There is no question that online success begins and ends with a great eCommerce website. But what many business owners don't realize is that Search Engine Optimization (SEO) is just as critical to the success of their website as the development and design itself. In fact, without SEO, your site can't rank high in Search Engine Results Pages (SERPs), no matter how good it looks.
eCommerce business has an enormous edge in SEO - 44% of people start their online shopping with a search engine, and 23.6% of eCommerce orders are directly linked to organic traffic.
These are ten awesome ways how SEO benefits your eCommerce business:
1) Drives brand awareness
In the old days, to get brand awareness, companies had to rely on several different marketing strategies, including think tanks, television ads, and even word of mouth. Today, most people use search engines to find the products and services they are looking for. They also use Google to look for services and products they are interested in and make the search process more manageable.
Entering a specific word in the search engine acts as a powerful keyword for eCommerce businesses. It fetches matching search results in the form of a list of websites having those keywords. The more popular the keyword is, the more quickly it will fetch quality traffic to the concerned website.
For example, if we type ‘Fynd Platform’, the search engine will fetch all the search results (The word - Fynd Platform shows nine times in the below image). It can be a compelling experience for the brands using SEO as they can use its tremendous potential in driving brand awareness of the eCommerce business.
2) Increase your sales
Here are some crucial tips to increase eCommerce sales with SEO
Keyword strategy: The keywords selected for your eCommerce business will decide how frequently it appears in the search results. For example, if your website is selling smartphones, some of these keywords can help get traffic for your ecommerce site.
Create engaging content:
Keywords are meaningless without engaging content.
Once you have selected essential keywords, you need to write content around them to earn website visitors' confidence. Depending on the keywords, you can develop great content for various online media, including blog articles, videos, and tutorials.
Make your website mobile-friendly
Consider the following critical components when designing a mobile-friendly website using SEO:
Use on-page & Off-page SEO techniques for mobile
Improving websites for relevant keywords to boost search visibility and traffic is on-page Search engine Optimization (SEO).
On-Page SEO techniques
Include keywords in Meta description, page URL, Headers (H1, H2, H3…), internal linking of On-page content like blogs or articles
Off-Page SEO technique
Creating guest posts, backlinks, bookmarking, social media engagement, influencer outreach & much more
3) Consumers trust organic results
SEO technique drives organic search results for any website. Research has found that for every click on a paid search result, the organic results generate 8.5 clicks. There are many reasons why consumers trust organic search results above all others.
People assume that businesses that rank high in unpaid search results must be trustworthy because they haven’t invested in paid advertising.
Additionally, consumers perceive organic search results as more objective and impartial than other forms of advertising.
Given the plethora of scams and misleading online advertisements, this is an important decision for consumers to trust organic results.
4) Improves user experience
A positive User Experience (UX) boosts conversions. SEO helps understand the customers' intent and what kind of information they are searching for on the web.
The information can be related to
And a lot more.
eCommerce businesses that swiftly satisfy these demands are more likely to close the deal. The same data enables us to know how customers think and communicate about their desires. Incorporating these keywords into your eCommerce site can enhance the user experience.
For example, suppose a customer is searching for Navy blue trousers. In that case, the eCommerce website can include these details in the product section of the website, incorporating the keyword - ‘Navy blue trouser’ in SEO title, Meta description, Header, Product description, customer reviews, and more.
It will help Google crawler search these exact keywords on the websites that have incorporated them. It will allow users to find what they want quickly in a few seconds.
5) Build a remarketing audience
Remarketing is a highly effective technique that displays ads to prospective leads who have previously visited your site. It works this way:
For example, suppose you are a regular visitor of Fynd platform that offers a market-ready eCommerce website in 30 minutes. In that case, you can collect data about visitors who spend time on the Book a Demo page. You can then retarget them with advertisements on Facebook to entice them to get back the website and take appropriate action.
SEO can help you attract more qualified visitors to your Call-To-Action (CTA) pages, allowing you to build a targeted audience for remarketing.
6) Generate a higher ROI
The average ROI for SEO efforts in eCommerce equates to $2.75 for every $1 spent.
If done effectively, Search Engine Optimization (SEO) can generate an extremely high Return On Investment (ROI) for your company. Of course, the amount of your return on investment will vary depending on your sector, the products you offer, and the amount of profit you generate on each sale.
To calculate the ROI of SEO, you need to calculate:
7) Influence buyer’s decisions at the right time
The first page of Google captures at least 71% of web traffic, which means a higher click-through rate (CTR) for the concerned website and immediate exposure to audiences searching for exact results.
Search Engine Optimization (SEO) technique helps eCommerce businesses rank their website on the first page of the search engine helping in
This way, SEO significantly impacts what buyers purchase and when they purchase.
8) It gives you a competitive edge
There are five fantastic ways SEO can help gain an edge over your competition:
9) Build high-quality backlinks
When a web page links to another web page, it is called a backlink. A page with many relevant backlinks is necessary for higher rankings on search engines.
These are the benefits of building high-quality backlinks in SEO for eCommerce business websites:
10) Fix technical issues of your eCommerce store
Technical SEO is about fixing issues with your eCommerce store to avoid losing traffic. It helps eliminate duplicate content, site speed, fix broken links, and remove excess pages of your eCommerce website. Also, it helps the eCommerce business in these ways.
Identify website errors: Find our errors in eCommerce websites that affect the performance of eCommerce websites like 404 error, pages with 302 redirects, XML sitemap status, identify duplicate content, and a lot more.
Test your page speed: You can check the eCommerce website page speed in Google Pagespeed Insights. It gives you an overall page speed score and a list of opportunities to increase your score.
Optimize your robots.txt: Robots.txt gives instructions to search engines as to which pages of the eCommerce website can be crawled and added to their index. Optimizing the robots.txt file helps you control the indexing of eCommerce content as some forbidden pages should not be crawled & indexed like admin pages.
There are many reasons to invest in SEO for your eCommerce business. SEO can help you get more customers, increase sales, and drive more revenue from your existing traffic organically. The higher you rank on Google, the more likely people are to find you, which means you'll get more customers without investing in paid Ads.
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