable a site map using a toggle button.

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Figure 6: Enabling The Sitemap

When you enable a sitemap it will create an XML file containing the following links that will be crawled by search engines:

  • /brands
  • /collections
  • /categories (All levels - L1, L2 and L3)
  • /pages (All custom pages)
  • /blogs
  • /faq
  • /about-us
  • /locate-us
  • /terms-and-conditions
  • /privacy-policy

Example:

User-agent: *Disallow: /dashboard/Disallow: /order/Disallow: /address_book/Disallow: /return/Disallow: /wishlist/Disallow: /cart/Disallow: /checkout/Disallow: /thankyou/
Sitemap: https://www.yourwebsite.com/sitemap.xml
User-agent: GooglebotDisallow: 
User-agent: Googlebot-imageDisallow:

In the above example of robots.txt, replace www.yourwebsite.com with the URL of your domain. In case you have created your own sitemap externally, you can specify its location in robots.txt directly.

note

You can check the content of your website's sitemap by appending /sitemap.xml to your URL.