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Email Marketing: A complete guide for beginners

Email Marketing: A complete guide for beginners

Email enables us to do business with people from anywhere around the world in a matter of minutes. More than 4.1 billion email users worldwide do business and avail masses of opportunity to engage new audiences. Thus, if utilized properly, email can play a vital role in creating and maintaining profitable relationships between businesses and clients or customers.

Though every marketing channel has its own advantages and unique features, the results driven by Email Marketing have consistently been excellent over the last decade. The effectiveness of email marketing in driving conversions and building brand loyalty, makes it an important component of every marketing plan. In order to establish achievable goals for your email marketing campaign, it is important to align them with your target market, wider marketing goals & KPIs. Whether you want to drive customers to your website, intimate them about new launches and discounts, send reminders for products left in the cart, etc. email marketing turns out to be the single most powerful channel to reach your target audience and achieve your business goals.

Well! There’s a lot to learn in the discipline of Email marketing but to begin with let’s dive deep into what email marketing is, what are its benefits and how it can help your business grow. 

What is Email Marketing?

Email Marketing is to send commercial messages and intimations to the customers who have subscribed to your company by signing up to your email list. It is an owned digital marketing channel which allows the sender to exercise full control over the content and distribution of the mail. Companies use email marketing to communicate with their customers, to inform them, drive sales, build a community, etc. It allows you to play around a lot of activities like selling products, sharing news or latest trends, improving your cart abandonment rate or telling a compelling story. Treading away from traditional email marketing, the modern approach focuses more on consent, segmentation and personalization. 

When it comes to ecommerce, email turns out to be the most vital tool of communication with the customers for sending, transactional, promotional and informational messages. 

How can Email marketing help your business grow?

Having read so far, you must have understood the importance and vitality of email marketing in terms of business growth and management. 

1. Conversion:

Launch an email marketing campaign to drive sales from your subscribers. According to Statista, automated welcome emails sent by ecommerce players had a conversion rate of 51.9% in 2020. Emails have proved to be the most effective tool for informing people about the business and making them sign up on the platform. 

2. Brand Awareness:

You are a small brand starting to pace up in the world of ecommerce business. The most important thing for your business is to make your potential customers aware of your brand and attract them to your website. The most fascinating fact about emails is that it allows you to reach your customers directly. Frequent communication via emails help your brand stay on top of your potential customers' minds. An opened email is definitely a more impactful marketing tool than a post on social media which may have been missed by your audience. As per GetResponse, the average open rate for a welcome email is 82%. 

3. Customer Loyalty:

Frequent communications and interactions with the brand generates more trust in the minds of customers making them loyal towards the brand. Personalized messages such as birthday wishes, special offers, etc. drives customer’s loyalty at each stage of the purchase journey be it lead generation, conversion, retention, etc. As per Lifecycle Marketing, emails with personalized subject lines generate 50% higher open rates. 

4. Affordability:

Email is something that is accessible to people from all age groups. Thus, it is a gateway to a wide audience including the least digital savvy ones as well. Even though we live in a digital world, there are people who are not very comfortable using the internet. However, the majority of these people do have an email account and know how to check their mails. Email marketing is not only accessible but it is an extremely cost-effective tool of digital marketing. As per a report by (DMA, 2019), for every $1 spent on email marketing, you can expect an ROI of $42.

5. Increase Traffic:

Traffic generated via emails is considered the most effective and valuable source of traffic to your business website as it comes from the existing leads and subscribed customers. The audience involved in email marketing campaigns behave differently than the cold traffic as they are already a part of the customer’s journey and have more interest towards your company. 

6. Communication & Intimations:

Email marketing is the most effective way to communicate with your loyal customers and make them aware of the ongoing discounts and special offers on your website and invite them for purchases. Emails can also be used for conducting personalized communications with customers like mails on birthdays, anniversaries, etc. A recent report states that as many as 87% marketers use email marketing to deliver their content to the customers. 

7. Abandoned Cart Emails:

Brands send an abandoned cart email to the customers as a follow up mail if they had added items to their cart and left the site without purchasing them. A majority of customers often put items in their cart to purchase them later and then never come back. Let’s talk statistics! As per a report by Omni send, sending three abandoned cart emails resulted in 69% more orders.

With emails, you always have a direct line of contact with your customers and no other channel can match the intimacy of emails to bring customers closer to your brand. Perhaps this is why 80% of business professionals consider email marketing as a vital aspect in customer retention that has the potential to deliver ROI of $52 for every dollar spent.

Fynd Platform not just creates your website but also comes with built-in marketing and promotional tools to help your brand accelerate in the path of success. It helps the brand engage with its customers through professional and enticing emails. Along with various other tools like data analytics, SEO, etc. email marketing is one of the most important components of the Fynd Platform subscription plans

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