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Home>Blogs>Ecommerce Trends >How to start an online clothing business in India?

How to start an online clothing business in India?


Are you thinking about starting an online clothing business in India? If your answer is yes, then you are making a great choice. Starting an online clothing business can be extremely lucrative as there is a huge demand for kids, men & women apparel with varied styles & sizes. The clothing business future is bright and has no signs of slowing down in the future. Online clothing stores allow you to work at your own pace virtually from any location without being at the store physically. This trend is gaining traction among eCommerce organizations and has benefited a number of fashion-related enterprises. With a proper plan, anyone can set up an Online Clothing Store in India.

Crucial steps to start an online clothing business in India

1) Identify your niche and research the market

Numerous eCommerce websites are doing online clothing business in India, selling similar products online for men, women & kids. You will stand out in the competition if your business offerings are distinct from other companies. 

Consider selecting specific niches such as clothing for curvy or 'plus-sized' men/women, maternity gear for office workers, and traditional Indian attire that is handmade/handwoven/hand-designed. But before you lock in the business niche, you must know its market demand through online surveys, community discussions, social media groups, market research by third parties, professional as well as personal networks.

2) Flaunt your USP and decide on the brand name

A brand’s USP sets it apart from the competition. The USP can be a clothing material that can keep you cool, clothing from discarded fabrics, UV resistant, mould and mildew resistant, carbon-negative garments and a lot more.

Remember that every online apparel business sells cloth, but what makes it different from another is its Unique Selling Point (USP). It is essential to flaunt your USP and let your clientele know that you offer the 'x-factor, which your competitors do not.

3 key steps to determine your brand’s USP:

  • What is your company good at?
  • Does your product looks unique?
  • What emotional need does your product meet? 

Now comes the most important part – brand name. Your brand's name is how people will identify you. It must explain your products, resonate with your unique selling proposition, and be short and memorable! Also, please be double sure that the brand name is available for both business name registration and domain name registration.

3) Product selection

When it comes to the online clothes industry, you have to choose a product from a large selection of clothing options available. You should not just choose a single sort of clothing for your online store, but you should consider including the widest possible designs and the most recent collections as well. Additionally, you can include other products or accessories, such as footwear, watches, shoes, and other accessories.

4) Planning on the purchase cost

The essential factor in determining the profit % in your online business is how you decide the costs for your products. Please remember that customers also explore and check out other eCommerce platforms and brand stores to compare the pricing you offer on the same goods with those offered by others. As a result, you must be careful in your pricing strategy and costing decisions and strive to deliver the greatest service possible.

5) Create your online clothing store business plan

You have a niche, product and brand name. It's time to outline your business plan. You should take into consideration:

Market: Drill down your potential shoppers into segmented markets or fashion audiences

Products: Deciding what makes your products unique in a highly competitive market

Competitors: The most formidable competitors (listing your top competitors) with their offerings

The business model for online businesses: Business to consumer (B2C), Business to Business (B2B), Consumer to Business (C2B), Consumer to consumer (C2C)

Brand identity/description of clothing company: How do you want your target market to view your fashion store brand? It can be clothing for corporate, formal, casual clothing or more.

Budget the price per product with considerations like equipment, web development, hosting, design & development, production cost per product, labour and transportation, materials.

Once you know the cost, you can work out the margins.

6) Creating your online clothing store

Even if you are not an expert in creating a website, it can be done through Fynd Platform in less than 10 minutes.

Fynd Platform has helpful features specially curated for building your online clothing store:

Custom domain: Connect your custom domain to your website

Fynd Payment gateway: For accepting safe online payments from multiple payment modes

Selling locations: The number of selling locations you can plug in inventory for.

SSL certificate: It helps build trust for your online clothing store and is inbuilt in Fynd Platform websites.

Email & SMS Marketing: Get email and SMS marketing for driving marketing campaigns and reaching the target audience.

Logistic Support: Get 24 hours logistic support from Fynd Platform

Coupon & discounts: You can create custom coupons & discounts for targeting new & existing customers which will also help grow their loyalty

SEO friendly: Fynd Platform provides SEO friendly online store for growing organic traffic from search engines and social media platforms

Blogging support: You can create, write & manage blogs on online business websites created with Fynd Platform

Fynd Platform has helped numerous clothing, footwear, jewellery, skincare, kids & home décor build a sales-ready online store. Book a Demo now to know more.


7) Brand Collaborations

Establishing a partnership with well-known and multinational apparel labels to sell their products in your store is essential. You can employ well-known clothing brands such as Puma, H & M, Van Huesen, Levis, Adidas, US Polo Assn and others to attract users who can use your online business platform as a one-stop solution for all of their online purchasing needs. The more are the number of well-known brands in your store. The more quality traffic you can attract to your website.


Advertising & promotions

After you have created your online business, the most crucial thing is to market it on numerous social media sites such as Facebook, Instagram, LinkedIn and Twitter to gain more followers, create official pages for your store to update information about the latest products and offers so that customers who follow you on social media will be notified when new information becomes available. 


It was our pleasure to discuss starting an online clothing business in India. We hope you have clarity for each of these steps and find the path that works best for you. If you have any further questions, please feel free to contact us. Building your online clothing store in India with the Fynd Platform is super easy. We are trusted by thousands of businesses like Body Café, Miar Designs, Mysa, A Projekt and more. Thank you for reading, and we hope to hear from you soon!

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