Good UX is good business - Andrew Kucheriavy (UX Agency Intechnic.com Founder)
User experience (UX) is a critical part of customer-centricity and one of the hottest trending buzzwords in the eCommerce business. It is the key to fulfilling the customer's needs and generating more sales & traffic in a shorter time. When customers have a positive online experience with a product or service, they are more likely to buy from you again and recommend your company to others.
Remember! Every $1 invested in UX results in a return of $100 (ROI = 9,900%), and a better UX design could yield conversion rates up to 400%
If you fail to deliver a seamless user experience (UX) to the customers, then there is a good chance that you will lose the business to a competitor.
Here are the five most helpful User Experience (UX) tips to boost your eCommerce sales.
1) Improve website navigation
Research shows that website navigation may cost you a loss of fortune if it is done poorly. Poor navigation can cause problems such as
Some essential tips to improve website navigation
Include search bar: It is one of the critical tools of eCommerce site navigation, and it should appear at or near the top of every page on a website.
Mention sales & special offers: Shoppers respond well to special offers and deals. It can be good to mention the category wise and product wise sales offer on the home page as customers scroll the website from top to bottom.
Make top-level navigation clickable: A survey of eCommerce sites says shoppers expected the top level of a dropdown or flyout menu and any headings in that menu to be active links. Such menus are common on ecommerce sites with numerous products & categories.
Add filtering options for products: Filtering options help find products or services easily. That's why they are a must-have for every eCommerce website.
Make your website responsive on mobile devices: Customers are increasingly making purchases on their smartphones, so having an eCommerce site optimized for a smartphone makes purchasing simple and enjoyable for them.
2) Optimize product pages for conversion
An optimized product page can be easily found on search engines and convert shoppers into buyers. The end goal for optimizing product pages is to rank higher in search engine results, get more clicks and conversions.
Ways to optimize product pages for better conversion
3) Provide product filters
Are you aware that brands earn a 5.97% lift in conversions by optimizing their filters?
Filters are a vital component of product discoverability and boost the visitor’s Do-It-Yourself (DIY) ability to browse, research, and finalize the shoppable products in a seamless, frictionless manner. It makes them integral to marketing as well as sales success.
eCommerce product filters help discover products with customized options that meet customers' needs. A poorly optimized filter can drive customers away from websites instead of more sales.
According to a necessary user experience (UX) research, users need five essential filter types on product listing pages.
If designed correctly, product filters allow users to filter products, focussing mainly on their interests.
What are the best filter components for eCommerce stores?
Brand, price, user ratings, discounts, customer ratings, offers, category, material, size, and colour
4) Ensure a smooth checkout experience
Creating the best checkout user experience (UX) is crucial to boosting sales and customer satisfaction. If the site checkout experience is poor, shopping cart abandonment for the eCommerce site can increase, and customers will drop out of the shopping process before completing the purchase.
Tips for designing the best checkout user experience (UX)
The checkout process should be simple: The checkout process should not waste people's time and should not ask for account creation, customer registration & other optional details. So, please give them the option for guest checkout for quick shopping.
Make it intuitive: Studies show that the human eye first spots the top left & top right corner of the web page. So, if a person visits the website for the first time, they should shop easily.
Make it step by step: Customers should know the next stage of the process, and the checkout process should be smooth and precise.
Make it trustworthy: An eCommerce site should display trust & security badges (free shipping, money-back guarantee, secure checkout, Mastercard, Verified by Visa, Paypal verified, Norton secured, Google trusted store, etc.) to win customer trust and effectively counter shopping cart abandonment.
5) Incorporate stronger Call To Action (CTA)
A Call to Action (CTA) button is designed to make a visitor take an action. It is a great way to inform users, drive interest, invoke a sense of urgency, and increase conversions.
What makes an effective CTA button design?
Market leaders frequently recommend the most effective button sizes in their guidelines. For example, Apple recommends that CTAs in mobile UI be at least 44X44 pixels in size, while Microsoft recommends 34X26 pixels.
CTA shape & colour
CTA button placement
Consider positioning your CTA above the fold of your eCommerce website page, as it is the first thing your prospects will notice when they visit your store.
User experience is the first point of contact for any customer in an eCommerce site. It helps guide site visitors at each step of the customer journey, assures greater customer satisfaction, helps with increasing customer retention, and grows sales. So, what are you waiting for? Make sure you utilize these UX tips nicely to improve user experience and your eCommerce sales.
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