Create Brand on Amazon

Prerequisites

Before cataloging on any marketplace, the marketplaces ask for authentication of the brand to avoid bad customer experience and also to avoid any confusion and selling rights issues in the future from the manufacturer of any brand:

Documents that are required for adding the brand:

• For manufacturers: Trademark Certificate, Trademark Registration Number
• For sellers: Authorisation Certificate from the manufacturer of the products
• Images that clearly show the branding of your products/packaging
• Information of the countries where you distribute your products
• List of Product Categories

Brand Addition and Approval

After the seller has registered on the Amazon Seller Central, they will need to enroll in Brand Registry, to do that:

1. Navigate to the Amazon Brand Registry page.

2. Click on Enroll a new brand.

Figure 1: Enroll a New Brand

Figure 1a: Enroll Your Brand

3. Enter all the required Brand information and click Next.

Figure 2: Brand Information

4. After clicking Next, select whether you’re a Seller or Vendor and select the categories from the dropdown that describe the brand.

Figure 3: Select Category

5. Enter the selling account information, and click Submit once all the information is filled.

Figure 4a: Enter Selling Information

Figure 4b: Done

6. After clicking Submit, Amazon will receive the details and will respond back via email in 6-7 business days. If you wish to enroll another brand, click Enroll another brand and follow the same procedure.