Ever wondered how many online shoppers were there in 2021? We have the right answer! The number of digital buyers in 2021 stands at 2.14 billion, which makes 27% of the 7.87 billion people in the world. Isn’t it exciting news for online businesses?
The point is, there is a tremendous business opportunity where the customers are! The Internet is a natural place for businesses to start as this is where you can find new customers every day, every moment, non-stop without speed bumps. It is exactly where a potential business should be if starting.
2022 is a very special year for online business, which has grown to be the most popular & speedy way to do business in today’s world. It has changed the way shopping & business transactions are done. If you want to have a successful business in the future, then you must go online. Take a look at 22 great reasons why a potential business should go online in 2022.
1) Establish a thriving online presence
As of January 2021, there were 4.66 billion active internet users worldwide - that is 59.5% of the global population. 92.6% (4.32 billion) accessed the Internet via mobile devices of this total. It is a clear signal for startups or entrepreneurs that you can't ignore 4.66 billion people no matter what your business is.
To be a part of the thriving online community using social media sites, watching videos, discussing online forums, and transacting online. It is the correct way to show your desire to serve them and build an impactful presence on the World Wide Web (WWW).
2) Build an impactful network
Business is nothing but making connections and networking with new people. What if you can pass out your business card to millions of potential customers virtually?
Yes, it’s possible with a business website. Businesses can build an impactful network of brand admirers, followers, and enthusiasts using a website that aligns with your goals, vision, thoughts, products and is always willing to engage with customers. Impactful networking is possible in a cost-effective way 24 hours a day. It is possible by designing an excellent website and using the exact keywords used by online users to search for problem resolution on the search engines. Once done, you start getting both organic and paid traffic that helps recognize and connect new customers, users, and followers to build an impactful network.
3) To serve your customers
A website is a cost-effective way to serve your customers, and it helps in reaching out to more customers and shows them what your company is all about. With an effective website, you can share company information, showcase products, sell products online, communicate & engage directly with potential customers. In short, it helps you create a brand image for your business and make the right impression on potential customers.
4) Join eCommerce- the hottest trend in 2022
Business is done differently than it used to be because of the pandemic. After months and years of not going shopping in person, even the most hesitant people have learned how to use the Internet and joined the online shopping bandwagon. Statistics show that eCommerce has grown nearly 40% since the pandemic began. Chances are, many people are looking and shopping for what you want to sell right now. If you're going to start an ecommerce business, 2022 is the best time to do it.
5) Gain credibility
Customers are more likely to trust your company when they land on your professional website if you have one, and having it only offers your business instant credibility. As a result of being online, you reach more customers. Your company has access to many options to further establish trust with customers, such as using trust seals, safe payment gateways, social proof, online reviews, and testimonials.
6) Be open 24 by 7
Online businesses do not follow business hours to open or close the business. They are open 24 hours, 365 days a year, and can take customer orders even at midnight, early morning, or any time. Customers do not have to step out of their homes for shopping, and Smartphones act as a POS, empowering them to shop products online at any time of the day.
7) Get found
Clients are increasingly turning to search engines like Google, Bing to find local businesses and to research products and services, which means that if you are not online, you could be losing out on important customers searching for solutions. Business owners must establish an online presence and use Search Engine Optimization (SEO) to move your business higher up the search results or ensure that your business appears on Google My Business (GMB) and Google Maps, making it easier for clients to locate your business.
8) Increase brand visibility
Online businesses can grow brand visibility by opening a social media account, publishing optimized content, growing online followers, podcasting, talking to customers live, promoting a contest on social media, launching an influencer-driven affiliate program, and a lot more.
9) Respond in real-time
When you manage an online business, you can easily respond in real-time to popular posts, client complaints, inquiries, and useful discussions. Consumers interact, react, comment & socialize on current events, trending topics, and other useful topics, which can assist your business in capitalizing on growing consumer interest in your products and services. Whether your brand is reaching out to customers via cutting-edge technologies or utilizing the most popular platforms to deliver targeted content, real-time response allows you to stay ahead of the game by projecting the company's image as a proactive, customer-friendly and service-oriented brand.
10) Start an online business with limited capital
An online business needs minimal investments to start, like an excellent hosting solution, domain name registration, website operations outsourced to a 3rd party. Any startup or entrepreneur can design a professional website using a free platform like WordPress and a premium theme ($70-200). With a solid WordPress theme, business owners can construct a website without coding. Startup costs range from a few hundred to a few thousand dollars. Hosting, WordPress theme, domain name, and email marketing autoresponder service are included. Once set up, it can run on autopilot. You can either do regular updates yourself or hire someone to do them for you.
11) Flexible work hours
Online business helps in flexible work hours because you can create your schedule and do the work at your convenience. You can also choose to work from anywhere, anytime, and with no boss to answer to. Anyone who has an internet connection can start their online business and work for themselves. It will also help you have more time with family because you don't have to be at the office from 9-5. You can make your hours and work from home or anywhere else for that matter.
12) Job Security
Online business has become an integral part of today's world. The advent of the Internet and its wide-reaching capabilities has helped people earn a handsome amount of money without stepping outside their homes. No matter which streams you choose – from affiliate marketing to selling online products - online business helps improve your job security by offering you options for generating extra cash in your free time.
13) Offers social proof
With social proof, businesses can show their customers that customers are satisfied with your product or service. It is one of the most effective ways to build trust and generate sales. An online business website offers tones of social proof like
- Photos and testimonials from customers
- Company names, logos from recognizable & well-respected brands
- Seals of approval from well-respected organizations
- Number of followers on social media platforms
- Download and purchase counts
- Listing the number of customers
- Customer case studies
- Ratings or feedback from customers
- Reviews on third-party sites such as Yelp or Google
- Celebrity endorsements and shout outs from influencers
- Testimonials from industry experts
14) A website adds to company credibility
If you want to show the world that you are serious about your business, it is time to invest in a professional website. Without a website, you risk losing trust in an age when more than 50% of smartphone users discover new companies or products while searching on their phones. According to research, 75% of online users accept judging a business's credibility based on the website's design. Finally, individuals are more likely to engage with a company they trust, and the website serves as the first step toward developing that relationship.
15) Have more constructive conversations with customers
People interested in your business and brand may have a lot of basic questions they want to ask about them. You can answer them all on your website. When people visit your website, they look for answers to basic questions about what you do, your products/solutions, where you are, how to get in touch with you, and more. Then they decide whether or not to keep in touch with the company. When you give out this kind of information, keep it simple and short because people want to get what they want right away. FAQs is one smart way to do it.
16) Compete with industry goliaths
Do you know that having a website gives you a chance to compete with the leading brands in your industry?
When a well-optimized website is made, it can rise to the top of the search results and be in the right place at the right time. Bidding on the right keywords for paid ads can help you get more traffic to your website and influence your customer's journey, which usually starts with research, recommendations, and reviews. One way to fight against the industry's "Goliaths" is to get a top spot on the search results page.
17) Showcase your products/services the best way possible
Business owners can showcase their products and services on the website using these innovative ways:
- High-quality photos of products
- Great description of products – about them, uses, benefits
- Product reviews are a great way to encourage the sale
- A 30-60 second clip of your products in action
18) Benefit from Google searches
Google searches are the engine of growth for many businesses. People type something they are looking for into Google's search bar, and if your website shows up in the results, you get traffic. It's that simple! If you can rank your website on the first page of Google's search results, then you will have a great opportunity to get a lot of quality traffic and attract new visitors who might become your customers. The right SEO strategies can help your business gain visibility and trust from customers searching for your products or services on Google.
19) Get valuable consumer insights
Analytic tools help figure out who your typical customer is, how they found you, what they like, and how to change your business so that more people buy from you through your site. Also, the wide range of data available will help you better understand the customer demographics, how the social media channels affect your brand, and it can even show you where you can make changes to the offline aspects of your business. For example, branch opening times, promotions, and product ranges could all be changed. Google Analytics tool helps in gathering valuable consumer insights for online businesses.
20) Connect with new customers every day
Online websites get valuable opportunities to connect with new customers every day, searching for random topics, brands, products, services, educational stuff, customer reviews, and a lot more. Businesses can focus on online Ads on Facebook & Google that engage a vibrant community of online users. These platforms have rich customer data like their behavior, interests, likes, and dislikes which companies actively use to target customers who match their ads targeting. Alternatively, if you select the organic way to attract customers, they can opt for growing organic traffic using Search Engine Optimization (SEO) technique.
21) Business automation
Business automation is a powerful internet-driven trend for firms of all sizes. Being able to automate daily tasks eventually saves you money and time. Your business operations and processes become simpler and more efficient. Depending on your business strategy and needs, you can automate the workflow of almost any department like sales, invoicing, order management, logistic management. Some of the best business automation tools are Zapier, ActiveCampaign, Leadformly.
22) Internet is the future
The Internet is worth $31.4 Billion and is the world's largest marketplace observing 30.8% of business activity in 2020, and there is no reason not to be a part of it. If you have an online business, you need to be present on the Internet. It helps you reach a large number of customers, get instant access to information, collaborate with other business partners, and communicate with people from all over the world.
We hope you enjoyed our article about 22 great reasons a potential business should go online in 2022. All of the reasons we have highlighted here are important and, in the future, we can only see this list growing.
There are millions of people online every day looking for the products and services you can provide. There has never been a better time to start your own online business. Fynd Platform is trusted by thousands of companies and has helped build an excellent business-ready website in 30 minutes. Wait no more! Schedule a demo today.