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Home>Blogs>Business Glossary > 6 known traits of a successful eCommerce business in 2022

6 Known traits of a successful eCommerce business in 2022

 6 Known traits of a successful eCommerce business in 2022

The factors that contribute to the true success of an eCommerce business are not rocket science. You may have heard of them before, but it is interesting to note that many business firms take these traits for granted and end up getting them wrong.

To help you get more out of your online business, we have identified six traits of a successful eCommerce business in 2022.

1) Tones of social proof

Are you aware that 93.4% of customers rely on customer reviews when dealing with retailers not familiar with them?

Social proof is powerful. When new customers think of doing transactions with a new business, they want to hear from people who are already existing customers. Social proof is highly influential for a new business as it leaves everlasting footprints of a brand-customer interaction on the web, that can be read by millions of customers. Social proof is a natural way to build brand trust, grab customer attention, share independent views on the business, and give a strong thought process to prospective customers that are too confused to make a decision.

Types of social proof: User Testimonials, Key Opinion Leaders (KOL) endorsements, social media proof, trust badges.

2) Super smooth delivery and returns

Delivery and returns are always a huge part of running an eCommerce business. 79% of people are more likely to shop online when there is free shipping and 60% of customers will abandon their cart if shipping is too high.

It is always advisable to offer free shipping wherever possible to negate cart abandonment and increase conversions. If you cannot afford 100% free delivery, you can provide promo codes to attract and convert more customers.

Another research from Barclaycard shows that free returns have become the 'new' normal. They found a fifth of consumers will only shop at retailers that offer free returns. Therefore, eCommerce businesses must ensure that the return policy does not discourage potential purchasers from placing an order and offer free returns wherever possible. 

3) Quick and easy checkout process

18% of online shoppers abandon a purchase due to the checkout process being too long or complicated. A checkout procedure should be as simple as possible. If the product page has convinced a buyer to add to the cart, it must guide them seamlessly through the checkout to conversion.

Also, it has to be ensured that the eCommerce site always displays progress bars during the ordering phase and the required checkout steps are kept to a bare minimum. You can use guest checkout, offer social sign-in, clear Call to Actions (CTAs), flexible payment methods, highlight security & trust signals to speed up the checkout process significantly.

4) Provide a great mobile user experience

Are you aware that mobile users are 5x more likely to abandon a task if the site is not optimized for mobile?

To figure out what an excellent mobile experience looks like, we need to see how it works. A good mobile experience should look good, run smoothly, and have everything in the right place. You have to make sure that the first impression is good, and if it looks terrible, your customers are less likely to trust your brand. 

Here are some of the essential elements of a good mobile UX design:

  • Useful: It must fulfill the customer’s needs and requirements.
  • Usable: Its features must be effortless to use.
  • Credible: Users must trust your brand and its products.
  • Desirable: It must evoke positive emotions & appreciation. 
  • Findable: An easy navigation should help users find important information quickly.
  • Accessible: Disabled & non-disabled users get the same user experience.

5) Offers great flexibility in payments

Providing flexible payment options is about appealing to the broadest range of customer preferences and trying to ensure that customers do not leave their eCommerce site due to the unavailability of a preferred payment method.

As credit & debit cards use is expected to decline in coming years, successful eCommerce stores need to update themselves with new payment methods like Buy Now Pay Later, cryptocurrency, digital wallets, bank transfers, prepaid cards and a lot more. Take a look here at some of the most popular online payment methods.

6) Provides excellent customer service 

Here are some of the tips to provide excellent eCommerce customer service.

  • Listen to the customer: Actively listening to the customer, showing empathy, and reflecting on a customer's feelings will help you turn the conversation in the right direction.
  • Improve customer interactions: Although a team has good skills to communicate with customers, they must also relate to them. They should try to find mutual interests with the customer, which can help your team understand the conflict & humanize the connection between the customer and staff.
  • Be available anytime: If your customers are from different time zones, you should be available on their preferred time.
  • Ask for feedback: If you genuinely want to provide the most satisfactory customer service, feedback would help understand what your consumers think about your brand, business, products, and services.

The road to success for eCommerce business has been explored by the wisest business entrepreneurs many times. Any business can achieve these qualities as long as there is a conscious, dedicated & consistent effort to make improvements. 

Now that you know the winning traits of an eCommerce business in 2022. Let’s take your eCommerce business to the next level with Fynd Platform. We help you get a sales ready eCommerce website in less than 30 minutes. Get it today! Click here to Book a demo right now!


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